1. living lab for SMEs!

2. living lab?
! Active user involvement to detect unintended or unforeseen
problems or opportunities
! Multi-method research with a commitment to academic
enrichment

3. Technologies are !
not consumed, !
but domesticated !
by users.

4. These apps !
were created in
collaboration with
citizens and industry,

5. back in 2007...
iCity, Hasselt & Leuven, living lab with HP and Microsoft

6. the trouble with users
! Who are they?
! How will they use your product?
! How (high) do they value !
your product?

7. iLab.o living lab services

8. Media & ICT Adoption in Flanders - Wave 1 to 5

9. we offer a three-step process !
of user research !

10. ! explore
! test
! evaluate
environmental scanning
user behavior
market roadmap
user analysis
community of practice
business simulation
(direct user feedback)

11. launch, listen, learn !
in a user-centric setting

12. corporate driven ICT innovation
5 years
time-to-market
... 1 year
basic
demo
living lab
market
research
{
market potential estimation
fast track
feature and service prioritization
user experience optimization
business model simulation

13. co-create with mix of lead users !
based on innovation related !
characteristics!

14. product related
new needs
dissatisfaction
user experience
innovator
knowledge
ordinary user
extreme user
expert user
classic lead user
user innovator
defector

15. fast track from ideation !
to demo

16. ! ideation
! co-creation
! demo

17. extra support for SMEs

18. SME funding opportunities
project complexity
35% < 60%
25K!
50%
10K!
75%