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ML
PM Tutorial
10/13/2014 1:00:00 PM
"Innovation Thinking: Evolve and
Expand Your Capabilities"
Presented by:
Jennifer Bonine
tap|QA
Brought to you by:
340 Corporate Way, Suite 300, Orange Park, FL 32073
888-268-8770 ∙ 904-278-0524 ∙ sqeinfo@sqe.com ∙ www.sqe.com
Jennifer Bonine
tap|QA, Inc.
Jennifer Bonine is a VP of global delivery and solutions for tap|QA, Inc., a global company that
specializes in strategic solutions for businesses. Jennifer began her career in consulting,
implementing large ERP solutions. She has held executive level positions leading de
quality assurance and testing, organizational development, and process improvement teams for
Fortune 500 companies in several domains. In a recent engagement for one of the world’s
largest technology companies, Jennifer served as a strategy exec
marketing for the C-Suite. In her career, she has had several opportunities to build global teams
from the ground up and has been fortunate to see how many of the world’s top companies
operate from the C-Suite viewpoint.
Speaker Presentations
fer Bonine
is a VP of global delivery and solutions for tap|QA, Inc., a global company that
specializes in strategic solutions for businesses. Jennifer began her career in consulting,
implementing large ERP solutions. She has held executive level positions leading de
quality assurance and testing, organizational development, and process improvement teams for
Fortune 500 companies in several domains. In a recent engagement for one of the world’s
largest technology companies, Jennifer served as a strategy executive and in corporate
Suite. In her career, she has had several opportunities to build global teams
from the ground up and has been fortunate to see how many of the world’s top companies
Suite viewpoint.
is a VP of global delivery and solutions for tap|QA, Inc., a global company that
specializes in strategic solutions for businesses. Jennifer began her career in consulting,
implementing large ERP solutions. She has held executive level positions leading development,
quality assurance and testing, organizational development, and process improvement teams for
Fortune 500 companies in several domains. In a recent engagement for one of the world’s
utive and in corporate
Suite. In her career, she has had several opportunities to build global teams
from the ground up and has been fortunate to see how many of the world’s top companies
1
© The Insights Group Ltd, 2009. All rights reserved.
© The Insights Group Ltd, 2009. All rights reserved
Insights Discovery and Insights Learning Systems were originated by Andi and Andy Lothian.
Insights, Insights Discovery and the Insights Wheel are registered trademarks of The Insights Group Ltd.
.
Innovation Thinking
Evolve and Expand Your Capabilities
Facilitated By:
Jennifer Bonine
© The Insights Group Ltd, 2009. All rights reserved.
Logistics for
the day .
• Training starts at 1:00 pm
• Break between 2:30 and 2:45 pm
• Plan to end at 4:30 pm
2
© The Insights Group Ltd, 2009. All rights reserved.
Ground Rules
• Cell phones to vibrate
• Open minds
• Listen
• Contribute to session will get more out of it
– Participation is key
• Be present
• This is for you soak it in
© The Insights Group Ltd, 2009. All rights reserved.
Agenda for Session
• I’ll talk
• Then you’ll talk
• We will all move around and do some activities
• Then I’ll talk some more
• You’ll talk some more
• We all leave with a better understand yourselves
as leaders and how to have maximum impact as
a leader leveraging strengths in your teams
3
© The Insights Group Ltd, 2009. All rights reserved.
Speed Chat
• Take a card
• Get to as many people in the room as you
can and write their responses down on
your card
• Ask your question then make sure you
give your response to that person’s
question
© The Insights Group Ltd, 2009. All rights reserved.
What Do You Think?
Harvard Business Review 2002
What percentage of business issues are due
to the lack of inter-personal communication
skills not the competencies of the parties?
87%
4
© The Insights Group Ltd, 2009. All rights reserved.
The Steps to
Innovation Effectiveness
Step 1
Explore and
discover more
about yourself
Step 2
Learn how to recognize
and appreciate others’
differences
Step 3
Learn how to adapt your
behaviour to interact
more effectively with
others
Step 4
Take action and
put your learning
into practice
Page 4
© The Insights Group Ltd, 2009. All rights reserved.
