This document discusses various types of media including newspapers, magazines, radio, television, and the internet. It outlines the key advantages and disadvantages of each medium for both personal and business use. Some advantages included wide reach, cost effectiveness, and interactivity. Some disadvantages included expense, lack of control, short shelf life, and overexposure of certain issues. The document also provides brief historical overviews of the invention of radio and television.

2. *what is social media
*Types of media
*Advantages and disadvantages of media
*Advantages and disadvantages of news paper
*Advantages and disadvantages of magazines
*Advantages and disadvantages of telemarketing
*What is radio
*Advantages and disadvantages of radio
*What is internet
*Advantages and disadvantages of internet
*What is television
*Advantages and disadvantages of television

3. *Provides a venue where you can easily interact with the prospect, answering any questions or concerns they may have ab
your product or service.
*It's easy to prospect and find the right person to talk to.
*It's cost-effective compared to direct sales.
*Results are highly measurable.
*You can get a lot of information across if your script is properly structured.
*If outsourcing, set-up cost is minimal.
*Increased efficiency since you can reach many more prospects by phone than you can with in-person sales calls.
*Great tool to improve relationship and maintain contact with existing customers, as well as to introduce new products to t
*An increasing number of people have become averse to telemarketing.
*More people are using technology to screen out unwanted callers, particularly telemarketers
*Government is implementing tougher measures to curb unscrupulous telemarketers Lots of businesses use telemarketing.
*If hiring an outside firm to do telemarketing, there is lesser control in the process given that the people doing the calls are
not your employees
*May need to hire a professional to prepare a well-crafted and effective script
*It can be extremely expensive, particularly if the telemarketing is outsourced to an outside firm
*It is most appropriate for high-ticket retail items or professional services

4. *Media can be used for promotions of products and services,
eg:newpaper,T.V,advertisements,radio announcements
*Can be used as a means of communication.
*Can be a form of entertainment.
*The means in which globalization takes place
*A means of informing people about events ..from local to international to global
*miscommunications
*open access to ppl of all ages..example violent programmers being available to small children
*some issues are over publicized through the media making it seem contentious. while other that
happen to important take a back seat....maybe due to lack to access to get on the pubic media
forum

5. The term Social Media refers to the use of web-based and mobile technologies to turn
communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define
social media as "a group of Internet-based applications that build on the ideological and
technological foundations and that allow the creation and exchange of user-generated
content.”Social media are media for social interaction, as a superset beyond social
communication. Kietzmann et al. (2011) argue that “social media introduce substantial and
pervasive changes to communication
between organizations, communities, and individuals” , enabled by ubiquitously
accessible and scalable communication techniques

6. Media
(Including news paper, magazines, etc..,)

7. Radio is the transmission of signals through free space by modulation of electromagnetic waves
with frequencies below those of visible light. Electromagnetic radiation travels by means of
oscillating electromagnetic fields that pass through the air and the vacuum of space. Information
is carried by systematically changing (modulating) some property of the radiated waves, such as
amplitude, frequency, phase, or pulse width. When radio waves pass an electrical conductor, the
oscillating fields induce an alternating current in the conductor. This can be detected and
transformed into sound or other signals that carry information.
It is invented in 1892 by Nikola telsa

8. The Internet is an arrangement of connected computers, which lets the
computer users all over the globe exchange data. At the present time,
approximately 33% of the world population has accessibility to the Internet.
The Internet is an extraordinary entertainment and learning tool that may be
utilized in a number of modes to increase the ability of a user to collect
information. The principal components of the Internet are the World Wide
Web (WWW) and e-mail. With the passage of time, the Internet has become
the most effective business tool in the contemporary world. It can be
described as a global meeting place where people from every corner of the
world can come simultaneously.

