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HubSpot Summer 2010 Customer Show & Tell Webinar


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This webinar, featuring HubSpot's CEO Brian Halligan, included information about HubSpot's newest inbound marketing software features and shared stories about how customers are using them to drive more leads and sales. Light touch on the roadmap is included.

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HubSpot Summer 2010 Customer Show & Tell Webinar

  1. 1. Webinar will start shortly • “If you wait until there is another case study in your industry, you will be too late.” • -- Seth Godin
  2. 2. Starting In 1 Minute “What gets us into trouble is not what we don't know it's what we know for sure that just ain't so.” • -- Mark Twain
  3. 3. Brian Halligan @bhalligan HubSpot Summer 2010 Show & Tell
  4. 4. Today’s Agenda •Remind me…What Is Inbound Marketing. •Halligan’s HubSpot Update •Talk Is Cheap – Demo New Stuff! •Customer Reactions to New Stuff •Where is the puck headed? •Special Topics •Q&A
  5. 5. But first… Thank You!!!!
  6. 6. You are Transforming Marketing Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos
  7. 7. Which do you have more of?
  8. 8. HubSpot Works If You Work It
  9. 9. Using HubSpot = More Leads Active Users Limited Users
  10. 10. 1000 1500 2000 2500 3000 500 0 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Emerging Standard Dec-08 Jan-09 Feb-09 HubSpot Customer Growth Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 May 2010 Jan-10 Feb-10 Mar-10 2,800 Customers Apr-10 May-10
  11. 11. R&D Spending
  12. 12. Complete Solution Social Media Marketing Blog SEO Analytics IT Expertise Monitoring Automation Web Google Marketing Wordpress Position Radian6 Eloqua IT Guys Analytics Sherpa Gold
  13. 13. HubSpot’s Inbound Marketing System QUALIFIED TRAFFIC GET FOUND SEO, Blog, Social Media, Content Creation Get Found CONVERT Convert Landing Pages, Lead Nurturing & Intelligence ANALYZE Marketing Analytics SALES
  14. 14. Talk Is Cheap Demo!!!
  15. 15. Social Media Monitoring
  16. 16. Social Media Reach
  17. 17. BETA: Social Lead Intelligence
  18. 18. Marketing Integration
  19. 19. BETA: Lead Segmentation
  20. 20. BETA: Email Marketing
  21. 21. "HubSpot's software continues to pleasantly surprise . . . we found the email marketing feature to be a quick & easy solution to reach out to our leads. It was tied into our existing leads application & just worked." Jared Mostoller Marketer docSTAR
  22. 22. New: Lead Nurturing
  23. 23. "“We’ve … sent more than 10,000 emails to keep leads engaged. This used to be a manual process … but because HubSpot is easy to use and integrated with our lead capture, we’ve made nurturing a standard, saving time as we improve on rapid lead follow up.” Michelle Wickum Director of Marketing SteelMaster Buildings
  24. 24. HubSpot Integration
  25. 25. Leads API = Any CRM Integration (…or your CRM of choice)
  26. 26. “. . . this is going to connect the dots between marketing and sales efforts. We’ve implemented the beta API for three clients using Microsoft Dynamics CRM. It is working great … and gives visibility into marketing ROI.” Daniel Lynton CEO Lynton Web Solutions
  27. 27. Analytics Help Max Out ROI
  28. 28. We hear you … Faster Load Times Lead Nurturing Status in Leads
  29. 29. Does HubSpot help me do all this?
  30. 30. Lots of Help Available
  31. 31. Passionate Customers & Fans HUG Oct 5 2010 Cambridge, MA
  32. 32. What’s next for HubSpot?
  33. 33. Convert
  34. 34. Platformization 3rd Party HubSpot Apps API CRM WEBSITE HubSpot Blogosphere
  35. 35. What’s next for you? Need Help? •Contact your Customer Success Manager •1-888-HUBSPOT
  36. 36. Thank You Stay up to date@ @bhalligan @scclemens