Cómo crear productos que no sean una porqueria feb 28 2013CompellingPM
Slides from the Software Guru Virtual Conference - presented on Feb 28, 2013. Most start-up companies begin with what they think is a brilliant idea and they immediately jump to building the product, and most of these products are crap. Even established companies sit around conference rooms dreaming of the next great product and end up wondering why their products also crap.
Creating innovative products that result in market breakthrough requires a process of multiple iterations of discovery that drive you deeper into understanding the market problems and how to solve them with a differentiated solution. Breakthrough products are based upon solving a significant Market Problem with a Product and Business Model that create a competitive advantage and a Market Strategy that motivates buyers to purchases your product.
In this session, you will learn this iterative discovery process that leads to breakthrough products and how to apply it to your own products (in startups as well as big enterprises).
Marketing consultancy - we are in it for passion.
Our trademarks are creativity, consistency, innovation, accuracy and the ability to comprehend the customer across industry, economic, social and cultural boundaries.
We combine academic and multidisciplinary approaches with solid business understanding.
Most of all, we believe in creativity, intellectual freedom and coherence – in everything we do.
Cómo crear productos que no sean una porqueria feb 28 2013CompellingPM
Slides from the Software Guru Virtual Conference - presented on Feb 28, 2013. Most start-up companies begin with what they think is a brilliant idea and they immediately jump to building the product, and most of these products are crap. Even established companies sit around conference rooms dreaming of the next great product and end up wondering why their products also crap.
Creating innovative products that result in market breakthrough requires a process of multiple iterations of discovery that drive you deeper into understanding the market problems and how to solve them with a differentiated solution. Breakthrough products are based upon solving a significant Market Problem with a Product and Business Model that create a competitive advantage and a Market Strategy that motivates buyers to purchases your product.
In this session, you will learn this iterative discovery process that leads to breakthrough products and how to apply it to your own products (in startups as well as big enterprises).
Marketing consultancy - we are in it for passion.
Our trademarks are creativity, consistency, innovation, accuracy and the ability to comprehend the customer across industry, economic, social and cultural boundaries.
We combine academic and multidisciplinary approaches with solid business understanding.
Most of all, we believe in creativity, intellectual freedom and coherence – in everything we do.
One of the most important decisions a startup has to make is the choice of a public relations firm. This presentation describes the capabilities of NYC PR agency Bridge Global Strategies for launching startup companies.
THNK vision on corporate innovation.
We believe that corporations can build industry leadership through innovation; and a corporation’s ability to innovate can be deliberately orchestrated.
http://www.thnk.org/program-landing/corporate-programs/
Here you will find more information on our Corporate Programs, and our Creative Leadership Program: http://www.thnk.org/program-landing/
Through a teamwork approach, SCG International & IDNT create destination brands and design concepts that add value for all stakeholders by enhancing customer experience, building loyalty and achieving competitive advantage.
Our combined multidisciplinary resource provides a wealth of international expertise across different sectors & markets.
Check our websites for more projects:
www.scg.international
www.idnt.ua
New York City-based Bridge Global Strategies works with many overseas companies to fill their needs for public relations in the United States. Our staff consists of senior professionals with years of experience in helping foreign companies understand the differences between the marketing/communications environment in their own countries and the business environment in the U.S. We understand the differences between U.S. and overseas business cultures - even with English-speaking countries like Canada, Australia and the U.K. - and can therefore help our clients bridge the gap. This presentation describes Bridge Global Strategies' capabilities for filling the communications needs of overseas companies in the U.S. market.
Communifix! - the ideas lab. We're a think-tank & a one-stop solution for Brand & Marketing Communications, in the following areas:
1 Brand Consulting
2 Creative Design & Development - (ATL, BTL & Digital)
3 Digital Marketing - (SEO, Social, LeadGen, Influencer)
4 Content Engine - (Films, Videos, VR Films, Infographics)
With an in-house team of experienced Creative, PR, Advertising, Product, Marketing & Digital Marketing Professionals we develop creative and communication solutions that deliver results for our clients in the market place.
Clive Woodger's conference about the Ultimate Retail Brand Experience. Organised by 3M Colombia. The main topics were: The Empowered Consumer, Retail Touchpoint's, Retail Transformations and Transformation Challenges.
