How to Increase Your Online Influence Through Social Media
Increasing Online Inﬂuence Through Social Media Fleire Castro, CEO/Owner, Third Team Media
Agenda • Deﬁne Inﬂuence • Reasons for the Rise of the Digital Inﬂuencers • 5 ACributes of Inﬂuencers • AcEvaEng Your Pillars of Inﬂuence • So, I’m InﬂuenEal. What now? www.thirdteam.org
What is digital influence?• TradiEonal -‐ Act, power, or capacity of causing an eﬀect (indirect or intangible) • Digital – Ability to cause eﬀect, change behaviors, and drive measurable outcomes online
Reasons for the Rise of the Digital Inﬂuencers 1. Free/low-‐cost Internet 2. Easy to use social media. Anyone can become a publisher! 3. Algorithms that idenEfy inﬂuencers. www.thirdteam.org
Social Media: Where a Nobody can Become Somebody www.thirdteam.org
5 ACributes of Inﬂuencers Connected Activists Active minds Impact Trendsetters www.thirdteam.org
Activating Your Pillars of Influence 1. Your Reach– Are you popular? Where’s your social proof? • Build your tribe. Add friends. Gain followers. Gain likes. Show the numbers. Blog frequently. – Where are you located? • You won’t reach communiEes not located near you. Transfer, maybe? – Did you invest in goodwill with me as a part of your community? • Be generous. Reciprocate. Engage in conversaEon. Comment on other blogs.
Activating Your Pillars of Influence 2. Your Relevance– Are you an authority in your topic? • Tweet more! Post more updates! Focus on a topic! Don’t spread yourself too thin. Write content worth sharing. – Are you trustworthy? Reliable? Do I believe in your ability or strength? • Be helpful. Give recommendaEons. Share what others need to know. – Do I sympathize with your cause? • Vary the medium of the same message: Use photos, videos if need be.
Activating Your Pillars of Influence 3. Your Resonance – How o@en do you talk about the topics I care about. • Be consistent. Adhere to a posEng schedule. – How long is it visible on my stream? • Post o`en. Time your updates. – Are other people talking about the same subject too? • Talk to other inﬂuencers to extend your inﬂuence to new groups. Get retweeted, liked, reshared by them
That is your social capital. Your Potential Influence. Not REAL influence. www.thirdteam.org
So, I’m PotenEally InﬂuenEal. What now? www.thirdteam.org
“Influence is much more than a score. This is aboutreaching people not just because they’re connected, but because they serve a role within their online community. www.thirdteam.org