Jenny Darroch
Personal Information
Organization / Workplace
Claremont Graduate UniversityLocation
Greater Los Angeles Area United StatesOccupation
Professor of Innovation, Entrepreneurship and Marketing @ The Drucker SchoolIndustry
Education
Website
http://www.jennydarroch.comAbout
Jenny Darroch is a Professor of Innovation, Entrepreneurship, and Marketing at the Drucker School of Management in Claremont, CA. She works at the intersection of government policy and firm strategy. In this capacity, she has examined macroeconomic policy that fosters innovation; behaviors and practices within organizations that lead to more innovative outcomes; types of innovation; and the impact of innovations on consumer behavior. EXECUTIVE SUMMARY: Dr. Jenny Darroch is a Professor of Marketing and Co-Director of the Executive Education practice at the Peter F. Drucker and Masatoshi Ito Graduate School of Management and founder of Mollior.com. Jenny specializes in strategy - in p