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WELCOME

     INTERNATIONAL INSTITUTE FOR
     PRODUCT & SERVICE INNOVATION

     INNOVATION PROGRAMME
© 2012
About Us

       • Housekeeping
       • About

              – Warwick
              – WMG
              – SMEs
                                               MARK SWIFT
              – Me
Photos - http://en.wikipedia.org/wiki/University_of_Warwick http://www2.warwick.ac.uk/fac/sci/wmg/mediacentre/wmgnews/?tag=Award,
 © 2012
BBC http://www.bbc.co.uk/birmingham/content/articles/2008/12/17/hollywood_producer_feature.shtml
European Space Agency http://smeprojects.esa.int
Purpose of the day
  • Launch IIPSI
  • Raise awareness of new technology, methods, tools
  • Stimulate demand for innovation:
         – UK Government recognises that it needs to be created and
           encouraged…
  • Get us thinking
  • Understand what we can do for you
         – Leading onto intensive day two
         – Identifying future projects
  • Rallying Call for projects…

© 2012
Agenda
    0845   Introduction to IIPSI and new programme                                    Dr Mark Swift

    0910   Putting the Customer First!                                                Carolyn Parkinson

    1005   Making Stuff!                                                              Dr Ben Wood

    1100   Coffee Break

    1130   Digital Enabling Tools                                                     Dr Xiao Ma

    1225   Introduction to afternoon sessions                                         Dr Mark Swift

    1230   Lunch and Networking

           Afternoon breakouts – IP and Tax Relief, Design with Intent, Prototyping
    1330                                                                              All
           Opportunities, Cloud for Business
    1530   Innovation Programme next steps                                            Chris Brown
    1600   Close and optional Clinics (one to one)                                    All




© 2012
© 2012
What is IIPSI?
  • International Institute for Product and Service Innovation
  • New SME centre
         – Experience led Innovation (people), Polymers (product), Digital (innovation)
           thinking
  • Purpose
         – Help West Midlands small businesses understand your customers and users
           better, prototype new products for example using Additive Layer
           Manufacturing, and use digital (Internet) to launch as well as develop
           market ready products and services
         – Improve the region's capacity to translate innovation into outcomes
  • IIPSI must have IMPACT
         – Business growth
  • Fully funded until end of June 2015 (initially)
© 2012
Product and Service Innovation
                     New Product                                  Digital industry approach to
                     opportunities         Digital                product innovation



         New Digital delivery                                             Design for User Experience
                                                                          and testing market
         platforms
                                       IIPSI                              response




                        Product                                People

                       Design for User Experience / testing market response

© 2012
What is the iIP - our approach

  The IIPSI Innovation Programme (iIP) is:
  1. Centred on Innovation
         – “Successful exploitation of new ideas” WMG definition
         – "Innovation distinguishes between a leader and a follower."
           Steve Jobs
  2. Demonstration activities
         – Raise awareness of what is possible through the adoption of
           new ideas and thinking
  3. Knowledge Exchange
         – Common sharing and exploitation of new thinking
         – We don’t have all the answers
© 2012
What's the structure of iIP
                                      Awareness briefing, case studies, technical
                             TODAY
                 Raising              demonstrators
                Awareness



                             DAY      In-depth workshops, advanced technical
         Embedding
          capability         TWO      demonstrators, horizon scanning, hands on…

                  Market
                  leading
                products &            Intensive company projects - prototyping,
                 services             identifying markets, product/service evaluation,
                              30+
                                      internships
                             places
          Expansion           per
         through R&D
                              year    Feasibility studies, collaborative projects,
                                      assistance with funding and grant applications
© 2012
Product / Service lifecycle support
 Sales and profit




Development & Introduction   Growth   Maturity   Decline
 © 2012
Why Innovate?
  • You want to
         –   Increase sales
         –   More efficient (save money)
         –   Grow your business
         –   Launch a new Product or Service
  • Innovation is a key driver of economic growth
  • “…make sure that Britain is the best place in the world
    to run an innovative business or service - this is critical
    to the UK's future prosperity, our quality of life and
    future job prospects” BIS key objective
© 2012
Summary

  •   Rallying call to get involved
  •   30 spaces per year
  •   Unique, high profile facility for the region
  •   Range of SME services
  •   Think about priorities (Day 2)
  •   No such thing as a free lunch!
         – Short forms
         – Baseline monitoring
  • Feedback and Evaluation
© 2012
Afternoon sessions
    1230   Lunch and Networking (plus mini tours)

                   Polymer                IP and Tax Relief         Experience Led           Digital

                 Prototyping             IP and Tax Relief
                                                                   Design with Intent   Cloud for Business
    1330        Opportunities            Withers & Rogers
                                                                   Carolyn Parkinson       Dr Xiao Ma
                Dr Ben Wood               Adrian Chettle
                 Prototyping             IP and Tax Relief
                                                                   Design with Intent   Cloud for Business
    1430        Opportunities            Withers & Rogers
                                                                   Carolyn Parkinson       Dr Xiao Ma
                Dr Ben Wood               Adrian Chettle



                                              First Floor (HERE)

    1530   Innovation Programme next steps                                                 Chris Brown

    1600   Close and optional clinics (one to ones)                                            All




© 2012
NPD Journey




© 2012
Putting the Customer First

                  Carolyn Parkinson
              Technology Transfer Specialist
                Experience Led Innovation


© 2012
Let’s talk about…

  • Understanding customers and users
  • Not about being a slave to customers’ whims
  • Gaining insights which will help you meet your business
    objectives
  • Purposely designing for the experiences and behaviours you
    hope to create for users of a product or service

  • We call this:
                    Experience Led Innovation
© 2012
What is Experience Led Innovation?


