1. Goals for Kleines Blond Advertising Campaign
 Highlight new product
Our target market loves to see the latest greatest in jewelry. We will show the
new products, especially in light of Pinterest, Facebook, Instagram, Tumblr, Twitter,
Lookbook.nu, and our blog. We will relate the new product with our customers
interests.
 Drive clients to your website.
A dynamic campaign will cause people to search the Internet for more
information about us. Which will result in increased traffic to our website and raise
our Google search engine ranking.
 Build trust
People trust social media more than they trust print advertisement.Perhaps we
have become jaded over the years of being bombarded by slick, pre packaged media
offerings.The truth is that people have always trusted the advise of their family and
friends more than what a business happens to be trying to say.
The trust built through social media is rooted in the recommendations of people
who have dealt with you directly and at the end of the day is infinitely more valuable
than the words on a banner or billboard.Word of mouth is, and always has been,
your purest form of advertising and worth more than it’s weight in gold.
 Client feedback
The beauty of the latest 2.0 websites, blogging and social media is the interaction
between you and your clients.How many times have you seen a new jewelry line at a
major jewelry show and asked yourself, “I wonder if our clients would buy this?”

2.  Become market leader &generate sales.
Social media will generate more sales for your jewelry store because it builds
greater trust and understanding between you and your clients.Remember the old
adage: “When all things are equal, people want to buy from their friends. When
they are slightly uneven, they still would rather buy from their friends.”
You generate more traffic to your website and your store because you have
transcended the business moniker, and have become a “friend in the diamond
business”.
What many don’t realize is that an energizing social media campaign is a great way
to generate leads.
 Build brand awareness
How much do you pay directly or through co-op money to get your name out into
the community?
How many other jewelry stores are advertising in the same publications?
How do you expect to showcase your store’s advantages when other larger jewelry
stores with deeper pockets are trying to tell theirs?
Social media for now is the great equalizer.With a very low barrier to entry it
comes down to, in many cases, ingenuity, planning, and perseverance.Building your
brand awareness in an arena that counts has never been easier for the small
independent jeweler.