SlideShare a Scribd company logo
1 of 35
Download to read offline
LET’S TALK
ABOUT PRODUCT
MANAGERS
Josh Elman
PRODUCTS I’VE
WORKED ON
WHAT EXACTLY DOES A
PRODUCT MANAGER DO?*
*Can you explain it to your parents?
Photo: Brian Brooks/Flickr
WHAT DOESN’T A PRODUCT
MANAGER DO?
- Write code (Engineering)
- Create mock-ups (Design)
- Sign deals (Business Development)
- Plan PR (Communications)
Product
Manager
Define the
Market &
Customer
Launch timing,
Sales &
Marketing
Collateral
Product
Evangelist &
Champion
Define the
requirements
& roadmap
Competitors,
Products &
Capabilities
Define the
problem
& value
proposition
Internal/External
stakeholder
Communication
More simply...
UX Tech
Business
Image: http://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager
You are here
UX Tech
Business
More simply...
Image: http://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager
Definition: A Product Manager helps
their team (and company) ship the
right product to their users.
PRODUCT MANAGER
HELP YOUR TEAM
Photo: Jon Candy/Flickr
Your team is anyone working directly on the
product (or an area of the product).
- Designers, engineers, QA, documentation, marketing
- Assigned colleagues from team members from adjunct
teams including business development, support, legal
WHO’S ON THE TEAM?
YOUR ROLE ON THE TEAM
You are not a “CEO of the product.”
You are a team leader.
- SET THE CADENCE
- BRAINSTORM EFFECTIVELY
- MANAGE PRODUCT OPERATIONS
SET THE CADENCE
- Build the roadmap with brainstorm meetings
(quarterly)
- Articulate the roadmap clearly and consistently
- Hold regular product operations meetings
(weekly)
- “Act Solid” (more on this shortly)
- Take and share clear meeting notes
BRAINSTORM EFFECTIVELY
- Everyone pitches ideas to drive biggest impact
(No ideas are bad!)
- Q&A where people pitch or describe ideas
- Everyone votes for their top 3
- Discussion of why and how people voted
- Re-vote
- You now have top-3 roadmap plan. More or less.
MANAGE PRODUCT OPERATIONS
-  Share company news relevant for team
- Gut check for features getting launched ASAP
- Learnings and analysis of recent features
- Roadmap check-in on new development
-  1-2 key topics for brainstorm/discussion
or guest speaker
AH, THE LIFE OF A
GLORIFIED NOTE TAKER
Some people think the job of product
manager is glorious.
Photo: OwlPacino/Flickr
In reality the most important thing
you do is document decisions.
Follow-up notes usually take longer
than actual meetings.
Involve people from extended team to get
feedback, share plans.
Photo: OwlPacino/Flickr
ACT SOLID
Support
Ops
Legal
International
Design
Analytics
Communications
Trust/Safety
THE COMPANY FOCUS
IS YOUR FOCUS
Understand and communicate the
company’s overall goals and objectives.
Remind the team of the founders’ vision.
Attach incentives to company goals.
Bonus Hiring Tip: When interviewing product
managers, look for how often candidates refer
to the bigger vision of the company.
HELP YOUR TEAM
SHIP
Photo: NCDOTcommunications/Flickr
SHIPPING > PERFECTION
Helping your team only matters if you can ship
the product to users
- Providing clear criteria for launch readiness
- Make the difficult tradeoffs
- Prioritize ruthlessly
Great product managers
understand the very tricky balance
between getting it right and
getting it out the door.
HELP YOUR TEAM
SHIP THE RIGHT
PRODUCT
Photo: Alan/Flickr
Start with your team’s most creative solutions.
Improve your ideas with:
- Feedback from testers and active users
- Criticism from non-users
- Input from founders and leaders
- Ideas from anywhere you can get them
BELIEVE BUT LISTEN
MEASURE RESULTS
Have a theory of the impact you want to have.
Identify metrics to demonstrate that impact.
Generate data: what works and what doesn’t.
Keep an eye out for unexpected learnings.
TO USERS
HELP YOUR TEAM
SHIP THE RIGHT
PRODUCT
Photo: Josue Goge/Flickr
ADVOCATE
FOR THE USER
A Core Use Case tells the story of who should
use the product and why
- Articulating the core use case is the hardest
part of building a new product
A good product manager advocates for users
every step of the way:
- By understanding the challenges/issues of
target users
- By understanding how the product can deliver
the value target users are looking for
- By continuously listening to feedback
(usability tests, meetings, tweets, etc.)
THE “DO’S” FOR
PRODUCT MANAGERS
- Coordinate key decisions based on team
members’ input
- Negotiate disagreements and maintain progress
- Develop consensus from team factions,
(disagree but commit)
THE “DON’TS” FOR
PRODUCT MANAGERS
- Don’t try to build what you think is right
- Don’t expect that the team will execute
orders blindly
- Don’t forget where credit is always due
As a product goes to market, you should be
game-planning the next iteration:
- Plan for improvement (with entire team)
- Additional testing
- Brainstorming solutions based on data
and feedback
YOUR JOB
IS NEVER DONE
There is no right product... but there is a right
way to be a Product Manager.
Effective Product Managers simply help their
team move forward.
THE PRODUCT IS
NEVER FINISHED
No product will ever quite be right for
everyone; it’s an ongoing process of
continued development and iteration to
make it better.
A Product Manager's Job

