7 Steps to a Social Media Marketing Strategy that Works

1,877 views

Published on

7 steps to better management of your social media activities. Lots of useful tools listed here.

Published in: Technology, Business
0 Comments
7 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,877
On SlideShare
0
From Embeds
0
Number of Embeds
24
Actions
Shares
0
Downloads
0
Comments
0
Likes
7
Embeds 0
No embeds

No notes for slide

7 Steps to a Social Media Marketing Strategy that Works

  1. 1. 7 Steps to a Social Media Marketing Strategy that Works Techshoret Conference March 4, 2010 Presented by: Miriam Schwab Friendly CEO, illuminea
  2. 2. Not a strategy, but tips • This presentation is not about how to create a social media marketing strategy, but about 7 things that can make a big difference in your implementation.
  3. 3. What is social media?
  4. 4. SEO/PPC Social Media Compelling offers Track conversions: Useful content Call to Action Where do they come Ads Landing pages from, what do they PR Contact info like Offline Visitors Leads Customers
  5. 5. 1. Your activity hub is your blog (preferably built on WordPress)
  6. 6. Why Blog? • Companies that blog have far better marketing results. Specifically, the average company that blogs has: – 55% more visitors – 97% more inbound links – 434% more indexed pages (Source: Study Shows Small Businesses That Blog Get 55% More Website Visitors)
  7. 7. SEO Facebook YouTube Blog LinkedIn E-mail Twitter
  8. 8. 2. Benchmark
  9. 9. • Xinu • Yahoo Site Explorer
  10. 10. 3. Secure your username
  11. 11. Username tools http://namechk.com http://usernamecheck.com
  12. 12. 4. Identify influencers
  13. 13. 5. Stay up-to-date on your field and mentions
  14. 14. Google Google Blog Search Google Alerts
  15. 15. 6. Measure
  16. 16. Hootsuite click stats
  17. 17. 7. Automate
  18. 18. Post pictures to fb and flickr automatically with Posterous
  19. 19. Hootsuite for posting to fb, fb Pages, LinkedIn, multiple twitter
  20. 20. Multiple users
  21. 21. Pull in RSS
  22. 22. The Hootlet
  23. 23. Thank you! www.illuminea.com mschwab@illuminea.com Also see us at: WordPressGarage Twitter: @miriamschwab

×