Open Innovation: An Paradigm Shift for Sustainable Brand Pioneers - Henry Che...Sustainable Brands
Open innovation is the use of purposive inflows and outflows of knowledge to accelerate internal value creation, and expand the markets for external use of innovation. The paradigm assumes that for invention and scientific advancement, firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as they look to advance their technology. Dr. Henry Chesborough provides a look at the idea of open innovation as a backdrop to this year's launch of GreenXChange, an open sustainable intellectual property platform and coalition launched at Davos in January.
Open innovation fast forward seminar jg 2013Alan Scrase
Open Innovation Seminar (29th January 2013):
The “Open Innovation” paradigm is being widely proclaimed as the answer to the issues of expediting commercial success from technology and strengthening industrial competitiveness. However, the term can mean different things to different people according to their sector of industry, place in value chain, and company size. Open innovation sounds very attractive in theory, but in practice, unless well planned by all participants, can give rise to some unanticipated logistical and management issues. Different real scenarios from the speaker’s experience are presented and discussed.
Dr. James Green
Director of Intellectual Property, Ilika plc
Dr Green graduated from Bristol University. He has 42 years experience of innovation and IP. Initially, in industry and contract research, he was later appointed Secretary of the CBI Research & Technology Committee. In 1984, he joined Research Corporation’s venture with 3i plc. He then moved to Ohio as Vice President, Competitive Technologies Inc, returning later to Britain at ANGLE Technology. He relocated to the US in 2001, as Director of Development at Cumberland Pharmaceuticals Inc. Returning to the UK, he set up Seges Development Company Ltd, and is currently Director of Intellectual Property at Ilika plc.
Open Innovation: An Paradigm Shift for Sustainable Brand Pioneers - Henry Che...Sustainable Brands
Open innovation is the use of purposive inflows and outflows of knowledge to accelerate internal value creation, and expand the markets for external use of innovation. The paradigm assumes that for invention and scientific advancement, firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as they look to advance their technology. Dr. Henry Chesborough provides a look at the idea of open innovation as a backdrop to this year's launch of GreenXChange, an open sustainable intellectual property platform and coalition launched at Davos in January.
Open innovation fast forward seminar jg 2013Alan Scrase
Open Innovation Seminar (29th January 2013):
The “Open Innovation” paradigm is being widely proclaimed as the answer to the issues of expediting commercial success from technology and strengthening industrial competitiveness. However, the term can mean different things to different people according to their sector of industry, place in value chain, and company size. Open innovation sounds very attractive in theory, but in practice, unless well planned by all participants, can give rise to some unanticipated logistical and management issues. Different real scenarios from the speaker’s experience are presented and discussed.
Dr. James Green
Director of Intellectual Property, Ilika plc
Dr Green graduated from Bristol University. He has 42 years experience of innovation and IP. Initially, in industry and contract research, he was later appointed Secretary of the CBI Research & Technology Committee. In 1984, he joined Research Corporation’s venture with 3i plc. He then moved to Ohio as Vice President, Competitive Technologies Inc, returning later to Britain at ANGLE Technology. He relocated to the US in 2001, as Director of Development at Cumberland Pharmaceuticals Inc. Returning to the UK, he set up Seges Development Company Ltd, and is currently Director of Intellectual Property at Ilika plc.
Part of the MaRS Entrepreneurship 101 series.
An outline of various technology business structures
Speaker: Tony Redpath
Download the audio presentation and post questions on the MaRS Blog:
http://blog.marsdd.com/2006/11/02/entrepreneurship-101-debt-vs-equity/
This presentation was accompanying a keynote at COFES 2011 -- the Conference for the Future of Engineering -- Scottsdale, April 2011. A more compact version of the same presentation was given to a group of Israeli engineers & entrepreneurs in Tel Aviv, during COFES Israel, December 2010. I am well aware that the presentation material, without the accompanying speech, may be a bit cryptic at times. Also, comments and questions are welcome at @cdn
This upcoming Wikimania 2008 tutorial discusses the three principles of “open collaboration” which I believe are underlying wikis, open source, and other forms of peer production.