More Related Content

What's hot

The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...Jonny Schneider
 
11 big strategy ideas
11 big strategy ideas11 big strategy ideas
11 big strategy ideasCPA Australia
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 
10 Ways Your Boss Kills Employee Motivation
10 Ways Your Boss Kills Employee Motivation10 Ways Your Boss Kills Employee Motivation
10 Ways Your Boss Kills Employee MotivationOfficevibe
 
Practical Product Management for new Product Managers
Practical Product Management for new Product ManagersPractical Product Management for new Product Managers
Practical Product Management for new Product ManagersAmarpreet Kalkat
 
Employer Brand Thinking
Employer Brand ThinkingEmployer Brand Thinking
Employer Brand ThinkingRCA group
 
Fight for Yourself: How to Sell Your Ideas and Crush Presentations
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsFight for Yourself: How to Sell Your Ideas and Crush Presentations
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
 
24 Time Management Hacks to Develop for Increased Productivity
24 Time Management Hacks to Develop for Increased Productivity24 Time Management Hacks to Develop for Increased Productivity
24 Time Management Hacks to Develop for Increased ProductivityIulian Olariu
 
The Science of Memorable Presentations
The Science of Memorable PresentationsThe Science of Memorable Presentations
The Science of Memorable PresentationsEthos3
 
10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your PresentationStinson
 
10 Steps great leaders take when things go wrong
10 Steps great leaders take when things go wrong10 Steps great leaders take when things go wrong
10 Steps great leaders take when things go wrongGetSmarter
 
28 Pitching Essentials
28 Pitching Essentials28 Pitching Essentials
28 Pitching EssentialsMichael Parker
 
25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Statscontently
 
Hacking the Creative Brain - Web Directions 2015
Hacking the Creative Brain - Web Directions 2015Hacking the Creative Brain - Web Directions 2015
Hacking the Creative Brain - Web Directions 2015Denise Jacobs
 
The What If Technique presented by Motivate Design
The What If Technique presented by Motivate DesignThe What If Technique presented by Motivate Design
The What If Technique presented by Motivate DesignMotivate Design
 
15 Tips for Creating an Incredible Startup Pitch
15 Tips for Creating an Incredible Startup Pitch15 Tips for Creating an Incredible Startup Pitch
15 Tips for Creating an Incredible Startup PitchExperts Exchange
 

What's hot (20)

The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...
 
11 big strategy ideas
11 big strategy ideas11 big strategy ideas
11 big strategy ideas
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
10 Ways Your Boss Kills Employee Motivation
10 Ways Your Boss Kills Employee Motivation10 Ways Your Boss Kills Employee Motivation
10 Ways Your Boss Kills Employee Motivation
 
Practical Product Management for new Product Managers
Practical Product Management for new Product ManagersPractical Product Management for new Product Managers
Practical Product Management for new Product Managers
 
Employer Brand Thinking
Employer Brand ThinkingEmployer Brand Thinking
Employer Brand Thinking
 
Fight for Yourself: How to Sell Your Ideas and Crush Presentations
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsFight for Yourself: How to Sell Your Ideas and Crush Presentations
Fight for Yourself: How to Sell Your Ideas and Crush Presentations
 
The Build Trap
The Build TrapThe Build Trap
The Build Trap
 
24 Time Management Hacks to Develop for Increased Productivity
24 Time Management Hacks to Develop for Increased Productivity24 Time Management Hacks to Develop for Increased Productivity
24 Time Management Hacks to Develop for Increased Productivity
 
