Lisa Colton's presentation to Indianapolis Rabbis via webinar.

1. The Foundations of
Social Media For Rabbis
Presented by Lisa Colton,
Founder & President
Darim Online
Lisa@darimonline.org
434.977.1170

5. #1 THIS IS AN ATTENTION ECONOMY

6. Relationships
In an attention
economy,
relationships are
paramount!
How do we build,
sustain and use
relationships to
achieve our goals?

7. Be conversational!

8. #2:
ADD
VALUE

9. Value = Social Capital
• Value of the
connections for
increasing
productivity, spreadi
ng information, and
locating desired
resources.
• Newsworthy, unique
, timely, controversi
al, immediately
useful and/or
funny.
• 1:12 or even 1:20
ratio of self:value

10. Listening is
Paramount

11. #3: BE REAL

12. Develop
Your Voice

13. Accessibility
http://www.formspring.me/rabbiblake

14. Be a Real Person!
Rabbi Larry Bach, Temple Mount Sinai, El Paso, TX

15. #4 INVEST IN, DEVELOP & LEVERAGE NETWORKS

16. Use Networks With Purpose
Circle represents
current “community”,
Unaffiliated but strongly the tight(er) inner
connected. Prospects! network.
Affiliated, but not well
connected to the These are your
community as a whole. 80/20 people:
At risk for dropping Mavens and
dropping out at key moments, Connectors
& good focus for engagement. More effective at
Expanding our
Reach than the
“institution”.
In general, the thicker the interior network,
the stronger the community.

17. Temple Israel, Memphis Facebook Page

18. Ask Questions:
Be a Platform
For Conversation
Tagging people is a way to invite
them into the conversation
Temple Beth Abraham, Tarrytown, NY

19. User
Generated
Content

20. #5: Shifts in Power

21. Real Life Example
Of Power Shift

22. Prepare for Constant Change:
Anticipate The Market & Be Nimble

23. GROUNDSWELL’s P.O.S.T.
1. PEOPLE: Identify audience(s)
2. OBJECTIVES you goals and
– What are for this audience?
objectives
– What are your audience’s
goals?
3. What is the STRATEGY to reach
these goals?
4. Determine the specifics of the
TECHNOLOGIES you’ll use.
Implement, measure, refine!

25. IT’S NOT ABOUT TECHNOLOGY

26. John Fitch’s Steam Engine

27. John Fitch’s Steam Engine