         Experience Led Innovation (ELI):
         Innovation that is informed by
         understanding how people use or
         experience a product or service



© 2012
Put yourself in the user’s shoes




                     … now how does your offering look?


© 2012
Experience Led Innovation
   • All products and services create experiences and behaviours
     for users
   • These may be purposeful, or accidental
   • Getting it right is a competitive advantage


   Our key message to SMEs:
   We can help you better understand the user experience to
   promote and inform innovation to grow your business

© 2012
Understand the user perspective

                      What does this button
                      do?
                       • Illusion of control
                       • ‘False affordance’




© 2012
Understand the user perspective


                           Which button is up?




© 2012
Understand the user perspective




© 2012
Experience Led Innovation

   • A deliberate focus on the user experience can unlock
     powerful insights
   • An enormous amount of research is out there
   • This can be used by businesses to create competitive
     advantage
      • Designing desired behaviours aligned with business goals
      • Creating physical or digital experiences and journeys
      • Making use of emotions


© 2012
Research base

                Professor Paul Jennings
                Professor of Experiential Engineering

                Dr Rebecca Cain
                Associate Professor of Experiential Engineering



     Paul and Rebecca are supported by over 20 researchers
     working in this area.
© 2012
Experience Led Innovation

   1. How easily can customers access your product or
      service?
   2. Is your product being used in the way you intended?
   3. Are you struggling to get your products accepted in the
      marketplace, and don’t know why?
   4. Does the experience of your service match your brand
      values?
   5. Could your products be designed to work better?

© 2012
Features of Experience Led Innovation

  Cross discipline: engineering, design, psychology, ergonomics,
  architecture, marketing, strategy, and more
  Many names: User focussed design, customer satisfaction, design
  feedback loop, human factors engineering, usability, design for
  emotion, ergonomics

  Applicability: can add value
  to innovation at any stage of
                                   Sales and profit
  the development life cycle


© 2012                                                Development
                                                      & Introduction
                                                                       Growth   Maturity   Decline
Business assistance

     Access Experience Led Innovation support via:
     • IIPSI Innovation Programme
     • Experience Led Innovation Toolkit
     • Customised intensive business support
       projects



© 2012
Experience Led Innovation Toolkit




© 2012
Experience Led Innovation Toolkit

 • A flexible suite of tools to address a range of experience-related
   business challenges
 • Tools selected and interpreted for their appropriateness for
   SMEs
 • Intended to unlock insights in user-focussed design, customer
   experience, and innovation for products, features, and services
 • We work with SMEs to select the most effective tool for a
   particular challenge
 • Custom delivery by WMG specialist staff

© 2012
Experience Led Innovation Toolkit

   Tools include:
   • Touchpoints Matrix
   • Design with Intent
   • Matchmaking workshop
   • Customer Journey map
   • Engagement points
   • Walkthrough
   • Tomorrow’s Headlines
   • and others
© 2012
Experience Led Innovation

 Business challenges where Experience Led Innovation could assist
 include:
 • Physical product design – best practice application
 • Visitor experience – simplifying experience and maximising
    engagement
 • Service design – exploiting key connection opportunities,
    removing frustration and roadblocks
 • Innovation launch – understanding your market, aligning
    developments with early user behaviours

© 2012
Case Study: Mayridge Ltd

“Our ground-breaking knowledge transfer
alliance, with WMG’s Experiential
Engineering Research Group, involves
developing novel business applications in
the area of ‘Experience Led Innovation’.
This partnership enables Mayridge
to offer a completely new approach
to live events, exploiting
sophisticated academic tools for the
benefit of our clients. “
© 2012
Digital Native Academy
   Bringing new life to the Bayard’s Colts……




© 2012
Digital Native Academy
• Project to broaden public engagement with
   Bayard’s Colts: 17 historic carved heads
   dating from early 1500s in Walsall
• Using Experience Led Innovation tools to
   design the audience ‘experience journey’
• Targeting new audiences
• Identifying engagement points
• Exploring engagement ideas
• Involving stakeholders
• Knowledge exchange for new SME
capabilities
© 2012
Afternoon session: Design with Intent

                                   “I use the term Design with Intent to mean
                                   design that's intended to influence or result
                                   in certain user behaviour.”
                                                        Researcher Dan Lockton


