How and Why Small Community News Paper Publishers should leverage social media for their businesses and integrate it into their full compliment of media. Part 2 of 3 for the NNPA Social Media Academy.
Building Leads in Adult Education Using Social MediaShane Haggerty
This document discusses how social media can be used to build leads and grow customers in adult education. It covers why social media is important, how leading companies are shifting to social business models to strengthen customer relationships, and various ways to utilize social media platforms like Facebook and Twitter to engage audiences, establish brands, and develop communities and leads. Specific tactics discussed include using photos and videos on Facebook, running promotions on Twitter, developing online forms and social media groups to generate leads, and the importance of nurturing leads through follow up and personalization.
Adult Workforce Development Conference Social Media PresentationShane Haggerty
This document discusses the rise of social media and its benefits for organizations. It provides an overview of popular social media platforms like Twitter, Facebook, Flickr, YouTube, and blogging. While social media was once dominated by younger users, it now sees significant usage across all age groups. The document advocates for organizations to engage with social media to connect with audiences, share content, and build communities. It addresses common myths about social media and provides tips for social media use.
This PowerPoint talks about how social media has affected business, marketing, and people's lives. It has become a huge part of our society and has become extremely useful for people all over the world.
For 21st-century marketers, having a strong social media strategy is crucial. This presentation will provide all the tips and tools you need to ensure you're getting the most out of your social media efforts.
This document discusses influencer marketing, providing statistics, examples, and key insights. It defines influencer marketing as focusing on specific types of individuals rather than entire target markets. Examples are given of successful influencer campaigns across various social media platforms like Pinterest, Instagram, Vine, Twitter, and YouTube. The document concludes with takeaways about reaching bloggers/vloggers, empowering influencers to talk about brands, and the importance of word-of-mouth communication over direct branding.
Recent trends in public relations in marketingAbhijithV24
This document discusses recent trends in public relations and marketing for startups and tourism. It emphasizes the importance of data collection and analytics to define PR strategies and create compelling stories. It also stresses that pitching must now be personalized and research-backed using collected data in order to get media coverage. Additionally, it highlights the need for data analytics, content creation on social media, and specialized PR firms with industry expertise to effectively support brands in today's environment.
The document discusses strategies for developing an effective social media presence. It outlines a 7-step process: 1) determine the value of social media, 2) identify target audiences, 3) understand community interests, 4) make content shareable, 5) establish metrics, 6) select platforms, and 7) allocate resources. Key aspects include researching audiences, defining objectives and metrics, leveraging different platforms for various goals, and dedicating appropriate resources including staff, budget and tools. The overall approach emphasizes understanding audience perspectives and providing value through social interactions.
The Impact of Social Media on Business CaylinBeLow
This PowerPoint explains the impact of social media on business. Topics discussed include: 4E Framework of marketing, the wheel of social media engagement, and different types of social media and mobile apps.
Building Leads in Adult Education Using Social MediaShane Haggerty
This document discusses how social media can be used to build leads and grow customers in adult education. It covers why social media is important, how leading companies are shifting to social business models to strengthen customer relationships, and various ways to utilize social media platforms like Facebook and Twitter to engage audiences, establish brands, and develop communities and leads. Specific tactics discussed include using photos and videos on Facebook, running promotions on Twitter, developing online forms and social media groups to generate leads, and the importance of nurturing leads through follow up and personalization.
Adult Workforce Development Conference Social Media PresentationShane Haggerty
This document discusses the rise of social media and its benefits for organizations. It provides an overview of popular social media platforms like Twitter, Facebook, Flickr, YouTube, and blogging. While social media was once dominated by younger users, it now sees significant usage across all age groups. The document advocates for organizations to engage with social media to connect with audiences, share content, and build communities. It addresses common myths about social media and provides tips for social media use.
This PowerPoint talks about how social media has affected business, marketing, and people's lives. It has become a huge part of our society and has become extremely useful for people all over the world.
For 21st-century marketers, having a strong social media strategy is crucial. This presentation will provide all the tips and tools you need to ensure you're getting the most out of your social media efforts.
This document discusses influencer marketing, providing statistics, examples, and key insights. It defines influencer marketing as focusing on specific types of individuals rather than entire target markets. Examples are given of successful influencer campaigns across various social media platforms like Pinterest, Instagram, Vine, Twitter, and YouTube. The document concludes with takeaways about reaching bloggers/vloggers, empowering influencers to talk about brands, and the importance of word-of-mouth communication over direct branding.
