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How to Increase Your Online Influence Through Social Media

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How to Increase Your Online Influence Through Social Media

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How to Increase Your Online Influence Through Social Media

  1. 1.  www.thirdteam.org
  2. 2. Increasing  Online  Influence     Through  Social  Media   Fleire  Castro,     CEO/Owner,  Third  Team  Media  
  3. 3. Agenda  •  Define  Influence  •  Reasons  for  the  Rise  of  the  Digital  Influencers  •  5  ACributes  of  Influencers  •  AcEvaEng  Your  Pillars  of  Influence  •  So,  I’m  InfluenEal.  What  now?   www.thirdteam.org
  4. 4. What is digital influence?•  TradiEonal  -­‐  Act,  power,  or  capacity  of  causing   an  effect  (indirect  or  intangible)  •  Digital  –  Ability  to  cause  effect,  change   behaviors,  and  drive  measurable  outcomes   online  
  5. 5. Who are your influencers? www.thirdteam.org
  6. 6. Reasons  for  the  Rise     of  the  Digital  Influencers  1.  Free/low-­‐cost  Internet  2.  Easy  to  use  social  media.  Anyone  can  become   a  publisher!  3.  Algorithms  that  idenEfy  influencers.   www.thirdteam.org
  7. 7. Social  Media:  Where  a  Nobody  can  Become  Somebody   www.thirdteam.org
  8. 8. 5  ACributes  of  Influencers  Connected Activists Active minds Impact Trendsetters www.thirdteam.org
  9. 9. Activating Your Pillars of Influence 1. Your Reach–  Are  you  popular?  Where’s  your  social  proof?   •  Build  your  tribe.  Add  friends.  Gain  followers.  Gain  likes.  Show   the  numbers.  Blog  frequently.  –  Where  are  you  located?   •  You  won’t  reach  communiEes  not  located  near  you.  Transfer,   maybe?  –  Did  you  invest  in  goodwill  with  me  as  a  part  of  your   community?   •  Be  generous.  Reciprocate.  Engage  in  conversaEon.  Comment  on other  blogs.  
  10. 10. Activating Your Pillars of Influence 2. Your Relevance–  Are  you  an  authority  in  your  topic?   •  Tweet  more!  Post  more  updates!  Focus  on  a  topic!   Don’t  spread  yourself  too  thin.  Write  content  worth   sharing.  –  Are  you  trustworthy?  Reliable?  Do  I  believe  in  your   ability  or  strength?   •  Be  helpful.  Give  recommendaEons.  Share  what  others   need  to  know.  –  Do  I  sympathize  with  your  cause?   •  Vary  the  medium  of  the  same  message:  Use  photos,   videos  if  need  be.  
  11. 11. Activating Your Pillars of Influence 3. Your Resonance –  How  o@en  do  you  talk  about  the  topics  I  care  about.   •  Be  consistent.  Adhere  to  a  posEng  schedule.     –  How  long  is  it  visible  on  my  stream?   •  Post  o`en.  Time  your  updates.     –  Are  other  people  talking  about  the  same  subject  too?   •  Talk  to  other  influencers  to  extend  your  influence  to  new   groups.  Get  retweeted,  liked,  reshared  by  them    
  12. 12.  That is your social capital. Your Potential Influence. Not REAL influence. www.thirdteam.org
  13. 13. So,  I’m  PotenEally  InfluenEal.     What  now?   www.thirdteam.org
  14. 14. “Influence is much more than a score. This is aboutreaching people not just because they’re connected, but because they serve a role within their online community. www.thirdteam.org
  15. 15. References/AddiEonal  Reading  •  hCp://www.slideshare.net/fullscreen/ AlEmeter/the-­‐rise-­‐of-­‐digital-­‐influence/  •  hCp://www.radian6.com/blog/2011/01/ the-­‐4-­‐most-­‐important-­‐elements-­‐of-­‐influence/  •  hCp://www.intelegia.com/en/2012/03/09/9-­‐ indicators-­‐of-­‐a-­‐social-­‐web-­‐influencer/    •  hCp://en.wikipedia.org/wiki/ Influencer_markeEng  •  Return  on  Influence  (book)   www.thirdteam.org

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