Achieving a Successful Homing Offer Challenges & Trends.International Snapshot.SCG International
DIY, HOUSEHOLD & FURNITURE RETAIL RUSSIA.
The annual conference organised by B2B Conference Group.
International Summit of industry products for home and garden repair.
Trends and challenges. International outlook.
Presentation by Clive Woodger, SCG International founder.
Moscow, Russia.
May 2015.
City Development The Influence of Architecture Art of Place Branding. SCG International
Lecture by Clive Woodger about the Architecture and Branding Trends in Urban Planning.
Achieving successful destination brands for living, work, rest & play.
Organised by Ukrainian Steel Construction Center.
Kyiv, May 2015.
Going Beyond Innovation: How Companies Must Use "Market-Driven" Principles to...CompellingPM
Innovation. Productivity. Quality. Companies understand these as key principles for improving competitiveness and achieving sustainable and profitable growth. Governments also recognize the importance of investing in these principles to make their countries more competitive and to achieve economic growth. Most of the time, investments in innovation, productivity and quality are focused on the products and services and the processes to deliver them. This is a necessary and important investment, but this investment will only achieve a sustainable and desirable result if the central focus is on the market. The key to sustainable competitiveness and growth through innovation, productivity and quality is through a set of "market-driven" principles. Only then can a company (& country) truly succeed.
a presentation about touch point orchestration, and how to design customer experiences using the customer journey and multi-disciplinary design management
Technology is evolving at an accelerated pace and the opportunities to create new products and services present challenges for both established organizations and emerging entrepreneurs alike. The role of UX research and design goes beyond developing simple, beautiful and user-friendly interfaces and has become and essential component of how organizations understand and design for their future success.
www.thememedesign.com
One of the most important decisions a startup has to make is the choice of a public relations firm. This presentation describes the capabilities of NYC PR agency Bridge Global Strategies for launching startup companies.
THNK vision on corporate innovation.
We believe that corporations can build industry leadership through innovation; and a corporation’s ability to innovate can be deliberately orchestrated.
http://www.thnk.org/program-landing/corporate-programs/
Here you will find more information on our Corporate Programs, and our Creative Leadership Program: http://www.thnk.org/program-landing/
Through a teamwork approach, SCG International & IDNT create destination brands and design concepts that add value for all stakeholders by enhancing customer experience, building loyalty and achieving competitive advantage.
Our combined multidisciplinary resource provides a wealth of international expertise across different sectors & markets.
Check our websites for more projects:
www.scg.international
www.idnt.ua
New York City-based Bridge Global Strategies works with many overseas companies to fill their needs for public relations in the United States. Our staff consists of senior professionals with years of experience in helping foreign companies understand the differences between the marketing/communications environment in their own countries and the business environment in the U.S. We understand the differences between U.S. and overseas business cultures - even with English-speaking countries like Canada, Australia and the U.K. - and can therefore help our clients bridge the gap. This presentation describes Bridge Global Strategies' capabilities for filling the communications needs of overseas companies in the U.S. market.
Communifix! - the ideas lab. We're a think-tank & a one-stop solution for Brand & Marketing Communications, in the following areas:
1 Brand Consulting
2 Creative Design & Development - (ATL, BTL & Digital)
3 Digital Marketing - (SEO, Social, LeadGen, Influencer)
4 Content Engine - (Films, Videos, VR Films, Infographics)
With an in-house team of experienced Creative, PR, Advertising, Product, Marketing & Digital Marketing Professionals we develop creative and communication solutions that deliver results for our clients in the market place.
Clive Woodger's conference about the Ultimate Retail Brand Experience. Organised by 3M Colombia. The main topics were: The Empowered Consumer, Retail Touchpoint's, Retail Transformations and Transformation Challenges.
Achieving a Successful Homing Offer Challenges & Trends.International Snapshot.SCG International
DIY, HOUSEHOLD & FURNITURE RETAIL RUSSIA.
The annual conference organised by B2B Conference Group.
International Summit of industry products for home and garden repair.
Trends and challenges. International outlook.
Presentation by Clive Woodger, SCG International founder.
Moscow, Russia.
May 2015.
