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WELCOME

     INTERNATIONAL INSTITUTE FOR
     PRODUCT & SERVICE INNOVATION

     INNOVATION PROGRAMME
© 2013
Housekeeping




© 2013
About Us

       • About

              – Warwick
              – WMG
              – SMEs
              – Me                             MARK SWIFT

Photos - http://en.wikipedia.org/wiki/University_of_Warwick http://www2.warwick.ac.uk/fac/sci/wmg/mediacentre/wmgnews/?tag=Award,
 © 2013
BBC http://www.bbc.co.uk/birmingham/content/articles/2008/12/17/hollywood_producer_feature.shtml
European Space Agency http://smeprojects.esa.int
Purpose of the day
  • Launch Innovation Programme cohort #2
  • Raise awareness of new technology, methods, tools
  • Stimulate demand for innovation:
         – UK Government recognises that it needs to be created and
           encouraged…
  • Escape confines of restrictions and barriers and look for new
    opportunities
  • Understand what we can do for you
         1.   Intensive day two programme
         2.   Identifying future projects
  • Rallying Call for projects…

© 2013
Agenda
    0830   Introduction to IIPSI and new programme                       Dr Mark Swift
    0900   Putting the Customer First!                                   Carolyn Parkinson
    0945   Making stuff                                                  Dr Ben Wood
    1045   Coffee Break
    1100   Digital Enabling Tools                                        Dr Xiao Ma
    1200   Introduction to afternoon sessions                            Dr Mark Swift
    1215   Lunch and Networking
           Afternoon breakouts: Commercial Success through IP,
    1315   Design with Intent, Cloud for Business & Smarter Social       All
           Media, Innovative Polymer Technologies
                                                                         Chris Brown &
    1515   Innovation Programme next steps
                                                                         Dr Mark Swift
    1530   Close and optional 5 minute intensive clinics (one to ones)   All

© 2013
What is IIPSI?
  International Institute for Product and Service Innovation
  • Purpose
         – Help understand customers and users better and emotional reponse;
         – Prototype new products for example using Additive Layer
           Manufacturing;
         – Use digital (Internet) to launch as well as develop market ready products
           and services
  • IIPSI must have IMPACT
         – Business growth
  • Fully funded until end of June 2015 (initially)

© 2013
Product and Service Innovation
                     New Product                                  Digital industry approach to
                     opportunities         Digital                product innovation



         New Digital delivery                                             Design for User Experience
                                                                          and testing market
         platforms
                                       IIPSI                              response




                        Product                                People

                       Design for User Experience / testing market response

© 2013
What's the structure of iIP
                                      Awareness briefing, case studies,
                             TODAY           • Attended workshops
                 Raising              demonstrations initial ideas
                                             • Discussed
                Awareness                1

                             DAY      In-depth•workshops, new products,technical AdWords
                                                eMarketing of
                                                              advanced via Google
         Embedding                            • Found partners & configured online collaborative tools
          capability         TWO      demonstrators, horizon scanning, hands on…
                                         2      to address new market

                  Market
                  leading                       • Internships and student projects
                products &            Intensive• companynew productsprototyping,
                                                 Developed projects - / services (Cat 5)
                 services                3
                                      identifying markets, internships
                              30+
                             places
                                                • Collaborative research projects funded by EPSRC and
          Expansion           per
         through R&D
                              year    FeasibilityBIS
                                         4         studies, proof of market, proof of
                                      concept, assistance with funding applications
                                              Gained new OEM customers
© 2013                                        Sold part of their business £m++
Product / Service lifecycle support
 Sales and profit




Development & Introduction   Growth   Maturity   Decline
 © 2013
Why do you matter to us?

  1. Ability to be flexible and innovative
  2. Ability to create jobs and reduce
     unemployment
  3. Significant size of the sector (99 per cent of
     UK firms and just under 50 per cent of jobs)


© 2013
Knowing where to shoot

     • Market pull, technology push




 © 2013
BBC sport, Peter Wilson wins double trap gold, http://www.bbc.co.uk/sport/0/olympics/18911651
Alternative applications & perspectives

               “If I’d asked my customers what they wanted, they’d have said a
               faster horse.” Henry Ford?




© 2013
Innovation Pitfalls

  • Moving out of current thinking or paradigm
  • Little or no knowledge of how to develop a new
    product or service
  • An unidentified ‘funding gap’ for the on-going
    development and validation of new product or
    service
  • The need for an effective development process
    supported by resources and planned implementation
© 2013
Summary

  •   Rallying call to get involved 30 spaces per year
  •   Impartial view, confidential environment
  •   Unique, high profile facility for the region
  •   Range of SME services
  •   Think about priorities (Day 2)
  •   No such thing as a free lunch!
         – Short forms
         – Baseline monitoring
  • Feedback and Evaluation
© 2013
Putting the Customer First

                  Carolyn Parkinson
              Technology Transfer Specialist
                Experience Led Innovation


© 2013
Let’s talk about…

  • Understanding customers and users
  • Not about being a slave to customers’ whims
  • Gaining insights which will help you meet your business
    objectives
  • Purposely designing for the experiences and behaviours you
    hope to create for users of a product or service

  • We call this:
                    Experience Led Innovation
© 2013
What is Experience Led Innovation?


         Experience Led Innovation (ELI):
         Innovation that is informed by
         understanding how people use or
         experience a product or service



© 2013
Put yourself in the user’s shoes




                     … now how does your offering look?


© 2013
Experience Led Innovation
   • All products and services create experiences and behaviours
     for users
   • These may be purposeful, or accidental
   • Getting it right is a competitive advantage


   Our key message to SMEs:
   We can help you better understand the user experience to
   promote and inform innovation to grow your business

© 2013
Understand the user perspective

                  What does this button do?
                   • Close the door?
                   • Provide illusion of control?
                      • ‘Fake affordance’

                   Design question:
                   Is there anything to be gained from making
                   something look like it works one way, while
                   actually doing something else (or nothing at
                   all)?

