Consumers	
  care	
  about	
  what	
  their	
  
brands	
  are	
  doing	
  
“When	
  quality	
  and	
  price	
  are	
  the	...
Consumers	
  want	
  their	
  companies	
  to	
  .	
  .	
  .	
  
And brands do give back. . .	

Companies gave $17.57 billion, but this
represents only 5% of the total $350 billion given
...
Too	
  few	
  people	
  are	
  aware	
  of	
  the	
  
philanthropic	
  efforts	
  by	
  brands	
  	
  
	
  
Limi7ng	
  thei...
But, what if corporate sponsors could
get a marketing return on their
philanthropic giving?
GoodChi	
  is	
  an	
  easy	
  to	
  use	
  cause	
  marke@ng	
  plaAorm	
  
designed	
  to	
  connect	
  the	
  good	
  t...
GoodChi	
  lets	
  people	
  use	
  their	
  social	
  ac@vity	
  for	
  good.	
  
Each	
  @me	
  people	
  like	
  a	
  p...
How	
  It	
  Works:	
  
Users	
  log	
  on	
  to	
  GoodChi	
  and	
  select	
  
a	
  brand	
  they’re	
  passionate	
  ab...
How	
  It	
  Works:	
  
Now	
  a	
  user’s	
  social	
  media	
  life	
  across	
  
different	
  networks	
  drives	
  
con...
And	
  seAng	
  up	
  and	
  tracking	
  new	
  causes	
  and	
  
sponsors	
  is	
  easy.	
  Fill	
  out	
  your	
  info,	...
GoodChi	
  creates	
  a	
  marketplace	
  for	
  brands	
  and	
  causes	
  
to	
  connect	
  and	
  create	
  point-­‐to-...
Opportuni@es	
  exists	
  to	
  supercharge	
  brands’	
  global	
  
ci@zenship	
  exposure	
  by	
  leveraging	
  GoodChi...
A	
  partnership	
  between	
  celebri@es	
  and	
  brands	
  can	
  
propel	
  causes	
  they’re	
  involved	
  with	
  t...
GoodChi	
  can	
  provide	
  the	
  social	
  media	
  plaAorm	
  to	
  
connect	
  celebri@es’	
  audiences	
  to	
  caus...
They	
  can	
  rally	
  their	
  large	
  and	
  ac@ve	
  fan	
  base	
  to	
  
help	
  generate	
  social	
  ac@vity,	
  ...
Brands	
  gets	
  to	
  sponsor	
  the	
  
social	
  media	
  ac@vi@es	
  of	
  
individuals,	
  who	
  have	
  
chosen	
 ...
Good chi social for good
Upcoming SlideShare
Loading in …5
×

Good chi social for good

877 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
877
On SlideShare
0
From Embeds
0
Number of Embeds
515
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Good chi social for good

  1. 1. Consumers  care  about  what  their   brands  are  doing   “When  quality  and  price  are  the   same,  Social  Purpose  is  the  most   important  purchasing  trigger”   Edelman Good Purpose Study
  2. 2. Consumers  want  their  companies  to  .  .  .  
  3. 3. And brands do give back. . . Companies gave $17.57 billion, but this represents only 5% of the total $350 billion given to charities in 2011
  4. 4. Too  few  people  are  aware  of  the   philanthropic  efforts  by  brands       Limi7ng  their  opportunity  to  do   more.  .  .      
  5. 5. But, what if corporate sponsors could get a marketing return on their philanthropic giving?
  6. 6. GoodChi  is  an  easy  to  use  cause  marke@ng  plaAorm   designed  to  connect  the  good  that  brands  do  with   their  consumers    GoodChi  is  here  to  help  bridge  this  problem…  
  7. 7. GoodChi  lets  people  use  their  social  ac@vity  for  good.   Each  @me  people  like  a  page,  make  a  comment,  post   a  picture,  watch  a  video,  share  a  link  or  Tweet,     brands  make  a  one-­‐cent  contribu@on  to  a  charity  of   the  person’s  choice  
  8. 8. How  It  Works:   Users  log  on  to  GoodChi  and  select   a  brand  they’re  passionate  about  to   sponsor  their  favorite  cause  
  9. 9. How  It  Works:   Now  a  user’s  social  media  life  across   different  networks  drives   contribu@ons  funded  by  their  brand   Users  get  a  custom  branded  landing   page  to  track  their  earnings  while   showcasing  a  brand’s  philanthropic   giving     Brands  gets  to  form  ac@va@on   partnerships  with  this  highly   recep@ve  audience  (they  chose  you)   through  customized  content,   marke@ng  and  incen@ves  
  10. 10. And  seAng  up  and  tracking  new  causes  and   sponsors  is  easy.  Fill  out  your  info,  upload  your   pictures,  and  GoodChi  builds   the  page  for  you  
  11. 11. GoodChi  creates  a  marketplace  for  brands  and  causes   to  connect  and  create  point-­‐to-­‐point  rela7onships  
  12. 12. Opportuni@es  exists  to  supercharge  brands’  global   ci@zenship  exposure  by  leveraging  GoodChi’s  plaAorm   in  partnership  with  celebri@es,  like  Madonna,  heavily   involved  in  philanthropy  
  13. 13. A  partnership  between  celebri@es  and  brands  can   propel  causes  they’re  involved  with  to  reach  greater   heights.  
  14. 14. GoodChi  can  provide  the  social  media  plaAorm  to   connect  celebri@es’  audiences  to  causes  funded  by   brands  
  15. 15. They  can  rally  their  large  and  ac@ve  fan  base  to   help  generate  social  ac@vity,  driving  more   contribu@ons  and  awareness  to  causes  supported   by  brands  
  16. 16. Brands  gets  to  sponsor  the   social  media  ac@vi@es  of   individuals,  who  have   chosen  them,  crea@ng   powerful  brand  evangelists   across  their  social  graph.  

×