• Workshops use a comprehensive idea generation tool which provokes design
  ideas by asking questions and giving examples of particular principles in action
• Uses eight ‘lenses’ to ask you to look at your products / services in light of the
   behaviour which would result from particular design factors
• Applicable for products, services, design features, or proposed innovations


© 2012
Making Stuff (Polymer Innovation)

                Dr. Ben Wood
         Technology Transfer Specialist


© 2012
Polymer Innovation

  Dr. Greg Gibbons
  Head of Additive Manufacturing


  Dr. Vannessa Goodship
  Principal Research Fellow

  Dr. Kylash Makenji
  Knowledge Transfer Specialist

© 2012
Polymer Innovation




  We make stuff…



© 2012
Polymer Innovation

   • Working with new materials
   • Developing new processes
   • State of the art equipment

         “We can work with you to develop new products using
                  innovative polymer technologies”


© 2012
Polymer Innovation Lifecycle
Sales and profit




                       Growth   Maturity   Decline
© 2012
Polymer Innovation Lifecycle

                            Prototyping



             Formulating                   Low Volume
            New Materials                 Manufacturing




                   Recycling          Adding
                                    Functionality

© 2012
Polymer Innovation Facilities

  130m2 Technology Hall                               Extruder




                                                                      bench
                                                                       SME
         – Prototyping/3D printing
         – Compounding new                   Hybrid         Micro-
                                              ALM           moulder
           materials
                                             Nano-
         – Injection moulding                fibres
         – Printed electronics       Clean
                                     Room
         – Polymer chemistry                     3D Printing




© 2012
Polymer Innovation Demonstrators

            Low Volume Manufacturing
            • Prototyping
            • Getting to production

            Adding Functionality
            • Plastic electronics
            • Smart materials

            Recycling
            • Identifying properties of waste
            • Finding new applications

© 2012
Low Volume - Concept

    Level 2

    • Review suitable 3D printing technology
    • Assess need for technology               • Prototypes to market
                                                 products and increase sales
    Level 3
                                               • New methods of
    • Use of equipment and expertise             manufacture
    • Tooling for low volume production        • Unique components
    Level 4
                                                 impossible to make any
                                                 other way
    • New manufacturing methods
    • Unique products

© 2012
Low Volume – R&D


  • Plasma Transferred Arc/CNC
         – Make polymer tooling in one
           additive process


  • 3D Photocopying
         – Star Trek!


© 2012
Low Volume - Project



  Challenge
  ‘Our prototypes are very valuable, but
  we need to show our products at trade
  shows’
         – International sales
         – One-off, heavy components
         – Challenges with transport and security

© 2012
Low Volume - Project

  • Solution
         – Knowledge exchange
         – Use of IIPSI software and
           equipment
         – Production of high-quality display
           model
            • Lightweight
            • Low cost
            • Kit form

© 2012
Low Volume - Project

  • Outcomes
         – Reduction in transport costs
         – Reduced risk of damage/theft
         – Increased knowledge of 3D printing systems




© 2012
Adding Functionality - Concept

    Level 2

    • Identify applications
    • Review technologies
                                          • Added value to existing
    Level 3                                 products
    • Use of equipment and expertise      • New methods of
    • Initial prototypes                    manufacture
                                          • New ‘smart’ components
    Level 4

    • New functional polymer components

© 2012
Adding Functionality - Research

  • Spray-on electronics
         – ‘Electronics in a can’
  • Complex printed electronics
         – Batteries, sensors etc
         – PV solar panels
  • Shape memory polymers
         – Active disassembly

© 2012
Adding Functionality - Project




 Challenge:
 ‘Our customer wants our product to light up’
     – LEDs only work with ‘natural’ polymer
     – Customer wants range of colours
     – Surface needs to light up

© 2012
Adding Functionality - Project


 • Solution
     –   Knowledge exchange
     –   Use of IIPSI expertise
     –   Spray-on electronic lighting
     –   Suitable for low-mid volume production



© 2012
Adding Functionality - Project

 • Outcomes
     – Knowledge of new manufacturing process embedded
       within JSC’s technical staff
     – Applicable to other products moving forward
     – Potential new markets
     – Prototype due for customer review Q4 2012




© 2012
Polymer Recycling - Concept

    Level 2

    • Review processes
    • Segregation
                                             •   Reduce material waste
    Level 3                                  •   Reduce landfill costs
    • Test material properties               •   Improve carbon footprint
    • Identify potential applications        •   Add value to recycled
                                                 material
    Level 4

    • Reintegrate into raw material stream

© 2012
Polymer Recycling - Research


  • Recycling of ‘smart’ materials
         – Composites
         – Solar panels
         – Plastic electronics



© 2012
Polymer Recycling - Projects



 Challenge:
 ‘What can we do with 3t/day of
 waste plastic?’
     – Food contamination
     – Mixed colours
     – Low value

© 2012
Polymer Recycling - Projects


  • Solution:
         – Manufacture of test samples
         – Analysis of properties
         – Knowledge exchange
         – Applications identified


© 2012
Polymer Recycling - Projects


  • Outcome:
         – Added value
         – Landfill costs reduced
         – Environmental footprint improved



© 2012
Digital Native Academy


  Carolyn worked with client to understand user
  requirements.

