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This presentation by Antonio Ragusa addresses the following questions:
What are social media?
How do they affect marketing and communication?
Why are they important and what benefits can they bring to organizations and individuals?
How should they be used for marketing and communication purposes?
Business English Workshop Highlights:
• Enhance Small Business Talk phrases.
• Enrich your diction with business phrases and words.
• Boost up your Receptive and Expressive language communication.
• Explicit effective professional writing expressions.
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications Forum Bombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
Marketing and Communication in the Social Media EraAntonio Ragusa
This presentation by Antonio Ragusa addresses the following questions:
What are social media?
How do they affect marketing and communication?
Why are they important and what benefits can they bring to organizations and individuals?
How should they be used for marketing and communication purposes?
Business English Workshop Highlights:
• Enhance Small Business Talk phrases.
• Enrich your diction with business phrases and words.
• Boost up your Receptive and Expressive language communication.
• Explicit effective professional writing expressions.
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications Forum Bombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
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This presentation was made for a workshop offered by the MSBDC as an introduction to social media - what is social media, why is it important for businesses to adopt it, and how to integrate social media with your marketing strategy.
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10. What
is
Social
Media?
Social
Media
is
a
Conversa5on
Online.
• Who participates?
• your Employers
• your Employees
• your Customers
• your Partners
• your Fans
• your Competitors
• your Investors
• your Critics
• and many others…
• The conversation is organic, it is not controlled
29. Case
Study:
Queen
Rania
“ Twisit
Jordan”
Promo5ng
tourism
to
Jordan
with
Social
Media.
30. Case
Study:
Wild
Peeta
“We're
the
open-‐source
Shawarma
restaurant
that
shares
decision-‐rights
with
our
followers.
Welcome
to
SHAREWARMA
2.0
;-‐)”
-‐
@WildPeeta
39. Case
Study:
Ford
Explorer
Reveal
For
the
first
5me
ever,
Ford
bucked
tradi5on
and
turned
to
Social
Media
(with
Facebook
as
the
pla`orm)
to
exhibit
the
new
vehicle.
40. Ques?ons?
Social Media Masters
Business Seminar
Abbas
Alidina
@AbbasAlidina
AbbasAlidina.com
