Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Synagogue Council of MA

484 views

Published on

Lisa Colton's keynote for the Synagogue Council / CJP event at Temple Aliyah of Needham, Feb 11, 2010

Published in: Technology, Spiritual
  • Be the first to comment

Synagogue Council of MA

  1. 1. The Commandments of Social Media: Facebook, Twitter and Social Media’s Implications for the Jewish Community Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170
  2. 2. <ul><li>COMMUNICATIONS REVOLUTION </li></ul>
  3. 3. <ul><li>COMMUNICATIONS REVOLUTION </li></ul>
  4. 4. <ul><li>Characteristics of Social Media </li></ul><ul><li>Participatory : It blurs the line between producer and consumer, media and audience. </li></ul><ul><li>Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy . </li></ul><ul><li>Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal , specific, and engaging. </li></ul><ul><li>Communal: Supports formation, growth & strength of communities around a particular shared interest. </li></ul><ul><li>Connected: Thrives on being connected , rather than being territorial and proprietary. </li></ul>
  5. 5. <ul><li>LISTENING </li></ul>Source: Flickr user andyadontstop
  6. 6. <ul><li>Google Alerts </li></ul>
  7. 7. <ul><li>Open </li></ul><ul><li>Your </li></ul><ul><li>Ears </li></ul>Temple Israel, Memphis Facebook Page
  8. 8. <ul><li>See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008 </li></ul><ul><li>JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw </li></ul><ul><li>“ Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED </li></ul>Ambient Awareness
  9. 9. <ul><li>Twitter </li></ul>
  10. 10. #1 Social media is continuing to evolve. Fast. ENGAGING
  11. 11. Red Cross
  12. 12. A Person, Not Just A Brand
  13. 13. <ul><li>Find places where your target audience goes. </li></ul><ul><li>Participate in the conversation. Add value, educate, include links. </li></ul><ul><li>Use your “listening” to identify these places. </li></ul>Unofficial Outposts
  14. 14. Real Life Example
  15. 15. <ul><li>Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. </li></ul><ul><li>Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. </li></ul><ul><li>1:12 or 1:20 ratio </li></ul>Social Content is Social Capital
  16. 16. <ul><li>Examples: </li></ul><ul><li>CNN iReport </li></ul><ul><li>Tags in Flickr, blogs, Youtube </li></ul><ul><li>Crowdsource by asking questions (learn, connect, engage, respond) </li></ul><ul><li>Guest bloggers </li></ul><ul><li>Hashtags on Twitter </li></ul>Invite User Generated Content
  17. 17. Allow Users to Remix
  18. 18. <ul><li>Authenticity buys attention </li></ul><ul><li>How can you make your work personal? </li></ul>Social Means: Make It Human
  19. 19. Voice: Sixth & I Synagogue in DC
  20. 20. Community Building Source: Flickr user JYRO
  21. 21. Community Building Source: Flickr user Rick Neves
  22. 22. Community Building Source: Flickr user divemasterking2000
  23. 23. <ul><li>Stay nimble - Change will continue </li></ul><ul><li>Know what you want to measure and how you’ll know if you’re successful </li></ul><ul><li>Think about staffing and guidelines </li></ul><ul><li>Address your whole culture, not just marketing & Fundraising. </li></ul>FINAL THOUGHTS
  24. 24. <ul><li>It’s a Tool </li></ul>Success of the tool is if it helps you achieve your goals. Thus, critical to know your goals and then determine which tool(s) to used in which ways.
  25. 25. <ul><li>John Fitch’s Steam Engine </li></ul>
  26. 26. <ul><li>John Fitch’s Steam Engine </li></ul>
  27. 27. IT’S NOT ABOUT TECHNOLOGY
  28. 28. <ul><li>Pull out your cell phone! </li></ul><ul><li>Text “snow” to 30644. You will get a reply with the first question. </li></ul><ul><li>Respond to questions with a number 1-5, and send. </li></ul><ul><li>Next question will appear… </li></ul><ul><li>Thank you to Mobile Commons </li></ul><ul><li>for donating their service </li></ul>The Future Is Mobile: Evaluations

×