© 2013
Understand the user perspective



         My user experience:




© 2013
Understand the user perspective


                           How many people
                           would push the wrong
                           button for this lift?




© 2013
Understand the user perspective




© 2013
Understand the user perspective


                           Confusing user interface

                           Result:
                              • frustration
                              • wasted time
                              • poor quality data


© 2013
Understand the user perspective




© 2013
Experience Led Innovation

   • A deliberate focus on the user experience can unlock
     powerful insights
   • An enormous amount of research is out there
   • This can be used by businesses to create competitive
     advantage
      • Designing desired behaviours aligned with business goals
      • Creating physical or digital experiences and journeys
      • Making use of emotions


© 2013
Research base

                Professor Paul Jennings
                Professor of Experiential Engineering


                Dr Rebecca Cain
                Associate Professor of Experience Led Innovation


     Paul and Rebecca are supported by over 20 researchers
     working in this area.
© 2013
Could my business benefit from an
 Experience Led Innovation approach?
   1. How easily can customers access your product or
      service?
   2. Is your product being used in the way you intended?
   3. Are you struggling to get your products accepted in the
      marketplace, and don’t know why?
   4. Does the experience of your service match your brand
      values?
   5. Could your products be designed to work better?

© 2013
Features of Experience Led Innovation

  Cross discipline: engineering, design, psychology, ergonomics,
  architecture, marketing, strategy, and more
  Many names: User focussed design, customer satisfaction, design
  feedback loop, human factors engineering, usability, design for
  emotion, ergonomics

  Applicability: can add value
  to innovation at any stage of
                                   Sales and profit
  the development life cycle


© 2013                                                Development
                                                      & Introduction
                                                                       Growth   Maturity   Decline
ELI Business assistance at IIPSI

     Access Experience Led Innovation support via:
     1. IIPSI Innovation Programme
     2. Experience Led Innovation Toolkit
     3. Customised intensive business support projects

     Extent of support offered is determined by the
     potential for resulting business growth impact.

© 2013
IIPSI Innovation Programme:
   Experience Led Innovation
   • Two day (minimum) programme
   • Day 1: general introduction, with specialist afternoon
     workshops
      • 1 hour workshop session this afternoon
   • Day 2: Specialist full day workshop:
      ‘People Centred Innovation’
      • Equipping you with a range of tools and skills to
        apply directly to your organisation

© 2013
Experience Led Innovation Toolkit




© 2013
Experience Led Innovation Toolkit

 • A flexible suite of tools to address a range of experience-related
   business challenges
 • Tools selected and interpreted for their appropriateness for
   SMEs
 • Intended to unlock insights in user-focussed design, customer
   experience, and innovation for products, features, and services
 • We work with SMEs to select the most effective tool for a
   particular challenge
 • Custom delivery by WMG specialist staff

© 2013
Experience Led Innovation Toolkit

   Tools include:
   • Touchpoints Matrix
   • Design with Intent
   • Matchmaking workshop
   • Customer Journey map
   • Walkthrough
   • Tomorrow’s Headlines
   • and others – more tools are always
     being piloted and added
© 2013
Experience Led Innovation Toolkit

                      Want to know more?
                      • Full session on the toolkit during
                        Innovation Programme specialist
                        Day 2 ‘People Centred Innovation’
                      • Next workshop dates:
                         • Wed 13th February
                         • Tues 5th March
                         • registration now open!
                      • Session this afternoon:
                         ‘Design with Intent’
© 2013
Customised intensive projects

WMG specialists work closely with your team over a period of time on
a specific challenge aimed at achieving measurable growth.
Business challenges where Experience Led Innovation could assist
include:
• Service design: exploiting key connection opportunities, removing
   frustration and roadblocks
• Physical product design: best practice application
• Innovation launch: understanding your market, aligning
   developments with early user behaviours
• Visitor experience: simplifying experience, maximising engagement
© 2013
Case Study: Mayridge Ltd

  • Mayridge provides a fully integrated approach to
    live business events and exhibiting, worldwide
  • Highly respected international supplier
  • Mayridge had ambitious growth plans, and were
    eager to bring innovation to the sector




© 2013
WMG and Mayridge Ltd

• Over the past 9 months, Mayridge and WMG have worked together
  closely on some key areas of innovation
   • exploring how new academic approaches in Experience Led
      Innovation can be used in commercial applications
   • transforming internal and external business processes to
      incorporate a fully experience-led approach to client work
• Mayridge acted as pilot during development of the ELI toolkit
• Four new senior appointments and significant new business won
• Jointly building a ground-breaking exhibition stand demonstrator
  currently being installed in IIPSI
© 2013
Case Study: Mayridge Ltd

“Our ground-breaking knowledge transfer
alliance, with WMG’s Experiential
Engineering Research Group, involves
developing novel business applications in
the area of ‘Experience Led Innovation’.
This partnership enables Mayridge
to offer a completely new approach
to live events, exploiting
sophisticated academic tools for the
benefit of our clients. “
© 2013
Mayridge Exhibition stand demonstrator

 • Demonstrator and ‘living lab’ currently being installed in IIPSI
 • Exploring Experience Led Innovation tools for business behaviour creation
 • Physical and digital experience design, applicable to wide range of business
   situations




© 2013
Case study: Digital Native Academy

   Bringing new life to the Bayard’s Colts……




© 2013
Digital Native Academy
• Project to broaden public engagement with
   Bayard’s Colts: 17 historic carved heads
   dating from early 1500s in Walsall
• Using Experience Led Innovation tools to
   design the audience ‘experience journey’
• Targeting new audiences
• Identifying engagement points
• Exploring engagement ideas
• Involving stakeholders
• Knowledge exchange for new SME
  capabilities
© 2013
Research base



             Dr Rebecca Cain
             Associate Professor of Experience Led Innovation




© 2013
Afternoon session: Design with Intent

                                   “I use the term Design with Intent to mean
                                   design that's intended to influence or result
                                   in certain user behaviour.”
                                                        Researcher Dan Lockton