Research Orientation towards Do-it-Yourself Internet-of-Things Mass Creativit...trappenl
Presentation at Pervasive 2010 "Research Orientation towards Do-it-Yourself Internet-of-Things Mass Creativity Concepts" by Marc Roelands, Marc Godon, Mohamed Ali Feki, Laurence Claeys, Pascal Zontrop, Johan Criel, Koen De Voegt, Marjan Geerts, Lieven Trappeniers,
Helsinki, Finland, May 2010
Entrepreneurship 101: Commercializing University / Hospital TechnologiesMaRS Discovery District
Speaker: Tom Corr, DBA, MBA, ADipC, Director of Commercialization, IT and Communications, at Innovations at the University of Toronto
An audio presentation can be accessed by going to
http://www.marsdd.com/ent101
and clicking on the October 17, 2006 session:
"Entrepreneurship 101 - An Introduction to Commercializing University/Hospital Technologies"
Financing Innovation in Croatia: By Tom NastasThomas Nastas
Financing Innovation in Croatia, presentation to build on science & technology initiative for creation of an angel, seed & early stage venture capital fund in Croatia
Developing IP Strategies for Crystalline Forms 2011 - AgendaPharma IQ
7th Annual Developing IP Strategies for Crystalline Forms - View the full agenda
LEARN MORE
http://www.ipcrys.com/redForms.aspx?id=545786&pdf_form=1?&shownewswindow=1&utm_source=PharmaIQ&utm_medium=SMO&mac=PMIQ_Slideshare&utm_campaign=Slideshare&utm_term=pdf
Professor Roger Whatmore, cluster co-principal investigator at the Tyndall National Institute, Cork gives an overview of the largest research facility in Ireland and places emphasis on how their post graduate programmes are delivering real world solutions and driving innovation.
Use of Social Media tools in Urban & Regional PlanningSeyi Olanrewaju
USE OF SOCIAL MEDIA TOOLS IN URBAN & REGIONAL PLANNING
Presentation at Nigerian Institute of Town Planners, Lagos State Chapter
Annual General Meeting held at NECA House, CBD, Ikeja
on Tuesday, 16th September 2014.
By Oluseyi E. O. Olanrewaju oluseyieo@aol.com
Oluseyi E.O. Olanrewaju
A resourceful information enthusiast with broad technical knowledge and experience spanning Information Technology, Filmmaking, Television Production, Social Media Marketing, Project Management, International Business, Leadership and Administration.
He studied Geography (B.Sc.) and Geographic Information Systems (Masters) at University of Ilorin, Ilorin and University of Ibadan, Ibadan respectively.
He trained at Asian Academy of Film & Television (AAFT) Noida, India in Direction, Production and TV Journalism.
A speaker, reader, writer, trainer, pianist, filmmaker, IT/Media consultant, Seyi resides in Lagos, Nigeria with his family, from where travels around the globe.
Part of the MaRS Entrepreneurship 101 series.
An outline of various technology business structures
Speaker: Tony Redpath
Download the audio presentation and post questions on the MaRS Blog:
http://blog.marsdd.com/2006/11/02/entrepreneurship-101-debt-vs-equity/
This presentation was accompanying a keynote at COFES 2011 -- the Conference for the Future of Engineering -- Scottsdale, April 2011. A more compact version of the same presentation was given to a group of Israeli engineers & entrepreneurs in Tel Aviv, during COFES Israel, December 2010. I am well aware that the presentation material, without the accompanying speech, may be a bit cryptic at times. Also, comments and questions are welcome at @cdn
This upcoming Wikimania 2008 tutorial discusses the three principles of “open collaboration” which I believe are underlying wikis, open source, and other forms of peer production.
