This document provides an industry analysis of the tea industry. It discusses the process of making tea, including handpicking leaves, withering, rolling, fermenting, firing, drying, and grading. Globally, the tea market was worth $46 billion in 2018. The major types of tea are green, black, oolong, white, and herbal teas. India ranks 14th globally in per capita tea consumption. Major players in the cafe industry like Cafe Coffee Day, Barista, and Costa Coffee are discussed. The document proposes the concept of "Tea Paradise" cafe focusing on customized tea flavors and presents competitive advantages, products, target audiences, location, machinery needs, and a SWOT analysis.

1. INDUSTRY ANALYSIS OF
TEA INDUSTRY (MBM-414)
AMIT KUMAR
ROLL NO - 1853362

2. PROCESS OF MAKING TEA
 HANDPICKING OF TEA LEAVES
 WITHERING - Removal of moisture from the tea leaf.
 ROLLING & CRUSHING
 FERMENTING
 FIRING & DRYING
 SIFTING & GRADING
 TASTING

4. GLOBAL ASPECTS OF TEA INDUSTRY
Global Tea Market - $46,392 million in 2018
(https://www.alliedmarketresearch.com/tea-market )
Modern Tea comes from Camellia sinensis, a tree native to China and
India.
Green Tea – is plucked, withered and rolled leaves of Camellia sinensis tea plant.
Black Tea - is far more processed than green tea and are the most popular consuming Tea with milk and
sugar.
Oolong Tea - is considered the happy medium between green tea and black tea.
White Tea - Leaves will plucked when leaves are unopened or recently opened buds ,it is essentially
unprocessed tea.
Herbal Tea.

5. https://www.alliedmarketresearch.com/tea-market
 Among 27 Country ,INDIA stands on 14 Position in per captia Consumption.
 Health, fitness, and habit are three important factors determining the growth
of the global tea market

6. GLOBAL MAJOR PLAYER
CAFE COFFEE DAY
BARISTA
COSTA COFFEE

7. Sales Data CCD Barista Costa Coffee
2015-2016 394 Crore 136 crore 111Crore
2016-2017 352 Crore 127 crore 115 Crore
2017-2018 431 Crore 283 crore 106 Crore
SOURCE-
http://www.coffeeday.com/PDF/Coffe
e_Day_Annual_report_2018.pdf
https://www.marketwatch.com/invest
ing/stock/bcci/financials
https://www.statista.com/statistics/5
79810/costa-coffee-revenue/

8. INDIAN MAJOR PLAYER
CHAYOOS
STARBUCKS
CHAIPATTY
CHAI POINT
TEA NATION
CHAI KING
CHAI HAUS

9. OBJECTIVE
Serving people with Good Quality of Food & Creative Drinks (
Tea, Coffee) & Given them a open Area for Chill out .
INTRODUCTION OF IDEA
Flavor Tea
Self Made Biscuits
Tandoori Chai
Chai with Sutta

10. WHY “TEA PARADISE”
Tea Paradise will focus to serve unique flavor of Tea through our Customer
Customization.
We Offer KADAK ADRAK CHAI in the most customized and Traditional
way.
Each Tea is handcrafted and made upon order. The variety of Tea in “ Tea
Paradise” Comes in the medium range of INDIAN Families.
Eco-Friendly KULHAD System.

11. FLAVORS FOR CUSTOMIZATION
 Jasmine
 Rose
 Lotus flowers
 Mint leaves
 Peppermint
 Ginger
 Lemon
 Lemon & Basil
 Lemon & Thyme
 Cinnamon
 Black pepper
 Fennel & clove
Flowers or Spices can be mixed to get more creative personalized Tea blends.

12. COMPETITIVE EDGE
TEA PARADISE
Premium
Ambience
High
Customization
of Product
Broad Menu
to suit every
INDIAN
Affordable to
INDIAN Middle
Class as well as
by Higher Class

13. THE TEA GAP

14. PRODUCTS

15. AMBIENCE

16. PRESENTATION SKILLS

17. TARGET AUDITIONS
 CORPORATE EMPLOYEES IN GURGRAM & NOIDA
 MALL VISTING PEOPLES
 AIRPORTS VISITORS
 HOTELS AT AEROCITY VISITORS
 DEFENCE PERSONALS
 TOURIST PERSONAL

18. TARGET LOCATION
 GURGRAM & NOIDA
 MALLS
 AIRPORTS
 HOTELS AT AEROCITY
 AIR FORCE AREA (CANTEEN AREA)
 ARMY AREA (CANTEEN AREA)
 NAVY AREA (CANTEEN AREA)

19. MACHINERY REQUIREMENT
 COFFEE BEAN WENDING MACHINE
 COMMERCIAL GRILLER & TOASTER
 COMMERCIAL OVEN

20. HOW IT SHOULD BE A
STRESS BUSTER
 CLOSE FRIENDLY ENVIRONMENT.
 GOOD FOR NATURE LOVING PEOPLES.
 WE COME WITH CHAI & SUTTA CONCEPT.
 SINGER WITH A GOOD VOCAL

21. SWOT
STRENGTH
Strong Global Network
Maintain Quality
Directly Connected To customers
Middle Class Afford the Product
Reputed Brand Image
WEAKNESS
Taste Difference due to
Machine & Process
Weak Social Media
Many Competitors from
Unorganized Sector
Customers also know how
to Brew their own Tea &
Coffee
Price Sensitivity
OPPORTUNITY
Health Awareness on rise
Tie Up with IRCTC, Hotels, Aviation
Industry, amazon.
Int Exposer & Growing demand in Asia –
Pacific America & Europe.
THREAT
Competition High
Threat of New Entries
Less Experience
Economic Restriction
Substituted by chocolate
drink juices & Smoothies
Constant Innovation in
order to be Different

22. ADVANTAGES
 Improve immune health to preventing heart disease and cancer.
 Presently, consumers interest is shifting towards green tea &
fruit/herbal tea because of vitamins, amino acids, flavonoids,
and trace minerals present in it which leads to improved
metabolism, lower cholesterol, cancer prevention, and other
health benefits
 Refresh and Re-Energize people.

23. LIMITATION
Maintaining Quality of Food.
Maintaining Customer’s ( Feedback, Reward
Point, Cash Back, Off on Bill).
Maintaining the Idea of Flavour Tea.
Waste Management

24. DIS-ADVANTAGES
 Milk Tea is harmful for health because loaded with
antioxidants called catechins, But adding milk in tea,
showed that is completely blocked the antioxidant benefits
of improved blood flow. Turns out that the casein in
milk significantly decrease the presence of catechins
in tea.

25. THANKS