• Workshops use a comprehensive idea generation tool which provokes design
  ideas by asking questions and giving examples of particular principles in action
• Uses eight ‘lenses’ to ask you to look at your products / services in light of the
   behaviour which would result from particular design factors
• Applicable for products, services, design features, or proposed innovations


© 2013
Making Stuff (Polymer Innovation)

                Dr. Ben Wood
         Technology Transfer Specialist


© 2013
Polymer Innovation

  Dr. Greg Gibbons
  Head of Additive Manufacturing


  Dr. Vannessa Goodship
  Principal Research Fellow

  Dr. Kylash Makenji
  Knowledge Transfer Specialist

© 2013
Polymer Innovation




  We make stuff…



© 2013
Polymer Innovation

   • Working with new materials
   • Developing new processes
   • State of the art equipment

         “We can work with you to develop new products using
                  innovative polymer technologies”


© 2013
Polymer Innovation Lifecycle
Sales and profit




                       Growth   Maturity   Decline
© 2013
Polymer Innovation Lifecycle

                            Prototyping



             Formulating                   Low Volume
            New Materials                 Manufacturing




                   Recycling          Adding
                                    Functionality

© 2013
Polymer Innovation Facilities

  130m2 Technology Hall                               Extruder




                                                                      bench
                                                                       SME
         – Prototyping/3D printing
         – Compounding new                   Hybrid         Micro-
                                              ALM           moulder
           materials
                                             Nano-
         – Injection moulding                fibres
         – Printed electronics       Clean
                                     Room
         – Polymer chemistry                     3D Printing




© 2013
Polymer Innovation Demonstrators

            Low Volume Manufacturing
            • Prototyping
            • Getting to production

            Adding Functionality
            • Plastic electronics
            • Smart materials

            Recycling
            • Identifying properties of waste
            • Finding new applications

© 2013
Low Volume - Concept

    Level 2

    • Review suitable 3D printing technology
    • Assess need for technology               • Prototypes to market
                                                 products and increase sales
    Level 3
                                               • New methods of
    • Use of equipment and expertise             manufacture
    • Tooling for low volume production        • Unique components
    Level 4
                                                 impossible to make any
                                                 other way
    • New manufacturing methods
    • Unique products

© 2013
Low Volume Concept

  • Additive Manufacturing (3D Printing)
         – More accessible, fashionable
            • Systems from £500
         – New applications
            • Electronics
            • Fashion



© 2013
Low Volume – R&D

  • Plasma Transferred Arc/CNC
         – Make metal polymer tooling in one
           additive process


  • 3D Photocopying
         – Charged particles


© 2013
Low Volume - Project



  Challenge
  ‘Our prototypes are very valuable, but
  we need to show our products at trade
  shows’
         – International sales
         – One-off, heavy components
         – Challenges with transport and security

© 2013
Low Volume - Project

  • Solution
         – Knowledge exchange
         – Use of IIPSI software and
           equipment
         – Production of high-quality display
           model
            • Lightweight
            • Low cost
            • Kit form

© 2013
Low Volume - Project




© 2013
Low Volume - Project

  • Outcomes
         – Reduction in transport costs
         – Reduced risk of damage/theft
         – Increased knowledge of 3D printing systems




© 2013
Adding Functionality - Concept

    Level 2

    • Identify applications
    • Review technologies
                                          • Added value to existing
    Level 3                                 products
    • Use of equipment and expertise      • New methods of
    • Initial prototypes                    manufacture
                                          • New ‘smart’ components
    Level 4

    • New functional polymer components

© 2013
Adding Functionality – R&D

  • Spray-on electronics
         – ‘Electronics in a can’
  • Complex printed electronics
         – Batteries, sensors etc
         – PV solar panels
  • Shape memory polymers
         – Active disassembly

© 2013
Adding Functionality – R&D

  • Hybrid Nano ALM machine
         – Inkjet printed electronics
         – Thick, viscous materials
            • Ceramics, polymers, metals
  • Manufacture of components and
    electronics in one process


© 2013
Adding Functionality - Project




 Challenge:
 ‘Our customer wants our product to light up’
     – LEDs only work with ‘natural’ polymer
     – Customer wants range of colours
     – Surface needs to light up

© 2013
Adding Functionality - Project


 • Solution
     –   Knowledge exchange
     –   Use of IIPSI expertise
     –   Spray-on electronic lighting
     –   Suitable for low-mid volume production



© 2013
Adding Functionality - Project




© 2013
Adding Functionality - Project

 • Outcomes
     – Knowledge of new manufacturing process embedded
       within JSC’s technical staff
     – Applicable to other products moving forward
     – Potential new markets
     – Prototype due for customer review Q4 2012




© 2013
Polymer Recycling - Concept

    Level 2

    • Review processes
    • Segregation
                                             •   Reduce material waste
    Level 3                                  •   Reduce landfill costs
    • Test material properties               •   Improve carbon footprint
    • Identify potential applications        •   Add value to recycled
                                                 material
    Level 4

    • Reintegrate into raw material stream

© 2013
Polymer Recycling - Research

  • Recycling of ‘smart’ materials
         – Composites
         – Solar panels
         – Plastic electronics




© 2013
Polymer Recycling - Projects



 Challenge:
 ‘What can we do with 3t/day of
 waste plastic?’
     – Food contamination
     – Mixed colours
     – Low value

© 2013
Polymer Recycling - Projects


  • Solution:
         – Manufacture of test samples
         – Analysis of properties
         – Knowledge exchange
         – Applications identified


© 2013
Polymer Recycling - Projects




© 2013
Polymer Recycling - Projects


  • Outcome:
         – Added value
         – Landfill costs reduced
         – Environmental footprint improved



© 2013
Digital Native Academy


  Carolyn worked with client to understand user
  requirements.