Innovation
Strategy
tweet
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Use the spaces above to succinctly create your
140 character tweet for your strategy around innovation.
See Example below:
Innovation for us is no limits, no penalty
for creativity, all ideas are heard, and we try the best
ones quarterly
5
© The Insights Group Ltd, 2009. All rights reserved.
Perception
You will see
the world
differently
from the way
other people
see it.
Page 7
© The Insights Group Ltd, 2009. All rights reserved.
© The Insights Group Ltd, 2009. All rights reserved. nsights Discovery and Insights Learning Systems were originated by Andi and Andy Lothian.
Insights, Insights Discovery and the Insights Wheel are registered trademarks of The Insights Group Ltd.
6
© The Insights Group Ltd, 2009. All rights reserved.
INTR 4.2
Perception
Perception
News Flash: Cmabrigde Uinervtisy Rscheearch
Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it
deosn't mttaer in waht oredr the ltteers in a wrod are, the
olny iprmoetnt tihng is taht the frist and lsat ltteer be at the
rghit pclae. The rset can be a taotl mses and you can sitll
raed it wouthit porbelm. Tihs is bcuseae the huamn mnid
deos not raed ervey lteter by istlef but the wrod as a wlohe.
The mind interprets patterns based on past
experience – or on patterns it already
knows
Compass Learning Guide – The Key to Personal Effectiveness – Section 1.3
7
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
Innovation Strategy
Remember Your Vector Math!
= 0
Multiple innovation initiatives
Bubble-up management
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
Core & Context
ContextCore
8
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
Underlying Drivers in Growth Markets
Technology Adoption Strategies
Techies:
Just try it!
Pragmatists:
Stick with the herd!
Conservatives:
Stick with what’s proven!
Skeptics:
Just say No!
Visionaries:
Get ahead of the herd!
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
Technology Adoption Life Cycle
Chasm
Early
Market
Bowling Alley
Tornado
Main Street
9
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
Time
MarketGrowth
Technology Adoption
Life Cycle
Growth
Market Mature
Market
Declining
Market
Indefinitely elastic
middle period
End of
Life
A
Fault
Line!
E
D
C
B
The Category Maturity Life Cycle
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
A
E
D
C
B
Cisco Systems and
The Category Maturity Life Cycle
Non-Internet
Protocol Support
• SNA
• ATM Frame Relay
• Novell Netware
• Etc.
Internet Routers
• Core
• Edge
• Access
Internet Switches
• Modular
• Stackable
Advanced
Technologies
• VOIP
• Security
• Wireless
• SAN switches
Home Networking
• Wireless networks
• VOIP adapters
Sector Futures
• Data Center Virtualization
• Service Provider Triple Play
• The Networked Home
Problem Children
• Optical network equipment
• Service Provider access
10
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
Volume Operations Model
Consumers
Consumers
Consumers
Consumers
Consumers
Consumers
Consumers
ConsumersDistribution
Channel
Shared
Infrastructure
Offer Offer
Offer
Offer
OfferOffer
Offer
Offer
Technology
Brand Advertising
Promotions
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
Cyclicality & Strategy
C1 V1
Volume operations commoditize categories created by complex systems
Complex
Systems
Volume
Operations
Complex systems respond by creating the next level of complexity
C2 C3V2 V3
11
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
Disruptive
Innovation
Application
Innovation
Product
Innovation
Platform
Innovation
Enhancement
Innovation
Integration
Innovation
Experiential
Innovation
Process
Innovation
Marketing
Innovation
A Broad Universe of Innovation Types
Value Migration
Innovation
Line Extension
Innovation
Value Engineering
Innovation
Harvest
& Exit
Renewal Innovation
Organic
Renewal
Acquisition
Renewal
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
Four Innovation Zones
Disruptive
Innovation
Application
Innovation
Product
Innovation
Platform
Innovation
Enhancement
Innovation
Integration
Innovation
Experiential
Innovation
Process
Innovation
Marketing
Innovation
Business Model
Innovation
Line Extension
Innovation
Value Engineering
Innovation
Harvest
& Exit
Renewal Innovation
Product
Leadership
Zone
Operational
Excellence
Zone
Customer
Intimacy
Zone
Category
Renewal
Zone
12
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
Disruptive
Innovation
Application
Innovation
Product
Innovation
Platform
Innovation
Innovation Types for Growth Markets
The Product Leadership Zone