Recent trends in public relations in marketingAbhijithV24
This document discusses recent trends in public relations and marketing for startups and tourism. It emphasizes the importance of data collection and analytics to define PR strategies and create compelling stories. It also stresses that pitching must now be personalized and research-backed using collected data in order to get media coverage. Additionally, it highlights the need for data analytics, content creation on social media, and specialized PR firms with industry expertise to effectively support brands in today's environment.
The document discusses strategies for developing an effective social media presence. It outlines a 7-step process: 1) determine the value of social media, 2) identify target audiences, 3) understand community interests, 4) make content shareable, 5) establish metrics, 6) select platforms, and 7) allocate resources. Key aspects include researching audiences, defining objectives and metrics, leveraging different platforms for various goals, and dedicating appropriate resources including staff, budget and tools. The overall approach emphasizes understanding audience perspectives and providing value through social interactions.
The Impact of Social Media on Business CaylinBeLow
This PowerPoint explains the impact of social media on business. Topics discussed include: 4E Framework of marketing, the wheel of social media engagement, and different types of social media and mobile apps.
This document discusses social media marketing strategies. It defines social media as enabling many-to-many conversations rather than one-way broadcasting. Some key metrics are mentioned, such as 500 million Facebook users and nearly 3 billion Google searches per day. The document outlines how several major companies use social media for purposes like customer service, lead generation, branding and thought leadership. It also provides best practices for social media marketing, such as getting to know target audiences and determining their goals. Overall trends are discussed, such as more marketers planning to increase their use of platforms like Facebook, Twitter and video marketing in 2010 and beyond.
Managing a Crisis in Today's Digital World451 Marketing
This document provides tips for managing a crisis in today's digital world. It emphasizes the importance of:
1) Constantly monitoring your brand across social media to respond quickly to issues.
2) Developing an established social media presence in advance so you have advocates and influencers.
3) Listening first before acting to understand conversations and contexts.
4) Speaking up during a crisis rather than avoiding it.
The document provides an overview of social media marketing for travel agencies. It discusses why agencies should engage in social media marketing and which social media sites are best. It outlines Funjet Vacations' strategy to help agencies grow through social media by acting as a lead generation resource and creating educational resources. The document also discusses best practices for social media use and the types of people needed to support social media efforts.
Digital Influencer Marketing for Brands infographicMarketo
Digital influencers have large social networks and credibility within their industries that allows them to impact marketing strategies. The document discusses how brands can connect with influencers by seeking out those relevant to their field and building long-term relationships. It provides examples of how Universal Studios and Tyson Foods partnered with influencers to promote their products and notes the importance of choosing influencers based on their reach, relevance, and resonance within target audiences.
This document discusses social media as a marketing tool. It begins by defining social media marketing and explaining why it is an effective approach. It then discusses how social media allows word-of-mouth marketing to go virtual by connecting people online. The document outlines some key objectives of social media marketing like brand awareness, driving traffic and sales. It provides tips for using social networks like becoming part of the community before promoting. Finally, it explores the impact of social media on marketing through insights, engagement, communication and new business opportunities.
This document discusses the history of influencer marketing from the late 19th century to present day. It traces how celebrity endorsements emerged in the early 20th century through movies and radio. Landmark studies in the 1950s and 1960s explored how personal influence and social networks drive behavior change. More recently, the rise of blogging and social media has given ordinary people a platform to influence others. Companies now leverage these digital influencers through YouTube, Instagram, Facebook, and networks like IZEA to reach large audiences.
The document provides steps for launching a successful social media campaign:
1) Define social media and monitor key platforms and influencers to understand audiences.
2) Build brand awareness on social media by increasing followers, interactions and positive perceptions.
3) Set up brand pages and determine content strategy and response protocols.
4) Engage audiences on social media with a content calendar and respond to comments and messages.
5) Promote social media pages across marketing channels and evaluate and refine the strategy over time.
The document discusses measuring the return on investment (ROI) for social media marketing. It notes that most social media programs do not currently measure ROI. It identifies key factors for social media marketing like engagement, interactivity, and brand promotion. It also provides examples of metrics that can be used to measure social media marketing ROI, including reach, awareness, loyalty, advocacy, sentiment, comments, and followers across different social media platforms. The document emphasizes that social media marketing ROI is measurable and that businesses need to measure both the positive and negative impact.