City Development The Influence of Architecture Art of Place Branding. SCG International
Lecture by Clive Woodger about the Architecture and Branding Trends in Urban Planning.
Achieving successful destination brands for living, work, rest & play.
Organised by Ukrainian Steel Construction Center.
Kyiv, May 2015.
Going Beyond Innovation: How Companies Must Use "Market-Driven" Principles to...CompellingPM
Innovation. Productivity. Quality. Companies understand these as key principles for improving competitiveness and achieving sustainable and profitable growth. Governments also recognize the importance of investing in these principles to make their countries more competitive and to achieve economic growth. Most of the time, investments in innovation, productivity and quality are focused on the products and services and the processes to deliver them. This is a necessary and important investment, but this investment will only achieve a sustainable and desirable result if the central focus is on the market. The key to sustainable competitiveness and growth through innovation, productivity and quality is through a set of "market-driven" principles. Only then can a company (& country) truly succeed.
a presentation about touch point orchestration, and how to design customer experiences using the customer journey and multi-disciplinary design management
Technology is evolving at an accelerated pace and the opportunities to create new products and services present challenges for both established organizations and emerging entrepreneurs alike. The role of UX research and design goes beyond developing simple, beautiful and user-friendly interfaces and has become and essential component of how organizations understand and design for their future success.
www.thememedesign.com
Keynote presentation — A systems rethink: Healthcare innovation through the prism of human-centred services
Dr. Peter Jones, Associate Professor, Strategic Foresight and Innovation MDES program, OCAD University, and author of Design for Care: Innovating Healthcare Experience
Dr. Jones presents an emerging view of healthcare innovation as the design and creative management of human-centred services. The major challenges in today’s healthcare systems demand holistic management — a practice of making design decisions — to innovate at the levels of policy, process and patients. A whole systems approach helps us rethink healthcare as a large-scale design challenge, where services, people, communications — as well as facilities and business models — are all serving to co-produce care for people in our service and communities. Peter shares new work since Design for Care was published that illustrates how these approaches are quickly becoming successful in North American health systems.
Feedback given to those who applied for an entry level internet marketing job at Attacat to try to help the applicants find a job in the internet marketing world (before coming back to us all trained up in a few years time ;)
Mobile Advertising: è solo una questione di nuovi schermi? Personalive srl
Intervento di Andrea Boaretto, Head of Marketing Projects della School of Management del Politecnico di Milano, nell'ambito della Conversazione IAA Italian Chapter dal titolo “I-phone, I-pad, nuovi schermi per mobile advertising” svoltasi a Milano il 22 novembre 2001 presso la sede di Sipra
Kid 2013 - Interattività nel processo d'acquisto multicanale delle mamme ital...Personalive srl
Intervento di Andrea Boaretto, Responsabile di Osservatorio Mamme, alla quarta edizione di Kids sul tema dell'interattività e della multicanalità nel processo di acquisto delle mamme italiane. Dati dall'Osservatorio Mamme 2012 e dall'Osservatorio Multicanalità 2012
Giuliano Noci – Nuove prospettive e strumenti di e-commerce a sostegno del bu...Personalive srl
Intervento di Giuliano Noci nell’ambito dell’eCommerce Summit del 30 ottobre 2007. Oggetto di trattazione lo stato di adozione dell’eCommerce nel nostro Paese e gli attributi chiave dal punto di vista dell’utente.
Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical
experience, our multi-disciplined approach and our dynamic, entrepreneurial model.
In the end, we help companies commercialize products, drive adoption and usage, and build brands.
Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical experience, our multi-disciplined approach and our dynamic, entrepreneurial model.
In the end, we help companies commercialize products, drive adoption and usage, and build brands.
vivaldigroup.com The world needs one more agency about as much as it needs just another consulting firm. We are the best of both. But don't call us either. We are Company Builders. Together we draw on decades of business and brand strategy experience while seeking beauty {+} inspiration in all things. We are strategy-first. We live and we breathe the life of the customer. We are customer-first. People. Humans. And their journeys. We are digital-first. The life of a brand in the hands of who it was meant for. These things drive us. We use them to Consult, Create & Ignite Commerce. We are focused, agile and inclusive. We are many things. We are Vivaldi.