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
Innovation Types for Growth Markets
Product
New Existing
Market
New
Existing
Disruptive
Innovation
Product
Innovation
Application
Innovation
Platform
Innovation
13
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
Experiential
Innovation
Marketing
Innovation
Innovation Types for Mature Markets
The Customer Intimacy Zone
Customer Intimacy Zone
Enhancement
Innovation
Line Extension
Innovation
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
Innovation Types for Mature Markets
The Operational Excellence Zone
Integration
Innovation
Process
Innovation
Value Migration
Innovation
Value Engineering
Innovation
Operational Excellence Zone
14
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
Innovation Types for Declining Markets
Leveraging Category Renewal
Harvest
& Exit
Category Renewal
Organic
Acquisition
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
Core Becomes Context Over Time
The End of Core is Commoditization
Subsidized cell phones
SMS messaging
Fashionable accessories
Color screens
Camera functionality
Longer battery life
Video games & downloads
Cellular Telephony Example
15
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
ContextCore
Context Build-up
CoreContext
Start-up
Established
Enterprise
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
Two Birds, One Stone
Extract resources from context to
repurpose for core
16
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
Core/Context Analysis Framework
Core
Process creates
differentiation that
wins customers
Context
All other
processes
Mission Critical
Process shortfall creates
serious and immediate risk
Non-Mission-Critical
All other processes
Differentiation
Risk
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
The Cycle of Innovation
Deploy
Invent Offload
Core Context
Mission Critical
Non-Mission-Critical
Manage
Manage
Mission-critical
Processes
At Scale
Extract
Resources
To Repurpose
For Core
Invent
Differentiated
Offering
Deploy
Differentiation
At Scale
Fund next innovation
IV
IIIII
I
17
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
Mission Critical
Non-Mission-Critical
Clinging to Context
How Resources Get Stuck
Resources
get stuck
here
Resources are
added here for
support
Resources
still get
invested here
But lack of
resources here
results in failure
to deploy!
Mission
-
critical
risk
Core Context
IV
IIIII
I
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
Core Context
The Five Levers Model
Extracting Resources from Mission-Critical Context
1. Centralize. Bring operations under a single authority
to reduce overhead costs and create a single
decision-making authority to manage risk
2. Standardize. Reduce the variety and variability of
processes delivering similar outputs to further reduce
costs and minimize risks.
3. Modularize. Deconstruct the system into its
component subsystems and standardize interfaces for
future cost reductions.
4. Optimize. Eliminate redundant steps, automate
standard sequences, streamline remaining operations,
substitute lower-cost resources, and instrument the
process for monitoring and control.
5. Outsource. Drive processes out of the enterprise
entirely to further reduce overhead, variabilize costs,
and minimize future investment. Incorporate
monitoring systems into Service Level Agreement
Requires
specialized
support
18
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
The Problem with Outsourcing
What Happens to the Work Force?
Resources
Available
Here
Resources
Wanted
Here
Core Context
Mission
Critical
Enabling
People being released lack the skills
to fill the positions being opened
IV
IIIII
I
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
Resource Recycling
AC
B
Work circulates clockwise
People recycle counter-clockwise
IV
IIIII
I
19
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
Resource-Recycling Zones
IV
IIIII
I
Invention
Zone
Deployment
Zone
Optimization
Zone
Handoff
# 1
Handoff
# 2
Entrepreneurs
Think outside the box to create
new core
Program managers
Think inside the box to deploy
processes at scale
Process optimizers
Think inside and outside the box
to extract resources
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
Resource Recycling Meets Outsourcing
Zone rotations drive perpetual innovation
1
2
3
4
5
6
7
IV
IIIII
I
20
© The Insights Group Ltd, 2009. All rights reserved.
Innovation
Strategy
tweet re-
done
Original:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Use the spaces above to succinctly create your
140 character tweet for your strategy around innovation.
