The document provides an overview of a talk on user experience (UX) for product managers. It discusses the agenda, which includes explaining why UX is important for product managers, how UX tools and artifacts can help make better product decisions, and how to overcome objections to UX processes. The talk aims to help product managers understand the concept of UX, learn how to integrate UX data points into their decision making using personas, and address common business objections to implementing UX processes. It also introduces the speakers and their backgrounds in UX, product management, and coaching agile teams.
What’s the difference between a UX and UI designer? (Part two)iFactory Digital
Welcome to the second instalment in our series on UX and UI design. We’re here to help you spot the difference between these two types of design so you can understand what kind of designer you need and when.
https://ifactory.com.au/news/whats-difference-between-ux-and-ui-designer-part-two
The Overview and basic guidance on User interface designing and User experience designing for designer and developers, The Difference in User Interface designing and User Experience Designing.
This presentation gives an overview of User Experience Strategy and why it ought to be a non-negotiable if one wants to develop and sustain a killer business.
I had presented it as a part of my talk on the topic at J.P.Morgan Tech Fest 2017.
Some topics covered here-in:
- Difference between UX Strategy and UX Design
- Why businesses need UX Strategy
- 4 tenets of UX Strategy by Jamie Levy
- Significance of UX strategy for the banking industry
- Recommended readings
UX is omnipresent nowadays and will grow more and more the tool of innovation. Companies are becoming aware of the vitality of adopting this technology from the start. The Importance of UX is a presentation of how we as a UX Design Team implement UX in projects.
What’s the difference between a UX and UI designer? (Part two)iFactory Digital
Welcome to the second instalment in our series on UX and UI design. We’re here to help you spot the difference between these two types of design so you can understand what kind of designer you need and when.
https://ifactory.com.au/news/whats-difference-between-ux-and-ui-designer-part-two
The Overview and basic guidance on User interface designing and User experience designing for designer and developers, The Difference in User Interface designing and User Experience Designing.
This presentation gives an overview of User Experience Strategy and why it ought to be a non-negotiable if one wants to develop and sustain a killer business.
I had presented it as a part of my talk on the topic at J.P.Morgan Tech Fest 2017.
Some topics covered here-in:
- Difference between UX Strategy and UX Design
- Why businesses need UX Strategy
- 4 tenets of UX Strategy by Jamie Levy
- Significance of UX strategy for the banking industry
- Recommended readings
UX is omnipresent nowadays and will grow more and more the tool of innovation. Companies are becoming aware of the vitality of adopting this technology from the start. The Importance of UX is a presentation of how we as a UX Design Team implement UX in projects.
In the Emirates, the UX interview is always a surprise as we really never know what to expect! Sometimes our interviewer is not a UX Designer. But what if he or she is a UX Guru?
The goal of this presentation is to discuss the best way to make you ready and rock at your next UX interview!
In order to get there, we'll talk about:
• The UX Role and types of UX roles
• The interview and a few suggestions on do's & don'ts
• The Recruiter's point of view
• The Candidate's point of view
• What are you really looking for in a UX job?
Demystifying UX, CX and Digital TransformationMelissa Wilfley
I presented this talk for the WPP/Wunderman Thompson Singapore educational series.
In order to get your organisation, team and/or agency to enable digital transformation through customer experience you need to level-set definitions and get everyone on the same page on what these terms mean. This talk is meant to help you understand:
1. The difference between UI / UX / CX
2. Importance of Customer Experience Management and CX Business Strategies
3. How CX fits into Digital Transformation
This deck covers:
What is user experience design?
How lean concepts changed our approach to UXD
How to begin a successful UX project
How to implement user research to get actionable insight
We’ve all had discussions about the great ‘UX’ of a product, or the poor ‘UI’ of a website. Is it a secret language you will never be lucky to know more about it?
Actually, it is very simple, For example: While User Experience is a bunch of tasks focused on optimization of a product for effective and enjoyable use; User Interface Design is its complement, the look and spirit, the presentation and interactivity of a product.
In the world of tech capitals, a discussion about the great UX of a product, or the poor UI of a website is a common conversations we’ve all overheard. But what is exactly the difference between UI & UX design? Find out more in this presentation.
Diagrams, pictures and graphics in the slides are not mine unless stated otherwise. Please do not distribute without permission.
Not quite sure what UX/UI design are? You're not alone! This presentation answers some commonly asked questions regarding user experience and user interface.
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
- what is UX?
- why is it important?
- a brief history and future of UX
- general ux principles
- enterprise ux
- ux project approach
- ui design principles
- ux tools
Découvrez les fondamentaux de l'approche du design UX. Vous verrez comment concevoir une expérience globale grâce aux différentes méthodes qui constituent un processus de design.
This presentation is an introduction to the fields of User Experience and User Interface design that I created for a Google Hangout talk for Saigon CoWorkshop.
Design and its fundamental process have changed with time, growing challenges among the users, devices and different platforms for UI and UX process.
In Design Fundamentals, a day-long thorough workshop, we will try to understand the fundamentals of UI and UX process, and follow the standard process and approaches to create a user-centric design. With basic Design Principles as the the backbone for our design, of course!
Introduction to UX provides an overview of user experience design including what it encompasses and how the process works, the goal and principles of UX design, how to measure and improve UX, and the role of a UX agency. Presented by Ari Weissman, lead experience architect at EffectiveUI.
Moja część prezentacji dla uczestników warsztatu, który miał miejsce w ramach World Usability Day 2011 we Wrocławiu 17 listopada pod egidą Janmedia.