  This gave us some concepts to work with…
                 …time to make stuff
© 2012
Digital Native Academy




© 2012
How IIPSI Can Help

  • Knowledge Exchange
         – Expertise focussed on your business
  • Access to Equipment and Facilities
         – ‘Try before you buy’
         – Understand benefits and pitfalls
  • Individual Projects
         – R&D Level collaborations

© 2012
This afternoon’s session…

  • 3D printing applications
         – Not just manufacturing
  • R&D overview
         – Dr. Greg Gibbons
  • Preview of IIPSI equipment
         – Available for use by West
           Midlands SMEs
© 2012
© 2012
Digital
         Innovation
            Dr. Xiao Ma
                                 @coolseraph

                          x.ma@warwick.ac.uk

© 2012
Digital Innovation

             Data       Smarter
              to         Social
         Intelligence    Media




           Mobile        Cloud
            for           for
          Business      Business

© 2012
Digital Innovation




   Mobile
for Business       Cloud
               for Business   Smarter Social
                                 Media              Data
                                               to Intelligence




© 2012
The Digital Team

                                                        Technology              Mobile


                        Media                Industry
            Concept
                                   Digital

          R&D
                       Business                                        SME

                                   Social
                                                                                Cloud
            Projects              Network

                                              Data

         Impact


                                                                     Strategy


© 2012
Concept

         Mobile App Lab -             Mobile
         options of Mobilisation       for
                                     Business
            Specification
            App Projects


               Technology Research

© 2012
R&D

          Mobile
           for
         Business




© 2012
Projects – Pass-i-Parcel

                             Mobile
                              for
                            Business




© 2012
Concept

         Services available to enable             Cloud
         business online
                                                   for
                                                 Business
             Selection of service packages
             Configuration of services to suit
             particular business needs


                  Customisation / Further
                  Development


© 2012
R&D

          Cloud
           for
         Business




© 2012
Projects – Han Dynasty

                            Cloud
                             for
                           Business




© 2012
DI Demonstrator

                     Cloud
                      for
                    Business




© 2012
Projects

            Cloud
             for
           Business




© 2012
Concept

         Social Media Platforms for Businesses   Smarter
         Interact with the RIGHT Social Media     Social
                                                  Media
             Leader in Discussion
             ‘Rapid Response Force’ in Market



                 Social Network Analysis


© 2012
R&D

         Smarter
          Social
          Media




© 2012
Projects – Automotive Insulation

                                                 Smarter
                                                  Social
             50+     3 x 365     Tracking         Media




                                    Individual
            Random    Schedule
                                     Analytics




© 2012
Digital Native Academy

                                        Smarter
                                         Social
                          @IIPSIDemos    Media




© 2012
Projects
                                            Community
                                     180%
                                                                                    Smarter
                         From                                                        Social
                      competitors’
                       customers                                                     Media
                                                                             News
         1st month,
          £25,000
            sales                            Video              Discussion

                                                        Image

                                            Location
                                             service




© 2012
Smarter
                                                                        Social
         600
         400
                                                                        Media
         200
           0




               14/11…
                        14/12…
                                 14/1/…
                                          14/2/…
                                                   14/3/…
                                                            14/4/…
                                                                     14/5/…
                                                                              14/6/…
                                                                                       14/7/…
                            Birmingham                      Leicester
                            Manchester                      Nottingham



© 2012
Concept

         Data Collection / Integration tools           Data
         Internet of Things / Connectivity              to
                                                   Intelligence
             Data compatibility to your business
             applications
             Data Visualisation


                  Meta Data
                  Decision Support

© 2012
R&D

             Data
              to
         Intelligence




© 2012
Projects – Strand Hardware

                                  Data
                                   to
                              Intelligence




© 2012
Projects   Data to
            Intelligence




© 2012
IIPSI DI Facilities


                Decision
                            Design
                Support
                            Studio
                 Room



               Mobile App    Cloud
                  Lab       App Lab


© 2012
Cloudy afternoon ……




© 2012
Thank you

         Contact WMG SME Team:

              @WMGSME

              02476 575 594

              wmgsme@warwick.ac.uk

              www.warwick.ac.uk/go/iipsi




© 2012
NPD Journey




© 2012
Idea to Innovation

  • Best Idea - current thinking doesn’t have to
    be perfect
  • Innovation is the result
  • The process is creativity
  • To make this happen takes courage
  • Pressures within business inhibit – IIPSI is an
    opportunity to escape confines of restrictions and
    barriers and look at new opportunities

© 2012
The Programme

  •   Creating
  •   Building
  •   Learning
  •   Solving

  • Grow your business; product or service

© 2012
Product & Service Lifecycle support
 Sales and profit




Development & Introduction   Growth   Maturity   Decline
 © 2012
Where’s your focus?