The document discusses why social media strategies may not be working and provides tips to improve strategies. It notes that signs a strategy isn't working include lack of engagement, inconsistent dialogue across channels, and no news or feedback. The document recommends adjusting strategies by listening broadly, adapting content for each medium, separating communities, setting goals for each, and following an editorial schedule. It stresses the importance of social media as communication tools.
The document discusses how to measure social media effectiveness for brands. It recommends first establishing a social media strategy aligned with business goals. Key metrics to track include mentions, demographics, sentiment, influence and popularity of mentions. Both quantitative metrics like reach and qualitative evaluations are important. ROI should consider hard costs/benefits like leads and soft factors like goodwill. Optimization involves listening to conversations, engaging through blogs/comments, finding influencers and encouraging customer conversations to spread organically.
This document discusses social media marketing. It begins by explaining why social media is important, noting that people consume information on social media and it can help solve low trust issues with traditional marketing. It then discusses different types of social media marketing like blogs, forums, and social networks. It also outlines common social media activities like publishing content, sharing content, and networking. Finally, it lists various metrics that can be used to measure results of social media marketing campaigns like traffic, interactions, impressions, and subscriber growth.
1) Social media has disrupted traditional top-down media by allowing ordinary people to generate and share content freely.
2) This has diminished the role of media gatekeepers and given more people a voice, but it has also led to "echo chambers" where people only engage with those who share their views.
3) For public relations, this means organizations have lost some control over their messages and now must engage on social media to shape conversations and build relationships with customers.
How to use social media in your marketing mixheartinternet
This document discusses how to use social media in marketing. It covers why social media should be part of a marketing mix, the pros and cons of using social media for business, which social networks to use, how to get people to interact on social media, and how to monitor social media performance. The key points are that social media allows one-on-one customer relationships, expert positioning, instant deals/offers, and word-of-mouth potential with little financial investment, though it requires dedicated daily time and risks losing control of conversations.
Effective Tips to get More Eyeballs on Your TweetsFalcon.io
We’ve been conditioned to think “what’s trending” are the only trends on Twitter. Sure, trending tweets and hashtags are definitely important, but so are the trends you can’t always see, or didn’t know existed. It’s just not enough anymore to only know what people are talking about. To have a successful marketing strategy, you need to look beyond that and at all of the benefits the network can provide for your brand. Twitter joins us live to discuss why social care and consumer engagement have been at the forefront of successful social media marketing.
In this webinar we are diving into:
- New ways to engage with customers and resolve issues
- Creative ways to build lasting online relationships with social care
- Best practices to understanding conversations about your brand
Harnessing the Power of Social Media InfluencersBBDO
This document provides an overview of how brands can engage social media influencers to promote their products and services. It defines influencers as passionate content creators with engaged online audiences. Influencers can help brands reach new audiences, build awareness, and drive actions like app downloads. While brands relinquish some creative control, influencer marketing generates higher engagement than traditional ads. The document outlines best practices for identifying the right influencers, developing campaigns, and measuring success through case studies.
This document provides an overview of influence marketing. It defines influence marketing as identifying and building relationships with individuals who have influence over target audiences. It then discusses the brief history of influence marketing from orators to modern social media influencers. Finally, it outlines the key aspects of creating an influence marketing program, including identifying influencers, measuring influence, developing relationships, and using influence marketing for initiatives like product launches, community management, and crisis response.
This document discusses the role and responsibilities of a community manager. A community manager is responsible for advocating the brand on social networks, creating buzz, building relationships with influencers, content creation, and developing engagement strategies. On a daily basis, community managers spend 40% having conversations, 20% building visibility, 30% finding new connections, and 10% each on analysis and befriending followers. Effective community managers have strong communication skills, good judgment, dedication, organizational skills, empathy, analytics background, and passion for the brand. The document outlines steps for an effective community management plan and golden rules for community managers.
50+ Social Media Tools and Sites: Beyond Facebook and TwitterJeremy Caplan
Beyond Facebook, Twitter and YouTube, there are dozens of other social networks where communities gather and share. These slides accompanied a presentation on 50+ Social Media Sites and Tools.