The Science of Memorable Presentations
The Science of Memorable PresentationsThe Science of Memorable Presentations
The Science of Memorable Presentations
 
10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation
 
10 Steps great leaders take when things go wrong
10 Steps great leaders take when things go wrong10 Steps great leaders take when things go wrong
10 Steps great leaders take when things go wrong
 
Product Roadmap
Product RoadmapProduct Roadmap
Product Roadmap
 
chatgpt dalle.pptx
chatgpt dalle.pptxchatgpt dalle.pptx
chatgpt dalle.pptx
 
28 Pitching Essentials
28 Pitching Essentials28 Pitching Essentials
28 Pitching Essentials
 
25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats
 
Hacking the Creative Brain - Web Directions 2015
Hacking the Creative Brain - Web Directions 2015Hacking the Creative Brain - Web Directions 2015
Hacking the Creative Brain - Web Directions 2015
 
The What If Technique presented by Motivate Design
The What If Technique presented by Motivate DesignThe What If Technique presented by Motivate Design
The What If Technique presented by Motivate Design
 
15 Tips for Creating an Incredible Startup Pitch
15 Tips for Creating an Incredible Startup Pitch15 Tips for Creating an Incredible Startup Pitch
15 Tips for Creating an Incredible Startup Pitch
 

Viewers also liked

The Art of Product Management
The Art of Product ManagementThe Art of Product Management
The Art of Product ManagementSachin Rekhi
 
Ten Traits Of Good Product Managers
Ten Traits Of Good Product ManagersTen Traits Of Good Product Managers
Ten Traits Of Good Product ManagersJeff Lash
 
Essentials of Product Management
Essentials of Product ManagementEssentials of Product Management
Essentials of Product ManagementJanna Bastow
 
The Double Diamond Model of Product Definition and Execution
The Double Diamond Model of Product Definition and ExecutionThe Double Diamond Model of Product Definition and Execution
The Double Diamond Model of Product Definition and ExecutionPeter Merholz
 
Product management organization structure patterns v1.02
Product management organization structure patterns v1.02Product management organization structure patterns v1.02
Product management organization structure patterns v1.02Johan Oskarsson
 
Finding Product Market Fit
Finding Product Market FitFinding Product Market Fit
Finding Product Market FitScott Bales
 
The experience is the product (for Mind The Product 2016)
The experience is the product (for Mind The Product 2016)The experience is the product (for Mind The Product 2016)
The experience is the product (for Mind The Product 2016)Peter Merholz
 
Nathalie Nahai - Naughty or nice? The psychology behind successful products
Nathalie Nahai  - Naughty or nice? The psychology behind successful productsNathalie Nahai  - Naughty or nice? The psychology behind successful products
Nathalie Nahai - Naughty or nice? The psychology behind successful productsNathalie Nahai
 
Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)Enthiosys Inc
 
Agile205: Intro to Agile Product Management
Agile205: Intro to Agile Product ManagementAgile205: Intro to Agile Product Management
Agile205: Intro to Agile Product ManagementRich Mironov
 
10 Tips on how to be an Awesome Product Manager
10 Tips on how to be an Awesome Product Manager10 Tips on how to be an Awesome Product Manager
10 Tips on how to be an Awesome Product ManagerBrainmates Pty Limited
 
What is Product Management?
What is Product Management?What is Product Management?
What is Product Management?Sachin Rekhi
 
Product Roadmaps - Tips on how to create and manage roadmaps
Product Roadmaps - Tips on how to create and manage roadmapsProduct Roadmaps - Tips on how to create and manage roadmaps
Product Roadmaps - Tips on how to create and manage roadmapsMarc Abraham
 
How to Use Your Product Roadmap as a Communication Tool
How to Use Your Product Roadmap as a Communication ToolHow to Use Your Product Roadmap as a Communication Tool
How to Use Your Product Roadmap as a Communication ToolJanna Bastow
 
Intro to Product Management - Launch48 Pre-Accelerator Week
Intro to Product Management - Launch48 Pre-Accelerator WeekIntro to Product Management - Launch48 Pre-Accelerator Week
Intro to Product Management - Launch48 Pre-Accelerator WeekJanna Bastow
 
MIT Class on Product Management 10-22-2013
MIT Class on Product Management 10-22-2013MIT Class on Product Management 10-22-2013
MIT Class on Product Management 10-22-2013Jeffrey Bussgang
 