  This gave us some concepts to work with…
                 …time to make stuff
© 2013
Digital Native Academy




© 2013
How IIPSI Can Help…

  • Knowledge Exchange
         – Expertise focussed on your business
  • Access to Equipment and Facilities
         – ‘Try before you buy’
         – Understand benefits and pitfalls
  • Individual Projects
         – R&D Level collaborations

© 2013
This afternoon’s session…

  • IIPSI Technology Hall taster session
         – Rapid tooling
         – 3D printing applications
         – (Not just manufacturing!)

  • Preview of IIPSI equipment
         – Available for use by West Midlands SMEs

© 2013
“We can work with you to develop new products using
                  innovative polymer technologies”

     We’d love to hear your project ideas…
     DR. BEN WOOD
     @BENJAMINMWOOD
     B.M.WOOD@WARWICK.AC.UK

© 2013
© 2013
Digital
         Innovation
            Dr. Xiao Ma
                                 @coolseraph

                          x.ma@warwick.ac.uk

© 2013
Digital Innovation

             Data       Smarter
              to         Social
         Intelligence    Media




           Mobile        Cloud
            for           for
          Business      Business

© 2013
Digital Innovation




   Mobile
for Business       Cloud
               for Business   Smarter Social
                                 Media              Data
                                               to Intelligence




© 2013
The Digital Team

                                                        Technology              Mobile


                        Media                Industry
            Concept
                                   Digital


          R&D          Business                                        SME

                                   Social
                                  Network                                       Cloud

            Projects                          Data



         Impact
                                                                     Strategy


© 2013
Concept

         Mobile App Lab -            Mobile
         Business Apps                for
                                    Business
            Specification
            App Projects


              Technology Research

© 2013
R&D

          Mobile
           for
         Business




© 2013
Projects – Pass-i-Parcel

                             Mobile
                              for
                            Business




© 2013
Projects – Pass-i-Parcel

                              Mobile
                               for
                             Business




© 2013
Concept

         Services available to enable             Cloud
         business online
                                                   for
                                                 Business
             Selection of service packages
             Configuration of services to suit
             particular business needs


                  Customisation / Further
                  Development


© 2013
R&D

          Cloud
           for
         Business




© 2013
Projects – Han Dynasty

                            Cloud
                             for
                           Business




© 2013
Projects – Han Dynasty

                            Cloud
                             for
                           Business




© 2013
Concept

         Social Media Platforms for Businesses   Smarter
         Interact with the RIGHT Social Media     Social
                                                  Media
             Leader in Discussion
             ‘Rapid Response Force’ in Market



                 Social Network Analysis


© 2013
R&D

         Smarter
          Social
          Media




© 2013
Projects – Automotive Insulation

                                                 Smarter
                                                  Social
             50+     3 x 365     Tracking         Media




                                    Individual
            Random    Schedule
                                     Analytics




© 2013
Projects – GravoGraph

                          Smarter
                           Social
                           Media




© 2013
Digital Native Academy

                                        Smarter
                                         Social
                          @IIPSIDemos    Media




© 2013
Projects
                                            Community
                                     180%
                                                                                    Smarter
                         From                                                        Social
                      competitors’
                       customers                                                     Media
                                                                             News
         1st month,
          £25,000
            sales                            Video              Discussion

                                                        Image

                                            Location
                                             service




© 2013
Smarter
                                                                        Social
         600
         400
                                                                        Media
         200
           0




               14/11…
                        14/12…
                                 14/1/…
                                          14/2/…
                                                   14/3/…
                                                            14/4/…
                                                                     14/5/…
                                                                              14/6/…
                                                                                       14/7/…
                            Birmingham                      Leicester
                            Manchester                      Nottingham



© 2013
Concept

         Data Collection / Integration tools           Data
         Internet of Things / Connectivity              to
                                                   Intelligence
             Data compatibility to your business
             applications
             Data Visualisation


                  Meta Data
                  Decision Support

© 2013
R&D

             Data
              to
         Intelligence




© 2013
Projects – Strand Hardware

                                  Data
                                   to
                              Intelligence




© 2013
Projects – Strand

                          Data
                           to
                      Intelligence




© 2013
Projects   Data to
            Intelligence




© 2013
IIPSI DI Facilities


                Decision
                            Design
                Support
                            Studio
                 Room



               Mobile App    Cloud
                  Lab       App Lab


© 2013
This afternoon ……




         Smarter Social      Cloud
            Media         for Business




© 2013
Thank you

         Contact WMG SME Team:

              @WMGSME

              02476 575 594

              wmgsme@warwick.ac.uk

              www.warwick.ac.uk/go/iipsi




© 2013
Afternoon sessions
     1215   Lunch and Networking

                                          Commercial                                       Cloud for
                Innovative
                                                                      Design with         Business &
                 Polymer                    Success
                                                                        Intent           Smarter Social
               Technologies                through IP                                       Media
               Ground Floor                First Floor                 First Floor         First Floor
              Technology Hall          Exec Meeting room            Meeting Rooms 1+2    Seminar Room
                                          Adrian Chettle
     1315       Dr Ben Wood                                          Carolyn Parkinson     Dr Xiao Ma
                                         Withers & Rogers

                                          Adrian Chettle
     1415       Dr Ben Wood                                          Carolyn Parkinson     Dr Xiao Ma
                                         Withers & Rogers
                     Look at your badges for the order of your sessions
                                               First Floor (HERE)

     1515   Innovation Programme next steps                                                Chris Brown

© 2013
     1530   Close & optional 5 minute intensive clinics (one to ones)                          All
© 2013
NPD Journey




© 2013
Idea to Innovation

  • Best Idea - current thinking doesn’t have to
    be perfect
  • Innovation is the result
  • The process is creativity
  • To make this happen takes courage
  • Pressures within business inhibit – IIPSI is an
    opportunity to escape confines of restrictions and
    barriers and look at new opportunities

© 2013
The Programme

  •   Creating
  •   Building
  •   Learning
  •   Solving

  • Grow your business; product or service

© 2013
Product & Service Lifecycle support
 Sales and profit




Development & Introduction   Growth   Maturity   Decline
 © 2013
Where’s your focus?

