The document defines and compares media literacy, information literacy, and technology literacy, highlighting their importance in the 21st century. Media literacy encompasses the ability to access, analyze, and create media, while information literacy focuses on acquiring and evaluating information effectively. Technology literacy involves utilizing modern tools for information management and communication, crucial for students in today's digital landscape.

1. Media Literacy, Information
Literacy, Technology Literacy
By: Lloyd Christopher M. Esteban

2. OBJECTIVES
• Define key concepts (media literacy, information literacy, technology
literacy).
• Compare and contrast media literacy, information literacy, and
technology literacy.
• Assess literacy skills using Literacy chart.
• Editorialize the value of being media and information literate
individual.

3. How information is transmitted?
• Apart from oral communication, people also exchange messages or
information through WRITING. When the system of writing and
alphabet was not yet invented, thoughts and ideas were expressed
through symbols and drawings.

4. How information is transmitted?
• Hieroglyphics
• Cave painting
• Mayan symbols

5. MEDIA LITERACY

6. • In school, literacy has been referred to as “ the ability to read and
write”, but with the technological advancement in the 21st century,
essential literacy skills were also developed, Information and
technology literacy are two of the 21st century skills which modern
learners should possess so they can be globally competitive.

7. • Media Literacy is the ability to ACCESS, ANALYZE, EVALUATE,
AND CREATE MEDIA. The world media refers to the different
means of communication such as television, radio, newspapers,
magazines, and the Internet.

8. WHY MEDIA LITERACY IS
IMPORTANT
???

9. • Enhance your ability to critically think when analyzing different forms
of media.

10. • Through media literacy you will be able to understand the significant
role of the media in our society and how largely it influences its
users. A media literate person will be able to discern what
information is factual, truthful, and relevant.

11. • Media literacy enables a person to become competent in processing
and assessing the media. A media literate person can think
independently and make his own opinion instead of relying on what
the media dictates.

12. • Media literacy skills can help students become well informed using
different forms of mass media simultaneously. Those skills will allow
students to develop intellectual and artistic sense on how they can
create useful and effective forms of media by themselves.

13. INFORMATION LITERACY

14. • A person should know how he can acquire RELEVANT INFORMATION.
Although information is easily accessible nowadays, a person should
know the ESSENTIAL DETAILS are needed for his research.

15. • Thus, information literacy is the skill that allows a person to recognize
when information is needed and how he will be able to ACCESS,
LOCATE, EVALUATE, and USE it effectively.

16. WHY INFORMATION LITERACY IS IMPORTANT
• Through information literacy, a learner is able to gather relevant
information. Thus, the learner can utilize this information to expand
his knowledge.

17. TECHNOLOGY LITERACY

18. • Technology comes from the Greek words tekhno, which means art or
skill and tekhnologia, which means systematic treatment. With this
technology can be defined as the “ systematic application of one’s
art” or skill for a practical purpose.

19. • Technology is evident in the modern time as well in the past. The
technology today is the fruit of the innovation of the past.

20. • Technology literacy is the ability to acquire relevant information and
use modern day tools to GET, MANAGE, APPLY, EVALUATE, CREATE,
and COMMUNICATE information.

21. WHY TECHNOLOGY LITERACY IS
IMPORTANT
???

22. • Students can easily access information using modern technology. In
the past, sources of information are very limited and hard to find. As
well as in finding cure in diseases.

23. FILLER INFO
• Technology and various forms of media can create both positive and
negative impact on communication and human interaction.
• Some social psychologists believe though that men’s ability to
communicate in the actual world is being compromised.

24. Sum UP
• MEDIA LITERACY refers to how an individual can use the
different types of media in communicating information.
• INFORMATION LITERACY refers to how a person is able to
look for relevant information from various media with the
help of technology.
• TECHNOLOGY LITERACY pertains to how an individual
utilizes technology to communicate and send information
through different media platforms.

25. FOR NEXT WEEK
IN THE 21ST CENTURY, WHICH OF THE FOLLOWING LITERACY IS THE
MOST IMPORTANT FOR YOU TO OBTAIN AS A STUDENT, CITIZEN AND
NETIZEN?
Prepare for an open debate about
Media vs. information vs. technology literacy.