See Example below:
Innovation for us is no limits, no penalty
for creativity, all ideas are heard, and we try the best
ones quarterly
Final:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
© The Insights Group Ltd, 2009. All rights reserved.
Committing to Action & Personal
Reflection:
• As you continue your journey, think about:
•What did I discover about myself as a
leader?
•What do I appreciate about the styles of
others?
•How will I adapt my behaviour to get better
results?
•What is my key action?
21
© The Insights Group Ltd, 2009. All rights reserved.
Jennifer Bonine
jbonine@tapqa.com

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Innovation Thinking: Evolve and Expand Your Capabilities

  • 1. ML PM Tutorial 10/13/2014 1:00:00 PM "Innovation Thinking: Evolve and Expand Your Capabilities" Presented by: Jennifer Bonine tap|QA Brought to you by: 340 Corporate Way, Suite 300, Orange Park, FL 32073 888-268-8770 ∙ 904-278-0524 ∙ sqeinfo@sqe.com ∙ www.sqe.com
  • 2. Jennifer Bonine tap|QA, Inc. Jennifer Bonine is a VP of global delivery and solutions for tap|QA, Inc., a global company that specializes in strategic solutions for businesses. Jennifer began her career in consulting, implementing large ERP solutions. She has held executive level positions leading de quality assurance and testing, organizational development, and process improvement teams for Fortune 500 companies in several domains. In a recent engagement for one of the world’s largest technology companies, Jennifer served as a strategy exec marketing for the C-Suite. In her career, she has had several opportunities to build global teams from the ground up and has been fortunate to see how many of the world’s top companies operate from the C-Suite viewpoint. Speaker Presentations fer Bonine is a VP of global delivery and solutions for tap|QA, Inc., a global company that specializes in strategic solutions for businesses. Jennifer began her career in consulting, implementing large ERP solutions. She has held executive level positions leading de quality assurance and testing, organizational development, and process improvement teams for Fortune 500 companies in several domains. In a recent engagement for one of the world’s largest technology companies, Jennifer served as a strategy executive and in corporate Suite. In her career, she has had several opportunities to build global teams from the ground up and has been fortunate to see how many of the world’s top companies Suite viewpoint. is a VP of global delivery and solutions for tap|QA, Inc., a global company that specializes in strategic solutions for businesses. Jennifer began her career in consulting, implementing large ERP solutions. She has held executive level positions leading development, quality assurance and testing, organizational development, and process improvement teams for Fortune 500 companies in several domains. In a recent engagement for one of the world’s utive and in corporate Suite. In her career, she has had several opportunities to build global teams from the ground up and has been fortunate to see how many of the world’s top companies
  • 3. 1 © The Insights Group Ltd, 2009. All rights reserved. © The Insights Group Ltd, 2009. All rights reserved Insights Discovery and Insights Learning Systems were originated by Andi and Andy Lothian. Insights, Insights Discovery and the Insights Wheel are registered trademarks of The Insights Group Ltd. . Innovation Thinking Evolve and Expand Your Capabilities Facilitated By: Jennifer Bonine © The Insights Group Ltd, 2009. All rights reserved. Logistics for the day . • Training starts at 1:00 pm • Break between 2:30 and 2:45 pm • Plan to end at 4:30 pm
  • 4. 2 © The Insights Group Ltd, 2009. All rights reserved. Ground Rules • Cell phones to vibrate • Open minds • Listen • Contribute to session will get more out of it – Participation is key • Be present • This is for you soak it in © The Insights Group Ltd, 2009. All rights reserved. Agenda for Session • I’ll talk • Then you’ll talk • We will all move around and do some activities • Then I’ll talk some more • You’ll talk some more • We all leave with a better understand yourselves as leaders and how to have maximum impact as a leader leveraging strengths in your teams
  • 5. 3 © The Insights Group Ltd, 2009. All rights reserved. Speed Chat • Take a card • Get to as many people in the room as you can and write their responses down on your card • Ask your question then make sure you give your response to that person’s question © The Insights Group Ltd, 2009. All rights reserved. What Do You Think? Harvard Business Review 2002 What percentage of business issues are due to the lack of inter-personal communication skills not the competencies of the parties? 87%
  • 6. 4 © The Insights Group Ltd, 2009. All rights reserved. The Steps to Innovation Effectiveness Step 1 Explore and discover more about yourself Step 2 Learn how to recognize and appreciate others’ differences Step 3 Learn how to adapt your behaviour to interact more effectively with others Step 4 Take action and put your learning into practice Page 4 © The Insights Group Ltd, 2009. All rights reserved. Innovation Strategy tweet _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Use the spaces above to succinctly create your 140 character tweet for your strategy around innovation. See Example below: Innovation for us is no limits, no penalty for creativity, all ideas are heard, and we try the best ones quarterly
  • 7. 5 © The Insights Group Ltd, 2009. All rights reserved. Perception You will see the world differently from the way other people see it. Page 7 © The Insights Group Ltd, 2009. All rights reserved. © The Insights Group Ltd, 2009. All rights reserved. nsights Discovery and Insights Learning Systems were originated by Andi and Andy Lothian. Insights, Insights Discovery and the Insights Wheel are registered trademarks of The Insights Group Ltd.
