- The EdgeRank algorithm determines which content appears in a user's Facebook News Feed based on several factors. - It considers a user's previous interactions with both the author of the post and the type of post. Content from accounts and in formats a user has frequently engaged with before is more likely to appear. - EdgeRank also looks at how other users who saw the post engaged with it, through likes, comments, and shares. High engagement from other users increases the chances of a post being shown. Negative feedback can decrease those chances. - Understanding EdgeRank helps page administrators optimize their content so it appeals to users' interests and prompts engagement, improving the content's chances of spreading through the News Feed.

2. • FACT : 40% of the time spent on Facebook is in the News
Feed -- and only 12% is spent on profile and brand pages.
• And It is more important than you think that your content IS
on the User Newsfeed.
• So exactly what factors does the social network take into
consideration when deciding which of your content gets
surfaced in a user's News Feed?
This is where “Edgerank Algorithm” comes in.

3. What is Edge
• Every action you or your friends take, which is a
potential newsfeed story.
Example: a status update comments tagging a photo
joining a fan page RSVPs to an event

4. • It is an algorithm used by Facebook to
determine what and where posts(edge)
appear on each individual user’s newsfeed in
order to give us relevant and wanted
content(edge).
What is Edge Rank

5. • Facebook fans rarely see your status updates
• Only 0.2% of the eligible stories make it to the user’s
newsfeed
• Keyword aggregator
Why Should You Know?

6. It can be broken down into
4 major social factors
and sub divided into two
more categories

7. Your specific interaction
with a set of different
Facebook posts
A group of Facebook Users’
overall reactions to one
specific post

8. 1. Your previous interactions with the author
The more you engage with a friend or a page, the more
likely you are to see their posts
Personal Interaction

9. 2. Your previous interactions with the post type
If you often engage with a certain type of post, you’re
more likely to see posts of that type.
Personal Interaction

10. 1. Reaction from users who already saw that
post.
The more Facebook users engage with a post,
the more likely you are to see that post.
Network Reaction

11. 2. Amount of complaints or negative feedback
As more users give negative feedback the less
likely you are to see that post.
Network Reaction

16. • Its hard to trick an algorithm into thinking that your
content is interesting. Its much easier to rewrite your
content so your fans leave more likes and comments
• Take your latest press releases, and turn them into
questions that compel your fans to engage
Optimize Edge Rank for
your Page?

17. Does it Work ?

18. Thank you for your attention