  • Feedback where your focus will be:
         – People (Experience Led)
         – Product (Polymer)
         – Digital




© 2012
Summary of the Day

  • Get into small groups (3-4) and talk about;
    “What’s the one thing you’re taking from
    today to implement in your business?”




© 2012
Next Steps

  1. Choose your Day 2 sessions to help grow
     your business or develop your product

  2. Talk to us about specific projects that you
     would like to start


© 2012
Day Two Structure
    •    Practical
    •    In-depth
    •    Hands on
    •    Advanced technical demonstrators
    •    Access to academics and researchers

                        People                        Product                    Digital
                   Carolyn Parkinson               Dr Ben Wood                 Dr Xiao Ma
                Experience Led Innovation
                                                Digital Prototyping         Cloud Computing
                         toolkit
                   Product Perception        Visualising your Product      Smarter Social Media
                   Designing for User       Adding functionality to your
                                                                           Data to intelligence
                      Experience                     product
                                             Low Volume Manufacture
                   Design for Emotion                                      Mobile for Business


© 2012
Innovation Programme Next Steps...
  • Experience Led Innovation
         – 15th November
         – 22nd November
  • Polymer Innovation
         – 27th November
         – 4th December
  • Digital Innovation
         – 29th November
         – 11th December
         Book via www.wmgsme.eventbrite.com
                  Get the dates in your diary or iPad
© 2012
Project Enquiry + Information




                                          First Floor (HERE)

                         1600-17.30   Close and optional clinics (one to ones)




© 2012
Questions




© 2012

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IIPSI Innovation Programme - Intro, Overview and Next Steps 251012

