As technology continues to remove barriers-to-entry, corporations have an increased need to invest in innovation to continue to grow. This Corporate Innovation Playbook is a brief introduction to a practical path to strategically invest in an innovation structure that maximizing sustainable returns while minimizing risk. Developed from discussions with hundreds of corporations, we cut through the noise and extravagant shows to deliver applicable value that will move your organization forward. For more information please contact kyle@reveldiscovery.com.

1. Innovation
Playbook
Internal

2. TABLE OF CONTENTS
Levels of Innovation
Strengths of a Corporation
Success in Exploration
Creating Space for Innovation
Enabling Innovation Impact
A Process for Innovation
Foundations for Innovation Success
Structural Positioning of Innovation
In-market Innovation Approaches
Mindset Shift to Strategic-focus
Revel Strategy & Success

3. FOUNDATIONS FOR INNOVATION SUCCESS
EMPOWERMENT
FUNDING
APPROACH
• Innovation leadership that actively aligns
innovation initiatives to company strategy
with leadership while retaining decision-
making autonomy within the initiatives
• Partner with core business value-owners to
enhance solutions and total value
• Push ‘what is possible’ and breakdown
barriers while recognizing guardrails
• Iterate forward with clear visibility to
success metrics and accountabilities
• Allocated funding within a transparently managed structure to support
innovation initiative pilots, partnerships and scale solutions
• Baseline budget for technical headcount to enable rapid pilots
• Clear accountability metrics and management for each innovation initiative
• Transparency on approach and reporting to enable leadership support
• Active senior leadership endorsement
and defense of:
• Approach
• Funding
• Internal Value-owner
Collaboration
• Autonomy with transparency and
accountability
Strategic high-value innovation initiatives aligned
with the forward-looking
company strategy and in
partnership with core
value-owners and
products
SUCCESSFUL OUTCOME

4. Problem Identification and
Validation
Speed-to-Value
Speed-to-Scale
GUIDELINES
&
GAURDRAILS
• Access tenured SME’s with deep
industry knowledge & experience
• Access to proprietary customer
insights and analytics
• Access to competitive advantage
drivers - brand assets, distribution
channels, customers, data,
capabilities and partnerships
• Existing technical/product team to
support rapid prototypes
• Access to customers, existing
distribution channels to rapidly test
value
• Access to proprietary customer
insights and analytics
• Access tenured SME’s with deep
industry knowledge & experience
• Dedicated funding to support scale
of successful innovation programs
• Access to distribution channels to
rapidly scale value
• Access to internal analytics to
optimize value-delivery
• Empowerment from leadership and
internal value-owners to drive
successful integration
STRENGTHS OF A CORPORATION

5. 4
ITERATIVE DISRUPTIVE EXPANSIVE
“We provide
light.”
“We make
lanterns.” “If it’s clean. It’s
got to be Tide.”
“Stronger”
“Faster”
“Cheaper”
“Better”
LEVELS OF INNOVATION
Improves an existing
solution to a pain-point
Offers a new solution that
reframes a pain-point already
solved by the organization
Expands offerings to provide
a solution to a pain-point
previously unsolved by the
organization

6. Educational Content
Strategic Innovation Initiatives
Ecosystem Partners
A structured program that empowers
employees to bring forward customer pain-points
and guides them through a process to evaluate,
iterate and scale successful solutions.
Intrapreneurship
Programs
Company Builder
An empowered and funded collaborative effort to
determine internal guardrails and assets; align to
forward-looking company strategy; identify and
evaluate market outcomes; co-create, iterate and
scale successful solutions.
Support the creation and facilitation of
educational content around innovation topics
(Design-thinking, JTBD, Lean Startup, etc.) for
the organization and encourage application for
iterative innovation.
Partner with an external innovation or startup
ecosystem to host innovation programs, provide
educational content, drive outside-in investments
or facilitate potential partnerships and
acquisitions.
Leverage a team of experienced entrepreneurs,
innovation professionals and internal/external
resources to collectively identify and
build-out solutions for unsolved customer
pain-points that have the potential to enlarge the
the offerings of the organization.
IN-MARKET INNOVATION APPROACHES