Z Wiesławem Koteckim z UseLab pokazaliśmy uczestnikom szereg aspektów wspólnych dla dostępności (web accessibility) i użyteczności (usability). Pokazaliśmy jak rozumieć pojęcie projektowania uniwersalnego dla szeregu grup odbiorców.
In the Emirates, the UX interview is always a surprise as we really never know what to expect! Sometimes our interviewer is not a UX Designer. But what if he or she is a UX Guru?
The goal of this presentation is to discuss the best way to make you ready and rock at your next UX interview!
In order to get there, we'll talk about:
• The UX Role and types of UX roles
• The interview and a few suggestions on do's & don'ts
• The Recruiter's point of view
• The Candidate's point of view
• What are you really looking for in a UX job?
Demystifying UX, CX and Digital TransformationMelissa Wilfley
I presented this talk for the WPP/Wunderman Thompson Singapore educational series.
In order to get your organisation, team and/or agency to enable digital transformation through customer experience you need to level-set definitions and get everyone on the same page on what these terms mean. This talk is meant to help you understand:
1. The difference between UI / UX / CX
2. Importance of Customer Experience Management and CX Business Strategies
3. How CX fits into Digital Transformation
This deck covers:
What is user experience design?
How lean concepts changed our approach to UXD
How to begin a successful UX project
How to implement user research to get actionable insight
We’ve all had discussions about the great ‘UX’ of a product, or the poor ‘UI’ of a website. Is it a secret language you will never be lucky to know more about it?
Actually, it is very simple, For example: While User Experience is a bunch of tasks focused on optimization of a product for effective and enjoyable use; User Interface Design is its complement, the look and spirit, the presentation and interactivity of a product.
In the world of tech capitals, a discussion about the great UX of a product, or the poor UI of a website is a common conversations we’ve all overheard. But what is exactly the difference between UI & UX design? Find out more in this presentation.
Diagrams, pictures and graphics in the slides are not mine unless stated otherwise. Please do not distribute without permission.
Not quite sure what UX/UI design are? You're not alone! This presentation answers some commonly asked questions regarding user experience and user interface.
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
- what is UX?
- why is it important?
- a brief history and future of UX
- general ux principles
- enterprise ux
- ux project approach
- ui design principles
- ux tools
Découvrez les fondamentaux de l'approche du design UX. Vous verrez comment concevoir une expérience globale grâce aux différentes méthodes qui constituent un processus de design.
This presentation is an introduction to the fields of User Experience and User Interface design that I created for a Google Hangout talk for Saigon CoWorkshop.
Design and its fundamental process have changed with time, growing challenges among the users, devices and different platforms for UI and UX process.
In Design Fundamentals, a day-long thorough workshop, we will try to understand the fundamentals of UI and UX process, and follow the standard process and approaches to create a user-centric design. With basic Design Principles as the the backbone for our design, of course!
Introduction to UX provides an overview of user experience design including what it encompasses and how the process works, the goal and principles of UX design, how to measure and improve UX, and the role of a UX agency. Presented by Ari Weissman, lead experience architect at EffectiveUI.
Moja część prezentacji dla uczestników warsztatu, który miał miejsce w ramach World Usability Day 2011 we Wrocławiu 17 listopada pod egidą Janmedia.
Z Wiesławem Koteckim z UseLab pokazaliśmy uczestnikom szereg aspektów wspólnych dla dostępności (web accessibility) i użyteczności (usability). Pokazaliśmy jak rozumieć pojęcie projektowania uniwersalnego dla szeregu grup odbiorców.
Projektowanie interakcji - laboratoria dla 4 i 5 roku kognitywistyki (CHI Poz...CHI Poland
Prezentacja na temat zajęć z PI dla studentów kognitywistyk pierwszy raz odbywały się w tak szerokim zakresie. Opowiem o prowadzeniu zajęć, projektach jakie powstały w ich ramach problemach na jakie napotkałem i wnioskach na przyszłość w kontekście prowadzenia zajęć z UX.
Andrzej Pyra - Ux Specialist w firmie Symetria od 2010 roku. Pasjonat warsztatowego podejścia do pracy z klientami oraz innowacji. Po godzinach instruktor Krav Maga.
CHI Poznań na Facebook`u: https://www.facebook.com/CHIPoznan.
Interested in learning how User Experience (UX) design can help you meet your goals? Join the UX designers of EMBL-EBI on Friday, 3 March at 11am in the Kendrew Lecture Theatre to hear about what they do and how they make data services better for researchers.
During this 45-minute seminar we will introduce you to UX design, show how it can be applied and demonstrate how it can make a positive difference. The seminar will be followed by a discussion and refreshments, so you can meet EMBL-EBI's UX designers in person and explore how you might benefit from UX design in your own work.
Speakers: Nikiforos Karamamis, Gabby Yordanova, Revathi Nathaniel & Michele Ide-Smith
Organisers & on-hand for questions: Jenny Cham & Joseph Rossetto
User Experience: The good, the bad, and the ugly IxDA Chicago
General Assembly and IxDA paired up to bring in the experts to discuss their thoughts on the subject in an effort to teach others how to do more of what we love in UX/UI and to stop doing what we don't.
We discussed awesome and not-so-great examples of user experience and user interface design, straight from the experts themselves.
User experience doesn't happen on a screen: It happens in the mind.John Whalen
User experience is a vital component of mission-critical projects. The vast majority of experience is digital. We spend insane amounts of time and money designing UX for websites, apps and products to impress users. But the truth is UX isn’t a singular experience we can define. And it doesn’t happen on a screen – it happens in the mind. More specifically, the six minds.