Product Owner vs Product Manager
Product Owner vs Product ManagerProduct Owner vs Product Manager
Product Owner vs Product ManagerAgileSparks
 

Viewers also liked (20)

The Art of Product Management
The Art of Product ManagementThe Art of Product Management
The Art of Product Management
 
Ten Traits Of Good Product Managers
Ten Traits Of Good Product ManagersTen Traits Of Good Product Managers
Ten Traits Of Good Product Managers
 
Essentials of Product Management
Essentials of Product ManagementEssentials of Product Management
Essentials of Product Management
 
The Double Diamond Model of Product Definition and Execution
The Double Diamond Model of Product Definition and ExecutionThe Double Diamond Model of Product Definition and Execution
The Double Diamond Model of Product Definition and Execution
 
What Is Product Management?
What Is Product Management?What Is Product Management?
What Is Product Management?
 
Strategic Role - Product Management
Strategic Role - Product ManagementStrategic Role - Product Management
Strategic Role - Product Management
 
What is Product Management?
What is Product Management?What is Product Management?
What is Product Management?
 
Product management organization structure patterns v1.02
Product management organization structure patterns v1.02Product management organization structure patterns v1.02
Product management organization structure patterns v1.02
 
Finding Product Market Fit
Finding Product Market FitFinding Product Market Fit
Finding Product Market Fit
 
The experience is the product (for Mind The Product 2016)
The experience is the product (for Mind The Product 2016)The experience is the product (for Mind The Product 2016)
The experience is the product (for Mind The Product 2016)
 
Nathalie Nahai - Naughty or nice? The psychology behind successful products
Nathalie Nahai  - Naughty or nice? The psychology behind successful productsNathalie Nahai  - Naughty or nice? The psychology behind successful products
Nathalie Nahai - Naughty or nice? The psychology behind successful products
 
Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)
 
Agile205: Intro to Agile Product Management
Agile205: Intro to Agile Product ManagementAgile205: Intro to Agile Product Management
Agile205: Intro to Agile Product Management
 
10 Tips on how to be an Awesome Product Manager
10 Tips on how to be an Awesome Product Manager10 Tips on how to be an Awesome Product Manager
10 Tips on how to be an Awesome Product Manager
 
What is Product Management?
What is Product Management?What is Product Management?
What is Product Management?
 
Product Roadmaps - Tips on how to create and manage roadmaps
Product Roadmaps - Tips on how to create and manage roadmapsProduct Roadmaps - Tips on how to create and manage roadmaps
Product Roadmaps - Tips on how to create and manage roadmaps
 
How to Use Your Product Roadmap as a Communication Tool
How to Use Your Product Roadmap as a Communication ToolHow to Use Your Product Roadmap as a Communication Tool
How to Use Your Product Roadmap as a Communication Tool
 
Intro to Product Management - Launch48 Pre-Accelerator Week
Intro to Product Management - Launch48 Pre-Accelerator WeekIntro to Product Management - Launch48 Pre-Accelerator Week
Intro to Product Management - Launch48 Pre-Accelerator Week
 
MIT Class on Product Management 10-22-2013
MIT Class on Product Management 10-22-2013MIT Class on Product Management 10-22-2013
MIT Class on Product Management 10-22-2013
 
Product Owner vs Product Manager
Product Owner vs Product ManagerProduct Owner vs Product Manager
Product Owner vs Product Manager
 

Similar to A Product Manager's Job

How We Used Fast Customer Feedback to Build Product Insights - Michelle Huff...
 How We Used Fast Customer Feedback to Build Product Insights - Michelle Huff... How We Used Fast Customer Feedback to Build Product Insights - Michelle Huff...
How We Used Fast Customer Feedback to Build Product Insights - Michelle Huff...Traction Conf
 
Onboarding Effectively as a Product Manager by former Google Product Manager
Onboarding Effectively as a Product Manager by former Google Product ManagerOnboarding Effectively as a Product Manager by former Google Product Manager
Onboarding Effectively as a Product Manager by former Google Product ManagerProduct School
 
How to Prep for Success in Product Interviews by Alteryx PM
How to Prep for Success in Product Interviews by Alteryx PMHow to Prep for Success in Product Interviews by Alteryx PM
How to Prep for Success in Product Interviews by Alteryx PMProduct School
 
How to Get to Know Your Users by Google's former Product Manager
How to Get to Know Your Users by Google's former Product ManagerHow to Get to Know Your Users by Google's former Product Manager
How to Get to Know Your Users by Google's former Product ManagerProduct School
 
Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...
Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...
Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...Nicolò Borghi
 
What is Product Management
What is Product ManagementWhat is Product Management
What is Product ManagementKate Trono
 
Product design and development by Karl T. Ulrich
Product design and development by Karl T. UlrichProduct design and development by Karl T. Ulrich
Product design and development by Karl T. UlrichJoy Biswas
 
Other Product Mgt Notes
Other Product Mgt NotesOther Product Mgt Notes
Other Product Mgt NotesJohn Gibbon
 
NYT Product Discovery Activity Guide
NYT Product Discovery Activity GuideNYT Product Discovery Activity Guide
NYT Product Discovery Activity GuideAl Ming
 
User Experience and Product Management: Two Peas in the Same Pod?
User Experience and Product Management: Two Peas in the Same Pod?User Experience and Product Management: Two Peas in the Same Pod?
User Experience and Product Management: Two Peas in the Same Pod?Jeff Lash
 
Extract of Masterclass Product Management @ Startup Launchpad
Extract of Masterclass Product Management @ Startup LaunchpadExtract of Masterclass Product Management @ Startup Launchpad
Extract of Masterclass Product Management @ Startup LaunchpadElize Bosker
 
What does a product manager actually do?
What does a product manager actually do?What does a product manager actually do?
What does a product manager actually do?Graham O'Connor
 
Product Management - the missing manual
Product Management - the missing manualProduct Management - the missing manual
Product Management - the missing manualFabrice Wegner
 
Effective team building for extension development
Effective team building for extension developmentEffective team building for extension development
Effective team building for extension developmentEugene Sivokon
 
UX Poland 2014: Y.Vetrov — Applied UX Strategy
UX Poland 2014: Y.Vetrov — Applied UX StrategyUX Poland 2014: Y.Vetrov — Applied UX Strategy
UX Poland 2014: Y.Vetrov — Applied UX StrategyYury Vetrov
 
From Product Vision to Story Map - Lean / Agile Product shaping
From Product Vision to Story Map - Lean / Agile Product shapingFrom Product Vision to Story Map - Lean / Agile Product shaping
From Product Vision to Story Map - Lean / Agile Product shapingJérôme Kehrli
 
Q3 evaluation guidance
Q3 evaluation guidanceQ3 evaluation guidance
Q3 evaluation guidancectkmedia
 

Similar to A Product Manager's Job (20)

How We Used Fast Customer Feedback to Build Product Insights - Michelle Huff...
 How We Used Fast Customer Feedback to Build Product Insights - Michelle Huff... How We Used Fast Customer Feedback to Build Product Insights - Michelle Huff...
How We Used Fast Customer Feedback to Build Product Insights - Michelle Huff...
 
Onboarding Effectively as a Product Manager by former Google Product Manager
Onboarding Effectively as a Product Manager by former Google Product ManagerOnboarding Effectively as a Product Manager by former Google Product Manager
Onboarding Effectively as a Product Manager by former Google Product Manager
 
How to Prep for Success in Product Interviews by Alteryx PM
How to Prep for Success in Product Interviews by Alteryx PMHow to Prep for Success in Product Interviews by Alteryx PM
How to Prep for Success in Product Interviews by Alteryx PM
 
How to Get to Know Your Users by Google's former Product Manager
How to Get to Know Your Users by Google's former Product ManagerHow to Get to Know Your Users by Google's former Product Manager
How to Get to Know Your Users by Google's former Product Manager
 
Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...
Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...
Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...
 
What is Product Management
What is Product ManagementWhat is Product Management
What is Product Management
 
Product design and development by Karl T. Ulrich
Product design and development by Karl T. UlrichProduct design and development by Karl T. Ulrich
Product design and development by Karl T. Ulrich
 
Other Product Mgt Notes
Other Product Mgt NotesOther Product Mgt Notes
Other Product Mgt Notes
 
productmanager
productmanagerproductmanager
productmanager
 
Lavanya Raja Presentation
Lavanya Raja PresentationLavanya Raja Presentation
Lavanya Raja Presentation
 
NYT Product Discovery Activity Guide
NYT Product Discovery Activity GuideNYT Product Discovery Activity Guide
NYT Product Discovery Activity Guide
 
User Experience and Product Management: Two Peas in the Same Pod?
User Experience and Product Management: Two Peas in the Same Pod?User Experience and Product Management: Two Peas in the Same Pod?
User Experience and Product Management: Two Peas in the Same Pod?
 