  • Get into small groups (3-4) and talk about;
    “What’s the one thing you’re taking from
    today and where is your future focus?”
         – People (Experience Led)
         – Product (Polymer)
         – Digital


© 2013
Next Steps

  1. Choose your Day 2 sessions to help grow
     your business or develop your product

  2. Talk to us about a specific projects that you
     would like to start


© 2013
Day Two Structure
    •    Practical
    •    In-depth
    •    Hands on
    •    Advanced technical demonstrators
    •    Access to academics and researchers

                   People                        Product                    Digital
              Carolyn Parkinson               Dr Ben Wood                 Dr Xiao Ma
           Experience Led Innovation
                                           Digital Prototyping         Cloud Computing
                    toolkit
              Product Perception        Visualising your Product      Smarter Social Media
              Designing for User       Adding functionality to your
                                                                      Data to intelligence
                 Experience                     product
                                        Low Volume Manufacture
              Design for Emotion                                      Mobile for Business


© 2013
Questions




© 2013
Innovation Programme Next Steps…..
  • Experience Led Innovation
         – 13th February – People Centred Innovation
         – 5th March – People Centred Innovation
  • Polymer Innovation
         – 14th February – Innovative Manufacturing Technologies
         – 12th March – Innovative Manufacturing Technologies
  • Digital Innovation
         – 21st February – Social Media for Business
         – 27th February – Cloud For Business
                Get the dates in your diary and sign up at
                    http://wmgsme.eventbrite.com/
© 2013
Project Enquiry + Information




                                         First Floor (HERE)
                                     Close optional 5 minute intensive
                         1530-1600
                                     clinics (one to ones)




© 2013

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Innovation programme introduction, morning sessions and summary 240113