(SPOT305) Event-Driven Computing on Change Logs in AWS | AWS re:Invent 2014Amazon Web Services
An increasingly common form of computing is computation in response to recently occurring events. These might be newly arrived or changed data, such as an uploaded Amazon S3 image file or an update to an Amazon DynamoDB table, or they might be changes in the state of some system or service, such as termination of an EC2 instance. Support for this form of computing requires both a means of efficiently surfacing events as a sequence of change records, as well as frameworks for processing such change logs. This session provides an overview of how AWS intends to facilitate event-driven computing through support for both change logs as well as various means of processing them.
This document discusses social media marketing strategies. It defines social media as enabling many-to-many conversations rather than one-way broadcasting. Some key metrics are mentioned, such as 500 million Facebook users and nearly 3 billion Google searches per day. The document outlines how several major companies use social media for purposes like customer service, lead generation, branding and thought leadership. It also provides best practices for social media marketing, such as getting to know target audiences and determining their goals. Overall trends are discussed, such as more marketers planning to increase their use of platforms like Facebook, Twitter and video marketing in 2010 and beyond.
Managing a Crisis in Today's Digital World451 Marketing
This document provides tips for managing a crisis in today's digital world. It emphasizes the importance of:
1) Constantly monitoring your brand across social media to respond quickly to issues.
2) Developing an established social media presence in advance so you have advocates and influencers.
3) Listening first before acting to understand conversations and contexts.
4) Speaking up during a crisis rather than avoiding it.
The document provides an overview of social media marketing for travel agencies. It discusses why agencies should engage in social media marketing and which social media sites are best. It outlines Funjet Vacations' strategy to help agencies grow through social media by acting as a lead generation resource and creating educational resources. The document also discusses best practices for social media use and the types of people needed to support social media efforts.
Digital Influencer Marketing for Brands infographicMarketo
Digital influencers have large social networks and credibility within their industries that allows them to impact marketing strategies. The document discusses how brands can connect with influencers by seeking out those relevant to their field and building long-term relationships. It provides examples of how Universal Studios and Tyson Foods partnered with influencers to promote their products and notes the importance of choosing influencers based on their reach, relevance, and resonance within target audiences.
This document discusses social media as a marketing tool. It begins by defining social media marketing and explaining why it is an effective approach. It then discusses how social media allows word-of-mouth marketing to go virtual by connecting people online. The document outlines some key objectives of social media marketing like brand awareness, driving traffic and sales. It provides tips for using social networks like becoming part of the community before promoting. Finally, it explores the impact of social media on marketing through insights, engagement, communication and new business opportunities.
This document discusses the history of influencer marketing from the late 19th century to present day. It traces how celebrity endorsements emerged in the early 20th century through movies and radio. Landmark studies in the 1950s and 1960s explored how personal influence and social networks drive behavior change. More recently, the rise of blogging and social media has given ordinary people a platform to influence others. Companies now leverage these digital influencers through YouTube, Instagram, Facebook, and networks like IZEA to reach large audiences.
The document provides steps for launching a successful social media campaign:
1) Define social media and monitor key platforms and influencers to understand audiences.
2) Build brand awareness on social media by increasing followers, interactions and positive perceptions.
3) Set up brand pages and determine content strategy and response protocols.
4) Engage audiences on social media with a content calendar and respond to comments and messages.
5) Promote social media pages across marketing channels and evaluate and refine the strategy over time.
The document discusses measuring the return on investment (ROI) for social media marketing. It notes that most social media programs do not currently measure ROI. It identifies key factors for social media marketing like engagement, interactivity, and brand promotion. It also provides examples of metrics that can be used to measure social media marketing ROI, including reach, awareness, loyalty, advocacy, sentiment, comments, and followers across different social media platforms. The document emphasizes that social media marketing ROI is measurable and that businesses need to measure both the positive and negative impact.
The document discusses why social media strategies may not be working and provides tips to improve strategies. It notes that signs a strategy isn't working include lack of engagement, inconsistent dialogue across channels, and no news or feedback. The document recommends adjusting strategies by listening broadly, adapting content for each medium, separating communities, setting goals for each, and following an editorial schedule. It stresses the importance of social media as communication tools.
The document discusses how to measure social media effectiveness for brands. It recommends first establishing a social media strategy aligned with business goals. Key metrics to track include mentions, demographics, sentiment, influence and popularity of mentions. Both quantitative metrics like reach and qualitative evaluations are important. ROI should consider hard costs/benefits like leads and soft factors like goodwill. Optimization involves listening to conversations, engaging through blogs/comments, finding influencers and encouraging customer conversations to spread organically.
