In this talk, we’ll present five components that are vital if you want to generate value for your organization. Guess what? It’s all about UX. Wether you need to optimise an existing business, or innovate completely new solutions and offerings, great UX is what will make the difference. So join us - and put your business on the road to UX nirvana.

4. Even
TIME-TRACKING
can be painless

6. GREAT UX IS HERE!
WHERE ARE YOU?

7. #UXSWE
THE STATE OF UX
in Sweden
Answer 11 questions, win an iPad
251 replies!

8. 6
5
4
3
2
1
UXMATURITY
MODEL
UNRECOGNIZED
UX is ”not important”
INTERESTED
UX is important but recieves little funding
INVESTED
UX is very important and formalised programs emerge
COMMITED
UX is critical and executives are actively involved
ENGAGED
UX is one of the core tenets of the organisations strategy
EMBEDDED
UX is in the fabric of the organisation;
not discussed seperately

9. 6
5
4
3
2
1 UNRECOGNIZED
UX is ”not important”
INTERESTED
UX is important but recieves little funding
INVESTED
UX is very important and formalised programs emerge
COMMITED
UX is critical and executives are actively involved
UXMATURITY
MODEL
ENGAGED
UX is one of the core tenets of the organisations strategy
EMBEDDED
UX is in the fabric of the organisation;
not discussed seperately 8%
10%
12%
28%
40%
2%

10. 5 KEY ENABLERS

11. A CLEAR, ACTIONABLE VISION
1

13. Do you have a clear, actionable vision
for your products and services?

14. Do you have a clear, actionable vision
for your products and services?
44%

15. It is really
HARD TO CHOOSE

16. A CXO, CHIEF EXPERIENCE OFFICER
2

18. Do you have a CXO,
a Chief Experience Officer, or similar?

19. Do you have a CXO,
a Chief Experience Officer, or similar?
16%

20. UX Manager
UX Designer/Researcher
CXO
We get older
AND WISER

22. IMPACT-DRIVEN PROCESS
3

23. - Would you tell me,
please, which way
I ought to go from here?
- That depends a good deal
on where you want to get to.
Lewis Carroll, Alice in Wonderland

25. Do you use processes
that help you create value for both
business and users?

26. Do you use processes
that help you create value for both
business and users?
48%

27. FOCUS ON THE
IMPACT

28. 4
CREATE INTERACTIVE PROTOTYPES

30. We think with
OUR BODIES

31. We think with
OUR BODIES

32. We think with
OUR BODIES
in the REAL WORLD

33. Are you creating
interactive prototypes in your projects?

34. Are you creating
interactive prototypes in your projects?
50%

35. h#p://cenblog.org/newscripts/2013/02/need-­‐a-­‐centrifuge-­‐print-­‐one-­‐out/

36. GET THE RIGHT TEAM
5

37. Photo
by
RayMorris1/Flickr

38. Does your organisation have the
competence required to create great
user experiences?

39. Does your organisation have the
competence required to create great
user experiences?
59%

40. GREAT UX IS HERE!
WHERE ARE YOU?

41. 1 Actionable vision
2 Get, or become a CXO
3 Impact-driven process
4 MORE prototypes
5 Get the right team

42. 6
5
4
3
2
1 UNRECOGNIZED
UX is ”not important”
INTERESTED
UX is important but recieves little funding
INVESTED
UX is very important and formalised programs emerge
COMMITED
UX is critical and executives are actively involved
UXMATURITY
MODEL
ENGAGED
UX is one of the core tenets of the organisations strategy
EMBEDDED
UX is in the fabric of the organisation;
not discussed seperately 8%
10%
12%
28%
40%
2%

44. I N U S E U X AWA R D . C O M

45. @berndtsson@ingriddomingues
THANK YOU!
I N U S E U X AWA R D . C O M