Discover how UX is truly a collection of experiences occurring across six brain concentrations, each with their own processing styles and ideal states. And how, using psychological principles, you can uncover the conscious and subconscious needs of these six minds to appeal to users on cognitive and emotional levels.
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
Do you know what your organization looks like from your customer’s perspective? In the digital age, silos and organizational bureaucracy manifest themselves through your digital presence. You can bridge these silos and overcome a bureaucratic inside-out mindset by visualizing the customer (learner, elder, citizen, patient, employee) experience through a customer experience journey map that captures both actual and emotional aspects of the customer experience. Then, map in hand, you can use it to design great outside-in customer experiences for your organization.
We’re all camping at UX Camp West, so I thought I’d use the metaphor of a tent to share with you my view on the field of User Experience. I will describe the 7 poles of the tent's structure (research, design, evaluation, implementation, business, strategy, and management) and show you some random objects that I found in its corners. It is my goal that afterwards, we can all appreciate the beauty of the big tent, and realise how we contribute to a happy stay.
How UX Can Drive the Vision of Future Products - Arttu NiskasaariUXPA International
Our existing B2B product has been developed for 15 years and the need for complete redesign was acknowledged in 2013.
Unusual for the software business in our country and field of business, this project for the brand new solution was driven by UX from the beginning. The main target was to introduce new level of collaboration between all company functions to formulate a shared vision for the future product.
It took us one year to move from user research to prototypes, and in the meantime our UX team grew from two to six persons. Hence, we will also talk a bit about organizing the work of the team to support several products and projects without sacrificing the long-term project.
In this session we will share our experiences and lessons-learned from working our way towards that vision with research based top-down approach.
The basic objective of every firm is to boost sales and overall corporate growth. The importance of UX/UI design in accomplishing this aim is critical. The program's UX/UI design enhances the user experience and customer happiness, which eventually helps grow the number of users of the given application. Check out the UI UX design courses in Bangalore for more information.
UX is often misunderstood - or worse, it's seen as another ambiguous buzzword. Teaching others the value of UX can be a frustrating/challenging/lonely journey. I'll share some of the experiences I've faced when posed with the challenge of building buy-in and how to help shift company attitudes and culture towards UX.
A non-technical design guide for development professionals.
Designing the old way was a bloated process that could involve four months of discovery, annotating scores of wireframes with review notes and the massive budget to match. Something had to give.
Born out of the necessity to create more value for the end users without increasing hour allocations or project spend, lean UX helps condense the process delivering working software in as little as 4 weeks. Particularly good for startups or innovation accelerators, lean UX uses an iterative approach to visualize and deliver. From time to investment dollars to sanity, lean UX saves big. Learn from our design and delivery teams.
This is the slidedeck I used for my talk about UX for the 2016 cohort of Venture for Canada at Queen's University, Kingston, ON. In it, I go over what I've learned about UX over the past 3 years, including a brief history of UX, a look at the design landscape today, and a glimpse into what we can expect in the future. I followed this talk up with a quick hands-on workshop on UX design.
If you feel like this is something your organization or team can benefit from, feel free to reach out to me to coordinate something!
Our Journey towards User Experience Work & Challenges of Applying UX Processes
- Shu Ha Ri
- Trends in UX
- Working with Legacy Systems
Presented in Singapore on Nov 2016 for
- NUS:ISS Master Class
Presented in Bandung on April 2017 for
- Walden Global Services
- Gits
Top 3 Ways to use your UX Team for Product OwnersJeremy Johnson
You have a UX team, now what? Jeremy goes over the top 3 ways you, as a product owner should be using your UX team, along with insights into the User Experience process.
This talk was given at the North Dallas Agile Meetup on 4/12/17
Product + UX: How to combine strengths to make something truly great!Jeremy Johnson
With modern organizations finally starting to embrace User Experience as part of their product teams, and product leaders moving to more strategic roles within these teams, how can we combine the strengths of both roles to make something truly great?
Bring ideas to life faster! Learn digital prototyping & process prototyping to create interactive models & streamline your design for smoother workflow.
What is a Product Manager? by Datank.ai's Product ManagerProduct School
Main takeaways:
- What is a Product Manager?
- What are some Product Manager archetypes?
- What does a day in the life of a Product Manager look like?
- How do you become a Product Manager?
Agile Indonesia 2017 : Agile & User Experience for EngineersMichael Ong
About This Talk (45 min)
Real Life experience on how Agile & UX are relevant to software development, How to Integrate Them
Challenges in practicing Agile & UX in Organisations
Outline/structure for the Session
What is User Experience
The Value of User Experience (UX) beyond screens and interfaces
Story : Journey towards User Experience Work & Challenges of Applying UX Processes
Working with Legacy Systems
Takeaways
Understand the value of user experience, beyond just screens and interfaces
Learn to integrate UX data points into your product development decision-making process using personas
Learn how to overcome common business objections to implementing UX processes
Target Audience
Product Heads, Product Managers, Product Owners, Developers, Designers, Team Leads
About the Speaker
Michael ONG is Coach and Founder Mentor @ The Collab Folks, an Agile, Product Management & User Experience coaching company started in Singapore. A relatively young partnership with Ruth HO and Lena QUEK, it brings together Michael’s 16 years consulting in the tech space, delivering a spectrum of projects for Mobile Payments, Logistics Tracking & Surveying, Cleaning Inspection, Merchant Monitoring, Online E-Commerce and Real Estate Portals.
Michael has worked with startups to MNCs in Singapore, Malaysia, Hong Kong, Indonesia and Australia. He is passionate about helping founders chart a path towards growth and currently provides startup mentoring and team coaching in the topics of Agility, User Experience and Product Management.