This document discusses social media marketing. It begins by explaining why social media is important, noting that people consume information on social media and it can help solve low trust issues with traditional marketing. It then discusses different types of social media marketing like blogs, forums, and social networks. It also outlines common social media activities like publishing content, sharing content, and networking. Finally, it lists various metrics that can be used to measure results of social media marketing campaigns like traffic, interactions, impressions, and subscriber growth.
1) Social media has disrupted traditional top-down media by allowing ordinary people to generate and share content freely.
2) This has diminished the role of media gatekeepers and given more people a voice, but it has also led to "echo chambers" where people only engage with those who share their views.
3) For public relations, this means organizations have lost some control over their messages and now must engage on social media to shape conversations and build relationships with customers.
How to use social media in your marketing mixheartinternet
This document discusses how to use social media in marketing. It covers why social media should be part of a marketing mix, the pros and cons of using social media for business, which social networks to use, how to get people to interact on social media, and how to monitor social media performance. The key points are that social media allows one-on-one customer relationships, expert positioning, instant deals/offers, and word-of-mouth potential with little financial investment, though it requires dedicated daily time and risks losing control of conversations.
Effective Tips to get More Eyeballs on Your TweetsFalcon.io
We’ve been conditioned to think “what’s trending” are the only trends on Twitter. Sure, trending tweets and hashtags are definitely important, but so are the trends you can’t always see, or didn’t know existed. It’s just not enough anymore to only know what people are talking about. To have a successful marketing strategy, you need to look beyond that and at all of the benefits the network can provide for your brand. Twitter joins us live to discuss why social care and consumer engagement have been at the forefront of successful social media marketing.
In this webinar we are diving into:
- New ways to engage with customers and resolve issues
- Creative ways to build lasting online relationships with social care
- Best practices to understanding conversations about your brand
Harnessing the Power of Social Media InfluencersBBDO
This document provides an overview of how brands can engage social media influencers to promote their products and services. It defines influencers as passionate content creators with engaged online audiences. Influencers can help brands reach new audiences, build awareness, and drive actions like app downloads. While brands relinquish some creative control, influencer marketing generates higher engagement than traditional ads. The document outlines best practices for identifying the right influencers, developing campaigns, and measuring success through case studies.
This document provides an overview of influence marketing. It defines influence marketing as identifying and building relationships with individuals who have influence over target audiences. It then discusses the brief history of influence marketing from orators to modern social media influencers. Finally, it outlines the key aspects of creating an influence marketing program, including identifying influencers, measuring influence, developing relationships, and using influence marketing for initiatives like product launches, community management, and crisis response.
This document discusses the role and responsibilities of a community manager. A community manager is responsible for advocating the brand on social networks, creating buzz, building relationships with influencers, content creation, and developing engagement strategies. On a daily basis, community managers spend 40% having conversations, 20% building visibility, 30% finding new connections, and 10% each on analysis and befriending followers. Effective community managers have strong communication skills, good judgment, dedication, organizational skills, empathy, analytics background, and passion for the brand. The document outlines steps for an effective community management plan and golden rules for community managers.
50+ Social Media Tools and Sites: Beyond Facebook and TwitterJeremy Caplan
Beyond Facebook, Twitter and YouTube, there are dozens of other social networks where communities gather and share. These slides accompanied a presentation on 50+ Social Media Sites and Tools.
(SPOT305) Event-Driven Computing on Change Logs in AWS | AWS re:Invent 2014Amazon Web Services
An increasingly common form of computing is computation in response to recently occurring events. These might be newly arrived or changed data, such as an uploaded Amazon S3 image file or an update to an Amazon DynamoDB table, or they might be changes in the state of some system or service, such as termination of an EC2 instance. Support for this form of computing requires both a means of efficiently surfacing events as a sequence of change records, as well as frameworks for processing such change logs. This session provides an overview of how AWS intends to facilitate event-driven computing through support for both change logs as well as various means of processing them.
This document is a questionnaire for teenagers that measures their concept of idealism towards themselves and the opposite sex. It asks for demographic information like age, sex, and current height, weight, hair color, eye color, etc. It then asks what their ideal values would be for each of those attributes. For the opposite sex, it asks what their ideal height, weight, body shape, hair style, eye color, and hair color would be. The purpose is to help complete a mathematics survey project by collecting this data on teenagers' concepts of idealism.