  • 1. WELCOME INTERNATIONAL INSTITUTE FOR PRODUCT & SERVICE INNOVATION INNOVATION PROGRAMME © 2013
  • 3. About Us • About – Warwick – WMG – SMEs – Me MARK SWIFT Photos - http://en.wikipedia.org/wiki/University_of_Warwick http://www2.warwick.ac.uk/fac/sci/wmg/mediacentre/wmgnews/?tag=Award, © 2013 BBC http://www.bbc.co.uk/birmingham/content/articles/2008/12/17/hollywood_producer_feature.shtml European Space Agency http://smeprojects.esa.int
  • 4. Purpose of the day • Launch Innovation Programme cohort #2 • Raise awareness of new technology, methods, tools • Stimulate demand for innovation: – UK Government recognises that it needs to be created and encouraged… • Escape confines of restrictions and barriers and look for new opportunities • Understand what we can do for you 1. Intensive day two programme 2. Identifying future projects • Rallying Call for projects… © 2013
  • 5. Agenda 0830 Introduction to IIPSI and new programme Dr Mark Swift 0900 Putting the Customer First! Carolyn Parkinson 0945 Making stuff Dr Ben Wood 1045 Coffee Break 1100 Digital Enabling Tools Dr Xiao Ma 1200 Introduction to afternoon sessions Dr Mark Swift 1215 Lunch and Networking Afternoon breakouts: Commercial Success through IP, 1315 Design with Intent, Cloud for Business & Smarter Social All Media, Innovative Polymer Technologies Chris Brown & 1515 Innovation Programme next steps Dr Mark Swift 1530 Close and optional 5 minute intensive clinics (one to ones) All © 2013
  • 6. What is IIPSI? International Institute for Product and Service Innovation • Purpose – Help understand customers and users better and emotional reponse; – Prototype new products for example using Additive Layer Manufacturing; – Use digital (Internet) to launch as well as develop market ready products and services • IIPSI must have IMPACT – Business growth • Fully funded until end of June 2015 (initially) © 2013
  • 7. Product and Service Innovation New Product Digital industry approach to opportunities Digital product innovation New Digital delivery Design for User Experience and testing market platforms IIPSI response Product People Design for User Experience / testing market response © 2013
  • 8. What's the structure of iIP Awareness briefing, case studies, TODAY • Attended workshops Raising demonstrations initial ideas • Discussed Awareness 1 DAY In-depth•workshops, new products,technical AdWords eMarketing of advanced via Google Embedding • Found partners & configured online collaborative tools capability TWO demonstrators, horizon scanning, hands on… 2 to address new market Market leading • Internships and student projects products & Intensive• companynew productsprototyping, Developed projects - / services (Cat 5) services 3 identifying markets, internships 30+ places • Collaborative research projects funded by EPSRC and Expansion per through R&D year FeasibilityBIS 4 studies, proof of market, proof of concept, assistance with funding applications Gained new OEM customers © 2013 Sold part of their business £m++
  • 9. Product / Service lifecycle support Sales and profit Development & Introduction Growth Maturity Decline © 2013
  • 10. Why do you matter to us? 1. Ability to be flexible and innovative 2. Ability to create jobs and reduce unemployment 3. Significant size of the sector (99 per cent of UK firms and just under 50 per cent of jobs) © 2013
  • 11. Knowing where to shoot • Market pull, technology push © 2013 BBC sport, Peter Wilson wins double trap gold, http://www.bbc.co.uk/sport/0/olympics/18911651
  • 12. Alternative applications & perspectives “If I’d asked my customers what they wanted, they’d have said a faster horse.” Henry Ford? © 2013
  • 13. Innovation Pitfalls • Moving out of current thinking or paradigm • Little or no knowledge of how to develop a new product or service • An unidentified ‘funding gap’ for the on-going development and validation of new product or service • The need for an effective development process supported by resources and planned implementation © 2013
  • 14. Summary • Rallying call to get involved 30 spaces per year • Impartial view, confidential environment • Unique, high profile facility for the region • Range of SME services • Think about priorities (Day 2) • No such thing as a free lunch! – Short forms – Baseline monitoring • Feedback and Evaluation © 2013
  • 15. Putting the Customer First Carolyn Parkinson Technology Transfer Specialist Experience Led Innovation © 2013
  • 16. Let’s talk about… • Understanding customers and users • Not about being a slave to customers’ whims • Gaining insights which will help you meet your business objectives • Purposely designing for the experiences and behaviours you hope to create for users of a product or service • We call this: Experience Led Innovation © 2013
  • 17. What is Experience Led Innovation? Experience Led Innovation (ELI): Innovation that is informed by understanding how people use or experience a product or service © 2013
  • 18. Put yourself in the user’s shoes … now how does your offering look? © 2013
  • 19. Experience Led Innovation • All products and services create experiences and behaviours for users • These may be purposeful, or accidental • Getting it right is a competitive advantage Our key message to SMEs: We can help you better understand the user experience to promote and inform innovation to grow your business © 2013
  • 20. Understand the user perspective What does this button do? • Close the door? • Provide illusion of control? • ‘Fake affordance’ Design question: Is there anything to be gained from making something look like it works one way, while actually doing something else (or nothing at all)? © 2013
  • 21. Understand the user perspective My user experience: © 2013
  • 22. Understand the user perspective How many people would push the wrong button for this lift? © 2013
  • 23. Understand the user perspective © 2013
  • 24. Understand the user perspective Confusing user interface Result: • frustration • wasted time • poor quality data © 2013
  • 25. Understand the user perspective © 2013
  • 26. Experience Led Innovation • A deliberate focus on the user experience can unlock powerful insights • An enormous amount of research is out there • This can be used by businesses to create competitive advantage • Designing desired behaviours aligned with business goals • Creating physical or digital experiences and journeys • Making use of emotions © 2013
  • 27. Research base Professor Paul Jennings Professor of Experiential Engineering Dr Rebecca Cain Associate Professor of Experience Led Innovation Paul and Rebecca are supported by over 20 researchers working in this area. © 2013
  • 28. Could my business benefit from an Experience Led Innovation approach? 1. How easily can customers access your product or service? 2. Is your product being used in the way you intended? 3. Are you struggling to get your products accepted in the marketplace, and don’t know why? 4. Does the experience of your service match your brand values? 5. Could your products be designed to work better? © 2013
  • 29. Features of Experience Led Innovation Cross discipline: engineering, design, psychology, ergonomics, architecture, marketing, strategy, and more Many names: User focussed design, customer satisfaction, design feedback loop, human factors engineering, usability, design for emotion, ergonomics Applicability: can add value to innovation at any stage of Sales and profit the development life cycle © 2013 Development & Introduction Growth Maturity Decline
  • 30. ELI Business assistance at IIPSI Access Experience Led Innovation support via: 1. IIPSI Innovation Programme 2. Experience Led Innovation Toolkit 3. Customised intensive business support projects Extent of support offered is determined by the potential for resulting business growth impact. © 2013