Product Management
Product ManagementProduct Management
Product Management
 
Extract of Masterclass Product Management @ Startup Launchpad
Extract of Masterclass Product Management @ Startup LaunchpadExtract of Masterclass Product Management @ Startup Launchpad
Extract of Masterclass Product Management @ Startup Launchpad
 
What does a product manager actually do?
What does a product manager actually do?What does a product manager actually do?
What does a product manager actually do?
 
Product Management - the missing manual
Product Management - the missing manualProduct Management - the missing manual
Product Management - the missing manual
 
Effective team building for extension development
Effective team building for extension developmentEffective team building for extension development
Effective team building for extension development
 
UX Poland 2014: Y.Vetrov — Applied UX Strategy
UX Poland 2014: Y.Vetrov — Applied UX StrategyUX Poland 2014: Y.Vetrov — Applied UX Strategy
UX Poland 2014: Y.Vetrov — Applied UX Strategy
 
From Product Vision to Story Map - Lean / Agile Product shaping
From Product Vision to Story Map - Lean / Agile Product shapingFrom Product Vision to Story Map - Lean / Agile Product shaping
From Product Vision to Story Map - Lean / Agile Product shaping
 
Q3 evaluation guidance
Q3 evaluation guidanceQ3 evaluation guidance
Q3 evaluation guidance
 

More from joshelman

On Onboarding
On OnboardingOn Onboarding
On Onboardingjoshelman
 
Launching a Rocketship Off Someone Else's Back
Launching a Rocketship Off Someone Else's BackLaunching a Rocketship Off Someone Else's Back
Launching a Rocketship Off Someone Else's Backjoshelman
 
Josh elman launch_4_15_15
Josh elman launch_4_15_15Josh elman launch_4_15_15
Josh elman launch_4_15_15joshelman
 
Thoughts on Growth
Thoughts on GrowthThoughts on Growth
Thoughts on Growthjoshelman
 
All aboard? Turning users into active users
All aboard? Turning users into active usersAll aboard? Turning users into active users
All aboard? Turning users into active usersjoshelman
 
Going social with Facebook and Adobe Flash Platform
Going social with Facebook and Adobe Flash PlatformGoing social with Facebook and Adobe Flash Platform
Going social with Facebook and Adobe Flash Platformjoshelman
 

More from joshelman (6)

On Onboarding
On OnboardingOn Onboarding
On Onboarding
 
Launching a Rocketship Off Someone Else's Back
Launching a Rocketship Off Someone Else's BackLaunching a Rocketship Off Someone Else's Back
Launching a Rocketship Off Someone Else's Back
 
Josh elman launch_4_15_15
Josh elman launch_4_15_15Josh elman launch_4_15_15
Josh elman launch_4_15_15
 
Thoughts on Growth
Thoughts on GrowthThoughts on Growth
Thoughts on Growth
 
All aboard? Turning users into active users
All aboard? Turning users into active usersAll aboard? Turning users into active users
All aboard? Turning users into active users
 
Going social with Facebook and Adobe Flash Platform
Going social with Facebook and Adobe Flash PlatformGoing social with Facebook and Adobe Flash Platform
Going social with Facebook and Adobe Flash Platform
 

Recently uploaded

Leading People - Harvard Manage Mentor Certificate
Leading People - Harvard Manage Mentor CertificateLeading People - Harvard Manage Mentor Certificate
Leading People - Harvard Manage Mentor CertificateVICTOR MAESTRE RAMIREZ
 
Create the recognition your teams deserve.pptx
Create the recognition your teams deserve.pptxCreate the recognition your teams deserve.pptx
Create the recognition your teams deserve.pptxStephen Sitton
 
Project Management Professional (PMP)® from PMI
Project Management Professional (PMP)® from PMIProject Management Professional (PMP)® from PMI
Project Management Professional (PMP)® from PMITasnur Tonoy
 
Risk Management in Banks - Overview (May 2024)
Risk Management in Banks - Overview (May 2024)Risk Management in Banks - Overview (May 2024)
Risk Management in Banks - Overview (May 2024)Kristi Rohtsalu
 
Presentation On "Yusuf Ibn Tashfin" a true leader (1061 to 1106)_ prepared by...
Presentation On "Yusuf Ibn Tashfin" a true leader (1061 to 1106)_ prepared by...Presentation On "Yusuf Ibn Tashfin" a true leader (1061 to 1106)_ prepared by...
Presentation On "Yusuf Ibn Tashfin" a true leader (1061 to 1106)_ prepared by...kamrulShuva
 