Michael also speaks on the topic of Agility, User Experience and Product Management. He is involved with local community Agile Singapore and is also a co-organiser with UX Singapore and Product Works, the latter of which aims to bridge product teams in Asia.
http://thecollabfolks.com/partner-profiles/michael-ong/
How to Leverage Your Skill Set for Product by Google Product ManagerProduct School
Product managers love to apply frameworks to solving big thorny business challenges in their day to day. Interestingly enough, one can use a framework for the PM job itself to abstract away the details and optimize for success. Learn about the most important advice on how to leverage your skills here
Here's how we at Melewi do a UX Audit of existing website, web and mobile apps to improve usability and the product's success, based on your business objectives and the target audience.
Updated for the Vista UX/UI Summit in Dallas, TX
You can view a video of this presentation here: https://www.youtube.com/watch?v=NfASJamxjy4
User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and the value it adds. Over the past 15 years I’ve introduced User Experience to everyone from CEOs to developers — using storytelling, metrics, and case studies you can prove without a doubt the value that you bring.
In this talk I’ll explain what metrics to track, how to position your work, and stories where User Experience directly effected the bottom line.
2017-11-04 Agile Vietnam Conference 2017 - Cycling, Agile & Value of User Exp...Michael Ong
Presented at Agile Vietnam Conference 2017
http://agilevietnam.org/conf/2017/
Doing Agile (or the practices) maps to cycling activities like Leisure, Touring, Mountain or Road Biking. Some people get stuck too much about the practice/activity and not enjoying it when they are just starting out.
Being Agile (internalising the mindset) maps when a cyclist just gets out and ride, no matter the weather conditions or day/time. When this happens, any cycling activity becomes enjoyable as long as one is riding.
Let’s explore how collaborating to achieve a common understanding across our roles should be first and foremost in team settings instead of rushing into delivering work.
How can we better design the user experience of agile adoption?
Workshop : 90 min
Geekcamp Indonesia 2017 : Agile Product ManagementMichael Ong
Agile Product Management
About This Talk (25 min)
Great products rarely happen by luck — they involve careful planning, consideration, and management. In this talk, you'll learn how to put together a product or project roadmap that inspires by studying and applying an objective and collaborative prioritization method that balances both value and effort, helping stakeholders focus on what's important and come to consensus.
Outline/structure for the Session
Product Ownership
Product Vision to Roadmap
Case study
Takeaways
Set product or project goals based on company strategic goals
Learn the art of shuttle diplomacy as a way to get buy-in on your priorities
Target Audience
Product Heads, Product Managers, Product Owners, Developers, Designers, Team Leads
About the Speaker
Michael ONG is Coach and Founder Mentor @ The Collab Folks, an Agile, Product Management & User Experience coaching company started in Singapore. A relatively young partnership with Ruth HO and Lena QUEK, it brings together Michael’s 16 years consulting in the tech space, delivering a spectrum of projects for Mobile Payments, Logistics Tracking & Surveying, Cleaning Inspection, Merchant Monitoring, Online E-Commerce and Real Estate Portals.
Michael has worked with startups to MNCs in Singapore, Malaysia, Hong Kong, Indonesia and Australia. He is passionate about helping founders chart a path towards growth and currently provides startup mentoring and team coaching in the topics of Agility, User Experience and Product Management.
Michael also speaks on the topic of Agility, User Experience and Product Management. He is involved with local community Agile Singapore and is also a co-organiser with UX Singapore and Product Works, the latter of which aims to bridge product teams in Asia.
http://thecollabfolks.com/partner-profiles/michael-ong/
2017-04-13 Agile Product Management - BandungMichael Ong
Presented at Scrum User Group Bandung on 13th April 2017
https://www.meetup.com/Ekipa-Scrum-User-Group-Bandung/events/238693423/
http://agileindonesia.org/april-meetup-report-bandung-agile-product-management-open-space/
How to Set Product Priorities Presented by Michael Ong
Great products rarely happen by luck — they involve careful planning, consideration, and management. In this talk, you'll learn how to put together a product or project roadmap that inspires by studying and applying an objective and collaborative prioritization method that balances both value and effort, helping stakeholders focus on what's important and come to consensus.
Takeaways
Set product or project goals based on company strategic goals
Learn the art of shuttle diplomacy as a way to get buy-in on your priorities
Open Space Topics
- What is Agile ? (Isaac)
- How to do Agile Contracts Work? (for service delivery companies) (Aulia)
- Best practices to calculate business value of Products (Mulky)
- How to create a good roadmap
- Design sprints
- How to have a good retrospective (Thofhan)
User Centered Agile Product Development in an Enterprise & a StartupMichael Ong
Presented at Agile Singapore 2014
http://agilesg2014.sched.org/event/fc83ddab31b35de5041dedf4ebc72492
Product Development today has various challenges where startups and enterprises alike have to move quicker and plan resources carefully for consumers (users) to be able to gain market traction and stay relevant with competitors constantly evolving.
Very often, product releases are managed by product managers gathering requirements on behalf of the customer within an organisation. He begins with a high-level product requirement and speaks with various stakeholders like sales, marketing, operations, finance to map business constraints and heads over to engineering to start building. This skips over valuable insights gained by engaging users, design teams and answering the hard questions of “nice to haves” vs “must haves”.
I’ll like to share an approach that was used in two environments with success to bring products to market with a focus on users while considering business conditions and constraints.