  • 31. IIPSI Innovation Programme: Experience Led Innovation • Two day (minimum) programme • Day 1: general introduction, with specialist afternoon workshops • 1 hour workshop session this afternoon • Day 2: Specialist full day workshop: ‘People Centred Innovation’ • Equipping you with a range of tools and skills to apply directly to your organisation © 2013
  • 32. Experience Led Innovation Toolkit © 2013
  • 33. Experience Led Innovation Toolkit • A flexible suite of tools to address a range of experience-related business challenges • Tools selected and interpreted for their appropriateness for SMEs • Intended to unlock insights in user-focussed design, customer experience, and innovation for products, features, and services • We work with SMEs to select the most effective tool for a particular challenge • Custom delivery by WMG specialist staff © 2013
  • 34. Experience Led Innovation Toolkit Tools include: • Touchpoints Matrix • Design with Intent • Matchmaking workshop • Customer Journey map • Walkthrough • Tomorrow’s Headlines • and others – more tools are always being piloted and added © 2013
  • 35. Experience Led Innovation Toolkit Want to know more? • Full session on the toolkit during Innovation Programme specialist Day 2 ‘People Centred Innovation’ • Next workshop dates: • Wed 13th February • Tues 5th March • registration now open! • Session this afternoon: ‘Design with Intent’ © 2013
  • 36. Customised intensive projects WMG specialists work closely with your team over a period of time on a specific challenge aimed at achieving measurable growth. Business challenges where Experience Led Innovation could assist include: • Service design: exploiting key connection opportunities, removing frustration and roadblocks • Physical product design: best practice application • Innovation launch: understanding your market, aligning developments with early user behaviours • Visitor experience: simplifying experience, maximising engagement © 2013
  • 37. Case Study: Mayridge Ltd • Mayridge provides a fully integrated approach to live business events and exhibiting, worldwide • Highly respected international supplier • Mayridge had ambitious growth plans, and were eager to bring innovation to the sector © 2013
  • 38. WMG and Mayridge Ltd • Over the past 9 months, Mayridge and WMG have worked together closely on some key areas of innovation • exploring how new academic approaches in Experience Led Innovation can be used in commercial applications • transforming internal and external business processes to incorporate a fully experience-led approach to client work • Mayridge acted as pilot during development of the ELI toolkit • Four new senior appointments and significant new business won • Jointly building a ground-breaking exhibition stand demonstrator currently being installed in IIPSI © 2013
  • 39. Case Study: Mayridge Ltd “Our ground-breaking knowledge transfer alliance, with WMG’s Experiential Engineering Research Group, involves developing novel business applications in the area of ‘Experience Led Innovation’. This partnership enables Mayridge to offer a completely new approach to live events, exploiting sophisticated academic tools for the benefit of our clients. “ © 2013
  • 40. Mayridge Exhibition stand demonstrator • Demonstrator and ‘living lab’ currently being installed in IIPSI • Exploring Experience Led Innovation tools for business behaviour creation • Physical and digital experience design, applicable to wide range of business situations © 2013
  • 41. Case study: Digital Native Academy Bringing new life to the Bayard’s Colts…… © 2013
  • 42. Digital Native Academy • Project to broaden public engagement with Bayard’s Colts: 17 historic carved heads dating from early 1500s in Walsall • Using Experience Led Innovation tools to design the audience ‘experience journey’ • Targeting new audiences • Identifying engagement points • Exploring engagement ideas • Involving stakeholders • Knowledge exchange for new SME capabilities © 2013
  • 43. Research base Dr Rebecca Cain Associate Professor of Experience Led Innovation © 2013
  • 44. Afternoon session: Design with Intent “I use the term Design with Intent to mean design that's intended to influence or result in certain user behaviour.” Researcher Dan Lockton • Workshops use a comprehensive idea generation tool which provokes design ideas by asking questions and giving examples of particular principles in action • Uses eight ‘lenses’ to ask you to look at your products / services in light of the behaviour which would result from particular design factors • Applicable for products, services, design features, or proposed innovations © 2013
  • 45. Making Stuff (Polymer Innovation) Dr. Ben Wood Technology Transfer Specialist © 2013
  • 46. Polymer Innovation Dr. Greg Gibbons Head of Additive Manufacturing Dr. Vannessa Goodship Principal Research Fellow Dr. Kylash Makenji Knowledge Transfer Specialist © 2013
  • 47. Polymer Innovation We make stuff… © 2013
  • 48. Polymer Innovation • Working with new materials • Developing new processes • State of the art equipment “We can work with you to develop new products using innovative polymer technologies” © 2013
  • 49. Polymer Innovation Lifecycle Sales and profit Growth Maturity Decline © 2013
  • 50. Polymer Innovation Lifecycle Prototyping Formulating Low Volume New Materials Manufacturing Recycling Adding Functionality © 2013
  • 51. Polymer Innovation Facilities 130m2 Technology Hall Extruder bench SME – Prototyping/3D printing – Compounding new Hybrid Micro- ALM moulder materials Nano- – Injection moulding fibres – Printed electronics Clean Room – Polymer chemistry 3D Printing © 2013
  • 52. Polymer Innovation Demonstrators Low Volume Manufacturing • Prototyping • Getting to production Adding Functionality • Plastic electronics • Smart materials Recycling • Identifying properties of waste • Finding new applications © 2013
  • 53. Low Volume - Concept Level 2 • Review suitable 3D printing technology • Assess need for technology • Prototypes to market products and increase sales Level 3 • New methods of • Use of equipment and expertise manufacture • Tooling for low volume production • Unique components Level 4 impossible to make any other way • New manufacturing methods • Unique products © 2013
  • 54. Low Volume Concept • Additive Manufacturing (3D Printing) – More accessible, fashionable • Systems from £500 – New applications • Electronics • Fashion © 2013
  • 55. Low Volume – R&D • Plasma Transferred Arc/CNC – Make metal polymer tooling in one additive process • 3D Photocopying – Charged particles © 2013
  • 56. Low Volume - Project Challenge ‘Our prototypes are very valuable, but we need to show our products at trade shows’ – International sales – One-off, heavy components – Challenges with transport and security © 2013
  • 57. Low Volume - Project • Solution – Knowledge exchange – Use of IIPSI software and equipment – Production of high-quality display model • Lightweight • Low cost • Kit form © 2013
  • 58. Low Volume - Project © 2013
  • 59. Low Volume - Project • Outcomes – Reduction in transport costs – Reduced risk of damage/theft – Increased knowledge of 3D printing systems © 2013
  • 60. Adding Functionality - Concept Level 2 • Identify applications • Review technologies • Added value to existing Level 3 products • Use of equipment and expertise • New methods of • Initial prototypes manufacture • New ‘smart’ components Level 4 • New functional polymer components © 2013
  • 61. Adding Functionality – R&D • Spray-on electronics – ‘Electronics in a can’ • Complex printed electronics – Batteries, sensors etc – PV solar panels • Shape memory polymers – Active disassembly © 2013