9. *Allows you to reach a huge number of people in a given geographic area
*Exposure to your ad is not limited; readers can go back to your message again and again if so desired.
*Your ad can be as large as necessary to communicate as much of a story as you care to tell
*You have the flexibility in deciding the ad size and placement within the newspaper
*Free help in creating and producing ad copy is usually available
*Quick turn-around helps your ad reflect the changing market conditions. The ad you decide to run *today can be in your
customers' hands in one to two days.
*Ad space can be expensive
*Your ad has to compete against the clutter of other advertisers, including the giants ads run by supermarkets
and department stores as well as the ads of your competitors
*Poor photo reproduction limits creativity
*Newspapers are a price-oriented medium; most ads are for sales
*Expect your ad to have a short shelf life, as newspapers are usually read once and then discarded.
*Newspapers are a highly visible medium, so your competitors can quickly react to your prices
*You may be paying to send your message to a lot of people who will probably never be in the market
to buy from you.

10. *Allows for better targeting of audience, as you can choose magazine publications that cater
to your specific audience or whose editorial content specializes in topics of interest to your
audience.
*High reader involvement means that more attention will be paid to your advertisement
*Better quality paper permits better color reproduction and full-color ads
*The smaller page (generally 8 ½ by 11 inches) permits even small ads to stand out
*Long lead times mean that you have to make plans weeks or months in advance
*The slower lead time heightens the risk of your ad getting overtaken by events
*There is limited flexibility in terms of ad placement and format.
*Space and ad layout costs are higher

11. *Television permits you to reach large numbers of people on a national or regional level
in a short period of time
*Independent stations and cable offer new opportunities to pinpoint local audiences
*Television being an image-building and visual medium, it offers the ability to convey your
*message with sight, sound and motion
* You get to learn a lot about current events, both local/nationwide and international.
* Enjoyable and a good recreation especially when viewing with family and friends.
*Less time for educational recreation, like reading books, painting
*Radiation and bad for eyesight
*Some shows are crap and needs parental guidance
*People who are hooked on TV tends to be fat or obese because they tend to eat junk foods
*while enjoying TV shows. They also don't have time for exercise
*Couch potatoes often neglect family and friends because they are hooked on TV.

12. *A universal medium. Can be enjoyed at home, at work, and while driving. Most people listen to the radio at
one time or another during the day.
*Permits you to target your advertising dollars to the market most likely to respond to your offer
*Permits you to create a personality for your business using only sounds and voices.
* Free creative help is usually available.
* Rates can generally be negotiated.
* Least inflated medium. During the past ten years, radio rates have gone up less than other media.
*Because radio listeners are spread over many stations, you may have to advertise simultaneously on several
stations to reach your target audience
*Listeners cannot go back to your ads to go over important points
*Ads are an interruption in the entertainment. Because of this, a radio ad may require multiple exposure to
break through the listener's "tune-out" factor and ensure message retention
*Radio is a background medium. Most listeners are doing something else while listening, which means that you
ad has to work hard to get their attention

13. *A source of education for students
*Provide e-commerce facilities
*Chat rooms, songs and other entertainment
*promoting businesses
*Telecommuting.
*customer voices and support
*online classes for students
*Pornography
*Spending too long time on social network *sites
*Leaking of personal info
*Pedophiles
*Cyber bulling
*Disa

14. Television (often abbreviated to TV or idiot box in British English is a
widely used telecommunication system for broadcasting and receiving
moving pictures and sound over a distance. The term may also be used
to refer specifically to a television set, programming or television
transmission. The word is derived from mixed Latin and Greek roots,
meaning "far sight": Greek tele (t??e), far, and Latin vision, sight (from
video, vis- to see).
John Logie Baird on the 26th January 1926 - First true television
demonstrated and a year later in 1927 the "phonovision" system of
recording TV.

15. •Media has made a revolution in society from past to the present .
The fact ,I hope is that there are many advantages through media but bit
disadvantages, if it is not use in a proper manner .As far as I am concerned the
government have to take the necessary steps to restrict the media in delivering
the bad content and use it in a proper manner.
* We finally hope for a batter media for a batter future…….
Thanking you,