Audiences, Communities & Movements 2013.10.14

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Turning audiences into communities that might become movements.

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Audiences, Communities & Movements 2013.10.14

  1. 1. Audiences, Communities & Movements Alan Rosenblatt, Ph.D. Partner, Turner Strategies AlanRosenblatt@Gmail.com Me on Twitter @DrDigipol @TakeActionNews @HaikuProgress My Weekly Blogs SocialMediaToday.com TakeActionNews.com Turner Strategies @TurnrStrategies TurnerStrategies.com
  2. 2. Organizing without organization AND WITH
  3. 3. Conversations are out there Some are among audiences, some within communities, a few across a movement. You have to find them, join them & try to organize their chaos.
  4. 4. 4-Dimensions of social advocacy 1-D 2-D 3-D 4-D Information Action Community Sustainability One-way Communication Two-way Communication All-way Communication Communication Over Time Get Message Out Transactional Relationships Audience Interacts with Each Other & Beyond Conversations & Relationships Deepen Over Time Constituent Service Fundraising Mobilization w/ Report Back Exchange Contact Info • • • • • • Blast Email, Websites Blog Posts, Ads Social Media Posts (Broadcast & Narrowcast) • • • • • • Social Networks Social Media Discussion Forums Comments • • • Editorial Schedule Curation Conversations into Communities into Movements
  5. 5. How to build your audience • Connect – Follow people you want following you • If you tweet about their interests 15-30% will follow you back. • Engage – Talk to people you want following you • Not everyone notices who follows them, but everyone notices who mentions them. Ask questions, share info & converse. • Recommend – RT/#FF followers you want • Recommend people you want following you to your followers. • Repeat – Repeat steps 2 & 3 after they follow you back. • Remember: It is about exchanging VALUE Follow, Engage, Recommend, Repeat
  6. 6. Finding People to Follow • • • • Serendipity – People you follow mention and RT others Research – Keyword & hashtag searches Directories – Special Twitter search tools Drilling Down – Into followers, followed & lists of other tweeters How to build your audience?
  7. 7. How to build your community? • When you find people with shared interests, engage them in conversations. • Draw many people into the conversation. • Give them value. • Encourage them to share their insights, links, etc. • Link your conversation with a common hashtag • It’s just like doing it offline… Create conversations
  8. 8. You can’t create a viral movement BUT YOU CAN PLAN FOR THE RIDE
  9. 9. Audiences, Communities & Movements Alan Rosenblatt, Ph.D. Partner, Turner Strategies AlanRosenblatt@Gmail.com Me on Twitter @DrDigipol @TakeActionNews @HaikuProgress My Weekly Blogs SocialMediaToday.com TakeActionNews.com Turner Strategies @TurnrStrategies TurnerStrategies.com

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