As a product owner in an enterprise setting tasked with crafting a mobile strategy and product roadmap or a product owner in a startup tasked with overhauling a legacy system for a more efficient business platform, I’ll compare the two distinct environments and offer insights into how a team can begin to understand and shape a company’s direction towards user-centered design.
It involves thinking with users in mind, building with agile techniques and measuring to help iterate towards meaningful product releases. Often, this results in changes to an organisation that also requires coaching and charting a path for the people who are affected.
The topic would be of interest to designers, developers, team leads, product managers, business executives or startup founders who recognises change is a huge part of business and that products that are able to create the most value for end-users are those that will gain customer loyalty in the long term.
ProductCamp Singapore #1 - Lean in Product ManagementMichael Ong
Presented at ProductCamp Singapore #1
Conversations driven so slides would only provide half the story
Sharing my experience with Lean thinking in two different organisations at iProperty (250+ people) & bellabox (20 people)
Great to hear feedback from participants in unconference sessions
iProperty.com at Apps World Asia 2011 - Mobile Apps Strategy and Product Deve...Michael Ong
iProperty.com
Apps to extend E-Commerce to M-Commerce
Presented at Apps World Asia 2011
2nd September 2011
Suntec Convention Centre
Glenn Thompson, Country Manager, Singapore
Michael Ong, Project Manager, Singapore
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
1. User Experience for
Product Managers
Agile Singapore Conference 2016
Michael Ong
Product Team Coach @ The Collab Folks
2. ABOUT THIS TALK
UX for Product Managers
‣ Why is UX important for Product Managers? Gain an understanding of
the concept and discipline of user experience - defined, explained and
made actionable for Product Managers.
‣ Learn how UX tools and artifacts can help you make better product
decisions, and how to overcome common objections to UX processes.
3. AGENDA
What we will cover today
‣ The Value of User Experience, beyond screens and interfaces
‣ Discover how UX is critical to your business and bottom line, including
the ROI of UX
‣ Learn to Integrate UX Data points into your product development
decision-making process using personas
‣ Learn how to overcome common business objections to implementing
UX processes
‣ Q&A
4. Site maps
Wireframes
Card sorting
Usability testing
Contextual
inquiry
Personas
Scenarios
Prototyping
Heuristic
evaluations
Mental models
Affinity
diagramming
Concept maps
A/B testing
Flow diagrams
Taxonomies
Storyboards
User interviews
AGENDA
What we will
not be able to
cover today
How to be a User
Experience
Designer!
5.
6. Ruth Ho Michael Ong
Focused on digital strategy,
marketing, product development,
and user experience.
Previous projects include Luxury E-
Commerce, Global Payments Tech,
Telco, and B2B Mobile Applications.
Passionate about customer-centric
design/product development,
marketing analytics, stakeholder
management, and bridging the gap
between business and IT.
Focused on product strategy and
development, agile practices, and
user experience.
Previous projects include Mobile
Payments, Logistics Tracking &
Surveying, Cleaning Inspection,
Merchant Monitoring, E-Commerce,
and Real Estate Portals.
Passionate about helping founders
chart a path towards growth through
startup mentoring and coaching.
Focused on user experience, field
and user research, digital strategy
and marketing.
Previous projects include Online
Publishing, E-Commerce, Customer
Loyalty, Online Bookings, and Human
Capital Management Software.
Passionate about customer
discovery, aligning business goals
with user goals, and problem-solving
via user-centric solutions.
Lena Quek
7. MICHAEL ONG | @michaelon9 | michael@thecollabfolks.com
tech ~ agile ~ ux ~ product ~ team coach
‣ before 1999 : programming in 6
languages
‣ web design / development
‣ research & development
‣ network engineer
‣ full-stack development + sales
‣ programming in +15 languages
‣ business process consulting
‣ internet spaceships
‣ portal development
‣ UXSG.org , Agile Singapore, Product Groups
‣ scrum master
‣ mobile & ux lead
‣ product manager
‣ coo a.k.a even more work including
customer success, operations,
logistics & finance
‣ more internet spaceships
‣ cycling + startup
‣ coach for agile, ux & product teams
8. MICHAEL ONG | @michaelon9 | michael@thecollabfolks.com
i’ve worked with …
‣ Société Générale
‣ NEC Solutions
‣ K.C. Dat
‣ Nippon Express
‣ Air Asia
‣ Singapore Zoo
‣ Jurong Birdpark
‣ Changi Airport Group
‣ M1
‣ Referral Candy
‣ That Green
Space
‣ Arcstone
‣ KMK Online
‣ Bukalapak
‣ Foolproof
‣ SPH
‣ EMC
‣ Mapletree
‣ VISA
‣ Robert BOSCH
‣ SPH, ST701
‣ iProperty Group
‣ bellabox Australia &
Singapore
‣ Bicycl.asia
at The Collab Folks …
9. The Collab Folks Approach
Product
Management
Agile Practices
User
Experience Design
Marketing
Founder Mentorship
Product Team Coaching
Talent / Skills Identification
Connect external
Talent / Skills
Explore
Collab
Evaluate
10. Who’s here today?
Introductions
‣ Are you a
‣ Product Manager
‣ Designer
‣ User Researcher ?
‣ Developer / Engineer
‣ QA ?
‣ Business Development ?
‣ Marketing ?