Sl potencialidades e contextos de utilizaçãoAna Loureiro
Second Life is a 3D virtual world that can be used for education in several ways. It allows for immersive simulation, construction, collaboration and interaction in real-time. Some key educational uses include language learning through interaction with native speakers, historical reconstruction of places and buildings, and simulations in fields like healthcare, science and business. Educators are using Second Life to enhance experiential and collaborative learning through activities that may be difficult or impossible in the real world.
Analysis of Theys Eluay,and his role in the struggle for independence in West Papua. Theys Eluay was killed by Kopassus in 2001. On his death he became a Papuan hero and martyr.
The document discusses computer hardware topics including input devices, display devices, printers, and storage technologies. It examines keyboards, mice, and other input devices. It reviews CRT, LCD, and plasma display technologies. It compares inkjet and laser printers. It introduces and compares storage media such as hard drives, CDs, DVDs, and solid-state storage. It discusses expanding computer capabilities through expansion cards and peripherals. It concludes by discussing the importance of recycling obsolete computers.
Introducing the Professional Diversity NetworkKevin McFall
An introduction to the Professional Diversity Network, home to the leading professional networking and job search sites for Hispanic (iHispano.com) and African Americans (AMightyRiver.com).
The document discusses rational drug use and lists numerous references on the topic. It notes that despite knowledge gained on rational use interventions, irrational prescribing continues. Successful rational use requires complex, multifaceted solutions beyond knowledge alone. Barriers include expensive new drugs, traditional medical training with little focus on public health, and influence of pharmaceutical representatives. Future goals include standard treatment guidelines, skills-based training, and effective drug information systems for health workers and the public.
The document provides an introduction to computers and digital technology. It defines computers and their basic functions. It explores the history of digital technology and how computers have evolved from room-sized machines to personal computers. It categorizes different types of computers based on their uses and capabilities. It examines the typical components of a personal computer system and introduces some basic concepts of software, operating systems, and computer networks.
The document provides an introduction to computers and digital technology. It defines computers and their basic functions. It explores the history of digital technology and how computers have evolved from large mainframe computers to today's personal computers. It also provides an overview of different types of computers, software, operating systems, and how computers connect to networks and the Internet.
This document describes a polar bear living in Antarctica. It eats fish and penguins, making it a carnivore. The polar bear is special because it has a blue tongue, is an endangered species, and is on the red list. The document does not directly state that it is about a polar bear until the end.
The document introduces concepts related to computers and digital technology. It defines computers and their basic functions. It explores different types of computers including personal computers like desktops, notebooks, and tablets. It also discusses computer hardware, software, operating systems, and how computers work. The document then covers topics like computer networks, the Internet, email, and security and privacy issues related to email communications.
The document is about a cat describing itself. It states that cats live almost everywhere except Australia and Antarctica, they are omnivores eating fish, mice and plants when sick, and they have blue eyes when born that change color after 12 weeks. Cats are special because they have different toe numbers on front and back paws, can jump high in relation to their tail length, and come in varied colors and eye shapes while having fur, claws and sharp teeth.
The document describes the stages of the cell cycle: interphase where the cell grows and chromosomes are copied, prophase where the nuclear envelope breaks down, metaphase where chromosomes line up in the center, anaphase where chromosomes are pulled to opposite poles, telophase where new nuclei form, and cytokinesis where the cell divides into two daughter cells.
PR & Web 3.0 - You Haven't Seen Anything YetKevin McFall
A presentation of the potential technology impact of Web 3.0 on the practice of Public Relations ( PR ).
With high-level thoughts on the semantic web, social media, and other evolutionary opportunities for PR.
Mike Schaffer is the social media and online marketing manager of an advertising agency that provides digital, branding, and design services. He discusses four truths about measuring return on investment (ROI) for social media: 1) ROI starts with having a clear strategy and goals; 2) choosing the right social media platforms to achieve those goals; 3) maintaining social media efforts requires consistent attention like maintaining a faucet; 4) choosing the proper metrics to measure ROI like website traffic and growth in social media followers. He also addresses common issues with social media like time commitment and offers solutions like using a content calendar for planning posts.
The document discusses 10 trends that matter for businesses, including that customers co-shape reputation through social media conversations, leaders identify issues before they become critical, and less than 1% of customer time is spent on purchases. It emphasizes understanding where conversations occur, who the influencers are, focusing on content and conversations, and leveraging the web internally. The key is to listen to customers' online world with precision, learn by making news easily accessible, and focus on actionable insights to inform strategy, such as by identifying exact influencer ranks.
