Bolster Your Visibility and Authority     with Compelling Content
Danny Sehr, Scribit SVP Customers                        Danny has 15 years experience in                        professio...
Marketers engage through multiple channels          Social       Website &      Email          Media      Landing Pages   ...
Scribit fuels social, email, and website channels          Millions of	  ar%cles	  &	  videos	  from	  hundreds	  of	  pub...
The rules of marketing are rapidly changingCan you use ONEWORD to describethe biggest challengefacing B2B Marketingtoday? ...
Biggest content marketing challenge?                   Producing a Variety                       Budget to License Lack of...
Brand marketers have a content deficitTo join in the conversation, orkeep it going, you need:•  Fresh, quality content to ...
How do you provide really great content?•  Create Original Content•  Outsource•  Curate   •  Fresh, Evergreen   •  Product...
What types of content do you need?
Product: Specific to you                           •  Company                           •  Product                        ...
Industry: Related to your industry                             •  Trends                             •  Research          ...
Customer: Interests your audience                          •  Best Practices                          •  Educational      ...
General: Universal interest                              •  Fun                              •  Controversial             ...
More information on ScribitTo learn more about Scribit can fuel your online and social marketing:Contact Us               ...
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Bolster Your Visibility and Authority with Compelling Content

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Join Danny Sehr (SVP Customers, Scribit) to learn simple techniques and steps that you will want to use immediately to start winning the content battle.

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Bolster Your Visibility and Authority with Compelling Content

  1. 1. Bolster Your Visibility and Authority with Compelling Content
  2. 2. Danny Sehr, Scribit SVP Customers Danny has 15 years experience in professional services, product marketing, and software development leadership.Scribit empowers online marketers to curate from the web’s best content and publishdirectly to their social media and website, increasing engagement and sales.
  3. 3. Marketers engage through multiple channels Social Website & Email Media Landing Pages Marketing•  Interesting and compelling content is the fuel•  Your customers and prospects are your audience•  Engagement, conversion, and retention are the goals
  4. 4. Scribit fuels social, email, and website channels Millions of  ar%cles  &  videos  from  hundreds  of  publishers Social Share Source  Content Email Enrich Drive engagement to your website & landing pages Website Publish
  5. 5. The rules of marketing are rapidly changingCan you use ONEWORD to describethe biggest challengefacing B2B Marketingtoday? LinkedIn  “B2B  Technology  Community”  
  6. 6. Biggest content marketing challenge? Producing a Variety Budget to License Lack of Buy-In/ of Content, 7% Content, 1% Vision from Higher-Ups Inside Your Company, 12% Producing the Kind Budget to Produce of Content that Content, 18% Engages Prospects/ Customers, 41% Producing Enough Content, 20%Source: MarketingProfs & Content Marketing InstituteB2B Content Marketing: 2012 Benchmarks, Budgets and Trends
  7. 7. Brand marketers have a content deficitTo join in the conversation, orkeep it going, you need:•  Fresh, quality content to post regularly on social channels, and•  Credible, relevant content to fuel nurturing initiatives.
  8. 8. How do you provide really great content?•  Create Original Content•  Outsource•  Curate •  Fresh, Evergreen •  Product, Industry, Customer, General
  9. 9. What types of content do you need?
  10. 10. Product: Specific to you •  Company •  Product •  Feature Differentiate your company and product
  11. 11. Industry: Related to your industry •  Trends •  Research •  Guides Positions you as a thought leader
  12. 12. Customer: Interests your audience •  Best Practices •  Educational •  Infographics Connect with your customers
  13. 13. General: Universal interest •  Fun •  Controversial •  Viral Personalizes your brand Keeps you in the conversation
  14. 14. More information on ScribitTo learn more about Scribit can fuel your online and social marketing:Contact Us Follow Uswww.scribit.com facebook.com/scribitinginfo@scribit.com @scribiting1-888-848-3675 linkedin.com/company/scribit
  15. 15. Thank you!

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