  • 1. WELCOME INTERNATIONAL INSTITUTE FOR PRODUCT & SERVICE INNOVATION INNOVATION PROGRAMME © 2012
  • 2. About Us • Housekeeping • About – Warwick – WMG – SMEs MARK SWIFT – Me Photos - http://en.wikipedia.org/wiki/University_of_Warwick http://www2.warwick.ac.uk/fac/sci/wmg/mediacentre/wmgnews/?tag=Award, © 2012 BBC http://www.bbc.co.uk/birmingham/content/articles/2008/12/17/hollywood_producer_feature.shtml European Space Agency http://smeprojects.esa.int
  • 3. Purpose of the day • Launch IIPSI • Raise awareness of new technology, methods, tools • Stimulate demand for innovation: – UK Government recognises that it needs to be created and encouraged… • Get us thinking • Understand what we can do for you – Leading onto intensive day two – Identifying future projects • Rallying Call for projects… © 2012
  • 4. Agenda 0845 Introduction to IIPSI and new programme Dr Mark Swift 0910 Putting the Customer First! Carolyn Parkinson 1005 Making Stuff! Dr Ben Wood 1100 Coffee Break 1130 Digital Enabling Tools Dr Xiao Ma 1225 Introduction to afternoon sessions Dr Mark Swift 1230 Lunch and Networking Afternoon breakouts – IP and Tax Relief, Design with Intent, Prototyping 1330 All Opportunities, Cloud for Business 1530 Innovation Programme next steps Chris Brown 1600 Close and optional Clinics (one to one) All © 2012
  • 6. What is IIPSI? • International Institute for Product and Service Innovation • New SME centre – Experience led Innovation (people), Polymers (product), Digital (innovation) thinking • Purpose – Help West Midlands small businesses understand your customers and users better, prototype new products for example using Additive Layer Manufacturing, and use digital (Internet) to launch as well as develop market ready products and services – Improve the region's capacity to translate innovation into outcomes • IIPSI must have IMPACT – Business growth • Fully funded until end of June 2015 (initially) © 2012
  • 7. Product and Service Innovation New Product Digital industry approach to opportunities Digital product innovation New Digital delivery Design for User Experience and testing market platforms IIPSI response Product People Design for User Experience / testing market response © 2012
  • 8. What is the iIP - our approach The IIPSI Innovation Programme (iIP) is: 1. Centred on Innovation – “Successful exploitation of new ideas” WMG definition – "Innovation distinguishes between a leader and a follower." Steve Jobs 2. Demonstration activities – Raise awareness of what is possible through the adoption of new ideas and thinking 3. Knowledge Exchange – Common sharing and exploitation of new thinking – We don’t have all the answers © 2012
  • 9. What's the structure of iIP Awareness briefing, case studies, technical TODAY Raising demonstrators Awareness DAY In-depth workshops, advanced technical Embedding capability TWO demonstrators, horizon scanning, hands on… Market leading products & Intensive company projects - prototyping, services identifying markets, product/service evaluation, 30+ internships places Expansion per through R&D year Feasibility studies, collaborative projects, assistance with funding and grant applications © 2012
  • 10. Product / Service lifecycle support Sales and profit Development & Introduction Growth Maturity Decline © 2012
  • 11. Why Innovate? • You want to – Increase sales – More efficient (save money) – Grow your business – Launch a new Product or Service • Innovation is a key driver of economic growth • “…make sure that Britain is the best place in the world to run an innovative business or service - this is critical to the UK's future prosperity, our quality of life and future job prospects” BIS key objective © 2012
  • 12. Summary • Rallying call to get involved • 30 spaces per year • Unique, high profile facility for the region • Range of SME services • Think about priorities (Day 2) • No such thing as a free lunch! – Short forms – Baseline monitoring • Feedback and Evaluation © 2012
  • 13. Afternoon sessions 1230 Lunch and Networking (plus mini tours) Polymer IP and Tax Relief Experience Led Digital Prototyping IP and Tax Relief Design with Intent Cloud for Business 1330 Opportunities Withers & Rogers Carolyn Parkinson Dr Xiao Ma Dr Ben Wood Adrian Chettle Prototyping IP and Tax Relief Design with Intent Cloud for Business 1430 Opportunities Withers & Rogers Carolyn Parkinson Dr Xiao Ma Dr Ben Wood Adrian Chettle First Floor (HERE) 1530 Innovation Programme next steps Chris Brown 1600 Close and optional clinics (one to ones) All © 2012
  • 15. Putting the Customer First Carolyn Parkinson Technology Transfer Specialist Experience Led Innovation © 2012
  • 16. Let’s talk about… • Understanding customers and users • Not about being a slave to customers’ whims • Gaining insights which will help you meet your business objectives • Purposely designing for the experiences and behaviours you hope to create for users of a product or service • We call this: Experience Led Innovation © 2012
  • 17. What is Experience Led Innovation? Experience Led Innovation (ELI): Innovation that is informed by understanding how people use or experience a product or service © 2012
  • 18. Put yourself in the user’s shoes … now how does your offering look? © 2012
  • 19. Experience Led Innovation • All products and services create experiences and behaviours for users • These may be purposeful, or accidental • Getting it right is a competitive advantage Our key message to SMEs: We can help you better understand the user experience to promote and inform innovation to grow your business © 2012
  • 20. Understand the user perspective What does this button do? • Illusion of control • ‘False affordance’ © 2012
  • 21. Understand the user perspective Which button is up? © 2012
  • 22. Understand the user perspective © 2012
  • 23. Experience Led Innovation • A deliberate focus on the user experience can unlock powerful insights • An enormous amount of research is out there • This can be used by businesses to create competitive advantage • Designing desired behaviours aligned with business goals • Creating physical or digital experiences and journeys • Making use of emotions © 2012
  • 24. Research base Professor Paul Jennings Professor of Experiential Engineering Dr Rebecca Cain Associate Professor of Experiential Engineering Paul and Rebecca are supported by over 20 researchers working in this area. © 2012
