Jeffrey Veens presentation at From Business to Buttons in Stockholm, April 15 2016. FBTB is the meeting place for everyone who wants hands-on advice on how to generate business value by creating great user experiences.

1. crafting a creative culture @veen

5. equanimity
a state of emotional stability,
especially in a difficult situation
grace under pressure

13. AgAg Ag AgAg Ag

14. AgAg Ag

15. origin
CDN

17. origin

24. 18
DEC
19
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17
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identify build integrate

25. sequester the team

26. removing business decisions from solving tech problems

27. moral support

28. photo: @rcarver
set up the conditions for successset up the conditions for success
using structure to manage anxietyusing structure to manage anxiety
equanimity

29. 17
DEC

30. origin
✔ ✔
17
DEC

31. origin
17
DEC
18
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origin

32. 18
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origin
19
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35. so…

36. everything is connected and everything breaks

37. everything is user experience

38. teams thrive with equanimity

40. Google’s Project Aristotle

41. psychological safety

42. ‘‘a sense of confidence
that the team will not
embarrass, reject or
punish someone for
speaking up’’

44. headphones
free lunch
microbrew
creative environment

45. momentum

46. meeting zero: the chat room

47. Acting distributed, even if you aren’t.

48. “no.”
communication compression

49. Mandy: What’s up with the copy on this page?
Mandy: http://typekit.com/wtf/
Jeff: SEO, I think
Mandy: Well, it's crap. I'm fixing it.
Jeff: cool
communication compression

50. ambient accountability
code deploys
pull requests
support tickets
revenue events
latest animated GIFs

53. 🙌

54. photo by: lumierefl via flickr
meeting one: product review

56. Product Review
photo by: lumierefl via flickr
-optional attendance, mandatory participation
-not a forum for expressing opinions-Bad: I don’t like that blue.
-Better: Why is that blue?
-Great: Is color important here?
-working session for group problem solving
that is convergent or divergent

57. divergence
convergence - evaluating feasibility
- acknowledge constraints
- drive towards consensus
- brainstorming
- limitless possibility
- “yes, and...”

58. more exposure to users = better design instincts

59. Rewashington
Closed counters
Open counters
Apertures
i/j dot easg easgHELVETICA FUTURA ADOBE CLEAN
Terminals
easg
more exposure to great work = better design vocabulary

60. good taste

61. meeting two: the postmortem :(

64. fundamental attribution error

65. Why?
Sakichi Toyoda
5x

66. Employee injured thumb
1.Why? Got caught in conveyor belt.
2.Why? He was chasing his bag.
3. Why? He put it on the conveyor, and it
started up unexpectedly.
4. Why? He was using it as a table.
5. Why? Root Cause: No place to store
personal belongings.

67. Kit publishing has stalled
1.Why? Queue is growing.
2.Why? Kits not being delivered.
3. Why? Origin server not accepting kits.
4. Why? Vendor’s origin servers designed
for high output, not high input.
5. Why? Root Cause: Input rate was not
defined as a requirement a year ago.

68. photo: @rcarver
purpose

69. 生き甲斐

70. 生き甲斐
purpose
raison d’être
divine will
nirvana

71. When you wake up in the morning,
Pooh, what's the first thing you say
to yourself?

72. What’s for breakfast?
What do you say, Piglet?

73. I say, I wonder what’s going to
happen that’s exciting today?

74. It’s the same thing.

75. What’s going to happen that’s exciting today?
生き甲斐

85. @veenthank you.