Research Orientation towards Do-it-Yourself Internet-of-Things Mass Creativit...trappenl
Presentation at Pervasive 2010 "Research Orientation towards Do-it-Yourself Internet-of-Things Mass Creativity Concepts" by Marc Roelands, Marc Godon, Mohamed Ali Feki, Laurence Claeys, Pascal Zontrop, Johan Criel, Koen De Voegt, Marjan Geerts, Lieven Trappeniers,
Helsinki, Finland, May 2010
Entrepreneurship 101: Commercializing University / Hospital TechnologiesMaRS Discovery District
Speaker: Tom Corr, DBA, MBA, ADipC, Director of Commercialization, IT and Communications, at Innovations at the University of Toronto
An audio presentation can be accessed by going to
http://www.marsdd.com/ent101
and clicking on the October 17, 2006 session:
"Entrepreneurship 101 - An Introduction to Commercializing University/Hospital Technologies"
Financing Innovation in Croatia: By Tom NastasThomas Nastas
Financing Innovation in Croatia, presentation to build on science & technology initiative for creation of an angel, seed & early stage venture capital fund in Croatia
Developing IP Strategies for Crystalline Forms 2011 - AgendaPharma IQ
7th Annual Developing IP Strategies for Crystalline Forms - View the full agenda
LEARN MORE
http://www.ipcrys.com/redForms.aspx?id=545786&pdf_form=1?&shownewswindow=1&utm_source=PharmaIQ&utm_medium=SMO&mac=PMIQ_Slideshare&utm_campaign=Slideshare&utm_term=pdf
Professor Roger Whatmore, cluster co-principal investigator at the Tyndall National Institute, Cork gives an overview of the largest research facility in Ireland and places emphasis on how their post graduate programmes are delivering real world solutions and driving innovation.
Use of Social Media tools in Urban & Regional PlanningSeyi Olanrewaju
USE OF SOCIAL MEDIA TOOLS IN URBAN & REGIONAL PLANNING
Presentation at Nigerian Institute of Town Planners, Lagos State Chapter
Annual General Meeting held at NECA House, CBD, Ikeja
on Tuesday, 16th September 2014.
By Oluseyi E. O. Olanrewaju oluseyieo@aol.com
Oluseyi E.O. Olanrewaju
A resourceful information enthusiast with broad technical knowledge and experience spanning Information Technology, Filmmaking, Television Production, Social Media Marketing, Project Management, International Business, Leadership and Administration.
He studied Geography (B.Sc.) and Geographic Information Systems (Masters) at University of Ilorin, Ilorin and University of Ibadan, Ibadan respectively.
He trained at Asian Academy of Film & Television (AAFT) Noida, India in Direction, Production and TV Journalism.
A speaker, reader, writer, trainer, pianist, filmmaker, IT/Media consultant, Seyi resides in Lagos, Nigeria with his family, from where travels around the globe.
Social TV presentation on IBC 2008 conferenceMartijn Staal
Also see See http://www.tno.nl/connectv
My colleague Omar Niamut and I worked on a presentation that he gave on the IBC 2008 about our social TV pilot (connectv)
Social TV is the intersection of social media with TV (and film) content, recommendations, ratings and delivery. This presentation is an overview of how Social TV came about and what's coming, with take-aways for marketers.
Real time semantic search engine for social tv streamsSngular Meaning
Social TV, the use of social networks to comment on TV programs is a growing phenomena. TV channels and brands are turning into social networks to look for real time insights about their programs. Understanding the global conversation about a program is useful to acquire insights for broadcasters and brands. For broadcasters, acquiring insights while a program is aired enable them to produce new content formats that include social conversation. For brands, it helps to prevent reputation crisis and increase the reach of their marketing efforts. For viewers, which increasingly use second screen devices, should benefit from tools that help to understand opinions around main content and connect with peers during TV programs or live events.
Textalytics is now MeaningCloud http://www.meaningcloud.com/
We present a system that combines natural language processing (Textalytics API) and a scalable semi-structured database/search engine (senseiDB) to provide semantic and faceted search, real time analytics and support visualizations for this kind of applications.
In the first part, we will present some of the useful NLP methods that we can use to tame unstructured big data like Twitter or Facebook comments. We will include description for tasks like text categorization, sentiment analysis, named entity recognition. We would also see how this data could be related to external data like Linked Data points. While the description would be general, examples would be illustrated using Textalytics API.
Then we would present how this data could be ingested and made available for search in real time using a semi-structured database like SenseiDB. We would present key features of SenseiDB including high performance real time indexing and simultaneous querying, distribution and support for full-text and faceted search. We would also discuss how facets may be overused to provide real time analytics and enable semantic search. Finally we will discuss advantages, problems and current limitations of SenseiDB.
Takeaway Points.
- Analyzing and searching text in social streams
- Integrating text analytics services (Textalytics) and a semi-structured database (SenseiDB)
- Key features of SenseiDB
For one day, Infopresse magazine held open house for media professionals. They arrived with their new school bags and their shiny new program schedules. To turn the spotlight onto the social revolution that’s transforming television, the event organizers invited me to give a talk on Social TV.
