The document discusses social media etiquette and best practices for platforms like Facebook, Twitter, LinkedIn and Google+. It provides tips for using social media appropriately and effectively as part of personal branding or for business purposes. These include being transparent, playing by each platform's rules, listening to others, engaging respectfully and providing value through high-quality content. Specific guidance is offered for optimizing profiles, posts and interactions across different social networks.
Managing Social Media From Start to Finish - Lorna Liasbpe
Lorna Li's slide presentation from ASBPE's "Managing Social Media" webinar (May 29, 2009) gives pointers on setting social media marketing strategy, prioritizing social media tasks, measuring success, automating social media management.
Facebook Strategy for Public Relations - June 2010Scott Meis
PR Daily Webinar presentation I hosted addressing the strategic use of Facebook for public relations and marketing professionals. For additional resource links, visit here - http://tinyurl.com/RaganFbookPRJune2010
Maximizing Use of Facebook and YouTube in the Donation CommunityScott Meis
A January 2010 Webinar presentation to the organ/tissue donation community about maximizing the use of Facebook and YouTube to increase donor registrations.
Amplification is about catching bigger waves
What blogs do you read?
Most corporate blogs are • Boring • Bland • Safe What kind of blogs do you read? • Opinionated • Surprising • Have a point of view • Teach you something
What is Content Marketing?
How important is content marketing? Content wins for most effective strategy; but it’s also the hardest to implement
Amplification = content x channel
What is Amplification?
Example: Catching the wave in 2013 Original post: 2011
What is Amplification?
Section Two: Research
Start with People
People first The first question you need to ask is: “who do I want to reach?” Section Two Every good product, website, campaign, and piece of writing starts with people in mind.
How do you choose your audience?
Technique #2: draw a venn diagram
Our target audience is: __________________
Finding pain
Section Two When you understand your audience’s pain you’ll be able to better define their problem.
Example: pjrvs.com
Focus on their needs
Observe people in their habitat
Where do people hang out?
Research examples: where would you find managers?
What are you looking for? BIG problems trends pain points frustrations
Observing trends
Yesterday I saw this tweet:
He’s tweeting about this site: The Grid
He’s not happy about it
A lot of other designers don’t like it either
I go to Designer News:
Where have I seen this before?
What’s the trend we’re observing? Designers are feeling threatened.
This takes time. Collect and organize your research.
Sample research I’m using an app called keeeb.com to track trends.
Listen
Focus on your audience’s biggest problems
Organize your research • Record your findings • Organize them into groupings • Identify a big pain / issue / topic you could focus on You grow an audience by targeting a topic people care about!
Section Three: Writing & Promotion 3
Write for your audience
Writing viral content is hard.
Great, shareable content…
Why do people share content?
Types of content
Amplify your content
Which train are you going to hitch your content to? Your own small network Someone else’s big network
Effects of amplification
Two types of amplifiers: 1
How do you build relationships with influencers?
How do you earn the right to on online communities? Add value Hacker News Designer News Product Hunt
Target the right networks
Coordinate your efforts
Example 1: Groovehq
Coordinate your launch
The game plan
A note on Hacker News, Designer News, Product Hunt, Reddit…
It typically takes about 20-30 minutes for a story to slip off the "New Submissions" page. That's your window to get enough votes to appear on the front page.
The algorithm on News Sites favours new content
Can you game the system?
Timing is important
Managing Social Media From Start to Finish - Lorna Liasbpe
Lorna Li's slide presentation from ASBPE's "Managing Social Media" webinar (May 29, 2009) gives pointers on setting social media marketing strategy, prioritizing social media tasks, measuring success, automating social media management.
Facebook Strategy for Public Relations - June 2010Scott Meis
PR Daily Webinar presentation I hosted addressing the strategic use of Facebook for public relations and marketing professionals. For additional resource links, visit here - http://tinyurl.com/RaganFbookPRJune2010
Maximizing Use of Facebook and YouTube in the Donation CommunityScott Meis
A January 2010 Webinar presentation to the organ/tissue donation community about maximizing the use of Facebook and YouTube to increase donor registrations.
Amplification is about catching bigger waves
What blogs do you read?
Most corporate blogs are • Boring • Bland • Safe What kind of blogs do you read? • Opinionated • Surprising • Have a point of view • Teach you something
What is Content Marketing?
How important is content marketing? Content wins for most effective strategy; but it’s also the hardest to implement
Amplification = content x channel
What is Amplification?
Example: Catching the wave in 2013 Original post: 2011
What is Amplification?
Section Two: Research
Start with People
People first The first question you need to ask is: “who do I want to reach?” Section Two Every good product, website, campaign, and piece of writing starts with people in mind.