Darwin - Innovation Strategy & Design Studio - Background & Offerings -Darwin
Darwin is a 21st century product innovation studio. We help organizations survive and thrive by creating delightful products and services for the digital age.
Drop us a line: hello@darwin.studio
Everyone is not an influencer - there are 3 types of members of the community. Learn how to define this, prep your message and amplify the reach of your Influencer Marketing Campaigns. Ideal read for Brand Owners and Influencers and Bloggers.
Paul Writer Can Help Fix Your B2B Customer Acquisition Paul Writer
The Customer Acquisition journey is a critical part of business. We can figure out if it is optimal and suggest ways to make it more efficient through a combination of process improvement, content and omni-channel campaigns.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
How to Create Unique Brand Experiences through Design-Driven Innovation
1. +
What B2B Marketers Can Learn
From Design-Driven Innovation
The Great Indian B2B Marketing Summit, Bangalore, December 3, 2010
Tim Leberecht
2. We are a global innovation firm.
We help the world‘s leading companies create and bring to market meaningful products, services,
and experiences. Our cross-disciplinary process reveals valuable consumer and market insights
and delivers lasting, humanizing solutions across multiple technologies, platforms, and media.
- 40 years‘ experience in developing breakthrough products and services
- More than 3,000 products and services for more than 300 of the Fortune 500 companies
- Won more than 100 industry awards (CES Innovation, IDEA, and others)
- Our clients (in 2009) were:
50 of Millward Brown World‘s Top 100 Brands; 24 of BusinessWeek‘s Top 50 Innovative Companies;
16 of Fast Company‘s Top 50 Innovative Companies
2
4. +
Innovation and Design Technology and Outsourcing
+ More than 40 years experience in designing + Deep communication domain expertise
groundbreaking products and services for + Excellence in software engineering
Fortune 500 companies + Global delivery combining local presence in
+ Widely recognized industry thought leader mature markets with low-cost regional delivery centers
+ Exec-level strategic consulting
+ End-to-end, integrated service for creating leading-edge innovations and
compelling user experiences – and bringing them successfully to market
+ A partnership between two premier names in creating technology-rich
innovative products and services
+ Bringing together 550 strategists and designers with 9,000 software
developers as one single team with a global delivery model
5. What we do
We help the world‘s leading companies create and bring to market
meaningful products, services, and experiences.
INSIGHT TECHNOLOGY INSPIRATION IMPACT
We discover market We leverage emerging We express opportunities in We create lasting brand equity
opportunities through deep technologies to define new rich, visual form to inspire and business impact across
insight and intuition. product concepts and and motivate organizations. multiple organizations, systems,
experiences. and technologies.
+
6. “Because the purpose of business is to
create a customer, the business enterprise
has two—and only two—basic functions:
marketing and innovation.‖
Peter Drucker
+
7. INNOVATION TRIGGERS
Margin Erosion ―We operate in a mature industry with a mature product portfolio and our
margins are beginning to disappear.‖
Internal Churn ―Our new ideas are stuck in the mud of internal planning and review
cycles.‖
Competition ―New competitors are moving into our space and we need to do
something to defend our market position.‖
Adjacent Markets ―We see opportunities in adjacent markets (new segments, geographies,
etc.) but we don‘t know where and how to start.‖
Mining IP ―We have so much IP but we cannot convert it into products that resonate
with consumers.‖
Time-to-Market ―Our linear product development process doesn‘t allow for nimbleness and
trial and error.‖
Customer Insight ―Our product ideas are driven by science and engineering but fail to
recognize latent or unarticulated customer needs.‖
Sustainability ―We got lucky once or twice. How do we repeat our market success year
after year?‖
+
8. INNOVATION TRIGGERS
Margin Erosion ―We operate in a mature industry with a mature product portfolio and our
margins are beginning to disappear.‖
Margin Erosion ―We operate in a mature industry with a mature product portfolio and our
margins are beginning to disappear.‖
Internal Churn
Internal Churn ―Our new ideas are stuck in the mud of internal planning and review
―Our new ideas are stuck in the mud of internal planning and review
cycles.‖
cycles.‖
Competition ―New competitors are moving into our space and we need to do
Competition ―New competitors are moving into our space and we need to do
something to defend our market position.‖
something to defend our market position.‖
Adjacent Markets ―We see opportunities in adjacent markets (new segments, geographies,
etc.) but we don‘t know where and how to start.‖
Adjacent Markets ―We see opportunities in adjacent markets (new segments, geographies,
etc.) but we don‘t know where and how to start.‖
Mining IP ―We have so much IP but we cannot convert it into products that resonate
Mining IP ―We have so much IP but we cannot convert it into products that resonate
with consumers.‖
with consumers.‖
Time-to-Market ―Our linear product development process doesn‘t allow for nimbleness and
Time-to-Market ―Our linear product development process doesn‘t allow for nimbleness and
trial and error.‖
trial and error.‖
Customer Insight ―Our product ideas are driven by science and engineering but fail to
Customer Insight recognize latent or unarticulated customer and engineering but fail to
―Our product ideas are driven by science needs.‖
recognize latent or unarticulated customer needs.‖
Sustainability ―We got lucky once or twice. How do we repeat our market success year
Sustainability ―We got lucky once or twice. How do we repeat our market success year
after year?‖
after year?‖
+
10. How do you find ways to create How do you really understand your
new value? customers and what they desire?