On both sides of the border and of the Atlantic, television is generally embracing the public’s involvement with social media, an engagement which should generate a billion comments in 2011. In the under-25 age group, the phenomenon is booming, with 72% talking about their favorite TV show on social media while they watch.
Proliferating smart phones and tablets mean the second screen must be taken seriously. They provide a platform for the development of a new social connection with the viewer. iPad applications from NBC and the Discovery Channel are the best examples of this new interactive wave.
Broadcasters have held whole weeks of tweeting with their public – twivage in Quebec. After initially launching it this spring, CBS is experimenting again with this formula – a formula also adopted last week in a joint effort by Radio-Canada and ARTV.
Using highly organized hashtag strategies, networks are inviting viewers into a space dedicated to TV talk. This is how CW created Watch & Tweet to promote its shows. Quebec is keeping up with the trend: ARTV’s “L’échangeur” has a unique feature that lists all the great moments of social TV, whether on their network or on a competitor’s.
Social TV goes beyond Twitter. Facebook is also used by many programs. Moreover, the Facebook pages that receive the most love are TV show pages. Mashable has just published an article about new TV shows using social media strategies.
Ultimately, it is advertising that should best profit from the public’s social engagement. Remember the success of the Old Spice campaign on YouTube. Kraft adapted this for TV with Mac & Cheese sauce. TV ads in real time are fast approaching. The question is not whether the public is ready, but whether media professionals can respond fast enough to this need for engagement with the small screen.
Killer 2nd Screen and Social TV: Production MethodologyGary Hayes
A public presentation given by Gary Hayes (as Product Dev Manager ABC TV Multiplatform) at Connected Entertainment 2012 Expo, Melbourne November 21-22. Section of conference: Killer Content - The key ingredient in the success of connected entertainment
A Tall Order!
How do consumers want to connect with content on their TV?
What type of content is connecting with audience markets worldwide?
What is the key in engaging them and keeping them engaged?
Content discovery, participation TV and device control considerations
Providing a unified content experience across all devices
Gary Hayes , (then) Product Development Manager, ABC TV Multi Platform ABC
SOCIAL TV 2.0: integrating social networks into TVChristophe Rufin
Following the launch of the "Watch with Twitter" app on Orange TV in partnership with Twitter, what are the key challenges, success factors and lessons to be learned for the integration of social networks into the live TV experience? Presented at OTT TV World Summit 2015 #OTTTV15 http://ottworldsummit.com/speaker/christophe-rufin/
As linear TV viewing is plummeting, second screen applications that only engage during the show will fade out with them.
Voorbereiding Presentatie Patrick (Hooked Fest) en TVX
1 Game over
2 I run a company called Small Town Heroes. For the past three years we have build many interactive TV applications
4 This is Guust. Guust doesn't watch linear TV anymore.
5 Even before he could properly poo poo, he was heavily into Youtube
6 Currently his favourite show is something with poo poo, a bird and a dinosaur
7 He wants a life-size dinosaur for his fifth birthday. When I asked why, he said he needed a friend to watch the ipad together
8 He is not alone, aged 18 to 34 rarely watch linear TV anymore.
9 If I were a netmanager I couldn't sleep at night.
I would probably also try to force my viewers to watch my programs when I want. A mission bound to fail.
14 If the window for interacting with the program is mostly limited to the duration of the show.
15 For a children’s TV show we developed a tablet app where kids get drawing challenges and send their results to the TV show.
17 The most beautiful drawings are displayed during the show.
18 For a popular Quiz Show for the VRT we could have created a play-along second screen quiz.
19 But instead we kept the game mechanic and show feel but adapted the pace and flow to mobile. The game can be played at any moment, realtime against your friends or strangers.
20 Millennials aren’t watching the show but they are the ones who are engaging with the app.
21 But Guust, he doesn't watch linear TV anymore
22 You could say the change of strategy paid off but something kept nagging: yes, we got the viewers hooked to our apps but were we solving the right problem?
29 The most convenient will be devices which can consume content and enable usable interactions
on the same screen. I think new and very exciting times are ahead of us.
30 2015 is the year where mobile video finally breaks through.
