This document outlines George Wetton's initial plans for creating a movie magazine. It discusses potential genres of horror or spy films that would be a good fit. For a horror magazine, a minimalist approach would be taken. A spy magazine could feature fading images and saturation changes to highlight 2-4 characters. The goal is for the magazine title to stand out from generic titles by providing extra content for movie fans to analyze films. Mind maps and mood boards were also created to influence the final product's style. A schedule was outlined with tasks like layout experiments, production, and evaluation planned over 5 weeks. Sources for research include existing magazines, films, and audience surveys related to the genres considered.