5. Another Popular Post:
Truly the first post of its kind –
response to innovation.
Posted on a Thursday around
lunchtime.
Organic: 175
Viral: 254 (4.5%)
Engaged Users: 108
Talking About This: 19
How did this spread? Leslie, a parent
and staff member (maven
extraordinaire) liked the video and
texted her friends to like and share as
well . Went viral, but not through
traditional Facebook viral methods.
6. December 16, 2012 -Our most popular week!
• Alumni Reunion (21+) event page posted
• Evite to the event includes “like our page for updates.”
• 11/40 (27.5%) likes since the event was announced have been from alumni
• 6/11 were immediately after the Alumni Reunion (21+)
• Lesson? Insights?
7. Along those lines…
•Liking – not reacting or interacting.
•Individual photos were shared.
People like to see themselves.
•Potential fixes?
•Pose a question
•Tag yourself
•Other ideas?
12. Class Creator
http://www.classcreator.com/
Salient features
Purpose: Alumni engagement / customer service
• Instant messaging and video chat
• Features historic info and pictures
• Bulletin boards for events, networking and job postings
• Social media integration
Purpose: Gaining useful information
• Data export feature
19. Question:
How to inspire participation?
SDJA Class Creator
http://www.classcreator.com/San-Diego-CA-San-Diego-Jewish-Academy-1979-
2015/class_index.cfm
20.
21. Re-writing tradition in a digital world...
The story of one Yeshiva Day School.
Presenter: Lisa Arnold
