Examples of targeted marketing across different social media sites.

1. TARGETED
ADVERTISING
Bethany Green
MARK 3370

2. Which social media platform did the ad appear on?
■ Facebook
Who was the company that advertised to you?
■ FabFitFun
What was the product, solution or main message that was advertised?
■ Their quarterly box subscription
Was there a discount or promotion offered? If so what was the promotion
■ Up to 70% off add ons
What was the call to action for the ad?
■ ”Hurry and snag your favorite products”
Which ad format was used? Refer to Chapter 16 for the ad format for each social media platform.
■ Video
What do you believe the ad objective was when the company created the ad? Refer to chapter 16 with the
ad objectives for each social media platform
■ Consideration
Why do you think you were targeted for this ad? Was it based on your location, demographics, interests,
recent online behavior or another targeting option?
■ I think it could be based on my online behavior. I already have a subscription to the company.
Do you believe you were correctly targeted for the ad? (i.e. did the ad spark your interest). If not, who do
you think would be a better target for this ad?
■ I think I was the correct target because I already have a subscription. So it was almost like a “reminder”.

3. Which social media platform did the ad appear on?
■ Pinterest
Who was the company that advertised to you?
■ Il Makiage
What was the product, solution or main message that was advertised?
■ Foundation
Was there a discount or promotion offered? If so what was the promotion
■ No
What was the call to action for the ad?
■ ”Woke up like this foundation”
Which ad format was used? Refer to Chapter 16 for the ad format for each social media platform.
■ Photo
What do you believe the ad objective was when the company created the ad? Refer to chapter 16 with the ad
objectives for each social media platform
■ Conversion
Why do you think you were targeted for this ad? Was it based on your location, demographics, interests,
recent online behavior or another targeting option?
■ It is definitely based on my recent online behavior.
Do you believe you were correctly targeted for the ad? (i.e. did the ad spark your interest). If not, who do
you think would be a better target for this ad?
■ I was definitely the correct target for this add. I looked up this brand and product this week.

4. Which social media platform did the ad appear on?
■ Facebook
Who was the company that advertised to you?
■ Kendra Scott
What was the product, solution or main message that was advertised?
■ Jewelry
Was there a discount or promotion offered? If so what was the promotion
■ Buy one get one free
What was the call to action for the ad?
■ ”Buy one style, get another FREE”
Which ad format was used? Refer to Chapter 16 for the ad format for each social media platform.
■ Collection
What do you believe the ad objective was when the company created the ad? Refer to chapter 16 with the
ad objectives for each social media platform
■ Consideration
Why do you think you were targeted for this ad? Was it based on your location, demographics, interests,
recent online behavior or another targeting option?
■ I think it is off my interests and online behavior, which tend to go hand and hand
Do you believe you were correctly targeted for the ad? (i.e. did the ad spark your interest). If not, who do
you think would be a better target for this ad?
■ In regards to the type of product, I think it was targeted correctly. The only reason it did not spark my
interest is because of the brand itself.

5. Which social media platform did the ad appear on?
■ Facebook
Who was the company that advertised to you?
■ Winc
What was the product, solution or main message that was advertised?
■ Wine delivered to you
Was there a discount or promotion offered? If so what was the promotion
■ 50% off
What was the call to action for the ad?
■ Drinking wine will keep you healthy and help with dieting
Which ad format was used? Refer to Chapter 16 for the ad format for each social media platform.
■ Photo
What do you believe the ad objective was when the company created the ad? Refer to chapter 16 with the ad
objectives for each social media platform
■ Awareness
Why do you think you were targeted for this ad? Was it based on your location, demographics, interests,
recent online behavior or another targeting option?
■ The interest of my family. We talk about health and wine often.
Do you believe you were correctly targeted for the ad? (i.e. did the ad spark your interest). If not, who do
you think would be a better target for this ad?
■ It did not peak my interest, so I do not believe I was the correct target. A better target would be someone
who is established in their career .