Social Media Live @ Country Radio Seminar 2013dmr_andrew
Andrew Curran, COO, DMR/Interactive partnered with 97.1 Hank FM and The Big 98 WSIX to demonstrate what would happen when we did a real time case study.
Social Media Live @ Country Radio Seminar 2013dmr_andrew
Andrew Curran, COO, DMR/Interactive partnered with 97.1 Hank FM and The Big 98 WSIX to demonstrate what would happen when we did a real time case study.
Beyond Facebook: Institutional Approaches to Emerging Social MediaNicole Lentine
Presented at the 2016 College Board New England Regional Forum by Nicole Lentine of Champlain College and Ashley Gunn, Emmanuel Tejeda, and Amanda Waite of The University of Vermont.
This is a social media strategy that was created for the Social Media Management class at the University of Florida. It contains a comprehensive plan for how to increase my follower base over the next few months.
Companies often jump into social media without proper preparation or planning. Developing a social media strategy requires situational analysis and that is where a comprehensive social media audit plays a role.
It provides insights into the kind and quantity of content an organization already has and in what form, the size and vibrancy of the surrounding community and ongoing conversation, and, finally, the activities of competitors in relation to social media, community management, and content strategies.
This presentation provides the key components of a social media audit and competitive analysis to inform the development of a social media strategy.
You can't improve what you're not tracking. Get friendly with these four FREE social media marketing tracking tools and improve the results of your efforts. Social media and social media metrics don't have to be a mystery. Track what's working, what's not, and be more awesome.
This presentation outlines my approach to improve my social media presence as a public relations student, future public relations practitioner and lover of dogs, marching band, music and all things beauty.
UPDATED: Social Media Terms Definitions Model FinalMichael J Lis
This is an updated deck which has an overview of social media terms, definitions and process model.
It's a great deck if you want to understand some of the terminology behind social media.
Beyond Facebook: Institutional Approaches to Emerging Social MediaNicole Lentine
Presented at the 2016 College Board New England Regional Forum by Nicole Lentine of Champlain College and Ashley Gunn, Emmanuel Tejeda, and Amanda Waite of The University of Vermont.
This is a social media strategy that was created for the Social Media Management class at the University of Florida. It contains a comprehensive plan for how to increase my follower base over the next few months.
Companies often jump into social media without proper preparation or planning. Developing a social media strategy requires situational analysis and that is where a comprehensive social media audit plays a role.
It provides insights into the kind and quantity of content an organization already has and in what form, the size and vibrancy of the surrounding community and ongoing conversation, and, finally, the activities of competitors in relation to social media, community management, and content strategies.
This presentation provides the key components of a social media audit and competitive analysis to inform the development of a social media strategy.
You can't improve what you're not tracking. Get friendly with these four FREE social media marketing tracking tools and improve the results of your efforts. Social media and social media metrics don't have to be a mystery. Track what's working, what's not, and be more awesome.
This presentation outlines my approach to improve my social media presence as a public relations student, future public relations practitioner and lover of dogs, marching band, music and all things beauty.
UPDATED: Social Media Terms Definitions Model FinalMichael J Lis
This is an updated deck which has an overview of social media terms, definitions and process model.
It's a great deck if you want to understand some of the terminology behind social media.
Discussion of dispersion and rainbows. Also some cool photos of blackbody and fluorescent spectra from Tom Decaro and Analisa Goodman as part of the homework question.
This was the presentation for ACG cup, an M&A Valuation and strategy case competition. I teamed with Jiarong Xia of my MBA !st year class. The presentation was appreciated for its originality and out of the box thinking.
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
Knight Digital Media Center presented a workshop on May 1, 2016 for participants in the Knight Media Learning Seminar in Miami. Workshop participants learned about effective practices for gaining visibility and engagement on social platforms.
Fundamentals for Social Media Marketing SucessPreethidigital
Social Media Marketing is the process of using social media platforms to connect with your audience, build brand awareness, drive website traffic, achieve your marketing objectives. It involves creating and sharing content on social media platforms such as Facebook, Instagram, Pinterest. To engage with followers, and promote your products or services.
CrushIQ: Insights into Facebook Insights Mike Schaffer
From CrushIQ November 2011 in Washington, DC: Mike Schaffer's presentation on Facebook Insights. (Note, this was Part I of the presentation. Part II was a live tour of Insights on a Facebook page.)
It’s not enough to just know that your customers and potential customers are on Facebook – the key is to reach and engage them. How? The answers are in your Facebook data. But navigating mounds of Likes, comments and other metrics can be a daunting task for any marketer.
In this 70-page eBook, we'll give you everything you need to analyze your Facebook data, including:
A complete glossary of Facebook metrics and what they *really* mean
How to fully analyze your – and your competitors' – activity on Facebook
What to do with the analysis to improve your Facebook strategy
Tools that will help you conduct the analysis yourself
How to develop your Social Media strategy in Russia?La French Tech
Presentation of the Social Media context:
What is Social Media?
Why should you have a Social Media strategy?
How to develop your Social Media Strategy?
1. It’s all about ‘Likes’
-says nobody anymore
*hopefully
Presented by Jodi Gersh, Director of Social Media & Engagement, Gannett, @jodiontheweb
2. Social media metrics
1. Do you have a social media strategy?
2. What are you trying to accomplish?
3. What really counts?
4. Can you benchmark and measure?
3.
4. start with your goals
Getting more fans on Facebook is not a goal, it is a success criteria.
o Goal:
– increase the reach of your content to new audiences
o Tactics:
– add a Like button and box to your website
– daytime editor will post socially friendly news stories every
morning at 9am
– buy targeted Facebook promoted posts to specific audience
groups
o Measures:
– number of fans per week
– referrals from Facebook to dotcom site
5. social media goals at Gannett
o Promote our journalism
o Enhance our reporting
o Increase engagement with consumers and
readers
o Elevate the profiles and social influence of our
journalists
o Support customer concerns and issues
o Align with marketing and sales efforts
9. Engagement
Defined by how a brand and consumer
connect and interact within their networks
of relevance.
Engagement is measured by takeaway value,
sentiment or feelings, and resulting
actions following the exchange.
Source: Brian Solis
10. mentions, clicks & referrals,
OH MY
o Are you listening?
–What are you hearing?
–How are you responding?
o Are you converting users?
–What does conversion look like?
11. why I don’t like Likes
o One word
EDGERANK
o Facebook’s algorithm is stacked against us.
12. edgerank
o Feed is optimized to show users the posts they are most
likely to engage with, where engagement is defined as
clicking, liking, commenting, or sharing the post.
o Posts that are more likely to be engaging tend to appear
higher in feed. Some of the strongest factors that influence
this are how engaging an individual post has been for other
users who have seen it, and how engaged a user has
historically been with other posts they’ve seen from that
page.
o If a page has a piece of content that it feels will be very
engaging e.g. A great photo, an announcement, etc. then
using paid media to “boost” that post to fans in newsfeed
can be an effective tool to increase engagement with fans.
13. converged media
Do you think about paid, owned and
earned on social media?
o Paid media
o Owned media
o Earned media
14. benchmarks
o Can you define Key Performance Indicators
(KPIs)?
o How do you determine where you should be?
o How do you determine your competitors?
o How do you determine your share of voice?
22. sources and references
o Social Marketing Analytics: A New Framework
For Measuring Results In Social Media
http://www.webanalyticsdemystified.com/downloads/Web_A
nalytics_Demystified_Altimeter-Social-Media_Analytics.pdf
o Radian6
– Future of Analytics
– 5 steps for Measuring Social Media