TEST BANK for Operations Management, 14th Edition by William J. Stevenson,.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson,.pdfTEST BANK for Operations Management, 14th Edition by William J. Stevenson,.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson,.pdfmarcuskenyatta275
 
Team Dynamics: A Journey to Excellence
Team Dynamics: A Journey to ExcellenceTeam Dynamics: A Journey to Excellence
Team Dynamics: A Journey to ExcellenceGDSC PJATK
 
Principles of Management analyze how Zara manage
Principles of Management analyze how Zara managePrinciples of Management analyze how Zara manage
Principles of Management analyze how Zara managessuser4899c8
 
Travis Hills of Minnesota Leads Livestock Water and Energy in Sustainable Inn...
Travis Hills of Minnesota Leads Livestock Water and Energy in Sustainable Inn...Travis Hills of Minnesota Leads Livestock Water and Energy in Sustainable Inn...
Travis Hills of Minnesota Leads Livestock Water and Energy in Sustainable Inn...Travis Hills MN
 
UX in an Agile World - Scrum Gathering
UX in an Agile World -   Scrum GatheringUX in an Agile World -   Scrum Gathering
UX in an Agile World - Scrum GatheringKaizenko
 

Recently uploaded (10)

Leading People - Harvard Manage Mentor Certificate
Leading People - Harvard Manage Mentor CertificateLeading People - Harvard Manage Mentor Certificate
Leading People - Harvard Manage Mentor Certificate
 
Create the recognition your teams deserve.pptx
Create the recognition your teams deserve.pptxCreate the recognition your teams deserve.pptx
Create the recognition your teams deserve.pptx
 
Project Management Professional (PMP)® from PMI
Project Management Professional (PMP)® from PMIProject Management Professional (PMP)® from PMI
Project Management Professional (PMP)® from PMI
 
Risk Management in Banks - Overview (May 2024)
Risk Management in Banks - Overview (May 2024)Risk Management in Banks - Overview (May 2024)
Risk Management in Banks - Overview (May 2024)
 
Presentation On "Yusuf Ibn Tashfin" a true leader (1061 to 1106)_ prepared by...
Presentation On "Yusuf Ibn Tashfin" a true leader (1061 to 1106)_ prepared by...Presentation On "Yusuf Ibn Tashfin" a true leader (1061 to 1106)_ prepared by...
Presentation On "Yusuf Ibn Tashfin" a true leader (1061 to 1106)_ prepared by...
 
TEST BANK for Operations Management, 14th Edition by William J. Stevenson,.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson,.pdfTEST BANK for Operations Management, 14th Edition by William J. Stevenson,.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson,.pdf
 
Team Dynamics: A Journey to Excellence
Team Dynamics: A Journey to ExcellenceTeam Dynamics: A Journey to Excellence
Team Dynamics: A Journey to Excellence
 
Principles of Management analyze how Zara manage
Principles of Management analyze how Zara managePrinciples of Management analyze how Zara manage
Principles of Management analyze how Zara manage
 
Travis Hills of Minnesota Leads Livestock Water and Energy in Sustainable Inn...
Travis Hills of Minnesota Leads Livestock Water and Energy in Sustainable Inn...Travis Hills of Minnesota Leads Livestock Water and Energy in Sustainable Inn...
Travis Hills of Minnesota Leads Livestock Water and Energy in Sustainable Inn...
 
UX in an Agile World - Scrum Gathering
UX in an Agile World -   Scrum GatheringUX in an Agile World -   Scrum Gathering
UX in an Agile World - Scrum Gathering
 

