“MEDIA” – What’s it???
In general “Media” refers to various means
(Newspaper, Radio, Television, Internet
etc.). The term can also be used as a
collective noun for press or news reporting
Educate us about human rights.
Building the society.
Aware us social , economic and
* Role Of Media
Government was compelled to permit
freedom of media.
Literacy rate / level grew in Pakistan and
played a role in media development.
Arrival of cable operators / network and its
growth held vision.
Govt. policies played a vital role, especially
of president Musharaf.
Private sector was involved and posed
challenge to state media.
Reasons for growth of Media:
Advantages of media
Education and Entertainment.
Benefits from Internet.
Keeps us informed and Updated.
DISADVANTAGES OF MEDIA.
Bad impact on Children.
Impacts of Media:
Development efforts of state
Level of Awareness
Development of public opinion
Helps in educational efforts
Support to public Issues / Affairs
Mass media is the major source of providing
news and entertainment to the people who
want to know who is doing what and what is
“Media is the means of catharsis and is must
for normal living”.
Types Of Mass Media:-
The media has in any society is the ability
to effect change
It is also important to acknowledge the
responsibility of the media in society.
Responsible to report the unbiased
It is our obligation to obtain all sides of a
story, and to report on both the good and