Winning at Social - 4 Steps to Enhance Your Social Media StrategyEvgeny Tsarkov
Winning at Social - 4 Steps to Enhance Your Social Media Strategy (by MarketingCloud)
Победить в социальных медиа - 4 шага к расширению вашей стратегии работы в социальных медиа
This document discusses the importance of social media for businesses. It defines social media as online conversations and interactions between people. It emphasizes that social media is about engagement, not just having an online presence. It provides examples of how businesses can participate in social media through blogging, social networks, sharing content and listening to customers. It stresses the importance of developing an integrated social media strategy that balances risk and reward.
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
Socialgraphicsframeworkjan19final 100121000544-phpapp02Brian Im
This webinar discusses how to use socialgraphics to understand customers' social behaviors and develop an effective social strategy. Socialgraphics examines where customers are online, their social behaviors, who they trust, their influence, and how they use social media related to products. Understanding these can help identify influencers and the best ways to engage different customer groups. The webinar introduces the Engagement Pyramid model to categorize customers from watchers to curators. It provides an example of a company using socialgraphics research to identify influencer moms and activate word-of-mouth for a new snack product.
This webinar discusses how to use socialgraphics to understand customers' social behaviors and develop an effective social strategy. Socialgraphics examines where customers are online, their social behaviors, who they trust, their influence, and how they use social media related to products. Understanding these can help identify influencers and the best ways to engage different customer groups. The webinar introduces the Engagement Pyramid model to categorize customers from watchers to curators. It provides an example of a company using socialgraphics research to identify influencer moms and activate word-of-mouth for a new snack product.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
This document provides guidance on developing an effective social media strategy for businesses. It recommends determining goals and objectives, researching relevant social media platforms and target audiences, creating a list of industry contacts and content sources, joining online conversations to build relationships, strengthening relationships through offline interactions, measuring results against goals, and continually analyzing and improving efforts based on what works best. The overall message is that a social media strategy requires a long-term commitment to building relationships, not just short-term marketing tactics, and should be integrated with a company's overall marketing plan.
Chapter2 Social Media Marketing by .pptxZaraZainab3
The document provides an overview of developing an effective social media strategy. It discusses 5 stages of listening to understand audiences and competitors. It also outlines determining goals and objectives, such as exposure, engagement, influence and impact. Strategies should be based on listening results and best practices. Goals may need to be flexible and linked to clear calls to action. Building advocates rather than just self-promotion is also advised. Overall, the key aspects are developing a roadmap, listening first, welcoming participation, giving it time, and remaining flexible.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
Trends in social media for business include:
1) Customers shape brands' reputations through online conversations, so companies must listen to understand customers and address issues early.
2) Less than 1% of customer time is spent on purchases; the other 99% is spent searching and socializing online, so companies must engage customers throughout the experience.
3) Customers want to share ideas, knowledge, and help solve problems online, so companies should support these activities to build trust.
This document provides an overview of New Media Strategies (NMS), a social media marketing firm. Some key details:
- NMS has been dedicated to social media since 1999 and has 90 employees across several US offices.
- They have executed over 1,500 social media campaigns across many industries like telecom, energy, politics, and healthcare.
- NMS uses approaches like digital PR, social media activation, grassroots messaging, and analytics to promote brands online.
- The document outlines best practices for organizations to effectively use social media and discusses trends like the growth of mobile and augmented reality.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Your Brand Sux - Turning Social Sentiment into OpportunityMicrosoft India
This document provides tips and best practices for brands to effectively manage social media engagement and sentiment. It discusses tracking brand sentiment, product feedback, and social media ROI. It emphasizes the importance of listening to customers on social media and using that feedback to improve products, marketing and customer service. It also provides advice on mitigating social media meltdowns, managing risk, and having practices in place to respond to emergencies or controversies on social media.
Similar to NNPA Mid Winter Conf. - Social Media (20)
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NNPA Mid Winter Conf. - Social Media
1. How to Get Social…Again Presented by Kevin McFall VP, Global Business Development NNPA Mid-Winter Conference 2011
2. Part 2 of 3 the Social Media Academy How to Integrate Social Media into Your Websites and Connect it to Your Print Product Connecting to the platforms Empowering your audience to share Now that you’ve built it, how do you leverage it? Developing an Audience Knowing the Rules of Engagement Which Social Content Matters?