A Product Manager's Job

  • 3. WHAT EXACTLY DOES A PRODUCT MANAGER DO?*
  • 4. *Can you explain it to your parents? Photo: Brian Brooks/Flickr
  • 5. WHAT DOESN’T A PRODUCT MANAGER DO? - Write code (Engineering) - Create mock-ups (Design) - Sign deals (Business Development) - Plan PR (Communications)
  • 6. Product Manager Define the Market & Customer Launch timing, Sales & Marketing Collateral Product Evangelist & Champion Define the requirements & roadmap Competitors, Products & Capabilities Define the problem & value proposition Internal/External stakeholder Communication
  • 7. More simply... UX Tech Business Image: http://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager
  • 8. You are here UX Tech Business More simply... Image: http://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager
  • 9. Definition: A Product Manager helps their team (and company) ship the right product to their users. PRODUCT MANAGER
  • 10. HELP YOUR TEAM Photo: Jon Candy/Flickr
  • 11. Your team is anyone working directly on the product (or an area of the product). - Designers, engineers, QA, documentation, marketing - Assigned colleagues from team members from adjunct teams including business development, support, legal WHO’S ON THE TEAM?
  • 12. YOUR ROLE ON THE TEAM You are not a “CEO of the product.” You are a team leader. - SET THE CADENCE - BRAINSTORM EFFECTIVELY - MANAGE PRODUCT OPERATIONS
  • 13. SET THE CADENCE - Build the roadmap with brainstorm meetings (quarterly) - Articulate the roadmap clearly and consistently - Hold regular product operations meetings (weekly) - “Act Solid” (more on this shortly) - Take and share clear meeting notes
  • 14. BRAINSTORM EFFECTIVELY - Everyone pitches ideas to drive biggest impact (No ideas are bad!) - Q&A where people pitch or describe ideas - Everyone votes for their top 3 - Discussion of why and how people voted - Re-vote - You now have top-3 roadmap plan. More or less.
  • 15. MANAGE PRODUCT OPERATIONS -  Share company news relevant for team - Gut check for features getting launched ASAP - Learnings and analysis of recent features - Roadmap check-in on new development -  1-2 key topics for brainstorm/discussion or guest speaker
  • 16. AH, THE LIFE OF A GLORIFIED NOTE TAKER Some people think the job of product manager is glorious. Photo: OwlPacino/Flickr
  • 17. In reality the most important thing you do is document decisions. Follow-up notes usually take longer than actual meetings. Involve people from extended team to get feedback, share plans. Photo: OwlPacino/Flickr
  • 19. THE COMPANY FOCUS IS YOUR FOCUS Understand and communicate the company’s overall goals and objectives.
  • 20. Remind the team of the founders’ vision. Attach incentives to company goals. Bonus Hiring Tip: When interviewing product managers, look for how often candidates refer to the bigger vision of the company.
  • 21. HELP YOUR TEAM SHIP Photo: NCDOTcommunications/Flickr
  • 22. SHIPPING > PERFECTION Helping your team only matters if you can ship the product to users - Providing clear criteria for launch readiness - Make the difficult tradeoffs - Prioritize ruthlessly
  • 23. Great product managers understand the very tricky balance between getting it right and getting it out the door.
  • 24. HELP YOUR TEAM SHIP THE RIGHT PRODUCT Photo: Alan/Flickr
  • 25. Start with your team’s most creative solutions. Improve your ideas with: - Feedback from testers and active users - Criticism from non-users - Input from founders and leaders - Ideas from anywhere you can get them BELIEVE BUT LISTEN
  • 26. MEASURE RESULTS Have a theory of the impact you want to have. Identify metrics to demonstrate that impact. Generate data: what works and what doesn’t. Keep an eye out for unexpected learnings.
  • 27. TO USERS HELP YOUR TEAM SHIP THE RIGHT PRODUCT Photo: Josue Goge/Flickr
  • 28. ADVOCATE FOR THE USER A Core Use Case tells the story of who should use the product and why - Articulating the core use case is the hardest part of building a new product
  • 29. A good product manager advocates for users every step of the way: - By understanding the challenges/issues of target users - By understanding how the product can deliver the value target users are looking for - By continuously listening to feedback (usability tests, meetings, tweets, etc.)
  • 30. THE “DO’S” FOR PRODUCT MANAGERS - Coordinate key decisions based on team members’ input - Negotiate disagreements and maintain progress - Develop consensus from team factions, (disagree but commit)
  • 31. THE “DON’TS” FOR PRODUCT MANAGERS - Don’t try to build what you think is right - Don’t expect that the team will execute orders blindly - Don’t forget where credit is always due
  • 32. As a product goes to market, you should be game-planning the next iteration: - Plan for improvement (with entire team) - Additional testing - Brainstorming solutions based on data and feedback YOUR JOB IS NEVER DONE
  • 33. There is no right product... but there is a right way to be a Product Manager. Effective Product Managers simply help their team move forward. THE PRODUCT IS NEVER FINISHED
  • 34. No product will ever quite be right for everyone; it’s an ongoing process of continued development and iteration to make it better.