How do you choose your audience?
Technique #2: draw a venn diagram
Our target audience is: __________________
Finding pain
Section Two When you understand your audience’s pain you’ll be able to better define their problem.
Example: pjrvs.com
Focus on their needs
Observe people in their habitat
Where do people hang out?
Research examples: where would you find managers?
What are you looking for? BIG problems trends pain points frustrations
Observing trends
Yesterday I saw this tweet:
He’s tweeting about this site: The Grid
He’s not happy about it
A lot of other designers don’t like it either
I go to Designer News:
Where have I seen this before?
What’s the trend we’re observing? Designers are feeling threatened.
This takes time. Collect and organize your research.
Sample research I’m using an app called keeeb.com to track trends.
Listen
Focus on your audience’s biggest problems
Organize your research • Record your findings • Organize them into groupings • Identify a big pain / issue / topic you could focus on You grow an audience by targeting a topic people care about!
Section Three: Writing & Promotion 3
Write for your audience
Writing viral content is hard.
Great, shareable content…
Why do people share content?
Types of content
Amplify your content
Which train are you going to hitch your content to? Your own small network Someone else’s big network
Effects of amplification
Two types of amplifiers: 1
How do you build relationships with influencers?
How do you earn the right to on online communities? Add value Hacker News Designer News Product Hunt
Target the right networks
Coordinate your efforts
Example 1: Groovehq
Coordinate your launch
The game plan
A note on Hacker News, Designer News, Product Hunt, Reddit…
It typically takes about 20-30 minutes for a story to slip off the "New Submissions" page. That's your window to get enough votes to appear on the front page.
The algorithm on News Sites favours new content
Can you game the system?
Timing is important
10 Socially Connected Mainstream Media OutletsMarketwired
There are cries that traditional media is dying, that newspapers are doomed and that “real” journalism is no longer practiced, thanks to the fact that anyone with a video-enabled-smartphone and access to the Internet can pass themselves off as a ‘reporter’. But by now, you know the doomsayers were wrong. There are many traditional outlets that embrace social media and encourage it among their staff and subscribers. They’ve even built social media into their business models. Take a look at our 10 picks for the most socially connected mainstream media outlets.
Here is a presentation called Running a Social Media Newsroom I prepared for the Northern Kentucky Chamber. Let me know if you have any additional thoughts.
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
This presentation provides useful information to small and mediium-sized businesses on how to use social media to market their products and services. we start with how to create a strategy and then how to get started setting up Facebook page, Twitter profile, Linkedin personal profile, LinkedIn Company page, Pinterest page and Pinterest boards for business, YouTube channel and a blog.
How can you take Twitter to the next level and use it to build relationships with the media and key influencers? In this session, we’ll review how communicators can use Twitter effectively and how to build authentic, mutual relationships with the goal of receiving positive coverage for your company.
I put together a presentation for the Facebook Developers Garage in Santa Monica to open up a discussion about how to market your Facebook application. The premise was this: if you understand all the integration points and apply some “Marketing 101″ you have a much better chance of making a viral application.
Social Media Audits, Strategy & Everything In-between Ashley Segura
inOrbit
Wondering if you're doing this whole social media thing right? Getting ready to launch a new brand or work with a new social media client?
This session was made for you! In this session, we will focus on the following:
Realistic goals to accomplish on social media
The anatomy of a branded social media appearance
Content ideation and content types
Hashtag strategy and other social media strategies
Posting frequency and social media calendar
And finally, how to audit if it’s all working or not
This Social Media Presentations was created as a visual aid for a presentation to Marketing Students in the Entrepreneurship Program at Northeast Wisconsin Technical College in Green Bay, Wisconsin. It includes many useful picture links and gives a basic social media marketing introduction. Please enjoy and freely share. Melinda Peterson - melindajpeterson@yahoo.com
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
10 Socially Connected Mainstream Media OutletsMarketwired
There are cries that traditional media is dying, that newspapers are doomed and that “real” journalism is no longer practiced, thanks to the fact that anyone with a video-enabled-smartphone and access to the Internet can pass themselves off as a ‘reporter’. But by now, you know the doomsayers were wrong. There are many traditional outlets that embrace social media and encourage it among their staff and subscribers. They’ve even built social media into their business models. Take a look at our 10 picks for the most socially connected mainstream media outlets.
Here is a presentation called Running a Social Media Newsroom I prepared for the Northern Kentucky Chamber. Let me know if you have any additional thoughts.
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
This presentation provides useful information to small and mediium-sized businesses on how to use social media to market their products and services. we start with how to create a strategy and then how to get started setting up Facebook page, Twitter profile, Linkedin personal profile, LinkedIn Company page, Pinterest page and Pinterest boards for business, YouTube channel and a blog.
