Social media marketing: social media strategy for b2b startups

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Social media marketing: social media strategy for b2b startups

  1. 1. Social Media Marketing:Social Media Strategy for B2B Start-Ups
  2. 2. Where to Start?
  3. 3. What’s Your Social Media Business Strategy?The goal is not to be good at social media. The goal is to begood at business because of social media. Source: Convert & Convince http://ow.ly/aa3hJ
  4. 4. Start-up Business Strategy
  5. 5. Choose Your Distribution Social Media Channels?
  6. 6. Source: http://www.b2bbloggers.com/blog/the-ultimate-content-marketing-infographic/
  7. 7. Do You Have Content?• Current content is: – Relevant updates from content creators – Blog entries – Product demo – PowerPoint presentation – Raising the bar on performance • Possible content: • Promotional video • Podcasts • ROI Calculator • Whitepaper• Who is responsible for content creation?• Do you have enough content for regular updates?
  8. 8. What is B2B buyer behaviour/buying process?
  9. 9. Choice of Social Media ChannelsChannel Strategic purpose Engagement outcomeBlog Increase sales Support selling processTwitter Increase sales Support selling processLinkedIn Increase sales Support selling processYouTube Increase sales Support selling processSlideShare Increase sales Support selling process
  10. 10. Effectiveness of Your B2B SEO Tactics vs. The Effort Needed Time is precious- focus on the right things Source: http://www.marketingsherpa.com/article.php?ident=31750
  11. 11. 90-9-1 Principle Source: http://www.antseyeview.com/90-9-1-principle
  12. 12. Source: http://vimeo.com/percolatehq/whatiscuration
  13. 13. Curation Tools
  14. 14. B2B Start-up Social Media ROI
  15. 15. Hot Questions AnsweredSource: http://www.youtube.com/watch?feature=player_embedded&v=OPs983OPJ_g#!

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