3
minutes
Let’s Warm Up :)
11. The Value of User
Experience, beyond
screens and interfaces
User Experience for Product Managers
12. A Product Manager’s Job
Credit : http://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/
1. Help your team
2. (and company)
3. ship
4. the right product
5. for your users
13. The Role of the Product Manager is challenging
Credit : https://medium.com/@tyahma/how-to-hire-product-people-aab926e077c8
14. The Four Pillars
What it takes to be a great Product Leader
‣ Soft Skills
‣ Communication
‣ Relationship Building
‣ Negotiation
‣ People Management
‣ Business Acumen
‣ Domain Knowledge
‣ Technical and UX Skills
‣ Technology
‣ User Experience (UX)
‣ Product Lifecycle (technical)
‣ Processes, Methodologies and
Frameworks
Source : What it takes to be a great Product Leader http://techproductmanagement.com/what-it-takes-to-be-a-great-product-leader-the-four-pillars/
16. It is all-encompassing
What is User Experience?
“User experience”
encompasses all aspects
of the end-users
interaction with the
company, its services, and
it’s products.
Image Credit : www.servicedesigntools.org
17. It is about people
What is User Experience?
The first requirement for an exemplary
user experience is to meet the exact
needs of the customer, without fuss or
bother.
Next comes simplicity and elegance
that produces products that are a joy to
own, a joy to use.
True user experience goes far beyond
giving customers what they say they
want, or providing checklist of features.
18. It is achieved through integration
What is User Experience?
In order to achieve high-
quality user experience in
a company’s offerings,
there must be a seamless
merging of services of
multiple disciplines,
including engineering,
marketing, graphical and
industrial design, and
interface design
Image Credit : websites.premierit.com/images/pictures/database-integration-people
19. for your organisation ?
What is User Experience …
‣ What does User Experience mean to you and your organisation ?
‣ Why do you think User Experience is important to your product ?
‣ What Challenges do you face today in your product?
10
minutes
21. Which product(s) do you consider to
have a good user experience ?
What is User Experience?
5
minutes
22. Positive Experience
Image Credit: Michael Ong
Quote from Feedback : https://www.kickstarter.com/projects/1670187625/see-sense-icon-the-intelligent-and-connected-cycle
“1st, I love the new design,
charging slots are brilliant and
much improvement from
previous versions.
2, App works great. First attempt
to update didn't go, so stopped
app and connected 1 at a time to
update, worked easily.
3, Quality!”
23. Melissa Perri :
Do you agree?
“Product Management with no User Experience Design
creates functional products that don’t make users excited.
User Experience Design with no Product Management
produces delightful products that don’t become businesses.”
Source : Melissa Perry on Changing the Conversation about Product Management vs. UX http://melissaperri.com/2016/01/17/pmvsux/#.VrDr4jZ96L7
24. Can you think of product(s) that
have a bad user experience?
What is User Experience?
5
minutes
25. Negative Experience
“I bought two of these... Very
unhappy. Both do not work right.
Have to reset every single time as
it freezes and just doesn't work.
works for ten minutes. Not happy
and wasted money. want my
money back.”
Image Credit: http://thenextweb.com/wp-content/blogs.dir/1/files/2014/02/flyfit2.png
Quote from Feedback : https://www.kickstarter.com/projects/522669502/flyfit-unique-ankle-tracker-for-fitness-cycling-an
26. Product Management and UX Design Responsibilities
Credit : http://melissaperri.com/2016/01/17/pmvsux/#.VrDr4jZ96L7
27. How to work together
User Stories and epics :
Define users, goals and
value
Product Management can
own the acceptance
criteria
Requirements
28. How to work together
Understand user needs
and how they use
technology / services
That means customer
visits and regular
interviews
User Research
29. How to work together
Designers facilitate the
design process with
whiteboard and hand
sketch sessions
Ideation
30. Communication
How to work together
Include both in the
regular cadence of
product meetings to
ensure a regular flow of
communication
31. What : Product Management vs How : User Experience
Product Managers
Responsible for
product’s overall success
UX Designers
Responsible for ensuring
users’ needs are met
32. Discover how UX is critical
to your business and
bottom line, including the
ROI of UX
User Experience for Product Managers
33. Jeneanne Rae
Do you agree?
“Integrating Design into your company involves more than
just hiring superstar designers. It takes a long-term
commitment and developing a culture that brings
everyone up to speed”
Source : Jeneanna Rae on 6 Keys for Turning Your Company into a Design Powerhouse http://www.fastcodesign.com/1669433/6-keys-for-turning-your-company-into-a-design-powerhouse?
34. ROI of Design-centric firms
Creating
sustainable
competitive
advantage
through
design is not
a quick or
easy task.
Source : DMI Design Value Index (Source: Design Management Institute) http://designforeurope.eu/news-opinion/value-design-business
36. 5 tips for Building Corporate Design Organisations
Source : Jeneanna Rae on 6 Keys for Turning Your Company into a Design Powerhouse http://www.fastcodesign.com/1669433/6-keys-for-turning-your-company-into-a-design-powerhouse?
1) A vision and strategy that is well-articulated and understood
by the organization
2) Leadership that is capable and committed to driving its vision
3) An organisation that is structured and resourced for success
4) A talent pool that is diverse in design principles and deployed
at key points of functional integration
5) A culture that embraces the myriad dimensions of design
37. Think about Direction = Vision + Strategy
Credit : dcnorris.blogspot.co.uk/2013/02/algebra-what-is-role-af-coo.html
Direction = Vision + Strategy
And for the company to be successful it needs to be
capable to pursue that direction.
Success = Direction x Capability
Capability has two main drivers...
Capability = Competence x Capacity
38. think about Direction = Vision + Strategy
Credit : dcnorris.blogspot.co.uk/2013/02/algebra-what-is-role-af-coo.html
Competence is how good we are at doing something and it's
driven by 4 main factors;
Competence =
Communication x Skills x Experience x Information
Capacity however is how fast we are at doing it and it's driven by
how many resources we have (money, people, assets) and how
productive or efficient we are with those resources.
