User Experience Design for PLMs

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This document summarizes a presentation about getting great user experiences delivered through UX design. It discusses challenges in differentiating product experiences, the importance of common goals between teams, understanding user needs through personas and scenarios, iterating designs with users, and ensuring polish and aesthetics. Key principles for product success through UX design include having common goals, understanding user needs through insights and data, strong team relationships, iterative design, and attention to polish.

Technology

JULY 28TH
TED ROGERS SCHOOL OF MANAGEMENT,
RYERSON UNIVERSITY
ProductCamp
2012
www.productcamptoronto.wordpress.com

UCD/UX Design:
Getting Great User Experiences Delivered*
*with inclusion and happy CEO’s
Barb Spanton
July 2012

How do You Differentiate Your Product Experience…

Confidential 4/21/2013 8
where the
magic happens
Product Success

Principles of Success: UX Design
• Common Goals
• User Needs, Design Insights
• Team Relationships
• Iterate, Iterate, Iterate
• Polish, Aesthetics Matter
Confidential 4/21/2013 9

What Should Common UX Design Goals Be?
Confidential 4/21/2013 11

Business Reason
Confidential 4/21/2013 12

Defining Business Focus
Confidential 4/21/2013 13
Business Requirements

USER NEEDS, DESIGN
INSIGHTS
Confidential 4/21/2013 15

Insights from Genius?
Confidential 4/21/2013 16

What is Their Context?
Confidential 4/21/2013 18

Context: Personas & Usage Scenarios
19
• What’s the real
need/opportunity?
• How do/might they
actually behave?
• What motivates
them?
• What’s their
environment?

Confidential 4/21/2013 20
Bring it to Life

Understanding UX Value
Confidential 4/21/2013 21
User Requirements

TEAM RELATIONSHIPS
Confidential 4/21/2013 22

Break Down Functional Walls
Confidential 4/21/2013 23

Sketching & Iterating…
Confidential 4/21/2013 26

Before You Get To…
Confidential 4/21/2013 27

POLISH, AESTHETICS
Confidential 4/21/2013 29

It has to look good
Confidential 4/21/2013 30

Catalysts to Start Towards Better UX Design
• Internal
− Identify a Pilot Project with UX Design Emphasis
− Create Personas and Use Them in Design Discussions
− Sketch First, Then Build
− Write Down Your Business Objectives then Write Down Your
Three Associated Key UX Design Goals
− Designate an Owner of UX Design
− Do a Storyboard (Even a Play)
• External
− Hire or Rent Experts for the Above
− Get An Assessment: UX Design , Organization Stage, Users
Perspectives, Concept UX Design
Confidential 4/21/2013 32

Contact Information
Barb Spanton
UX Designer
bspanton@macadamian.com
www.macadamian.com
33

Introduction A recent study of experienced product managers from different companies and industries showed that there are common challenges impacting their effectiveness and productivity. This discussion will help you understand key tips to differentiate yourself and accelerate you career. It will help you understand how to position yourself to find a new opportunity or get promoted. We will identify how you can increase your skills to enhance your worth. We will also discuss ways to define and sharpen your value proposition. This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity. Objectives • Understand how to answer the question: Why should I hire or promote you over others? • What's your value proposition as a product manager or marketing manager? • What can you do to accelerate your career in product management or product marketing? Description This discussion will help you understand key tips to differentiate yourself and accelerate you career. Learn how to convince a prospective employer why they should hire you or why they should promote you over others. We will identify how you can enhance your worth by increasing your transferable skills. We will also discuss ways to identify your unique selling propositions. Contact me at http:/linkd.in/hdelcastillo for more information regarding AIPMM membership or certification courses in your area. Let me know how I can help you accelerate your career, or create and implement a product strategy and product planning process successfully to grow your business.

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Why Leading Innovation Is Essential To Ignite Your Company’s Growth - H. Del ...

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