  • 8. 6 © The Insights Group Ltd, 2009. All rights reserved. INTR 4.2 Perception Perception News Flash: Cmabrigde Uinervtisy Rscheearch Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef but the wrod as a wlohe. The mind interprets patterns based on past experience – or on patterns it already knows Compass Learning Guide – The Key to Personal Effectiveness – Section 1.3
  • 9. 7 Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” Innovation Strategy Remember Your Vector Math! = 0 Multiple innovation initiatives Bubble-up management Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” Core & Context ContextCore
  • 10. 8 Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” Underlying Drivers in Growth Markets Technology Adoption Strategies Techies: Just try it! Pragmatists: Stick with the herd! Conservatives: Stick with what’s proven! Skeptics: Just say No! Visionaries: Get ahead of the herd! Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” Technology Adoption Life Cycle Chasm Early Market Bowling Alley Tornado Main Street
  • 11. 9 Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” Time MarketGrowth Technology Adoption Life Cycle Growth Market Mature Market Declining Market Indefinitely elastic middle period End of Life A Fault Line! E D C B The Category Maturity Life Cycle Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” A E D C B Cisco Systems and The Category Maturity Life Cycle Non-Internet Protocol Support • SNA • ATM Frame Relay • Novell Netware • Etc. Internet Routers • Core • Edge • Access Internet Switches • Modular • Stackable Advanced Technologies • VOIP • Security • Wireless • SAN switches Home Networking • Wireless networks • VOIP adapters Sector Futures • Data Center Virtualization • Service Provider Triple Play • The Networked Home Problem Children • Optical network equipment • Service Provider access
  • 12. 10 Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” Volume Operations Model Consumers Consumers Consumers Consumers Consumers Consumers Consumers ConsumersDistribution Channel Shared Infrastructure Offer Offer Offer Offer OfferOffer Offer Offer Technology Brand Advertising Promotions Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” Cyclicality & Strategy C1 V1 Volume operations commoditize categories created by complex systems Complex Systems Volume Operations Complex systems respond by creating the next level of complexity C2 C3V2 V3
  • 13. 11 Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” Disruptive Innovation Application Innovation Product Innovation Platform Innovation Enhancement Innovation Integration Innovation Experiential Innovation Process Innovation Marketing Innovation A Broad Universe of Innovation Types Value Migration Innovation Line Extension Innovation Value Engineering Innovation Harvest & Exit Renewal Innovation Organic Renewal Acquisition Renewal Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” Four Innovation Zones Disruptive Innovation Application Innovation Product Innovation Platform Innovation Enhancement Innovation Integration Innovation Experiential Innovation Process Innovation Marketing Innovation Business Model Innovation Line Extension Innovation Value Engineering Innovation Harvest & Exit Renewal Innovation Product Leadership Zone Operational Excellence Zone Customer Intimacy Zone Category Renewal Zone
  • 14. 12 Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” Disruptive Innovation Application Innovation Product Innovation Platform Innovation Innovation Types for Growth Markets The Product Leadership Zone Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” Innovation Types for Growth Markets Product New Existing Market New Existing Disruptive Innovation Product Innovation Application Innovation Platform Innovation
  • 15. 13 Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” Experiential Innovation Marketing Innovation Innovation Types for Mature Markets The Customer Intimacy Zone Customer Intimacy Zone Enhancement Innovation Line Extension Innovation Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” Innovation Types for Mature Markets The Operational Excellence Zone Integration Innovation Process Innovation Value Migration Innovation Value Engineering Innovation Operational Excellence Zone