Capacity = Resources x Efficiency
39. Developing a UX Strategy Blueprint
Credit : https://www.uie.com/articles/ux_strategy_blueprint/
Challenges
Aspirations
Focus Areas
Guiding Principles
Activities
Measurements
30
minutes
40. Developing a UX Strategy Blueprint
Credit : https://www.uie.com/articles/ux_strategy_blueprint/
Challenges
Aspirations
Focus Areas
Guiding Principles
Activities
Measurements
Challenges
What Problems are you trying
to solve?
What obstacles must you
overcome?
Examples
Lack of coherency
Migration of customers
Deteriorating image
Internal Constraints
41. Developing a UX Strategy Blueprint
Credit : https://www.uie.com/articles/ux_strategy_blueprint/
Challenges
Aspirations
Focus Areas
Guiding Principles
Activities
Measurements
Aspirations
What are the ideal desired
outcomes?
What do you want to achieve?
Examples:
Unification of experiences
Accelerated Adoption
Market Recognition
Transformational impact on
users
42. Developing a UX Strategy Blueprint
Credit : https://www.uie.com/articles/ux_strategy_blueprint/
Challenges
Aspirations
Focus Areas
Guiding Principles
Activities
Measurements
Focus Areas
What is the scope of the
strategy?
What will you focus on for the
most impact?
Types
Users and Personas
Regions, language, culture
Services and Products
User Cases and Scenarios
Areas of UX (e.g. IA, content)
43. Developing a UX Strategy Blueprint
Credit : https://www.uie.com/articles/ux_strategy_blueprint/
Challenges
Aspirations
Focus Areas
Guiding Principles
Activities
Measurements
Guiding Principles
How will you overcome the
challenges?
What specific mantras will
guide teams?
Examples
Particular sequence of
activities
Approach for persuasion
Coordination of touchpoint
Differentiation play
44. Developing a UX Strategy Blueprint
Credit : https://www.uie.com/articles/ux_strategy_blueprint/
Challenges
Aspirations
Focus Areas
Guiding Principles
Activities
Measurements
Activities
What types of activities solve
the problem?
What capabilities achieve your
aspiration?
Types:
Research methods
Information Architecture
Design Activities
Prototyping and Testing
Best Practice and Patterns
Skill Development
45. Developing a UX Strategy Blueprint
Credit : https://www.uie.com/articles/ux_strategy_blueprint/
Challenges
Aspirations
Focus Areas
Guiding Principles
Activities
Measurements
Measurements
What type of measurements
will you employ?
What metrics will be used to
gauge success?
Examples
Increase user satisfaction
Better task completion
Higher frequency of use
Increased self support
46. Learn to Integrate UX Data
points into your product
development decision-
making process using
personas
User Experience for Product Managers
47. Design Freedom vs Cost of Change
Design Freedom vs Cost Of Change
Credit :Adaptive Path
48. Empathy
For the Product you work on, Understand Your Users
‣ The intellectual
identification with the
feelings, thoughts, or
attitudes of another.
‣ The vicarious
experiencing of those
feelings, thoughts, or
attitudes.
empathy is not sympathy
49. Create an
Empathy Map
For the Product you work on, Understand Your Users
‣ Think & Feel
‣ Hear
‣ See
‣ Say & Do
‣ Pain
‣ Gain
15
minutes
50. That was not easy ?
For the Product you work on, Understand Your Users
‣ Invite your team when you are back in the office
‣ You
‣ Stakeholders
‣ Customer support leads
‣ Vendors
‣ Product developers
‣ Salespeople
‣ Copywriters
51. Ask questions like
For the Product you work on, Understand Your Users
‣ How do they think about their fears and hopes?
‣ What do they hear when other people use your product?
‣ What do they see when they use your product? What is the environment?
‣ What do they say or feel when using your product, whether in private or public?
‣ What are their pain points when using your product?
‣ Is this a positive or a painful experience for them?
‣ What does a typical day look like in their world?
‣ Do they hear positive feedback about your company from external sources?
‣ What do they hope to gain from using your product?
‣ Has your customer repeated quotes or defining words?
52. Who are your
customers?
Creating Personas
‣ A persona is a way to
model, summarize and
communicate research
about people who have
been observed or
researched in some
way.
Image Credit : http://www.slideshare.net/GemmaMacNaught/gemma-macnaught-simplifying-personas-final-2
53. Why User Personas?
Image Credit : https://www.smashingmagazine.com/2014/08/a-closer-look-at-personas-part-1/
54. How we could create Personas
Image Credit : https://www.smashingmagazine.com/2014/08/a-closer-look-at-personas-part-1/
1. Interview and/or observe an adequate number of people.
2. Find patterns in the interviewees’ responses and actions, and use
those to group similar people together.
3. Create archetypical models of those groups, based on the patterns
found.
4. Drawing from that understanding of users and the model of that
understanding, create user-centered designs.
5. Share those models with other team members and stakeholders.
if we had a lot of time and some help …
55. What if you are a lone Product Manager?
10
minutes
56. What if you are a lone Product Manager?
Image Credit : http://leanuxtools.com/Lean-UX-templates.html
Sketch & Name
Sketch the scenario in which the
user is having a problem
Tips:
Add information about the
environment he is in
57. What if you are a lone Product Manager?
Image Credit : http://leanuxtools.com/Lean-UX-templates.html
Behaviours and Beliefs
What behaviours and beliefs
might the person have? How
does he conduct himself ?