How do you bolster the efficiency
of your R&D investments?
How do you generate unique ideas?
How can you accelerate How do you gain insights into
time-to-market? trends that make an emerging
market tick?
How do you increase the
probability of a hit product?
How do you conceptualize
innovations that set the trends in the
How do you ensure design integrity? market, rather than follow them?
…and many questions on the way there
+
16. Design:
- Understands and changes behaviors
- Humanizes technology
- Creates simple solutions to complex problems
- Prototypes ideas
- Changes the meaning of things
+
24. All products and services will be SOCIAL
Where?
Social networks
What?
Social content
How?
Social publishing Social search
Social gaming Social shopping
What for?
Social impact Social currency
+
25. ―Open it up and it will design itself.‖
Norman Lewis
+ 25
26. “If I had asked people what
they wanted, they would
have said faster horses.”
- Henry Ford
28. Design Research acknowledges
that people are not masses of
statistics and bullet points, and
forms the foundation for our
process and insights.
People are living, breathing, feeling, adaptable beings.
We engage people so we can observe their behavior and
allow them to meaningfully convey their motivations.
33. Marketing with
Meaning
SMALL DRAMATIC SOCIAL CONVERSATIONAL PROVOCATIVE RESPONSIBLE
Micro Making sense Connecting Listening Making you think Doing good
Customizable Cohesion Community Empathy Disruption Political
Relevant Convergence Adaptive Divergence Socially responsible
Belonging
Actionable Morale Changing messages Deconstruction Eco-friendly
Eye-to-eye Consistency Identity Two-way Surprise Ethical
Direct Imagination Like-minded Let go of control Shock Human rights
Instant Entertainment Affinity Open Unexpected Values
Accessible Cultural relevance New people Respect Unlikely Family
Sharable Characters Flow Challenging Nation
Status
Atomized Suspense Topical status quo Common Good
Compassion Unique
Comedy Point-of-view Earth
Tragedy Fun Attention-grabbing
Identification Love Different
Friendship In your face
Hobbies
Fans
34. PURPOSE
[Aspiration]
MEANING
Internal OFFERING External
brandholders [Uniqueness, relevance, credibility] brandholders
Real-time conversations
Micro-content
Open collaboration
COMMUNITY
[Sociality]
57. How we do it
DISCOVER DESIGN DELIVER
RESEARCH BECOMES INSIGHT INSIGHTS BECOME IDEAS IDEAS BECOME REALITY
Through design research, market analysis, and We develop an informed design that will answer In order to guarantee the translation of idea to
strategic evaluations, we gain insight into a the challenge posed by the market that will be reality, all project details are specified,
company‘s brand identity, user base, existing useful, usable, desirable and technically feasible. documented, and delivered to the client, and
assets, and market opportunities. supplemented with full production support.
+
82. 1 Understand your customers (through empathy)
2 Make data meaningful
3 Make the product the story (or make a product for the story)
4 Create a convergent experience
5 Fail fast
6 Simplify
7 Disrupt (don‘t interrupt)!
83. Strives to keep bad things Strives to make good
from happening things happen.
+