  • 16. 14 Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” Innovation Types for Declining Markets Leveraging Category Renewal Harvest & Exit Category Renewal Organic Acquisition Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” Core Becomes Context Over Time The End of Core is Commoditization Subsidized cell phones SMS messaging Fashionable accessories Color screens Camera functionality Longer battery life Video games & downloads Cellular Telephony Example
  • 17. 15 Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” ContextCore Context Build-up CoreContext Start-up Established Enterprise Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” Two Birds, One Stone Extract resources from context to repurpose for core
  • 18. 16 Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” Core/Context Analysis Framework Core Process creates differentiation that wins customers Context All other processes Mission Critical Process shortfall creates serious and immediate risk Non-Mission-Critical All other processes Differentiation Risk Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” The Cycle of Innovation Deploy Invent Offload Core Context Mission Critical Non-Mission-Critical Manage Manage Mission-critical Processes At Scale Extract Resources To Repurpose For Core Invent Differentiated Offering Deploy Differentiation At Scale Fund next innovation IV IIIII I
  • 19. 17 Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” Mission Critical Non-Mission-Critical Clinging to Context How Resources Get Stuck Resources get stuck here Resources are added here for support Resources still get invested here But lack of resources here results in failure to deploy! Mission - critical risk Core Context IV IIIII I Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” Core Context The Five Levers Model Extracting Resources from Mission-Critical Context 1. Centralize. Bring operations under a single authority to reduce overhead costs and create a single decision-making authority to manage risk 2. Standardize. Reduce the variety and variability of processes delivering similar outputs to further reduce costs and minimize risks. 3. Modularize. Deconstruct the system into its component subsystems and standardize interfaces for future cost reductions. 4. Optimize. Eliminate redundant steps, automate standard sequences, streamline remaining operations, substitute lower-cost resources, and instrument the process for monitoring and control. 5. Outsource. Drive processes out of the enterprise entirely to further reduce overhead, variabilize costs, and minimize future investment. Incorporate monitoring systems into Service Level Agreement Requires specialized support
  • 20. 18 Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” The Problem with Outsourcing What Happens to the Work Force? Resources Available Here Resources Wanted Here Core Context Mission Critical Enabling People being released lack the skills to fill the positions being opened IV IIIII I Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” Resource Recycling AC B Work circulates clockwise People recycle counter-clockwise IV IIIII I
  • 21. 19 Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” Resource-Recycling Zones IV IIIII I Invention Zone Deployment Zone Optimization Zone Handoff # 1 Handoff # 2 Entrepreneurs Think outside the box to create new core Program managers Think inside the box to deploy processes at scale Process optimizers Think inside and outside the box to extract resources Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN” Resource Recycling Meets Outsourcing Zone rotations drive perpetual innovation 1 2 3 4 5 6 7 IV IIIII I
  • 22. 20 © The Insights Group Ltd, 2009. All rights reserved. Innovation Strategy tweet re- done Original: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Use the spaces above to succinctly create your 140 character tweet for your strategy around innovation. See Example below: Innovation for us is no limits, no penalty for creativity, all ideas are heard, and we try the best ones quarterly Final: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ © The Insights Group Ltd, 2009. All rights reserved. Committing to Action & Personal Reflection: • As you continue your journey, think about: •What did I discover about myself as a leader? •What do I appreciate about the styles of others? •How will I adapt my behaviour to get better results? •What is my key action?
  • 23. 21 © The Insights Group Ltd, 2009. All rights reserved. Jennifer Bonine jbonine@tapqa.com