Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
Facebook social media marketing presentation given to local San Luis Obispo small business owners.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
Introduction to Social Media Marketing training & campaign execution on Facebook & Tiktok etc platform
1.Detailed understanding of Social Media Marketing.
2.How to execute each paid channel
and Analyse that by sharing the understanding.
3. What is the use of each channel, what are the analytics generated from each channel?
I hope it would be helpful.
P.S Do share your thoughts by commenting.
How to run a social media campaign on facebook - Social Media World Forum 2010Nudge Social Media
Toby Beresford from Nudge Social Media on top tips and strategies for running a social media campaign on Facebook. Covered topics include Viral Loops, Engagement, 4 Approaches, Social Remix approach and more...
Facebook: Beyond Fundamentals
With announcements in late April 2010, Facebook changed the game again. Their "open graph" and "social plugins" extend the already rich feature set offered by this massively adopted platform. Learn how to leverage the power Facebook platform to add amazing social features to your website and online presence.
* Mike Weisfeld, Director of Social Media, BusinessOnline
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
Social Media Brand Audit Report for Ralph Lauren by VOZIQVOZIQ
Brand Audit Report from VOZIQ with comprehensive assessment of overall brand, products and services to identify improvement opportunities. VOZIQ (http://voziq.com) provides social media analytics solutions & services to protect brands, improve marketing & PR effectiveness, generate sales leads & maximize your social media ROI.
The "Increasing Social Media Engagement" was presented at Social Media Club Conference 2011 in Bahrain by Jiri Voves (@jirivoves) Head of Product, Socialbakers
Aside from a few highly publicized success stories, brands are still figuring out how to maximize their recent investments in Social Media. Learn how merging your social campaigns with established best practice direct marketing strategies can create the winning formula.
Facebook social media marketing presentation given to local San Luis Obispo small business owners.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
Introduction to Social Media Marketing training & campaign execution on Facebook & Tiktok etc platform
1.Detailed understanding of Social Media Marketing.
2.How to execute each paid channel
and Analyse that by sharing the understanding.
3. What is the use of each channel, what are the analytics generated from each channel?
I hope it would be helpful.
P.S Do share your thoughts by commenting.
How to run a social media campaign on facebook - Social Media World Forum 2010Nudge Social Media
Toby Beresford from Nudge Social Media on top tips and strategies for running a social media campaign on Facebook. Covered topics include Viral Loops, Engagement, 4 Approaches, Social Remix approach and more...
Facebook: Beyond Fundamentals
With announcements in late April 2010, Facebook changed the game again. Their "open graph" and "social plugins" extend the already rich feature set offered by this massively adopted platform. Learn how to leverage the power Facebook platform to add amazing social features to your website and online presence.
* Mike Weisfeld, Director of Social Media, BusinessOnline
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
Social Media Brand Audit Report for Ralph Lauren by VOZIQVOZIQ
Brand Audit Report from VOZIQ with comprehensive assessment of overall brand, products and services to identify improvement opportunities. VOZIQ (http://voziq.com) provides social media analytics solutions & services to protect brands, improve marketing & PR effectiveness, generate sales leads & maximize your social media ROI.
The "Increasing Social Media Engagement" was presented at Social Media Club Conference 2011 in Bahrain by Jiri Voves (@jirivoves) Head of Product, Socialbakers
Aside from a few highly publicized success stories, brands are still figuring out how to maximize their recent investments in Social Media. Learn how merging your social campaigns with established best practice direct marketing strategies can create the winning formula.
Presentation for understanding the key characteristics of a complete social media plan for an e-commerce start-up. The aim was to cover all areas with examples and going into a little more depth on social media.
Social Networks: Stats, Challenges and Success Stories - Dannielle KawamotoSFIMA
Social Networks: Stats, Challenges and Success Stories
Dannielle Kawamoto, Business Development Manager, eMarketer
Marketers are increasingly convinced of the benefits of engaging with their customers on social media platforms. And users of all ages and races are rising to the occasion, interacting with brands in record numbers. But while measuring followers and Facebook “likes” provides marketers with hard numbers, no one yet knows how those numbers translate into a quantifiable return for brands. This keynote will answer the following questions:
1. How are the demographics of social network users evolving?
2. What are projected social network ad revenues through 2014?
3. How do privacy concerns impact the way Facebook interacts with its members?
4. How are marketers measuring the return on social media advertising?
5. What are some best practices that marketers should keep in mind when implementing a social media campaign?
Facebook Marketing Strategies for Turning Likes into Loyalty
Facebook Marketing Strategies For Turning Likes Into Loyalty
1. Debra Aho Williamson, Principal Analyst @DebraWilliamson J U L Y 2 8 , 2 0 1 1 Facebook Marketing–Strategies for Turning “Likes” into Loyalty Kimberly Maul, Writer/Analyst @berly624 Sponsored by: Joined by:
19. Four ways a bagel chain keeps Facebook users engaged: #1: Ask questions Simple questions get consumers thinking about the brand. Over 80 pictures submitted in three days Twitter – #eMwebinar *Note: Facebook’s Promotions Guidelines state that you cannot use Facebook features such as the “like” button for voting in a contest.
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23. Key reason Facebook users “unlike” a brand: too many posts crowding their feeds
31. Case study: Clarisonic—building support for a cause via Facebook Clarisonic , a skincare company, partnered with nonprofit Look Good…Feel Better in May 2010. “ Like” campaign: Donated $1 for every new “like” during Breast Cancer Awareness Month, October 2010. Promotion: social networks, email blasts, Facebook ads, and company website and blog. Twitter – #eMwebinar
36. VITRUE PUBLISHER PUBLISH Create more visually compelling posts Include images, audio, video and Wall Apps like Coupons, Polls, Email registration Open Graph publishing SCHEDULE Schedule posts in advance, publishing 24/7 Allow multiple team members to collaborate on posts Multi-account and user collaboration
37. MODERATE VITRUE PUBLISHER Powerful and comprehensive Facebook wall moderation, with optional automation using word lists Defined permission levels MEASURE Live metrics including clicks, comments, likes, shares, plays, entries and actions Use Omniture, DoubleClick, WebTrends, Google Analytics, etc
38. STANDARD APPLICATION MODULES VITRUE TABS Engagement apps like Coupons, Polls, Quizzes, Mailing List, Sweeps and Gifts Media apps such as photos, videos, Twitter and content feeds Social apps such as events, calendars, local events and content sharing
39. VITRUE APPS Vitrue’s suite of Facebook Apps punctuate your conversation, creating an even richer brand experience. We empower Apps to be delivered with ease in a variety of ways. From being housed in a tab, to being delivered directly to a fan’s news feed to being built as custom experience.
40. FOR THE LATEST TRENDS, INSIGHTS + PRODUCT INNOVATIONS... THANK YOU
41. Facebook Marketing–Strategies for Turning “Likes” into Loyalty Questions & Answers Registrants will receive an email tomorrow that includes a link to view the deck and webinar recording. For more discussion, please join us after the webinar on LinkedIn. Search for the eMarketer Group and click on Discussions. To learn about eMarketer Total Access please visit www.emarketer.com/products or contact us: (800) 405-0844 or [email_address] Twitter Hashtag: #eMwebinar Presented by: Debra Aho Williamson Principal Analyst, eMarketer, Inc. Sponsored by :