Tips :
Think about the actions the user
takes to use your product / or
service
58. What if you are a lone Product Manager?
Image Credit : http://leanuxtools.com/Lean-UX-templates.html
Demographics
Try to focus on demographic
information that predicts a
specific type of behaviour
Tips:
59. What if you are a lone Product Manager?
Image Credit : http://leanuxtools.com/Lean-UX-templates.html
Needs & Goals
What does the user need and
their goals for using your
product / services?
Tips:
Focusing on pain points can help
understand their needs
60. Great! I now have a Persona Sketch
but it’s not validated!
Image Credit : https://www.smashingmagazine.com/2011/03/lean-ux-getting-out-of-the-deliverables-business/
61. Usability Testing
User Research and Product Validation
In a usability test, people
try to do typical tasks with
the design, while
observers, including the
development staff, watch,
listen and take notes. The
product does not have to
be a finished design.
62. How many to test?
Usability Testing
Are just 5 test participants needed to
catch all major usability problems?
On average, 5 tests (per user group)
catch 85% of usability problems.
However, usability-problem detection
rates can go as low as 55% for a
sample size of 5.
With 10 tests, you captures between
82%- 95% of problems.
Credit : Jakob Nielson www.useit.com/alertbox/20000319.html
63. How many to test?
Usability Testing
More tests means more reliability
More tests means fewer new results
Consider conducting multiple rounds of
smaller tests than one big test
64. What should you test?
Let’s Develop Some Tests for your Product
‣ Write task scenarios that
are realistic, encourage an
action, and don’t give away
how the interface should be
used
Image Credit: Michael Ong
65. Make the Task Realistic
Let’s Develop Some Tests for your Product
‣ User goal: Browse product offerings and purchase an item.
‣ Poor task: Purchase a pair of orange Nike running shoes.
‣ Better task: Buy a pair of shoes for under $40.
66. Make the tasks actionable
Let’s Develop Some Tests for your Product
‣ User goal: Find movie and show times.
‣ Poor task: You want to see a movie Sunday afternoon. Go to
www.google.com and tell me where you’d click next.
‣ Better task: Use cathay.com.sg to find a movie you’d be interested in
seeing on Sunday afternoon.
67. Avoid Clues and Describing the Steps
Let’s Develop Some Tests for your Product
‣ User goal: Look up grades.
‣ Poor task: You want to see the results of your midterm exams. Go to the
website, sign in, and tell me where you would click to get your transcript.
‣ Better task: Look up the results of your midterm exams.
68. What would you test?
Let’s Develop Some Tests for your Product
Describe 2 scenarios in which
you would test with real users
with your product
5
minutes
72. Learn how to overcome
common business
objections to implementing
UX processes
User Experience for Product Managers
73. What are the common objections?
Do you face objections in introducing User Experience?
When introducing User Experience topics to
your organisation, what questions do you face?
10
minutes
74. but Change is _HARD_, what if …
Sounds worrying ?
‣ Talking to Customers Isn’t a Part of an Organization’s Culture
‣ Leadership Doesn’t Have a Clear Vision
‣ Leadership and the Design Team Don’t Share the Same Vision
‣ The Design Team Hasn’t Laid a Sound Foundation by Establishing a
Design Process
‣ The Designers on a Team Aren’t on the Same Page
‣ An Organization Doesn’t Allocate Its Resources Properly
‣ An Organization Encourages Feature Creep
‣ There’s No Effort Dedicated to Fit and Finish
Source : http://www.uxmatters.com/mt/archives/2012/04/organizational-challenges-for-ux-professionals.php
75. As a product manager, you
are in the ideal position to
Take charge
‣ Listen up!
‣ Be the voice of honesty and
open-mindedness
‣ Get practical and collaborative
‣ Make it good enough, but no
better
Source : http://uxmastery.com/how-to-apply-ux-in-an-organisation-new-to-user-centred-design/
78. Where are the
problem areas?
Understand Organisational Key Concerns
Communication ?
IT Responsiveness?
Bad Customer Service?
79. Agile?
How are you delivering projects?
it is also helpful to
identify what type
of project delivery
method you are
using in your team
perhaps you are in
transition and it is
helpful to know the
contraints and
paths towards each
state (whether it
will succeed or fail)
80. Put it together
Goals , Vision, Strategy
‣ Run workshops to educate
basics of User Experience
‣ Hire dedicated UX team
members or go at it yourself
‣ Measure
‣ Present
‣ Repeat
81. What we covered today
The Value of User Experience, beyond screens and interfaces
Discover how UX is critical to your business and bottom line,
including the ROI of UX
Learn to Integrate UX Data points into your product development
decision-making process using personas
Learn how to overcome common business objections to implementing
UX processes
User Experience for Product Managers : RECAP
83. Tools you can use
‣ Primarily use Google Docs
‣ Draw is great for task flow diagrams
‣ I favor BPMN
‣ We also use diagramming tools like Cacoo
‣ For prototyping
‣ Paper, Sketch, Mockflow, Balsamiq, Mockflow, Fireworks, Photoshop works depending on
your team
‣ For sharing visual designs and collaboration
‣ Google Draw, Invision
‣ For usability testing
‣ Silverback or Morae
‣ For Mobile Usability testing, setting up a rig for camera is quite easy.
84. Q&A
Agile Singapore Conference 2016 : User Experience for Product Managers
MICHAEL ONG | @michaelon9 | michael@thecollabfolks.com
More questions? contact me via e-mail or setup a time to chat.
85. Thank You
& enjoy the rest of Agile Conference!
Agile Singapore Conference 2016 : User Experience for Product Managers