3. The Basics of getting your site social Empowering your users to share and push content from your site to social media “Share This” Email to a friendTweet this to Twitter Like this Or Recommend this to Facebook Buzz to Yahoo! Buzz or Google Buzz Comments and Ratings
11. Video and Photo Sharing Sites Blogs Where is your audience? Where do you need to be? Where is Social Media? Wikis Forums Microblogs Review sites Social Networking 11
12. Who Must You Have in Your Audience? Passionates Influencers Ad Hocs
13. Passionates Passionates are people who care deeply about topics that are too niche to impact the mainstream zeitgeist. But within those areas of interest, they are acknowledged, respected, and taken seriously — even if their audiences are relatively small. These are often “the original bloggers.” Folks who care enough to create.
14. Influencers Influencers are people who have large groups of followers, across different online strata. They almost always started out as Passionates but have “crossed over” into a more mainstream role. They are the tastemakers. Sometimes they are part of the modern media but this is actually fairly rare. The authority that an Influencer gained (while still a Passionate) has eclipsed traditional media’s credibility.
15. Ad-Hocs Ad-Hocsare everyday folks. They deserve attention, too — though that is very hard to scale. By being patient and proactive with as many folks as possible, a brand marketer gains grassroots respect that is eventually noticed by bigger fish.
17. The Top 10 Conversations To Listen for in Social Media What should a company listen for? How should we respond or engage? How can we monitor it all?
28. Review of The Top 10 Conversations To Listen For… The Point of Need The Influencer The Crowd The Competitors The Crisis The Campaign Effect The Inquiry/Question The Customer Problem The Compliment The Complaint
30. Social Media Policies Create a policy to outline marketing and PR campaign best practices, employee rules, customer support responses, etc. Be transparent in all communications, never misrepresenting. Post meaningful commentary, using common sense Include who can participate, what the workflow and approval processes are, what the Avoid activity surrounding crisis and company confidential issues
31. Social Media Monitoring Know what’s being said. Catch the buzz about your brand. Relevant Keywords & Topics Influence – Reach, expertise, credibility Sentiment - Positive, Neutral or Negative Volume of Buzz How to catch the Buzz: Search – Google Alerts, Twitter Advanced, Bing Dashboards Cision Social Media Monitoring Hootsuite, Tweetdeck, etc.
32. Cision Social Media Monitor all forms of social media, including blogs, top video- and image-sharing sites, forums, opinion sites, and micro-blogs like Twitter - all filtered by country and media type. Receive daily social media reports to see the most viral posts related to your brands and track the volume of buzz around keywords tied to your campaigns. Track the viral success of each story with constantly updated influencer metrics. Quickly sort your results by influencer scores, comment count, unique commenters and publish date. Set up custom email alerts and search terms to automatically sort and manage your social media coverage.
33. Rules of engagement Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
34. Excerpts from 21 Key Rules of Engagement 1: Discover all relevant communities of interest and observe the choices, challenges, impressions, and wants of the people within each network 2: Participate where your presence is advantageous and mandatory, don’t just participate anywhere and everywhere or solely in your own domains (Facebook Brand Page, Twitter conversations related to your brand, etc.) 7: Observe the behavioral cultures within each network and adjust your outreach accordingly
35. Excerpts from 21 Key Rules of Engagement Cont’d. 9: Become a true participant in each community you wish to activate, move beyond marketing and sales 10: Don’t speak at audiences through canned messages, introduce value, insight and direction through each engagement 21: Give back, reciprocate and recognize notable contributions from participants in your communities
36. Q & A Kevin McFall Email: Kevin.McFall@Cision.com On Twitter: @JournoPR3point0 Office: +1.312.873.6534
37. Social Media Resources Sites to keep up with latest trends: Mashable.com TechCrunch Setting up a blog: Blogger.com Posterous.com WordPress.org Sites for specific Social Media platforms: OneForty.com (SM Tools) TweetMeme (Twitter) Facebook Developers (FBk) Monitoring Tools: Google Alerts Hootsuite, TweetDeck
Editor's Notes
I use the analogy of fishing. If you want to catch a lot of fish, you can’t fish in the pond with a bamboo pole. You have to fish in the ocean and cast a wide net. Your have a specific target however, and to hit the bullseye requires a more focused strategy.
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