  • 62. Adding Functionality – R&D • Hybrid Nano ALM machine – Inkjet printed electronics – Thick, viscous materials • Ceramics, polymers, metals • Manufacture of components and electronics in one process © 2013
  • 63. Adding Functionality - Project Challenge: ‘Our customer wants our product to light up’ – LEDs only work with ‘natural’ polymer – Customer wants range of colours – Surface needs to light up © 2013
  • 64. Adding Functionality - Project • Solution – Knowledge exchange – Use of IIPSI expertise – Spray-on electronic lighting – Suitable for low-mid volume production © 2013
  • 65. Adding Functionality - Project © 2013
  • 66. Adding Functionality - Project • Outcomes – Knowledge of new manufacturing process embedded within JSC’s technical staff – Applicable to other products moving forward – Potential new markets – Prototype due for customer review Q4 2012 © 2013
  • 67. Polymer Recycling - Concept Level 2 • Review processes • Segregation • Reduce material waste Level 3 • Reduce landfill costs • Test material properties • Improve carbon footprint • Identify potential applications • Add value to recycled material Level 4 • Reintegrate into raw material stream © 2013
  • 68. Polymer Recycling - Research • Recycling of ‘smart’ materials – Composites – Solar panels – Plastic electronics © 2013
  • 69. Polymer Recycling - Projects Challenge: ‘What can we do with 3t/day of waste plastic?’ – Food contamination – Mixed colours – Low value © 2013
  • 70. Polymer Recycling - Projects • Solution: – Manufacture of test samples – Analysis of properties – Knowledge exchange – Applications identified © 2013
  • 71. Polymer Recycling - Projects © 2013
  • 72. Polymer Recycling - Projects • Outcome: – Added value – Landfill costs reduced – Environmental footprint improved © 2013
  • 73. Digital Native Academy Carolyn worked with client to understand user requirements. This gave us some concepts to work with… …time to make stuff © 2013
  • 75. How IIPSI Can Help… • Knowledge Exchange – Expertise focussed on your business • Access to Equipment and Facilities – ‘Try before you buy’ – Understand benefits and pitfalls • Individual Projects – R&D Level collaborations © 2013
  • 76. This afternoon’s session… • IIPSI Technology Hall taster session – Rapid tooling – 3D printing applications – (Not just manufacturing!) • Preview of IIPSI equipment – Available for use by West Midlands SMEs © 2013
  • 77. “We can work with you to develop new products using innovative polymer technologies” We’d love to hear your project ideas… DR. BEN WOOD @BENJAMINMWOOD B.M.WOOD@WARWICK.AC.UK © 2013
  • 79. Digital Innovation Dr. Xiao Ma @coolseraph x.ma@warwick.ac.uk © 2013
  • 80. Digital Innovation Data Smarter to Social Intelligence Media Mobile Cloud for for Business Business © 2013
  • 81. Digital Innovation Mobile for Business Cloud for Business Smarter Social Media Data to Intelligence © 2013
  • 82. The Digital Team Technology Mobile Media Industry Concept Digital R&D Business SME Social Network Cloud Projects Data Impact Strategy © 2013
  • 83. Concept Mobile App Lab - Mobile Business Apps for Business Specification App Projects Technology Research © 2013
  • 84. R&D Mobile for Business © 2013
  • 85. Projects – Pass-i-Parcel Mobile for Business © 2013
  • 86. Projects – Pass-i-Parcel Mobile for Business © 2013
  • 87. Concept Services available to enable Cloud business online for Business Selection of service packages Configuration of services to suit particular business needs Customisation / Further Development © 2013
  • 88. R&D Cloud for Business © 2013
  • 89. Projects – Han Dynasty Cloud for Business © 2013
  • 90. Projects – Han Dynasty Cloud for Business © 2013
  • 91. Concept Social Media Platforms for Businesses Smarter Interact with the RIGHT Social Media Social Media Leader in Discussion ‘Rapid Response Force’ in Market Social Network Analysis © 2013
  • 92. R&D Smarter Social Media © 2013
  • 93. Projects – Automotive Insulation Smarter Social 50+ 3 x 365 Tracking Media Individual Random Schedule Analytics © 2013
  • 94. Projects – GravoGraph Smarter Social Media © 2013
  • 95. Digital Native Academy Smarter Social @IIPSIDemos Media © 2013
  • 96. Projects Community 180% Smarter From Social competitors’ customers Media News 1st month, £25,000 sales Video Discussion Image Location service © 2013
  • 97. Smarter Social 600 400 Media 200 0 14/11… 14/12… 14/1/… 14/2/… 14/3/… 14/4/… 14/5/… 14/6/… 14/7/… Birmingham Leicester Manchester Nottingham © 2013
  • 98. Concept Data Collection / Integration tools Data Internet of Things / Connectivity to Intelligence Data compatibility to your business applications Data Visualisation Meta Data Decision Support © 2013
  • 99. R&D Data to Intelligence © 2013
  • 100. Projects – Strand Hardware Data to Intelligence © 2013
  • 101. Projects – Strand Data to Intelligence © 2013
  • 102. Projects Data to Intelligence © 2013
  • 103. IIPSI DI Facilities Decision Design Support Studio Room Mobile App Cloud Lab App Lab © 2013
  • 104. This afternoon …… Smarter Social Cloud Media for Business © 2013
  • 105. Thank you Contact WMG SME Team: @WMGSME 02476 575 594 wmgsme@warwick.ac.uk www.warwick.ac.uk/go/iipsi © 2013
  • 106. Afternoon sessions 1215 Lunch and Networking Commercial Cloud for Innovative Design with Business & Polymer Success Intent Smarter Social Technologies through IP Media Ground Floor First Floor First Floor First Floor Technology Hall Exec Meeting room Meeting Rooms 1+2 Seminar Room Adrian Chettle 1315 Dr Ben Wood Carolyn Parkinson Dr Xiao Ma Withers & Rogers Adrian Chettle 1415 Dr Ben Wood Carolyn Parkinson Dr Xiao Ma Withers & Rogers Look at your badges for the order of your sessions First Floor (HERE) 1515 Innovation Programme next steps Chris Brown © 2013 1530 Close & optional 5 minute intensive clinics (one to ones) All
  • 109. Idea to Innovation • Best Idea - current thinking doesn’t have to be perfect • Innovation is the result • The process is creativity • To make this happen takes courage • Pressures within business inhibit – IIPSI is an opportunity to escape confines of restrictions and barriers and look at new opportunities © 2013
  • 110. The Programme • Creating • Building • Learning • Solving • Grow your business; product or service © 2013
  • 111. Product & Service Lifecycle support Sales and profit Development & Introduction Growth Maturity Decline © 2013
  • 112. Where’s your focus? • Get into small groups (3-4) and talk about; “What’s the one thing you’re taking from today and where is your future focus?” – People (Experience Led) – Product (Polymer) – Digital © 2013
  • 113. Next Steps 1. Choose your Day 2 sessions to help grow your business or develop your product 2. Talk to us about a specific projects that you would like to start © 2013
  • 114. Day Two Structure • Practical • In-depth • Hands on • Advanced technical demonstrators • Access to academics and researchers People Product Digital Carolyn Parkinson Dr Ben Wood Dr Xiao Ma Experience Led Innovation Digital Prototyping Cloud Computing toolkit Product Perception Visualising your Product Smarter Social Media Designing for User Adding functionality to your Data to intelligence Experience product Low Volume Manufacture Design for Emotion Mobile for Business © 2013
  • 116. Innovation Programme Next Steps….. • Experience Led Innovation – 13th February – People Centred Innovation – 5th March – People Centred Innovation • Polymer Innovation – 14th February – Innovative Manufacturing Technologies – 12th March – Innovative Manufacturing Technologies • Digital Innovation – 21st February – Social Media for Business – 27th February – Cloud For Business Get the dates in your diary and sign up at http://wmgsme.eventbrite.com/ © 2013
  • 117. Project Enquiry + Information First Floor (HERE) Close optional 5 minute intensive 1530-1600 clinics (one to ones) © 2013