The document discusses mobility as a service (MaaS) and the public sector's role in developing intelligent mobility solutions in the West Midlands region of the UK. It outlines the population growth and challenges around air quality and obesity facing the region. The public sector aims to develop an effective MaaS system using live travel data and payment systems to incentivize sustainable travel choices. Key priorities include integrated ticketing/fares, travel information, data management, and reducing emissions. The roles of public and private sectors in developing technology platforms, data collection, and innovation are also discussed.