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Mike Waters,Coventry City Council
The document discusses mobility as a service (MaaS) and the public sector's role in developing intelligent mobility solutions in the West Midlands region of the UK. It outlines the population growth and challenges around air quality and obesity facing the region. The public sector aims to develop an effective MaaS system using live travel data and payment systems to incentivize sustainable travel choices. Key priorities include integrated ticketing/fares, travel information, data management, and reducing emissions. The roles of public and private sectors in developing technology platforms, data collection, and innovation are also discussed.
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Mike Waters,Coventry City Council
- 1. Visions of aSMART Coventry & West Midlands – what the public sector is doing (Intelligent Mobility & MaaS) Mike Waters Head of Transport Infrastructure, Coventry City Council West Midlands ITA – Policy & Strategy
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- 3. Population Circa +15% (up to30% in areas) 3rd babies living to 100yrs + Obesity 65.7% of people Air Quality 630 premature (‘10) £8.5-20bn pa UK Life Expectancy Major disparities 3 Business Growth Growth in GVA 3x UK wide rate Research 70% of all UK low carbon vehicle R&D Exports >25% of UK GDP from Wmids 2nd highest UK growth Housing & Jobs Multiple UK ‘top ten’ performers
- 5. DATA Public Sector Insight Policy & Strategy Investment Efficiency Enabling Others Collaborative ServiceModels Commercial & Third sector James B. Duke professor of Psychology and Behavioural Economics, Duke University “Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it…”— Dan Ariely
- 6. “The West Midlandswill have an effective well used intelligent mobility solution which supports travel across all means of transport. People and businesses will be enabled & incentivised to make cost effective, informed and sustainable travel choices using ‘live’ travel information and seamless payment systems which span multiple modes. We will work with others to ensure that developments in technology and innovation are encouraged and harnessed effectively to deliver the best practicable level of service. We will have a coordinated approach to meeting the challenges of air quality and changes in population demographics through the effective management of road traffic, innovation in services and vehicles and in infrastructure technology” Intelligent Mobility - Statement of Intent
- 7. –Ticketing & Fares –TravelInformation & Journey Planning –Data management –Air Quality & Emissions –Incentivising sustainable travel choices Immediate Priorities
- 8. –Service Provider - Regulator –Facilitator -Leadership Public Sector Roles:
- 9. Privatesectorcapability Public sector capability Physicaltransport infrastructure & networks Technology platforms Data collection Open data platform Ticketing & payment Market oversight Innovation Knowledge transfer Sharing economy Develop an effective ‘public-private sector collaborative environment Stakeholder management Strategy & policy development Demonstration projects Public relations & communications UTMC system Benefits realisation & evaluation Regulatory framework Political leadership Market making Procure & Influence CollaborateLeadandDirect Collaborate Procure&Influence Lead and Direct Service Provider Leader Facilitator Regulator Key:
- 10. What is Mobilityas a Service? Mobility as a Service (MaaS) is the provision of transport via a real-time, personalised service that integrates all types of mobility choices and presents them to the customer in a completely integrated manner to get them from A to B as easily as possible, using flexible ticketing and payment mechanisms. MaaS Provider? Smartphones enabling MaaS: Smartphone usage (forecast to grow to 81% UK penetration by 2017 – Transport Systems Catapult research).
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- 12. Feedback allows theMaaS supplier to optimise the service levels they provide Customers save money compared to paying for individual legs of the journey e.g. parking, then train, then taxi etc. Example of providing tailored information to suit the interests of the customer Applying MaaS
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- 15. intelligent Variable Message Systems/ Dynamic Routing Intelligent Mobility & CAV Programme: £3.4m Council funded programme, £20m+ wider partner programme
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- 17. KEY QUESTIONS &ISSUES • Data ownership & control • Data validity & quality assurance • What’s the value of the data? • Connected ’v’ Autonomy • An ‘MC’ for the infrastructure – regulated & directed ‘v’ individually optimised… • A constant: Innovation = Disruption
- 18. What it canbe like trying to get at public money… The challenge is usually not the availability of the funding – but the good ideas...
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