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ACCESSIBILITY
AT SCALE
David Herring | @easyishard | #UXPA2021
“Empathy is at the heart of design. Without
the understanding of what others see, feel,
and experience, design is a pointless task.”
Tim Brown, CEO of IDEO
!
2
WE LOVE SOLVING THE
PROBLEMS
PEOPLE FACE
!
4
THE SOLUTIONS
ARE THE PROBLEM
Websites with
detectable*
accessibility
issues
Source: The WebAIM Million
97.4%
Average
elements per
homepage
Source: The WebAIM Million
Frequency of
issues by
element
900 1 IN 17
!
6
In reality, it’s
closer to 100%
WEB ACCESSIBILITY IS IN A
VERY SAD STATE
THIS FEELS
DAUNTING
IT’S ACTUALLY MUCH
EASIER THAN
YOU’D THINK
!
12
Logo design by Haleigh Houde
!
14
Photo from citizenpath.com
!
15
Photo from usembassy.gov
Family Petitions
2,500
New Citizens
2,000
Green Cards
6,200
Case Decisions
26,000
Employees
19k
Global Offices
223
Dev Teams
30
Releases
Daily
!
19
Photo by Lisa Goldberg
UX Team
1
OUR PATH TO
ACCESSIBILITY
AT SCALE
!
23
107 shades, fyi
!
25
Discover Design Develop Deploy
Test
LIFECYCLE
!
26
!
A random
accessibility test
LIFECYCLE
op Deploy
Test
Still image from Futurama.
WEB ACCESSIBILITY WAS IN A
VERY SAD STATE
ELIS’s
CHALLENGES
• Momentum
• Scaling
• Training
• Cost and time
!
30
“Accessibility is an outcome.
!
31
“Accessibility is an outcome.
Inclusive design is a process.”
—Derek Featherstone
!
32
!
33
!
A random
accessibility test
SHIFT LEFT
op Deploy
Test
!
34
LESSON
EVERYONE CAN’T
BE AN EXPERT
!
35
• Bake accessibility best practices into
your existing tools and processes
• Offload as much of the education effort
as possible
• Empower people by showing what they
need to do to support accessibility and
where to get support
EVERYONE CAN’T BE AN EXPERT
!
36
LESSON
KNOCK OUT

WHAT YOU CAN
AT EACH STAGE
!
37
• Requirements (templated, required)
KNOCK OUT WHAT YOU CAN AT
EACH STAGE
As a developer, I want to include an indeterminate progress indicator in
Beacon React, so that I can show progress for loading content.
!
41
• Requirements (templated, required)
• Design system (visuals, semantic code)

& design tool kits
KNOCK OUT WHAT YOU CAN AT
EACH STAGE
!
50
• Requirements (templated, required)
• Design system (visuals, semantic code)

& design tool kits
• Automated testing
KNOCK OUT WHAT YOU CAN AT
EACH STAGE
!
52
Icons by Alzam, Gregor Cresnar, Logan,
Vectorstall, BomSymbols, and Richard Slater

via the Noun Project
Develop Accessibility
Scan
Merge
Commit
Fix issues
!
53
LESSON
YOU STILL NEED
EXPERTS
!
54
• Testing (automated and manual)
• Design reviews
YOU STILL NEED EXPERTS
!
60
• Testing (automated and manual)
• Design reviews
• Perfectly accessible parts don’t guarantee an
accessible experience
YOU STILL NEED EXPERTS
!
61
LESSON
LEADERSHIP HAS
TO BUY IN
!
62
• Buy-in from leadership = buy-in from employees
• Champions from across domains
LEADERSHIP HAS TO BUY IN
OUR
OUTCOMES
!
64
• Drop in accessibility-related tickets
• Reduced maintenance and re-work costs
• More maintainable code base
• Design and code is better – and the entire
process is faster
• Improved usability, consistency
OUTCOMES
ELIS’ ACCESSIBILITY IS IN AN
EXCELLENT STATE
!
67
!
A random
accessibility test
SHIFT LEFT
op Deploy
Test
!
68
SHIFT LEFT
Discover Design Develop Deploy
Test
David Herring | @easyishard | #UXPA2021
thank you
David Herring | @easyishard | #UXPA2021
questions or thoughts?

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UXPA 2021: Accessibility at Scale