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How I Used Facebook Ads to Increase My Entries to James Altucher's Ultimate Book Giveaway of 2017

A month ago, I saw James Altucher’s Free Book Giveaway. I signed up because I wanted to win 20 books worth $450.00 Since this the free book giveaway is a sweepstakes, I needed to have more entries so I could increase my chances of winning. I am not sure if my friends won’t be able to help me get enough entries for the contest. Suddenly, I remembered: I can use Facebook Ads for this! Here's how I created the campaign plus its results and takeaways.

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Ann Kristine A. Peñaredondo
Social Media Engineer | Podcaster | Published Author | Mastermind
Coach
AnnKristine.com
A month ago, I saw James
Altucher’s Free Book Giveaway
on LinkedIn.
I signed up because I
wanted to win 20 books
worth $450.00!
(Who wouldn’t want that?)
Have peace of mind and do more on your business. AnnKristine.com
Since this the free book giveaway
is sweepstakes, I needed to have
more entries so I could increase
my chances of winning.
I am not sure if my friends won’t be
able to help me get enough
entries for the contest.
Have peace of mind and do more on your business. AnnKristine.com 3
Suddenly, I remembered:
I can use Facebook Ads for this!
Have peace of mind and do more on your business. AnnKristine.com 4
So I did the following:
Have peace of mind and do more on your business. AnnKristine.com 5
I created a short blog post around the
giveaway. I published it on my website.

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How I Used Facebook Ads to Increase My Entries to James Altucher's Ultimate Book Giveaway of 2017

  • 1. Ann Kristine A. Peñaredondo Social Media Engineer | Podcaster | Published Author | Mastermind Coach AnnKristine.com
  • 2. A month ago, I saw James Altucher’s Free Book Giveaway on LinkedIn. I signed up because I wanted to win 20 books worth $450.00! (Who wouldn’t want that?) Have peace of mind and do more on your business. AnnKristine.com
  • 3. Since this the free book giveaway is sweepstakes, I needed to have more entries so I could increase my chances of winning. I am not sure if my friends won’t be able to help me get enough entries for the contest. Have peace of mind and do more on your business. AnnKristine.com 3
  • 4. Suddenly, I remembered: I can use Facebook Ads for this! Have peace of mind and do more on your business. AnnKristine.com 4
  • 5. So I did the following: Have peace of mind and do more on your business. AnnKristine.com 5
  • 6. I created a short blog post around the giveaway. I published it on my website.
  • 7. I created a Bit.ly link for my unique URL link for the book giveaway.
  • 8. I worked on the visuals for the ads on Canva.
  • 9. I used the same images for the Facebook Ads. Have peace of mind and do more on your business. AnnKristine.com 9
  • 10. Next, I created Facebook Ad campaigns. Have peace of mind and do more on your business. AnnKristine.com 10
  • 11. Here are the campaigns at a glance. Have peace of mind and do more on your business. AnnKristine.com 11
  • 12. For the Facebook ads, I targeted US and Canada since those countries are familiar with James Altucher and his works than in the Philippines. But I ran a campaign for Philippines for a few days. Have peace of mind and do more on your business. AnnKristine.com 12
  • 13. For the Facebook ad campaign interests, I chose those who know James Altucher and the other authors whose books he’s giving away, plus those who love contests, sweepstakes, and books.
  • 14. Here are the results of the campaigns that I did: Have peace of mind and do more on your business. AnnKristine.com 14
  • 15. Win 20 Books_US and Can campaign Ran for 13 days at US$2.00 a day
  • 16. Win 20 Books_Clicks_US and Can_Carousel campaign Ran for 3 days at US$5.00 a day
  • 17. Win 20 Books_Clicks campaign (carousel) Ran for 3 days at US$5.00 a day
  • 18. Win 20 Books_Clicks_PH campaign (carousel) Ran for 3 days at US$5.00 a day
  • 19. Win 20 Books_Clicks_US and Can_publications campaign Ran for 4 days at US$5.00 a day
  • 20. Takeaways I should have checked the country and age of my ads. I noticed that Canadians were the ones who clicked my ads more than the US. Given those data, I would have created a new ad set focusing on Canada only. Have peace of mind and do more on your business. AnnKristine.com 20
  • 21. Takeaways In one of my campaigns, when I checked the age breakdown, I saw the those who clicked my ads more were the ages 25-34 and 45 to 54. Given those data, I would have focused on targeting those ages for my ads.
  • 22. Before running the campaign, I had 4 entries. It all came from me when I shared my unique link to social media. Have peace of mind and do more on your business. AnnKristine.com 22
  • 23. As the Facebook ad campaigns ran, I saw my content entries increase. Have peace of mind and do more on your business. AnnKristine.com 23
  • 24. 7 hours after launching my first campaign
  • 30. Less the 4 entries that I personally shared, I got a total of 138 entries. If I get 3 entries for every friend I refer, I got 46 people who signed up on my unique link for the book giveaway. Have peace of mind and do more on your business. AnnKristine.com 30
  • 31. For the duration of the campaign, I spent a total of US$25.08. US$25.08 / 46 people = US$0.5452 spent per person Have peace of mind and do more on your business. AnnKristine.com 31
  • 32. I still don’t know if I won the book giveaway. Nevertheless, this is another exceptional FB ads experience for me. Have peace of mind and do more on your business. AnnKristine.com 32
  • 33. BUSINESS OWNERS: I heard you say "Ann is EXCEPTIONAL!“ Answer my preliminary survey: http://bit.ly/ExceptionalVASurvey Consult with me: https://clarity.fm/annkristine