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Social Media Srategy and Audit

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Melissa Casserly
Melissa Casserly

A three month strategy to be used when on-boarding a new client. Great tool to use and for the client to keep. Very helpful to streamline the process

Social Media
1 of 22
Social Media Strategy All Rights Reserved| Copyright 2016 | Out There Strategies
Social Media Sites URL Followers Last Activity Date Action Facebook Twitter LinkedIn Instagram YouTube Google+ Audit of PresenceData Curated 8/9/16
Know Your Competition Competitor Social Profiles Strengths Weaknesses Content That Resonates
Social Audit Learnings(1 of 2) 1. We will consider consolidating the following accounts to simplify our social presence 2. The gaps in our social presence based on competitive analysis are:
Social Audit Learnings(2 of 2)
Business Goals Brand Awareness Thought Leadership Word of Mouth Leads Sales Social Goals Reach Consumption Shares, Likes, Retweets Actions Conversion Aligning Social Goals to Business Goals
Smart Dog Social Media Goals My social media goals are: Goal #1: Goal #2: Goal #3:
Market Placement Goals The Top 3 Services We Provide Are: Service #1 Service #2: Service #3:
Market Placement Goals What are some small steps we can offer to engage our audience? (ex. newsletter sign up, webinar registration, requesting a sample or an assessment): 1. 2. 3.
Content Strategy Use the social media content rule of thirds: ○ ⅓ of content promotes business and converts audience ○ ⅓ of content shares ideas and stories from thought leaders ○ ⅓ is original brand content
Top 3 Audiences 1. 2. 3.
1. The type of original content that we will create and post is: images, videos, Original Tips 2. The type of content we will share is: Content Strategy
Posting Schedule Sun Mon Tue Wed Thur Fri Sat Facebook 1 1 1 1 1 1 1 Twitter 1 1 1 1 1 1 1 Instagram 1 1 1 1 YouTube 1 Google+ 1 1 1 1 1 1 1 Monday-All original content that you would like used in the following weeks posts are due to Melissa. Wednesday-All content will be submitted to you for approval by 12:00 p.m. Friday-All edits are due back to Melissa by 12:00 p.m. If there are not any changes or edits received by this time , all content will be scheduled via HootSuite for the following week.
Strategy Next Steps and Action Points (yellow highlighted items require your action)
Social Content Progress-Month 1 Social Media Channel Top Performing Content Lowest Performing Content Action Required Facebook Twitter Instagram You Tube
Social Content Progress-Month 2 Social Media Channel Top Performing Content Lowest Performing Content Action Required Facebook Twitter Instagram YouTube
Social Content Progress-Month 3 Social Media Channel Top Performing Content Lowest Performing Content Action Required Facebook Twitter Instagram You Tube
Post-Strategy Audit (1 of 3) 1. What worked well? Tuesday Tips had the most overall engagement. Also 2. What didn’t work well?
Post-Strategy Audit (2 of 3) 3. Our new goals for the next period/quarter are: Goal #1: Goal #2: Goal #2: 4. Changes we will make to our strategy based on learnings are:
Post-Strategy Audit (2 of 3)
General Notes

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Social Media Srategy and Audit

  • 1. Social Media Strategy All Rights Reserved| Copyright 2016 | Out There Strategies
  • 2. Social Media Sites URL Followers Last Activity Date Action Facebook Twitter LinkedIn Instagram YouTube Google+ Audit of PresenceData Curated 8/9/16
  • 3. Know Your Competition Competitor Social Profiles Strengths Weaknesses Content That Resonates
  • 4. Social Audit Learnings(1 of 2) 1. We will consider consolidating the following accounts to simplify our social presence 2. The gaps in our social presence based on competitive analysis are:
  • 6. Business Goals Brand Awareness Thought Leadership Word of Mouth Leads Sales Social Goals Reach Consumption Shares, Likes, Retweets Actions Conversion Aligning Social Goals to Business Goals
  • 7.
  • 8. Smart Dog Social Media Goals My social media goals are: Goal #1: Goal #2: Goal #3:
  • 9. Market Placement Goals The Top 3 Services We Provide Are: Service #1 Service #2: Service #3:
  • 10. Market Placement Goals What are some small steps we can offer to engage our audience? (ex. newsletter sign up, webinar registration, requesting a sample or an assessment): 1. 2. 3.
  • 11. Content Strategy Use the social media content rule of thirds: ○ ⅓ of content promotes business and converts audience ○ ⅓ of content shares ideas and stories from thought leaders ○ ⅓ is original brand content
  • 13. 1. The type of original content that we will create and post is: images, videos, Original Tips 2. The type of content we will share is: Content Strategy
  • 14. Posting Schedule Sun Mon Tue Wed Thur Fri Sat Facebook 1 1 1 1 1 1 1 Twitter 1 1 1 1 1 1 1 Instagram 1 1 1 1 YouTube 1 Google+ 1 1 1 1 1 1 1 Monday-All original content that you would like used in the following weeks posts are due to Melissa. Wednesday-All content will be submitted to you for approval by 12:00 p.m. Friday-All edits are due back to Melissa by 12:00 p.m. If there are not any changes or edits received by this time , all content will be scheduled via HootSuite for the following week.
  • 15. Strategy Next Steps and Action Points (yellow highlighted items require your action)
  • 16. Social Content Progress-Month 1 Social Media Channel Top Performing Content Lowest Performing Content Action Required Facebook Twitter Instagram You Tube
  • 17. Social Content Progress-Month 2 Social Media Channel Top Performing Content Lowest Performing Content Action Required Facebook Twitter Instagram YouTube
  • 18. Social Content Progress-Month 3 Social Media Channel Top Performing Content Lowest Performing Content Action Required Facebook Twitter Instagram You Tube
  • 19. Post-Strategy Audit (1 of 3) 1. What worked well? Tuesday Tips had the most overall engagement. Also 2. What didn’t work well?
  • 20. Post-Strategy Audit (2 of 3) 3. Our new goals for the next period/quarter are: Goal #1: Goal #2: Goal #2: 4. Changes we will make to our strategy based on learnings are:

Editor's Notes

  1. Prefered type of content?