Adam plans to create a film magazine focused on reviewing and comparing recent horror movies to classic horror films. The target audience would be cinema goers interested in films and the horror genre. He aims to introduce this audience to a new perspective on horror films and help them discover new movies. Adam's mood board features images from dark, disturbing horror movies from different genres to find films he can analyze in the magazine's articles. The mood board also provided ideas for presenting images and the magazine's font style. Adam's initial schedule outlines research, production experiments, and evaluation over 5 weeks.