How can you take Twitter to the next level and use it to build relationships with the media and key influencers? In this session, we’ll review how communicators can use Twitter effectively and how to build authentic, mutual relationships with the goal of receiving positive coverage for your company.
I put together a presentation for the Facebook Developers Garage in Santa Monica to open up a discussion about how to market your Facebook application. The premise was this: if you understand all the integration points and apply some “Marketing 101″ you have a much better chance of making a viral application.
Social Media Audits, Strategy & Everything In-between Ashley Segura
inOrbit
Wondering if you're doing this whole social media thing right? Getting ready to launch a new brand or work with a new social media client?
This session was made for you! In this session, we will focus on the following:
Realistic goals to accomplish on social media
The anatomy of a branded social media appearance
Content ideation and content types
Hashtag strategy and other social media strategies
Posting frequency and social media calendar
And finally, how to audit if it’s all working or not
This Social Media Presentations was created as a visual aid for a presentation to Marketing Students in the Entrepreneurship Program at Northeast Wisconsin Technical College in Green Bay, Wisconsin. It includes many useful picture links and gives a basic social media marketing introduction. Please enjoy and freely share. Melinda Peterson - melindajpeterson@yahoo.com
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
PSB Paris School of Business reviews the professional integration of its International MBA graduates, class of 2015.
This survey shows statistics on alumni careers, sectors, salary and status following the completion of the International MBA in Paris.
Multichannel SEO - Social Media Optimization and Marketing PlanSEARZILLA
Searzilla offers multichannel SEO and eCommerce solution to the best value of social media marketing and other activities. See more on www.searzilla.co.uk
Making sense of social media - Dansk Netværks Akademi-presentation-1706Thomas Müllertz
This presentation by communication experts, Oren Shafir of Zoom and Pia Thomsen of Dialogkom, will give you an overview of the big social media platforms and an idea of how to get started using them to get more out of your marketing and communications efforts.
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
Facebook algorithm, and the new updates they made.
Why you should care about social media, as a business and as a person?
How importance is the personal brands?
Cases of social media buzz
Tips and steps to design a proper social media marketing strategy.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
Top 10 Marketing Questions for Bank Marketers in a Social WorldLisa Kanda
Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Is your web and social presence measuring up? With technology changing at the speed of light, it takes constant monitoring and oversight to keep the pace. How can you enhance your institutions web and social presence?
Understand your options with respect to various social media platforms and which ones are likely to enhance your fundraising campaigns and philanthropy program in general.
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
Presentation to the Leadership Fuquay-Varina group as an intro to Facebook for businesses, nonprofits and communities. Overview covers Why Social Media Marketing Makes Sense,
Social Media Network Numbers and FB Demographics,
Social Media Strategy + Make a Plan,
Facebook Do’s, Don’ts, and Tips,
Overview of Measuring Success,
and Identifies Additional Resources
1. Digital and Social Media
Personal Branding & Social Media
Etiquette Continued
Social Media Etiquette
Social Media Etiquette
Annoying social media behaviors?
“Un”friending anyone? Why?
Social Media Etiquette
1. Be yourself
Use your real identity
2. Be transparent
3. Play by the rules
Understand the rules of each social platform/ Corporate policy
4. Listen frequently
5. Engage
6. Be respectful
Facebook Etiquette
Customize sharing settings
Connect with people you know personally
Ask others before tagging photos
Actively share but be respectful of other’s FB experiences
Mindfully send invites and application requests
Twitter
Public Form
Engage with people you are genuinely interested in
Quality prevails over quantity
Balance of retweeted contents vs. original contents
Don’t overuse or misuse #hashtag
Personalized tweet to individual followers
Reply in a timely nature when possible
Twitter users expect your responses quicker than FB & LinkedIn
2. Retweeting Without Reading?
I conducted an analysis of 2,738,452 link-containing tweets and found
evidence that many people retweet links without reading them.
0.0038 Pearson’s correlation coefficient between clicks and retweets.
This indicates that there is no significant relationship between the number of
clicks a tweet gets and the number of retweets it gets
14.64% of the retweeted tweets had 0 clicks
16.12% had more retweets than clicks
LinkedIn Etiquette
Better etiquette = better opportunities
Be accurate and professional
Never send generic invites
Utilize endorsement and recommendation features
Provide value through content
Be personal, don’t span through private messages
Social Networking Sites
Agenda
Social Networks
Facebook
Google+
Social Networks
Social Media vs. Social Networks
May people confuse and use two terms interchangeably
Difference? Social media can be called a strategy and an outlet for
broadcasting, while social networking is a tool and a utility for
connecting with others
Social Networks
3. Tools allow users to share information about themselves and their
interests with their networks
Note that the users’ motivation to join a social network is almost
always social rather than commercial
Group Presentation
“Selfies”
widely popular business tactic
successful business campaigns: Museum Day Selfie, Lancome and
Sephora
narcissistic world currently
Facebook
What is Facebook?
