Creating Winning Facebook Marketing Strategies

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Creating Winning Facebook Marketing Strategies Building, Engaging, & Monetizing

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Creating Winning Facebook Marketing Strategies

  1. 1. Creating Winning Facebook Marketing Strategies<br />Building, Engaging, & Monetizing<br />Dave Kerpen<br />
  2. 2. Agenda (In US EST):<br />11.55 – 12 pm <br />Introduction<br />12 pm – 12.40 <br />Dave Kerpen Presentation<br />12:40 – 12:45 <br />Facebook Program Update<br />12:45 – 1 pm <br />Attendee Q&A<br />
  3. 3. What’s In Store:<br />• 8 Ways to Succeed on Facebook<br />• 5 Brands Succeeding on Facebook<br />• What’s New on Facebook<br />
  4. 4. Warnings AboutFacebook:<br /> Social media is not free.<br /> Social Media will not bring you instant results.<br /> Social media cannot make up for a bad product or service. <br />
  5. 5. Like is the New Link<br />
  6. 6. It’s Not About You…<br />
  7. 7. 8 Ways to Succeed on Facebook<br />
  8. 8. 1. listen first and never stop listening<br />
  9. 9.
  10. 10. 2. think – and act – like your customer<br />
  11. 11.
  12. 12.
  13. 13. 3. compel your customers to be your first fans<br />
  14. 14.
  15. 15.
  16. 16. 4. respond quickly to all bad comments<br />
  17. 17.
  18. 18.
  19. 19.
  20. 20. 5. respond to good comments too<br />
  21. 21.
  22. 22. 6. share stories<br />(they’re your social currency)<br />
  23. 23.
  24. 24. 7. inspire your customers to share stories<br />
  25. 25.
  26. 26. 8. use facebook ads for greater impact<br />
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31. 5 Brands Succeeding on Facebook<br />
  32. 32. 1. The Pampered Chef*<br />*Likeable client<br />
  33. 33. Lesson: Ask your staff, customers, vendors, and partners – who already know you and like you - to “like” your Facebook page first.<br />
  34. 34. 2. restaurant.com*<br />*Likeable client<br />
  35. 35. Lesson: Ask a lot of questions. You’ll get valuable feedback, plus you’ll be more likely to appear in your fans’ newsfeeds.<br />
  36. 36. 3. Oreo<br />
  37. 37. Lesson: Share lots of photos, and ask your fans to share photos. Facebook’s Photos remain the most viral feature of its platform.<br />
  38. 38. 4.Vitamin Water<br />
  39. 39. Lesson: Find the resources to respond to your fans questions and inquiries. <br />
  40. 40. 5. Boloco<br />
  41. 41. Lesson: If you have physical location(s), use Place Pages and Deals to drive traffic through your doors. <br />
  42. 42. What’s New on Facebook<br />
  43. 43. Groups<br />
  44. 44. Questions<br />
  45. 45. Video Chat<br />
  46. 46.
  47. 47. Thank You/ Grand Prize/ I Love Feedback<br />likeable.com<br />likeablebook.com<br />Engage with me @DaveKerpen on Twitter<br />Ask us questions @ <br />Facebook.com/LikeableMedia<br />Or, email me anytime dave@likeable.com<br />

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