  • 25. Experience Led Innovation 1. How easily can customers access your product or service? 2. Is your product being used in the way you intended? 3. Are you struggling to get your products accepted in the marketplace, and don’t know why? 4. Does the experience of your service match your brand values? 5. Could your products be designed to work better? © 2012
  • 26. Features of Experience Led Innovation Cross discipline: engineering, design, psychology, ergonomics, architecture, marketing, strategy, and more Many names: User focussed design, customer satisfaction, design feedback loop, human factors engineering, usability, design for emotion, ergonomics Applicability: can add value to innovation at any stage of Sales and profit the development life cycle © 2012 Development & Introduction Growth Maturity Decline
  • 27. Business assistance Access Experience Led Innovation support via: • IIPSI Innovation Programme • Experience Led Innovation Toolkit • Customised intensive business support projects © 2012
  • 28. Experience Led Innovation Toolkit © 2012
  • 29. Experience Led Innovation Toolkit • A flexible suite of tools to address a range of experience-related business challenges • Tools selected and interpreted for their appropriateness for SMEs • Intended to unlock insights in user-focussed design, customer experience, and innovation for products, features, and services • We work with SMEs to select the most effective tool for a particular challenge • Custom delivery by WMG specialist staff © 2012
  • 30. Experience Led Innovation Toolkit Tools include: • Touchpoints Matrix • Design with Intent • Matchmaking workshop • Customer Journey map • Engagement points • Walkthrough • Tomorrow’s Headlines • and others © 2012
  • 31. Experience Led Innovation Business challenges where Experience Led Innovation could assist include: • Physical product design – best practice application • Visitor experience – simplifying experience and maximising engagement • Service design – exploiting key connection opportunities, removing frustration and roadblocks • Innovation launch – understanding your market, aligning developments with early user behaviours © 2012
  • 32. Case Study: Mayridge Ltd “Our ground-breaking knowledge transfer alliance, with WMG’s Experiential Engineering Research Group, involves developing novel business applications in the area of ‘Experience Led Innovation’. This partnership enables Mayridge to offer a completely new approach to live events, exploiting sophisticated academic tools for the benefit of our clients. “ © 2012
  • 33. Digital Native Academy Bringing new life to the Bayard’s Colts…… © 2012
  • 34. Digital Native Academy • Project to broaden public engagement with Bayard’s Colts: 17 historic carved heads dating from early 1500s in Walsall • Using Experience Led Innovation tools to design the audience ‘experience journey’ • Targeting new audiences • Identifying engagement points • Exploring engagement ideas • Involving stakeholders • Knowledge exchange for new SME capabilities © 2012
  • 35. Afternoon session: Design with Intent “I use the term Design with Intent to mean design that's intended to influence or result in certain user behaviour.” Researcher Dan Lockton • Workshops use a comprehensive idea generation tool which provokes design ideas by asking questions and giving examples of particular principles in action • Uses eight ‘lenses’ to ask you to look at your products / services in light of the behaviour which would result from particular design factors • Applicable for products, services, design features, or proposed innovations © 2012
  • 36. Making Stuff (Polymer Innovation) Dr. Ben Wood Technology Transfer Specialist © 2012
  • 37. Polymer Innovation Dr. Greg Gibbons Head of Additive Manufacturing Dr. Vannessa Goodship Principal Research Fellow Dr. Kylash Makenji Knowledge Transfer Specialist © 2012
  • 38. Polymer Innovation We make stuff… © 2012
  • 39. Polymer Innovation • Working with new materials • Developing new processes • State of the art equipment “We can work with you to develop new products using innovative polymer technologies” © 2012
  • 40. Polymer Innovation Lifecycle Sales and profit Growth Maturity Decline © 2012
  • 41. Polymer Innovation Lifecycle Prototyping Formulating Low Volume New Materials Manufacturing Recycling Adding Functionality © 2012
  • 42. Polymer Innovation Facilities 130m2 Technology Hall Extruder bench SME – Prototyping/3D printing – Compounding new Hybrid Micro- ALM moulder materials Nano- – Injection moulding fibres – Printed electronics Clean Room – Polymer chemistry 3D Printing © 2012
  • 43. Polymer Innovation Demonstrators Low Volume Manufacturing • Prototyping • Getting to production Adding Functionality • Plastic electronics • Smart materials Recycling • Identifying properties of waste • Finding new applications © 2012
  • 44. Low Volume - Concept Level 2 • Review suitable 3D printing technology • Assess need for technology • Prototypes to market products and increase sales Level 3 • New methods of • Use of equipment and expertise manufacture • Tooling for low volume production • Unique components Level 4 impossible to make any other way • New manufacturing methods • Unique products © 2012
  • 45. Low Volume – R&D • Plasma Transferred Arc/CNC – Make polymer tooling in one additive process • 3D Photocopying – Star Trek! © 2012
  • 46. Low Volume - Project Challenge ‘Our prototypes are very valuable, but we need to show our products at trade shows’ – International sales – One-off, heavy components – Challenges with transport and security © 2012
  • 47. Low Volume - Project • Solution – Knowledge exchange – Use of IIPSI software and equipment – Production of high-quality display model • Lightweight • Low cost • Kit form © 2012
  • 48. Low Volume - Project • Outcomes – Reduction in transport costs – Reduced risk of damage/theft – Increased knowledge of 3D printing systems © 2012
  • 49. Adding Functionality - Concept Level 2 • Identify applications • Review technologies • Added value to existing Level 3 products • Use of equipment and expertise • New methods of • Initial prototypes manufacture • New ‘smart’ components Level 4 • New functional polymer components © 2012
  • 50. Adding Functionality - Research • Spray-on electronics – ‘Electronics in a can’ • Complex printed electronics – Batteries, sensors etc – PV solar panels • Shape memory polymers – Active disassembly © 2012
