The document discusses integrating social media with corporate websites. It presents a framework with 5 stages of evolution:
1. No integration
2. Social linking
3. Social aggregation, including basic feeds, curated aggregation, and contextual aggregation
4. Social publishing, including passive and active sharing
5. Social context, including social content and social & contextual content
The final stage is a seamless integration where the corporate website and social network are combined into one. The document uses examples to illustrate how brands can utilize different stages of the framework to better integrate their social media presence with their website.
11. Evolu8on
of
the
Corporate
Social
Website
A
new
framework
for
integra3ng
Social
Media
with
corporate
websites.
0.
No
1.
Social
2.
Social
3.
Social
4.
Social
5.
Seamless
Integra3on
Linking
Aggrega3on
Publishing
Context
Integra3on
Passive
Social
Basic
Feeds
Sharing
Content
Social
and
Curated
Ac3ve
Contextual
Aggrega3on
Sharing
Content
Contextual
Aggrega3on
Source:
Al3meter
Group
12. Evolu8on
of
the
Corporate
Social
Website
0.
No
Integra3on
0.
No
1.
Social
2.
Social
3.
Social
4.
Social
5.
Seamless
Integra3on
Linking
Aggrega3on
Publishing
Context
Integra3on
Passive
Social
Basic
Feeds
Sharing
Content
Social
and
Curated
Ac3ve
Contextual
Aggrega3on
Sharing
Content
Contextual
Aggrega3on
Source:
Al3meter
Group
13. Evolu8on
of
the
Corporate
Social
Website
A
new
ntegra3on
for
integra3ng
Social
Media
with
corporate
websites.
0.
No
I framework
14. Evolu8on
of
the
Corporate
Social
Website
A
new
ntegra3on
for
integra3ng
Social
Media
with
corporate
websites.
0.
No
I framework
15. Evolu8on
of
the
Corporate
Social
Website
1.
Social
Linking
0.
No
1.
Social
2.
Social
3.
Social
4.
Social
5.
Seamless
Integra3on
Linking
Aggrega3on
Publishing
Context
Integra3on
Passive
Social
Basic
Feeds
Sharing
Content
Social
and
Curated
Ac3ve
Contextual
Aggrega3on
Sharing
Content
Contextual
Aggrega3on
Source:
Al3meter
Group
18. Evolu8on
of
the
Corporate
Social
Website
2.
Social
Aggrega3on
0.
No
1.
Social
2.
Social
3.
Social
4.
Social
5.
Seamless
Integra3on
Linking
Aggrega3on
Publishing
Context
Integra3on
Passive
Social
Basic
Feeds
Sharing
Content
Social
and
Curated
Ac3ve
Contextual
Aggrega3on
Sharing
Content
Contextual
Aggrega3on
Source:
Al3meter
Group
19. Evolu8on
of
the
Corporate
Social
Website
2a.
Social
Aggrega3on
–
Basic
Feeds
20. Evolu8on
of
the
Corporate
Social
Website
2b.
Social
Aggrega3on
–
Curated
Aggrega3on
21. Evolu8on
of
the
Corporate
Social
Website
2b.
Social
Aggrega3on
–
Curated
Aggrega3on
22. Evolu8on
of
the
Corporate
Social
Website
2c.
Social
Aggrega3on
–
Contextual
Aggrega3on
23. Evolu8on
of
the
Corporate
Social
Website
2c.
Social
Aggrega3on
–
Contextual
Aggrega3on
24. Evolu8on
of
the
Corporate
Social
Website
3.
Social
Publishing
0.
No
1.
Social
2.
Social
3.
Social
4.
Social
5.
Seamless
Integra3on
Linking
Aggrega3on
Publishing
Context
Integra3on
Passive
Social
Basic
Feeds
Sharing
Content
Social
and
Curated
Ac3ve
Contextual
Aggrega3on
Sharing
Content
Contextual
Aggrega3on
Source:
Al3meter
Group
25. Evolu8on
of
the
Corporate
Social
Website
3a.
Social
Publishing
–
Passive
Sharing
26. Evolu8on
of
the
Corporate
Social
Website
3b.
Social
Publishing
–
Ac3ve
Sharing
27. Evolu8on
of
the
Corporate
Social
Website
4.
Social
Context
0.
No
1.
Social
2.
Social
3.
Social
4.
Social
5.
Seamless
Integra3on
Linking
Aggrega3on
Publishing
Context
Integra3on
Passive
Social
Basic
Feeds
Sharing
Content
Social
and
Curated
Ac3ve
Contextual
Aggrega3on
Sharing
Content
Contextual
Aggrega3on
Source:
Al3meter
Group
28. Evolu8on
of
the
Corporate
Social
Website
4a.
Social
Context
–
Social
Content
29. Evolu8on
of
the
Corporate
Social
Website
4a.
Social
Context
–
Social
Content
30. Evolu8on
of
the
Corporate
Social
Website
4b.
Social
Context
–
Social
&
Contextual
Content
31. Evolu8on
of
the
Corporate
Social
Website
A
new
framework
for
integra3ng
Social
Media
with
corporate
websites.
0.
No
1.
Social
2.
Social
3.
Social
4.
Social
5.
Seamless
Integra3on
Linking
Aggrega3on
Publishing
Context
Integra3on
Passive
Social
Basic
Feeds
Sharing
Content
Social
and
Curated
Ac3ve
Contextual
Aggrega3on
Sharing
Content
Contextual
Aggrega3on
Source:
Al3meter
Group