A look into incentivized digital advertising and how it effects gamification with #NewhouseSM4.

1. #GameOnNHSM4
Sunday, April 6, 14

2. Meet the Team
@simonegold18 @JROsyr @lizaflaherty@jolenespivack
Sunday, April 6, 14

3. Meet our Interviewees
@CaseyCut@EricSReilly @MallorysMuffins
Sunday, April 6, 14

4. Remember this?
Sunday, April 6, 14

5. How important are incentives?
According to SocialVibe:
23% increase in consideration against competitors
32% increase in likelihood to buy the product
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6. Just ask BusinessWire
Drives attention to a brand message
Increases brand perception
People who engage=more likely to consider
Drives website and in-store
Drives purchases and conversions
Sunday, April 6, 14

7. What is incentive?
Anything that rewards a consumer for paying attention to the
brand
Coupon/discounts
Free service
Physical rewards
On the spot benefits
Sunday, April 6, 14

8. Casey Cutler, Traffic Coordinator at MME
“I think it will continue to increase. I think
everyone has probably been effected by
gamification knowingly or without knowing
because it is used everyday to help
businesses through flyers or pop ups on the
web. Especially since social media is one of
the biggest ways to advertise now, I think it
will only continue to increase because it is
becoming a smart way to encourage more
people to buy the product or at least grab
their interest”
@CaseyCut
Sunday, April 6, 14

9. Coupon/discounts
We all know how coupons
work, but how are they
evolving in the digital
landscape?
Sunday, April 6, 14

10. Small Business: Big Online Coupons
• Competing in a digital
sphere
• Benefits of rewarding
loyal online customers
• Mallory’s Marvelous
Muffins, Owner Leslie
Zieger
Sunday, April 6, 14

11. Free Service
We talked about
glassdoor.com, but where
else in the digital landscape
is using a free service
approach?
Free Service approach can
be closely related to VIP
programs
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12. Physical Rewards
If you ____ (insert: sign
up, opt in, fill out this
survey, tell us your
favorite), then we will send
you ____ (insert:
product, sample,
information, coupon/
discount).
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13. On the spot benefits
Potentially where digital
incentives are going
Real world experiences,
turned digital
Check out more examples
on next slides
Sunday, April 6, 14

14. Eric Reilly: Account Coordinator 180LA
• @EricSReilly
What age group do you feel
is most responsive to
gamification?
"Millenials. Due to social
sharing they have a chance
to compete against a global
gaming community and prove
their worth and brand
loyalty."
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15. Mobile
Get to a McDonalds, NOW.
Requires real time action
Real time mobile coupon
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16. Real world, gone digital
Coca Cola small world
machines:
Real world campaign with
explosive digital results
Interact, get your coke now
Demands consumer to
engage
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17. Foursquare and mobile
Brands and businesses can
interact with you when you
want, when you’re there
Geotargeting
foursquare vs. future
possibilities
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18. The cutting edge of digital
Drives purchases and
conversions
Engages consumers
Consumers come for the
incentive, stay for the content
On the spot benefits=On the
spot results?
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19. Gaming with Friends
Google Maps
April fools day gamification
Augmented Reality
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20. Challenge Your Friends
Nike Fuel Band
Wearable technology
Based on statistics and
ranked for all to see
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21. The future
Who knows? But according
to the numbers, it seems
like on the spot incentives
with real world
engagement
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22. In conclusion
Your consumers time is
valuable, make it worth
their while
Sunday, April 6, 14