31 One of the most innovative mobile video experience was launched by Snapchat. Their Discover feature has brought in millions of pageviews per day. Data consumption from the app skyrocketed proving that users of the application have noticed “Discover”.
It's clear that mobile users wanted to interact with content not just from their friends but also from celebrities and talent
33 Not a cropped 16/9 video but but beautiful “full” “tallscreen”. Video apps and broadcasters have long struggled with vertical video.
34 Video apps and broadcasters have long struggled with vertical video.
35 They tried integrating vertical video's in broadcasts
36 They tried calling it
37 But today 29% of total viewtime is already on vertical devices
45 multiMedia Tech research seems to be super excited about holograms. Have you ever noticed that in Star Wars there are no TV's.
46 it is weird that even in Star Wars they had analogue hologram hickups and poor reception problems. .
SocialTV Overview presentation delivered June 26, 2012 in Hollywood to studio marketing, media and agency executives. The goal was to overview technologies, but in the volatile, evolving and nascent space of SocialTV we thought it was better to define, rame and propose new ways to engage in the space. This deck is the resulting distillation.
Mervi Käki — Creating world innovation centres. Skolkovo Summit of Innovation...Renata George
Summit of Innovation Economy Creators.
Mervi Käki.
2001-2008 - различные управляющие должности в компании Technopolis PLC. Создатель технопарка Отаниеми, Хельсинки. Запустила и координировала программы по развитию инноваций в регионе Вантаа. Координировала и реорганизовала технопарк Иннополи. Партнёр, управляющий директор и главный консультант в компании InnoPraxis International Ltd. Известный специалист по инновациям и участник международных конференций.
Presentation made by Caroline Gray-Stephens, Head of Enterprise Europe Network-Scotland at BIP Asia 2012 hosted by the Hong Kong Trade Development Council (HKTDC), 7 December 2012.
Presentation made by Caroline Gray-Stephens, Head of Enterprise Europe Network - Scotland (EEN-Scotland) at BIP Asia 2012 hosted by the Hong Kong Trade Development Council (7 December 2012)
Presentatie over Personal Branding door middel van Social Media.
- Wat is personal branding?
- Waarom is personal branding interessant?
- Hoe ga je met personal branding aan de slag?
Crossmedia / Content Experience Workshop voor uitgeverijen en drukkerijen van brancheverenigingen KVGO/NUV/CMC. Door by Martijn Staal, Mascha van Dort, Peter Oeij
091106 Co Creatie Workshop Def Met UitwerkingMartijn Staal
Presentatie workshop 2 op 6 november 2009: Hoe kan ik nieuwe producten maken in co-creatie met klanten, opdrachtgevers en (nieuwe) partners?
Meer info op http://weblog.tno.nl/bic
090624 Co Creation Event Presentatie Martijn Staal TnoMartijn Staal
Martijn Staal (TNO) geeft in zijn presentatie, gegeven tijdens het Co-Creation Event 2009, een overzicht van de specialismen op het gebied van co-creatie en de ontwikkelingen in de markt.
Martijn is consultant op het gebied van Informatie en Communicatietechnologie bij TNO. Als inhoudelijk consultant adviseert hij organisaties over de inzet van nieuwe media
TNO Verschillen In Website Statistieken OnderzoekMartijn Staal
TNO heeft in samenwerking met Blue Mango, ClickValue, Maximum en Netprofiler onderzoek gedaan naar de betrouwbaarheid van webstatistieken. Belangrijke vragen hierbij waren in welke mate verschillen reëel en acceptabel zijn, hoe de betrouwbaarheid van webstatistieken voor een specifieke implementatie van statistieken te bepalen is.
Deze resultaten van het onderzoek zijn op woensdag 25 maart gepresenteerd tijdens een meeting van Web Analytics Association Nederland.
Social Book Community & ebooks: Power To The PeopleMartijn Staal
Idea for social book community in which readers instead of publishers decide what books are published. This idea was used for the internal TNO elevator pitch for new ideas. The idea has partly been based on webook.com.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Company Valuation webinar series - Tuesday, 4 June 2024
Co-creation
1. Co-creation: innovation
with your customers
MarketeerCongres, 8th of May 2008
Martijn Staal
Online:
Martijn.Staal@tno.nl
www.tno.nl/ict
+31 6 519 162 37
2. Co-creation is HOT!
“Inhabitants co-create Eindhoven”
P2P foundation, 13th December 2007
“Internet users design their own car”
Emerce, 10th April 2008
“Citizen journalism site Skoeps stops”
De Telegraaf, 5th May 2008
“Nokia involves consumers in product development”
Nokia Morph, Emerce, 18th March 2008
Concept Lounge
“Innovative building in Opeinde (Friesland)”
Thecrowds.nl, 15th April 2008
What is the impact of co-creation for marketeers?
