Deep Dive: 2018 social media trends to save you time and improve your ROI
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Let’s put it this way: If your business has customers who use the Internet, then yes, you need social media marketing. Facebook alone has over 2 BILLION active users. If ever there were a time when social media marketing was optional, that time is long, LONG gone. Come learn how to stay relevant and Learn and implement strategies one at a time, then focus on the one that has the highest return on investment for your business, and ditch what isn't working for you.
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Deep Dive: 2018 social media trends to save you time and improve your ROI
- 1. Deep Dive: 2018 Social Media Trends To Save You Time and Improve Your ROI
- 2. Deliver the right message to the right people at the right time.
- 3. Amount Gained – Amount Spent Amount Spent )( ROI =
- 4. Social Media Follower Update or Promotion on social Media Clicks link to sales or features page CONVERT TO SALE The problem here is that not all marketing is direct: You never know when someone will be ready to buy, so nurturing and softer updates will still lead into this simple flow.
- 5. It isn’t the size of the dog in the fight, but the size of the fight in the dog “68% of companies surveyed have social media teams that are only one or two people.” - Simply Measured
- 7. Value is all relative Know your goals and how they fit into your overall marketing plan to start building brand recognition and trust among your followers, and start fostering long-term connections with your audience Not all about the money Clicked your blog link or subscribes to your RSS feed Time spent on features page Signed up for your newsletter or downloaded a PDF Blog comments Word of mouth (NPS)
- 8. Tracking engagement can be easier and more useful than tracking revenue. If you define social media success by your engagement instead of your revenue, you’re in the majority.
- 9. The benefits of automation are more plentiful than an all-you-can-eat buffet in Vegas: Schedule and plan your posts in advance. Get the most out of your content by recycling it. Free up more time for the tasks that do require a human, like engaging with your fans and getting social media strategies in place
- 11. Ways to measure your social media ROI Audience Reach and follower count Click through rate Engagement Conversion rate
- 12. Content creation and the “3 P’s”: Professional, Personality, Passions Set Benchmarks: Current followers, Current reach Tracking: Use Edgar’s history page, Facebook Insights, and Twitter Analytics Building Awareness
- 13. 1. Will this topic be of interest to our audience? 2. Do we have a unique perspective or new piece of information to share? 3. Can we talk about this topic from a position of authority?
- 14. Take a realtor for example…. Focus on the long term relationships! Listings do not inform or engage followers beyond those ready to buy a house. Think of everyone you are missing! Consider instead mixing in: - Market activity reports - Neighborhood data - Buying and selling tips - Improve your home ideas - Testimonials - What to expect during the process - Lifestyle posts
- 16. It’s about the long game Post less about pricing and more about the lifestyle
- 17. No Monetary Value? Look at the shareability potential Custom Visuals: Your Brand Name and site travels with the post every time someone shares it
- 18. Eye Catching Visual Relevant hashtag Question Shared Experience Exclusivity Cross-Channel Promotion
- 19. V I D I O Play to the Algorithm: If your goals are to build awareness and lead generation do not skip out on video Non Intrusive Entertainment: You are not asking your followers to go to your website, you are not intruding on their day - you are just entertaining and asking them to watch a video! Measure Viewership for ROI brand awareness and brand favorability
- 20. You can give your followers a better life – show them what that life would look like. When you talk about prices and ROI, just remember – there’s more than one way to make it clear to your reader that what you’re selling is worth it. Testimonials and social proof!
- 21. Discoverability, Relatability and Shareability Post quotes that support the mission and purpose of your brand If followers engage with a quote…. It increases the likelihood people will see your NEXT post!
- 22. Content creation - Show the benefit in a conversational tone - Use numbers, ask a questions and trigger curiosity or emotion - “Post it forward” add value and show your values - Be real and don’t be afraid to be “Flawsome” - It’s the followers space - we are just playing in it Tracking - Pay close attention to the comments, shares, likes - You can gain a lot of insight about the interests of your followers and form a strategy for the future. Real People Run Real Businesses! Monologue >>> Dialogue
- 23. Engagement Participation Consistency Share worthy Custom images - your brand travels with every share!
- 24. Actions and behaviors that lead to brand loyalty or an eventual sale
- 25. Lifestyle photos
- 26. Influencer Marketing Over 90% of marketers who employ an influencer marketing strategy believe it is successful. Relevancy to your industry Audience Product Match Target audience Follower count does not mean influence Do not neglect micro influencers
- 27. In 2016 Facebook crunched their data: Every person on Facebook is connected to every other person by an average of three and a half friends; 3.5 degrees of separation. Analyze what the most engaging companies are doing, then innovate and do it better.
- 30. Ephemeral Content: STORIES The definition: something that is short-lived, lasting for up to 24 hours before disappearing forever. Instagram Stories has over 250 million daily active users. Discoverability: Instagram users can see your stories even if they are not your followers. Tracking: People who watch your stories all the way through are a great indicator that you are producing content people love! The how: Open your story and swipe up. You'll see the number as well as the usernames of the people who have seen each photo or video in your story
- 31. Content Creation: Blog links, Other people’s content, Product releases, Story to relate to your audience One post, One job Tracking: Link shorteners, site traffic The world does not need more content, it needs more purpose
- 32. Goals: keep your audience’s attention, educate them, AND convince them to part with their money. Create posts for readers AND skimmers: guide your readers through the stary and and find what's important to them A good header on your shoulders
- 37. Facebook IQ
- 38. You can build custom audiences from people connected to your Page OR from all of Facebook.
- 39. Link Shortening to measure ROI Create urgency Visual and attention grabbing Fun and Playful Shareable Deals are made for Social Media! Shortened link for tracking
- 41. A/B Testing at it’s best! Edgars Twitter variations will calculate the click through Rate on each headline! What phrases when used in combination with a link have a higher click-through rate
- 43. Content Creation: Telling a story and the value of your product takes work! Tracking: You know your story strikes a code with your followers when you see your conversion rate increase. Track website actions in Google Analytics by setting up goals and event tracking. Not always about the sale: Did they take another desired action on that page? Did they read another blog post? The longer your followers consume your content, the more time you have to build trust BONUS: Boost successful posts
- 45. Discovery and Awareness Not yet aware that they need a social media tool, or are not aware that they exist In the market for a social media management tool and are considering several options. Gathered their data and are ready to make a decision. Audience Targeting Consideration Decision
- 46. Types of Ads Discovery and Awareness Consideration Decision Blog Posts Thought Leadership Email Capture Pricing Page Product Content Promotional Deals Pricing Page Expiring Coupon Offers Promotional Deals
- 47. Budget Distribution Discovery and Awareness Starting point: allocate your budget on Facebook. If you have decreased site traffic, consider allocating 50% in driving new interest. Split the remaining between conversion and consideration
- 48. Break It Down! $1500k Budget Brand Awareness - $450 Consideration - $450 Conversion - $600
- 49. Coupon Codes for tracking: State Bicycle Co. attribute $500,000 in annual sales to coupon codes and traffic from Facebook. Join the discussion: “National Donut Day” Clear Call To Action - You need to lead followers to take the next step. Stop in your news feed images
- 50. Promotional Storytelling YOU are what sets your business apart! Run social media promotions when no other promotions are occuring Increased traffic and sales can be attributed easily to your social media efforts!
- 51. People love brands that give back: Stay true to your brand and target audience People know when they are being sold to so make it authentic Share your teams community service or personal causes too!
- 54. “Don’t confuse activity with achievement.” John Wooden
- 55. Email support@meetedgar.com TWITTER: @meetedgar Or try an Edgar free trial today: OctopusWebinar18