A presentation on book marketing for authors, whether traditionally published or self-published, given by author Jodi McIsaac at the 2014 When Words Collide conference in Calgary, AB. www.jodimcisaac.com

1. Jodi McIsaac
When Words Collide 2014
JodiMcIsaac.com

2.  In 2012, 1.5 million PRINT books were published
in the US alone.
 347,000 traditional
 1.1 million “unclassified”
 391,000 ISBNs were assigned to self-published
books.
 30 million books currently in the market.
There’s a lot of competition out there.

3. “It’s a crapshoot.”
- Jon Fine (Amazon)

4. Write another book.
Marketing Tip #1

5. Be professional.
Marketing Tip #2

6. Understand your audience.
Marketing Tip #3

7. Yes, you need a website.
And don’t stop there.
 Website
 Amazon author page
 Goodreads page
 Shelfari/LibraryThing, etc.
Marketing Tip #4

8. Mobilize your existing network.
Marketing Tip #5

9. Build an email list and a street team
 Mailchimp
 AWeber
Marketing Tip #6

10. Get reviews.
 Friends and family
 Street team
 Goodreads giveaways
 Book bloggers
 Amazon top reviewers
 Ask!
Marketing Tip #7

11. Book bloggers (and blog tours)
Marketing Tip #8

12. Give your book (and other things) away for
free
 To get reviews
 To build your list
 To increase exposure
 To sell other books in the series
Marketing Tip #9

13. Goodreads
 Author profile
 Book description
 Giveaways
 Features groups
 Group discussions
Marketing Tip #10

14. Paid advertising
 Facebook/Goodreads/Google ads
 Paid reviews
 Ads/reviews on book blogs
 Paid promotion like BookBub
Marketing Tip #11

15. Social media
Marketing Tip #12

16. Media and PR (DIY)
 News releases (targeted)
 Local media
 Topic-centered media
 Alumni newsletter
 Library newsletter
Marketing Tip #13

17.  Work-life blend vs work-life balance
 Focus on what you love
 Get rid of the time-wasters in your life
 Be disciplined and organized
 Remember: why are you writing?
When am I supposed to do
all this?

18. KEEP WRITING
NUMBER ONE TIP (REALLY)

19. JaneFriedman.com
TheCreativePenn.com
More Resources

20.  jodi@jodimcisaac.com
 Facebook.com/jodimcisaac
 Twitter.com/jodimcisaac
Questions?