3. The ‘passive consumer’ becomes active; participation
becomes the key
Ranking Personalisation Links Search Rating Tags Tips
4. Before.. End user participation can increase the After..
Interaction:
Interaction: success of the innovations www, email,
Mass media IM, blogs
INPUT
Technology Market
push Resources: knowledge, money,….. pull
Length: Length: hrs,
Internal External
months, yrs weeks
Idea Market
Concept Implemen- Evalu
selection & intro-
& testing tation -ation
Analysis duction
Input: reports, Input: requests,
focus groups user input
OUTPUT
Promotion: Promotion:
one way Resources: ideas, knowledge, patents, viral, UGC
products/services
Closed, formal, Open, adhoc,
patents Internal External informal,
8. Co-creation during market introduction: gain insight into
customer experiences before introduction (Buzzer)
9. Many Youtube movies
buzzers in radioshow
buzzers launch website
buzzers reviews on well-visited blogs
400 buzzers major event & onsite buzz
10. Co-creation during evaluation: improving current
operations for businesses (KLM)
•Share ideas and suggestions
•Discuss with KLM employees
Results in 4 months
•10.000 companies were
invited, 1.000 responses
•800+ ideas
•40 directly involved
employees participate in
discussions
klm.bluelab.nl
11. Co-creation must fit into the corporate strategy; some
companies should not make use of it
“Den Haag stops in Second Life”
AD, 10th April 2008
“Apple’s products do not fit into
co-creation with customers”
Express.be, 28th April 2008
“PCM and Talpa abort Skoeps”
Telecompaper, 4th May 2008
•Think about the goals that you want to achieve by co-creation thoroughly!
•Co-creation may take more time to develop than expected
•Co-creation is not free and risks may be greater than the benefits
•What are the benefits for your company? (financially as well as non-financially)
12. Co-creation helps you to get to know your
customer and make innovation successful!
• Thank you for your attention!
Questions?
Martijn Staal Online:
Martijn.Staal@tno.nl www.tno.nl/ict
+31 6 519 162 37
14. The five core areas
of TNO
TNO TNO
Quality of Science and
TNO TNO Industry
Life Defence, Built
Security and TNO
Environment
Safety Information and Geosciences
Communication
Technology
FACTSHEET
Annual turnover 830 M$ Founded in 1932
4700 employees Largest independent contract
research company in Netherlands
60% MSc / PhD
TNO ICT: 350 research specialists
Mission: to make scientific
knowledge applicable Top 10 favorite Dutch employer
15. ICT and profit Usability Business impact analysis
Innovation and
VoIP
Corporates SME implementation Operators
Mobile services
ICT users Security and ICT providers
Customer reliability End-to-end
Experience Government Quality of Service Service providers
RFI/RFQ Vision and strategy ICT performance
All-IP, Multiplay
assistance
Our mission:
Home networks
Billing & CRM Making ICT knowledge Core & Acces
Business modelling applicable DOCSIS, CMTS networks
e-Government Fixed Mobile convergence System
e-Learning integrators
Society, UMTS, Wifi,
Technology ICT policy ICT policy WiMax, RFID ICT suppliers
& Innovation
makers Spectral management
Public Key Infra’s Vendors
Government IMS, i-mode
(PKI) Radio planning
Defense and ICT Service architecture
e-Health Wireless Java design
16. On-site labs make
scientific knowledge
practical
ON-SITE LABS
Multimedia Lab IP (VoIP) Lab
Digital Home Lab Billing Lab
Service Experience lab PKI Lab
Usability Lab Lab for mobile terminal and portal
performance measurements
Idea creation lab
Access lab
Lab for voice controlled services
17. CLIENTS
HOME TNO ICT LABS CLIENTS
TNO delivers value worldwide
• Applied scientific knowledge
• European market insights
CLIENTS