Instagram 2018: Creating Your Brand Image
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Instagram provides an opportunity for companies and individuals to build their brand with potential customers and enhance their current customer experience.
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Instagram 2018: Creating Your Brand Image
- 1. Instagram Creating Your Brand Image
- 2. A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
- 3. “We love the memory we have of how that brand made us feel once. We love that it reminds us of our mom, or growing up, or our first kiss. We support a charity or a soccer team or a perfume because it gives us a chance to love something about ourselves. Great marketers don't make stuff. They make meaning.” Seth Godin
- 4. 250 million Pieces of content shared daily! 800 million Instagrammers 500 million daily active users FYI - 84X’s more than Twitter - 54x’s more than Pinterest - 10x’s More than Facebook
- 6. Your Customers Are There 80% of Instagram users follow at least one business. Social Media Today
- 7. Trends
- 8. Are You Being Seen? 70% of posts are not seen! Social Media Today
- 9. How to Get Seen By Your Audience 1. Post on a consistent schedule. 2. Use Hashtags. 3. Tag other (and appropriate) accounts. 4. Use Location tags.
- 10. Time to Consider Boosting Posts (Hint Use Promote)
- 12. Guide for Tagging Products ❏ Must sell physical goods ❏ Must have an Instagram Business Page ❏ Business Page must be connected to Facebook Catalog or Shopify ❏ Approved and Turn on Tagging
- 13. Instagram Feed Your new Home Page
- 14. Get Your Story On Instagram stories had over 300 million daily active users in 2017.
- 15. Remember You Can’t Just Repost... “In 2018, your brand will need a social media policy and a process to ask permission and get approval from your customers to repost their user generated content.” Later, Top 7 Instagram Marketing Trends for 2018
- 17. Influencer Marketing An influencer, therefore, is someone who has the power to influence the perception of others or gets them to do something different. Gerardo Dada, Forbes
- 18. Why Be or Use Influencers? ❏ They have a strong following. ❏ Their following trusts them. ❏ They can convince their following of something (thus the term influencer).
- 20. Hashtags
- 21. Be Original. Don’t Just Copy and Paste.
- 22. Don’t Be Too General #fromwhereIstand
- 23. Check out What’s Working Image from Later.com
- 24. People Are Following You... Image from Later.com
- 25. How Many Hashtags Is Too Much? “The most important thing to keep in mind is that you’re being intentional with your hashtag selection and you’re using hashtags that your target audience is searching for and following.” ~ Later.com
- 26. If you choose Instagram… Jump In and have Fun!
- 27. Engage with ME! Connect with Jen: Email: jen@ls-business-solutions.com Website: Life Simplified Business Solutions Facebook: Life Simplified Business Solutions Twitter: JVsimplified LinkedIn: Jen Vondenbrink Instagram: jenvondenbrink