Founded February 2004
Over one billion active users
Initial Public Offering (IPO) on May 18, 2012
“Facebook is a social utility that connects you with the people
around you.” -Hubspot
Get Started and Promote Your Page
Facebook provides you a step by step guide to create your page. FB
asks you…
o “Likes” the page
o Invite your friends
o Invite email contacts
o Post something on your page
Once 30 people like your page, you can get access to FB insights
about your activity
Declining Organic Reach. Why?
Surge in a number of posts users see
Facebook news feed algorithm change
4. Median Organic Reach of Facebook Posts Among Facebook
Pages Worldwide, Feb 2012-March 2014
o 16.0% 12.6% 10.2% 7.8% 6.5%
o Feb 2012 Sept 2013 Nov 2013 Dec 2013 March 2014
News Feed
News feed optimization
Ensure your content goes in your target audiences’ feeds
Posting Tips and Best Practices
1. Keep Text Short
100-250 characters to attract more engagement
2. Use Engaging Images and Videos
Rich media like photos and videos get more attention and help your
message stand out in news feed
3. Ask Questions
Engage your audience in a two-way conversation and show you
value their ideas by posting questions to get product feedback and
marketing ideas
4. Offer Discounts and Promotions
Include call to actions with links to your product page or website
where possible
5. Provide Access to Exclusive Information
exclusive information, updates, contests and events
6. Be Timely
Current events, holidays or recent news
7. Plan Your Conversational Calendar
Posting 1-2 times per week and planning your posting strategy
based on the topics, times and frequency that work best for your
business
8. Target your Posts
9. Schedule your Posts
10. Review the Performance of your Posts
Monitor your page insights to better understand the profile of your
audience and see which content is working best to reach and
engage them
5. Google+
The Basics of Google+
Google launched its social offering, Google+, in July 2011, and
opened it to brands in November
In January 2012, Google CEO Larry Page reported there were more
than 90 million people signed up for Google+
o “Google+ is about introducing a social layer across all of our
products.” –Christian Oestlien, group product manager for
social advertising, Google
Brands can create brand pages, leverage Circles and host Hangouts
Profile of Google+ elements
Feature Description
Brand pages Provides a homepage or hub for a company’s
Google+ content, shares, +1s and posts
Circles Allows users to separate followers into different
groups and then post certain messages only to
specific people
Hangouts Connects up to 10 people via video chat for free
Hangouts on air Broadcasts the feed to an even larger number of
viewers and records it for future viewing (a brand-
specific offering)
Direct connect Links a company’s Google+ page directly to search
results, taking users to the Google+ brand page
when they search for +Company Name
+1 Helps users highlight content they enjoy, including
ads, posts, websites or search results
Verified account Provides verification for a company or well-known
individual to confirm the authenticity of a Google+
page, similar to Twitter
Author tags Aggregates the posts on Google+ written by one
person in one place
Google Analytics Measures +1s within the broader analytics platform;
additional Google+ analytics are planned
6. However, usage and time spent on Google+ is low
Average time spent on social networking sites, worldwide, Jan 2012
Facebook 405 minutes
Tumblr 89 minutes
Pinterest 89 minutes
Twitter 21 minutes
LinkedIn 17 minutes
Myspace 8 minutes
Google+ 3 minutes
Nearly 40% of US internet users are on Google+ but half don’t use
their accounts
US Internet Users Who Use Google+, Jan 2012
I don’t know what Google+ is 19.5%
Yes 19.3%
No 40.9%
I have an account, but don’t really use it 20.3%
But Does it Matter?
Google considers Google+ a social layer across all its properties,
including YouTube, Picasa and search
If users stay signed in as they move across the web, Google collects
data to personalize search and better targets ads
A Majority of Marketers in North America consider Google+ useful or
important
Importance of Google+ to their Company According to Companies in North
America, Jan 2012
Not useful 27%
Critical 7%
Important 14%
Somewhat useful 30%
Useful 22%
This is Due to Google+’s role within the Google universe
7. Marketers feel that they must join Google+ and get plugged in,
particularly because of Google+’s connection to search other Google
properties
Google+ content and social signals will show up in Google
personalized search, including photos, comments, posts and +1s
from a user’s connections
By leveraging the data collected as users are on Google+, the
company can better target ads, making them relevant to consumers
and better-performing for brands.