  • 51. Adding Functionality - Project Challenge: ‘Our customer wants our product to light up’ – LEDs only work with ‘natural’ polymer – Customer wants range of colours – Surface needs to light up © 2012
  • 52. Adding Functionality - Project • Solution – Knowledge exchange – Use of IIPSI expertise – Spray-on electronic lighting – Suitable for low-mid volume production © 2012
  • 53. Adding Functionality - Project • Outcomes – Knowledge of new manufacturing process embedded within JSC’s technical staff – Applicable to other products moving forward – Potential new markets – Prototype due for customer review Q4 2012 © 2012
  • 54. Polymer Recycling - Concept Level 2 • Review processes • Segregation • Reduce material waste Level 3 • Reduce landfill costs • Test material properties • Improve carbon footprint • Identify potential applications • Add value to recycled material Level 4 • Reintegrate into raw material stream © 2012
  • 55. Polymer Recycling - Research • Recycling of ‘smart’ materials – Composites – Solar panels – Plastic electronics © 2012
  • 56. Polymer Recycling - Projects Challenge: ‘What can we do with 3t/day of waste plastic?’ – Food contamination – Mixed colours – Low value © 2012
  • 57. Polymer Recycling - Projects • Solution: – Manufacture of test samples – Analysis of properties – Knowledge exchange – Applications identified © 2012
  • 58. Polymer Recycling - Projects • Outcome: – Added value – Landfill costs reduced – Environmental footprint improved © 2012
  • 59. Digital Native Academy Carolyn worked with client to understand user requirements. This gave us some concepts to work with… …time to make stuff © 2012
  • 61. How IIPSI Can Help • Knowledge Exchange – Expertise focussed on your business • Access to Equipment and Facilities – ‘Try before you buy’ – Understand benefits and pitfalls • Individual Projects – R&D Level collaborations © 2012
  • 62. This afternoon’s session… • 3D printing applications – Not just manufacturing • R&D overview – Dr. Greg Gibbons • Preview of IIPSI equipment – Available for use by West Midlands SMEs © 2012
  • 64. Digital Innovation Dr. Xiao Ma @coolseraph x.ma@warwick.ac.uk © 2012
  • 65. Digital Innovation Data Smarter to Social Intelligence Media Mobile Cloud for for Business Business © 2012
  • 66. Digital Innovation Mobile for Business Cloud for Business Smarter Social Media Data to Intelligence © 2012
  • 67. The Digital Team Technology Mobile Media Industry Concept Digital R&D Business SME Social Cloud Projects Network Data Impact Strategy © 2012
  • 68. Concept Mobile App Lab - Mobile options of Mobilisation for Business Specification App Projects Technology Research © 2012
  • 69. R&D Mobile for Business © 2012
  • 70. Projects – Pass-i-Parcel Mobile for Business © 2012
  • 71. Concept Services available to enable Cloud business online for Business Selection of service packages Configuration of services to suit particular business needs Customisation / Further Development © 2012
  • 72. R&D Cloud for Business © 2012
  • 73. Projects – Han Dynasty Cloud for Business © 2012
  • 74. DI Demonstrator Cloud for Business © 2012
  • 75. Projects Cloud for Business © 2012
  • 76. Concept Social Media Platforms for Businesses Smarter Interact with the RIGHT Social Media Social Media Leader in Discussion ‘Rapid Response Force’ in Market Social Network Analysis © 2012
  • 77. R&D Smarter Social Media © 2012
  • 78. Projects – Automotive Insulation Smarter Social 50+ 3 x 365 Tracking Media Individual Random Schedule Analytics © 2012
  • 79. Digital Native Academy Smarter Social @IIPSIDemos Media © 2012
  • 80. Projects Community 180% Smarter From Social competitors’ customers Media News 1st month, £25,000 sales Video Discussion Image Location service © 2012
  • 81. Smarter Social 600 400 Media 200 0 14/11… 14/12… 14/1/… 14/2/… 14/3/… 14/4/… 14/5/… 14/6/… 14/7/… Birmingham Leicester Manchester Nottingham © 2012
  • 82. Concept Data Collection / Integration tools Data Internet of Things / Connectivity to Intelligence Data compatibility to your business applications Data Visualisation Meta Data Decision Support © 2012
  • 83. R&D Data to Intelligence © 2012
  • 84. Projects – Strand Hardware Data to Intelligence © 2012
  • 85. Projects Data to Intelligence © 2012
  • 86. IIPSI DI Facilities Decision Design Support Studio Room Mobile App Cloud Lab App Lab © 2012
  • 88. Thank you Contact WMG SME Team: @WMGSME 02476 575 594 wmgsme@warwick.ac.uk www.warwick.ac.uk/go/iipsi © 2012
  • 90. Idea to Innovation • Best Idea - current thinking doesn’t have to be perfect • Innovation is the result • The process is creativity • To make this happen takes courage • Pressures within business inhibit – IIPSI is an opportunity to escape confines of restrictions and barriers and look at new opportunities © 2012
  • 91. The Programme • Creating • Building • Learning • Solving • Grow your business; product or service © 2012
  • 92. Product & Service Lifecycle support Sales and profit Development & Introduction Growth Maturity Decline © 2012
  • 93. Where’s your focus? • Feedback where your focus will be: – People (Experience Led) – Product (Polymer) – Digital © 2012
  • 94. Summary of the Day • Get into small groups (3-4) and talk about; “What’s the one thing you’re taking from today to implement in your business?” © 2012
  • 95. Next Steps 1. Choose your Day 2 sessions to help grow your business or develop your product 2. Talk to us about specific projects that you would like to start © 2012
  • 96. Day Two Structure • Practical • In-depth • Hands on • Advanced technical demonstrators • Access to academics and researchers People Product Digital Carolyn Parkinson Dr Ben Wood Dr Xiao Ma Experience Led Innovation Digital Prototyping Cloud Computing toolkit Product Perception Visualising your Product Smarter Social Media Designing for User Adding functionality to your Data to intelligence Experience product Low Volume Manufacture Design for Emotion Mobile for Business © 2012
  • 97. Innovation Programme Next Steps... • Experience Led Innovation – 15th November – 22nd November • Polymer Innovation – 27th November – 4th December • Digital Innovation – 29th November – 11th December Book via www.wmgsme.eventbrite.com Get the dates in your diary or iPad © 2012
  • 98. Project Enquiry + Information First Floor (HERE) 1600-17.30 Close and optional clinics (one to ones) © 2012