Content is King: Build Your Brand with Blogging & Email
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Valuable content --> inbound links. Inbound links --> leads. Leads --> sales. It all starts with content. By providing your audience with valuable, relevant information, your company will benefit from inbound link love and ultimately more sales. Unfortunately many marketers get stuck in the planning phase. "What type of content do I share? What channels do I use to share? How do I best promote the content?"
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Content is King: Build Your Brand with Blogging & Email
- 1. Blue Sky Factory Driving Email Marketing Performance Content is King: Build Your Brand with Blogging & Email Greg Cangialosi and Mike Volpe March 18, 2010 Twitter: #bsfwebinar Baltimore, Maryland
- 2. Greg and Mike Greg Cangialosi Founder & CEO greg@blueskyfactory.com @gregcangialosi Mike Volpe VP, Inbound Marketing mvolpe@hubspot.com @mvolpe
- 4. Content as the new marketing currency
- 5. The shift from marketer to publisher
- 6. Create, promote, optimize, convert, retain
- 7. From links to leads
- 10. Outbound Marketing is Harder 800-555-1234 Annoying Salesperson
- 11. The Great News… Source: survey of hundreds of businesses: HubSpot.com/ROI
- 13. Questions to ask yourself...
- 14. Am I regularly creating new share-worthy content?
- 15. Am I promoting my content in social media conversations?
- 16. Am I optimizing my content for search and social media?
- 17. Am I converting as many visitors into leads and sales as I can?
- 18. Stop thinking like a marketer or advertiser.
- 19. Start thinking like a publisher and socializer.
- 21. Inbound Marketing Create Promote Optimize Convert
- 22. Inbound Marketing Create Promote Optimize Convert
- 23. Publish Everything Blog Podcast Videos Photos Presentations eBooks News Releases
- 25. Re-Publish What You Have SolidWorks: 100+ Videos on Website Published on YouTube, No Promotion 10,000+ Views / Month
- 26. 1,000’s of Tweets about report - Twitter drove 30% of traffic Link-Worthy & Share-Worthy
- 27. Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
- 28. Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
- 29. 46% of companies who blog have gotten revenue because of their blog. Source: survey of hundreds of businesses: HubSpot.com/ROI
- 30. Blogging More Often Drives Results Source: survey of hundreds of businesses: HubSpot.com/ROI
- 31. Inbound Marketing Create Promote Optimize Convert
- 32. Create an Engaging Presence Events Videos Discussions Photos Blog Articles
- 33. Content Makes You Interesting
- 34. Blogging Brings Social Media Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
- 36. Power Your Blog via Email
- 37. Social Media is for Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI
- 38. Inbound Marketing Create Promote Optimize Convert
- 39. Google is Judge, Jury and Executioner HubSpot.com/cartoons
- 40. SEO = Context and Authority Ranking Algorithm:f(n): Context + Authority
- 42. Clean URL
- 43. Headers & Content
- 45. More Content, Better Content = Links Source: Data from selected websites using www.WebsiteGrader.com
- 46. Inbound Marketing Create Promote Optimize Convert
- 47. Calls to Action on All Content
- 48. Track Your Conversion Rate
- 49. “You live and die by your database.” - Jeff Pulver
- 50. Make it Easy to Convert EVERYWHERE
- 51. Use & TEST Landing Pages
- 53. Include newsletter / communication titles and a brief description of what you offer.
- 54. Show the frequency at which they are sent.
- 56. Work the Funnel 1. Top of Mind = Mindshare! 2. Nurture, Nurture, Nurture. (Its not about the sale) 3. Add value to your subscribers lives. 4. There are many different types of "conversions" treat them uniquely.
- 58. Frequency should be determined on a list-by-list basis
- 59. Allow subscribers to choose the amount of email they receive from you
- 60. 37.4% say they receive more email than they expected when they signed up. - Return Path
- 62. Email Marketing – The Digital Glue
- 63. Inbound Marketing Summary Convert
- 66. Connect with Us Greg Cangialosi President & CEO greg@blueskyfactory.com @gregcangialosi Mike Volpe VP, Inbound Marketing mvolpe@hubspot.com @mvolpe
Editor's Notes
- To quote David Meerman Scott, no one cares about your products (except you).Don’t use your Facebook Page to talk about you and your products – create interesting, useful content that your audience wants to consume.
- To quote David Meerman Scott, no one cares about your products (except you).Don’t use your Facebook Page to talk about you and your products – create interesting, useful content that your audience wants to consume.
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