7. LEADERSHIP
MARKETING,
SALES & DISTRIBUTION EXTERNAL
Research &
Development
INNOVATION
TEAM
Competitive Landscape
Brand Assets
Segmentation
Journey Mapping
Ethnographies
Underlying
Customer/Consumer
Motivations
Customer/Consumer
Insights
Industry Trends
Organizational Structure
Existing Capabilities
Corporate Strategy Funding
Guardrails & Guidelines
Cultural Insights
Implementation
Capabilities
Areas of Opportunity
Unique
Intellectual Property
Key-research
Topics
Trusted
Partners
Current Projects
Development
History Roadmaps
Key Stakeholders
Internal Partners
STRUCTURAL POSITIONING OF INNOVATION
CORE ASSETS,
PRODUCTS & SERVICES

8. GENERATE
IDEAS
+
VALIDATE
REPEAT
IDENTIFY MARKET
PAIN-POINTS &
OPPORTUNITIES
+ FOCUSED
INNOVATION
INITIATIVES
ITERATE
+
+
IDEA-FOCUS STRATEGIC-FOCUS
“To get there, we should...”
“We could...”
MINDSET SHIFT TO STRATEGIC-FOCUS
IDEATE
CO-CREATE
DEFINE
STRATEGIC
FUTURE-STATE

9. COLLABORATIVE CREATION
EFFECTIVE EFFICIENCY
Designed for focus on customers,
effectiveness, efficiency, security, protection
of core assets, profitability, culture and
community.
EXECUTION EXPLORATION
Designed for strategic exploration,
creative problem-solving, speed-to-impact
and bold actions without fear of failure.
“All our dreams can come true if we have the courage to
pursue them.”
- Walt Disney
“Coming together is a beginning. Keeping together is progress.
Working together is success.”
- Henry Ford
CREATING SPACE FOR INNOVATION

10. Company Strategy
Problem Framing
SME’s
Assets & Guardrails
Innovation Initiatives
Integration Strategy
Funding & Resources
COLLABORATIVE CREATION
EFFECTIVE EFFICIENCY
“Does that align with our strategy? How
does it fit with other initiatives?”
“How do we retain our brand
promise/value when testing new
concepts?”
”That wasn’t built here, how will it succeed
in our environment?”
“We’ve been doing this for years, what do
they know that we don’t?”
“Why are we investing in innovation? How
does this benefit our team?”
. . .
RESPECT
• Business Value-ownership Partners
• Internal Technical Capabilities, Infrastructure,
Talent and Experience
• Core Assets, Partnerships, Brands and
Expertise
ENROLL
• Key Stakeholders in a Transparent Process
with Clear Goals That Leverages Internal
Expertise
• All Stakeholders Through Concise and
Consistent Communication
FOCUS
• Drive Clarity Around Business Success
Metrics, Areas of Opportunity and Target
Outcomes
• Develop Systems of Innovation with Aligned
Purpose
ENABLING INNOVATION IMPACT
EXECUTION EXPLORATION

11. KYLE JOSEPH
Kyle has over 17 years of experience in strategic consulting and
execution for growth-based small businesses and Fortune 500
companies. Kyle’s experience working with C-suite’s across multiple
functions and industries for global Fortune 500 companies allows
him to quickly understand, partner with and empathetically consult
executive clients toward unlocking sustainable growth.
Drawing on experience as an engineer, entrepreneur, global
strategy & innovation consultant, team leader and corporate
executive, Kyle is able to strategically identify and lead the
development of key capabilities that will create significant
measurable impact for clients. Kyle is a proud dreamer, traveler,
tech enthusiast, foodie, husband, father and overall supporter of
passionate people.

12. THANK YOU!
kyle@reveldiscovery.com 608-400-6708
revelsuccess.com
We look forward to the opportunity to expand on each of these thought-starters with you and your team. For more information on how to
unlock high-impact innovation for your organization please contact us at: