Why a Content Hub should be at the heart of your Content Marketing Strategy. A content hub is the home of your content marketing efforts. It’s where most of your content lives, and it’s where you drive users. For many brands, it’s their strongest owned channel.
TopRankMarketing.com CEO Lee Odden presents the top 10 search engine optimization tips for public relations and news content.
Presented at the PRSA Digital Impact conference 2009.
Inbound marketing strategies can help boost enrollment for higher education institutions. It focuses on creating and sharing optimized content to attract qualified visitors to the website, then converting them into leads and nurturing them through the enrollment process. HubSpot is an all-in-one inbound marketing platform that provides tools to attract visitors, convert leads, close students, and analyze marketing ROI. It offers software, training, and services to help organizations implement inbound marketing.
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
The document summarizes a workshop on digital marketing held at VIT University in Vellore. The workshop covered topics such as the purpose of internet and digital marketing, types of digital marketing like SEO, SEM and SMO, and analytics tools. It discussed key concepts in digital marketing including the 4Ps of digital marketing, on-page and off-page SEO strategies, and how SEM, social media optimization, and web analytics can help achieve marketing goals. Future trends discussed included the growth of mobile devices and cloud computing.
A look into the wonderful, and sometimes daunting, world of SEO. In this presentation, I cover why you need SEO, what it takes to rank in search engines, what actually goes into it, considerations for a CMS platform, how to determine success and some key takeaways for success.
Be it that I presented this at the Melbourne Travel Massive event to a beginner level audience and within a limited time frame, I had to make the scope relatively broad, but you can find a much more in-depth version of this presentation over at:
http://www.slideshare.net/holidaypointau/the-se-os-guide-to-making-a-website-michael-jones
Please feel free to ask any questions in the comment box below, email me at info@holidaypoint.com.au, or if you live in Melbourne, come to the dedicated SEO Meetup at http://www.meetup.com/Melbourne-SEO/
The document discusses how businesses need to get found online through search engines, blogs, and social media in order to remain competitive. It outlines the importance of inbound marketing techniques like search engine optimization, blogging, and social media engagement over traditional outbound marketing. The document then provides detailed guidance on search engine optimization strategies, how to start and optimize a business blog, and how to engage strategically on social media to get found online.
The document discusses how businesses need to get found online through search engines, blogs, and social media as consumers now start their shopping experience by searching online. It emphasizes that search engine optimization (SEO) is important for businesses' websites to be found organically through keywords in titles, URLs, headings and text. Blogging is also a form of inbound marketing that can help with SEO and social sharing. The document provides steps for businesses to find keywords, optimize on-page SEO, build backlinks, start a business blog, engage in blog comments, write blog posts regularly on topics of interest, and measure results over time.
Why a Content Hub should be at the heart of your Content Marketing Strategy. A content hub is the home of your content marketing efforts. It’s where most of your content lives, and it’s where you drive users. For many brands, it’s their strongest owned channel.
TopRankMarketing.com CEO Lee Odden presents the top 10 search engine optimization tips for public relations and news content.
Presented at the PRSA Digital Impact conference 2009.
Inbound marketing strategies can help boost enrollment for higher education institutions. It focuses on creating and sharing optimized content to attract qualified visitors to the website, then converting them into leads and nurturing them through the enrollment process. HubSpot is an all-in-one inbound marketing platform that provides tools to attract visitors, convert leads, close students, and analyze marketing ROI. It offers software, training, and services to help organizations implement inbound marketing.
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
The document summarizes a workshop on digital marketing held at VIT University in Vellore. The workshop covered topics such as the purpose of internet and digital marketing, types of digital marketing like SEO, SEM and SMO, and analytics tools. It discussed key concepts in digital marketing including the 4Ps of digital marketing, on-page and off-page SEO strategies, and how SEM, social media optimization, and web analytics can help achieve marketing goals. Future trends discussed included the growth of mobile devices and cloud computing.
A look into the wonderful, and sometimes daunting, world of SEO. In this presentation, I cover why you need SEO, what it takes to rank in search engines, what actually goes into it, considerations for a CMS platform, how to determine success and some key takeaways for success.
Be it that I presented this at the Melbourne Travel Massive event to a beginner level audience and within a limited time frame, I had to make the scope relatively broad, but you can find a much more in-depth version of this presentation over at:
http://www.slideshare.net/holidaypointau/the-se-os-guide-to-making-a-website-michael-jones
Please feel free to ask any questions in the comment box below, email me at info@holidaypoint.com.au, or if you live in Melbourne, come to the dedicated SEO Meetup at http://www.meetup.com/Melbourne-SEO/
The document discusses how businesses need to get found online through search engines, blogs, and social media in order to remain competitive. It outlines the importance of inbound marketing techniques like search engine optimization, blogging, and social media engagement over traditional outbound marketing. The document then provides detailed guidance on search engine optimization strategies, how to start and optimize a business blog, and how to engage strategically on social media to get found online.
The document discusses how businesses need to get found online through search engines, blogs, and social media as consumers now start their shopping experience by searching online. It emphasizes that search engine optimization (SEO) is important for businesses' websites to be found organically through keywords in titles, URLs, headings and text. Blogging is also a form of inbound marketing that can help with SEO and social sharing. The document provides steps for businesses to find keywords, optimize on-page SEO, build backlinks, start a business blog, engage in blog comments, write blog posts regularly on topics of interest, and measure results over time.
Developing Great Content To Win The War On The WebWriterAccess
The document provides 10 tips for improving content performance in order to win the war on the web. It recommends developing a content marketing plan, using free research tools to find hot topics and keywords, creating customer profiles for testing, researching the competition, developing an SEO plan with keyword silos, scoring content for SEO strength, infusing brands with great content, creating stories rather than just content, defining great content, and documenting content publishing dates to track metrics like traffic, user acquisition costs, and conversion rates.
Content Marketing in SEO describes the creation of high quality content on the basis of demand and their marketing with the goal of achieving a very high number of quality backlinks and thus good positions for relevant keywords in the search engines.
This document provides a digital marketing presentation addressing strategies to increase visibility of an e-learning app for banking job aspirants. It discusses optimization of title tags, meta tags, header tags and body content with keywords. It recommends linking strategies, user orientation, keyword research, competitive analysis and active marketing tactics like social media promotion, email marketing, pay-per-click ads, and providing discounts and referral bonuses. The presentation emphasizes the importance of high-quality, keyword-optimized content and a long-term commitment to search engine optimization.
This document provides an overview of international search marketing and social media marketing strategies. It discusses search engine optimization (SEO) techniques like optimizing on-page content and metadata for key phrases, as well as off-page link building. It also covers using social media platforms like Facebook, Twitter, YouTube and blogs to help improve search rankings. Paid search marketing strategies like pay-per-click advertising on search engines globally are also addressed.
Kelly Cutler, CEO of Marcel Media, presented strategies for effective web marketing. She discussed search engine optimization tips like optimizing URL structures and title tags. She also covered link building, content writing best practices, and press release optimization. Cutler reviewed key analytics metrics and tools like Google Analytics. Finally, she provided best practices for social media strategies and utilizing online video, discussing how to create viral videos. The presentation provided actionable tips across various digital marketing channels.
Grow your Magento store: going multilingual and setting up a marketplacePromodo
Deadly sins of multilingual Magento SEO
Structure and on-site factors that influence rankings
Best practices to ensure fast and smooth indexation
Overview of online marketplaces, their types and specific features
Analysis of most popular marketplaces: vendor access, payments, order fulfillment
Solutions for building a Magento-based marketplace, pros and cons
Search engine optimization (SEO) involves strategically improving a website to increase its visibility in organic search engine results. Key factors include onsite optimization like optimizing titles, meta descriptions and links, as well as offsite optimization like building high-quality backlinks from other sites. Proper onsite optimization helps search engines understand content, while offsite optimization helps increase the site's authority. Paid search marketing through pay-per-click ads can supplement SEO by driving immediate traffic, but SEO offers free organic traffic over the long run. Social media is also important for SEO and driving engagement through platforms like Twitter, Facebook and YouTube.
Digital Marketing Approach - Proven Tactics to Generate Leads through Online ...Varun Mittal
The document discusses different digital marketing approaches, including search engine optimization (SEO), social media marketing (SMM), and pay per click (PPC) advertising. For SEO, it describes on-page optimization techniques like optimizing titles, headlines, images and content, as well as off-page techniques like link building through blogging, directory submissions, and social bookmarking. For SMM, it outlines best practices for major platforms like Facebook, LinkedIn, and Twitter. PPC advertising is contrasted with organic SEO in terms of speed of results and cost per visitor.
This document discusses various online marketing strategies including search engine optimization (SEO), pay-per-click advertising, social media marketing, and inbound marketing. It provides tips for SEO such as selecting keywords, creating optimized content and internal links, using proper keyword density, and optimizing metadata like title tags and descriptions. Backlinks and monitoring performance are also emphasized.
Trends: Results of the 2015 Inbound Marketing for Higher Education SurveyConverge Consulting
Wondering what inbound marketing strategies other colleges and universities are using? Interested in new and next topics like content amplification?
Topics include:
- Results from the Inbound Marketing in Higher Education Survey conducted in collaboration with OmniUpdate
- 2015 trends in digital advertising, content strategy and analytics
- Case study examples and tools for implementation
- Our predictions for 2016
The document provides information about search engine optimization (SEO) techniques. It discusses key on-page optimization factors like keywords, content structure, titles, descriptions and headings. It also covers off-page optimization including backlinks, social signals and link building. Technical SEO topics like site speed, security and sitemaps are explained as well. The document aims to educate on best practices for improving a website's visibility in search engines.
The document discusses how Hubspot can help the University of Michigan-Dearborn College of Business with their marketing efforts. It outlines some of the college's goals such as increasing enrollment in new graduate programs. It then explains how Hubspot can help address problems in areas like event registration, analytics, landing pages, workflows, and more. Hubspot provides tools that allow the college to better manage leads, measure marketing ROI, create customized content, and automate communications with prospects. The presentation concludes by highlighting additional Hubspot functionality like social media and blogging that could be implemented in future phases.
Reaching a Global Audience to Drive Influence, Reputation and Outcomes - May ...WriterAccess
Making your website an engaging place that your visitors trust is no easy task. You can start by making a site that allows visitors to easily find, discuss and share resources.
Join iPressRoom's Chris Bechtel and ideaLaunch founder Byron White for a webinar on Reaching a Global Audience to Drive Influence, Reputation and Outcomes.
In this webinar you'll learn reasons why upgrading your website capabilities is a necessity if you want to turn site visits into relationships, and relationships into outcomes. Outcomes like greater brand awareness, higher measures of favorable response and revenue growth.
How SMO and SEO Interact. Differences, Similarities. How to Apply SEO to the 5 Social Media Principles. How to use Semantics to Integrate Social Media and SEO. By Jacob Morgan (SMO) and Jose Nunez (SEO), Technical Consultants from www.HiRank.com
This document provides an overview of social media, content marketing, and search engine optimization (SEO). It discusses identifying target audiences, developing content pillars and mix for social media marketing, and basics of SEO including on-page and off-page optimization. Tips are provided on improving SEO through domain naming, website performance, content and local optimization. The importance of video and social media optimization is also highlighted.
This document discusses key elements of online marketing including search engine optimization, paid search, and social media. It provides an overview of objectives like generating leads and engaging customers. Search marketing is powerful because most users only click results on the first page. Elements of SEO include on-page optimization, link building, and using tools like Google Analytics. Paid search allows targeting keywords and driving traffic. The document emphasizes the importance of consistency across online marketing strategies and measuring success with tools like Google Analytics. It provides resources for further education on leveraging websites, SEO, social media, and measurement.
Formic Media Seminar Series: Social Media Fundamentals Anvil Media, Inc.
The document describes an upcoming seminar from Formic Media on social media fundamentals. The seminar agenda includes discussing social media trends, popular social media properties, creating efficiencies using tools like HootSuite, and tracking social media efforts. The benefits of social media marketing for businesses are also summarized, such as gaining insights, providing customer service, and generating revenue.
#Optimize your online marketing with Social Media and SEO.
Competition for attention on the search and social web is exploding and this presentation shares how to attract & engage more customers through the intersection of Social Media, SEO & Content Marketing.
Moving from tactical to strategic SEO and Social Media Marketing means being the Social SEO Hero in your organization.
Presentation by Lee Odden, CEO of TopRank Online Marketing at SMBMSP39.
This presentation gives an overview on SIX important things to do for B2B marketing and how SEO, SEM, Linkedin impacts a B2B campaign. This ppt also features some B2B case studies and how it helped the brand to evolve its customers.
This document provides an overview of search engine optimization (SEO) best practices. It discusses key SEO concepts like the three pillars of SEO - technical, content, and off-page factors. It also covers SEO strategy, analyzing traffic using Google Analytics, and tips for optimizing content and site structure. The goal of SEO is to influence search engines to rank websites higher in organic search results by improving both on-site and off-site elements related to user experience, content quality, and backlinks. Regular analysis of traffic and optimization is important to continuously improve SEO performance.
Developing Great Content To Win The War On The WebWriterAccess
The document provides 10 tips for improving content performance in order to win the war on the web. It recommends developing a content marketing plan, using free research tools to find hot topics and keywords, creating customer profiles for testing, researching the competition, developing an SEO plan with keyword silos, scoring content for SEO strength, infusing brands with great content, creating stories rather than just content, defining great content, and documenting content publishing dates to track metrics like traffic, user acquisition costs, and conversion rates.
Content Marketing in SEO describes the creation of high quality content on the basis of demand and their marketing with the goal of achieving a very high number of quality backlinks and thus good positions for relevant keywords in the search engines.
This document provides a digital marketing presentation addressing strategies to increase visibility of an e-learning app for banking job aspirants. It discusses optimization of title tags, meta tags, header tags and body content with keywords. It recommends linking strategies, user orientation, keyword research, competitive analysis and active marketing tactics like social media promotion, email marketing, pay-per-click ads, and providing discounts and referral bonuses. The presentation emphasizes the importance of high-quality, keyword-optimized content and a long-term commitment to search engine optimization.
This document provides an overview of international search marketing and social media marketing strategies. It discusses search engine optimization (SEO) techniques like optimizing on-page content and metadata for key phrases, as well as off-page link building. It also covers using social media platforms like Facebook, Twitter, YouTube and blogs to help improve search rankings. Paid search marketing strategies like pay-per-click advertising on search engines globally are also addressed.
Kelly Cutler, CEO of Marcel Media, presented strategies for effective web marketing. She discussed search engine optimization tips like optimizing URL structures and title tags. She also covered link building, content writing best practices, and press release optimization. Cutler reviewed key analytics metrics and tools like Google Analytics. Finally, she provided best practices for social media strategies and utilizing online video, discussing how to create viral videos. The presentation provided actionable tips across various digital marketing channels.
Grow your Magento store: going multilingual and setting up a marketplacePromodo
Deadly sins of multilingual Magento SEO
Structure and on-site factors that influence rankings
Best practices to ensure fast and smooth indexation
Overview of online marketplaces, their types and specific features
Analysis of most popular marketplaces: vendor access, payments, order fulfillment
Solutions for building a Magento-based marketplace, pros and cons
Search engine optimization (SEO) involves strategically improving a website to increase its visibility in organic search engine results. Key factors include onsite optimization like optimizing titles, meta descriptions and links, as well as offsite optimization like building high-quality backlinks from other sites. Proper onsite optimization helps search engines understand content, while offsite optimization helps increase the site's authority. Paid search marketing through pay-per-click ads can supplement SEO by driving immediate traffic, but SEO offers free organic traffic over the long run. Social media is also important for SEO and driving engagement through platforms like Twitter, Facebook and YouTube.
Digital Marketing Approach - Proven Tactics to Generate Leads through Online ...Varun Mittal
The document discusses different digital marketing approaches, including search engine optimization (SEO), social media marketing (SMM), and pay per click (PPC) advertising. For SEO, it describes on-page optimization techniques like optimizing titles, headlines, images and content, as well as off-page techniques like link building through blogging, directory submissions, and social bookmarking. For SMM, it outlines best practices for major platforms like Facebook, LinkedIn, and Twitter. PPC advertising is contrasted with organic SEO in terms of speed of results and cost per visitor.
This document discusses various online marketing strategies including search engine optimization (SEO), pay-per-click advertising, social media marketing, and inbound marketing. It provides tips for SEO such as selecting keywords, creating optimized content and internal links, using proper keyword density, and optimizing metadata like title tags and descriptions. Backlinks and monitoring performance are also emphasized.
Trends: Results of the 2015 Inbound Marketing for Higher Education SurveyConverge Consulting
Wondering what inbound marketing strategies other colleges and universities are using? Interested in new and next topics like content amplification?
Topics include:
- Results from the Inbound Marketing in Higher Education Survey conducted in collaboration with OmniUpdate
- 2015 trends in digital advertising, content strategy and analytics
- Case study examples and tools for implementation
- Our predictions for 2016
The document provides information about search engine optimization (SEO) techniques. It discusses key on-page optimization factors like keywords, content structure, titles, descriptions and headings. It also covers off-page optimization including backlinks, social signals and link building. Technical SEO topics like site speed, security and sitemaps are explained as well. The document aims to educate on best practices for improving a website's visibility in search engines.
The document discusses how Hubspot can help the University of Michigan-Dearborn College of Business with their marketing efforts. It outlines some of the college's goals such as increasing enrollment in new graduate programs. It then explains how Hubspot can help address problems in areas like event registration, analytics, landing pages, workflows, and more. Hubspot provides tools that allow the college to better manage leads, measure marketing ROI, create customized content, and automate communications with prospects. The presentation concludes by highlighting additional Hubspot functionality like social media and blogging that could be implemented in future phases.
Reaching a Global Audience to Drive Influence, Reputation and Outcomes - May ...WriterAccess
Making your website an engaging place that your visitors trust is no easy task. You can start by making a site that allows visitors to easily find, discuss and share resources.
Join iPressRoom's Chris Bechtel and ideaLaunch founder Byron White for a webinar on Reaching a Global Audience to Drive Influence, Reputation and Outcomes.
In this webinar you'll learn reasons why upgrading your website capabilities is a necessity if you want to turn site visits into relationships, and relationships into outcomes. Outcomes like greater brand awareness, higher measures of favorable response and revenue growth.
How SMO and SEO Interact. Differences, Similarities. How to Apply SEO to the 5 Social Media Principles. How to use Semantics to Integrate Social Media and SEO. By Jacob Morgan (SMO) and Jose Nunez (SEO), Technical Consultants from www.HiRank.com
This document provides an overview of social media, content marketing, and search engine optimization (SEO). It discusses identifying target audiences, developing content pillars and mix for social media marketing, and basics of SEO including on-page and off-page optimization. Tips are provided on improving SEO through domain naming, website performance, content and local optimization. The importance of video and social media optimization is also highlighted.
This document discusses key elements of online marketing including search engine optimization, paid search, and social media. It provides an overview of objectives like generating leads and engaging customers. Search marketing is powerful because most users only click results on the first page. Elements of SEO include on-page optimization, link building, and using tools like Google Analytics. Paid search allows targeting keywords and driving traffic. The document emphasizes the importance of consistency across online marketing strategies and measuring success with tools like Google Analytics. It provides resources for further education on leveraging websites, SEO, social media, and measurement.
Formic Media Seminar Series: Social Media Fundamentals Anvil Media, Inc.
The document describes an upcoming seminar from Formic Media on social media fundamentals. The seminar agenda includes discussing social media trends, popular social media properties, creating efficiencies using tools like HootSuite, and tracking social media efforts. The benefits of social media marketing for businesses are also summarized, such as gaining insights, providing customer service, and generating revenue.
#Optimize your online marketing with Social Media and SEO.
Competition for attention on the search and social web is exploding and this presentation shares how to attract & engage more customers through the intersection of Social Media, SEO & Content Marketing.
Moving from tactical to strategic SEO and Social Media Marketing means being the Social SEO Hero in your organization.
Presentation by Lee Odden, CEO of TopRank Online Marketing at SMBMSP39.
This presentation gives an overview on SIX important things to do for B2B marketing and how SEO, SEM, Linkedin impacts a B2B campaign. This ppt also features some B2B case studies and how it helped the brand to evolve its customers.
This document provides an overview of search engine optimization (SEO) best practices. It discusses key SEO concepts like the three pillars of SEO - technical, content, and off-page factors. It also covers SEO strategy, analyzing traffic using Google Analytics, and tips for optimizing content and site structure. The goal of SEO is to influence search engines to rank websites higher in organic search results by improving both on-site and off-site elements related to user experience, content quality, and backlinks. Regular analysis of traffic and optimization is important to continuously improve SEO performance.
Cardinal Web Solutions is an Atlanta-based interactive marketing agency that specializes in driving profits for small and medium-sized businesses through search engine optimization, increased website traffic, social media marketing, and other techniques. The document discusses Google algorithm updates like Panda, Penguin and Hummingbird and how to avoid penalties from them. It also covers how to implement an integrated search strategy using technical SEO, content marketing, social media and paid search. Key performance indicators for measuring SEO success should focus on goals, conversions and business objectives rather than just keyword rankings.
SEO and Inbound Marketing for Schools - New Answers to Old Questions for Grow...Higher Education Marketing
The competition has never been more fierce to rank as the first school in front of a prospective student’s online search for a program you offer. Even the places where they’re searching online are shifting. It’s proven that organic leads are more valuable than those acquired by advertising, so what can you do to attract more organic traffic in this evolving marketplace?
HEM will share its insights of building organic followings for schools in this webinar, “SEO and Inbound Marketing for Schools - New Answers to Old Questions of Growing Organic Website Traffic”. We’ll cover the still-relevant foundational aspects of SEO keyword research, audience research, and content creation. We’ll also help you understand the new factors of SERP Features, AI, and Content Clusters and provide HEM’s answers to their developing questions.
Make sure your school is prepared to meet and beat the opposition in this evolving battle for organic website traffic.
The document discusses how businesses need to get found online through search engines, blogs, and social media in order to remain competitive. It emphasizes that consumers now start their shopping experience by searching online, so companies must utilize inbound marketing techniques to get discovered by people looking for their products. The document then provides detailed guidance on search engine optimization, blogging, using social media, and measuring the results of online marketing efforts.
The document discusses how businesses need to get found online through search engines, blogs, and social media in order to remain competitive. It outlines the importance of inbound marketing techniques like search engine optimization, blogging, and social media engagement over traditional outbound marketing. The document then provides detailed guidance on search engine optimization strategies, how to start and optimize a business blog, and how to engage strategically on social media to get found online.
The document discusses how businesses need to get found online through search engines, blogs, and social media in order to remain competitive. It outlines the importance of inbound marketing techniques like search engine optimization, blogging, and social media engagement over traditional outbound marketing. The document then provides detailed guidance on search engine optimization strategies, how to start and optimize a business blog, and how to engage strategically on social media to get found online.
A comprehensive guide covering best practices nowadays to develop and implement successful SEO Strategies. Followed up by real life examples and a case study.
There are more opportunities for your school’s content to show up on search engines today than ever before, such as “structured snippets”, “people also ask", and the list goes on. The problem is that the SEO needed to win those spots has become incredibly complex and technical.
But if you’re not optimizing your content with the right SEO, you’re losing critical opportunities to reach prospects when they’re searching for you and letting your competitors attract those users and build relationships with them.
Winning the SEO Game for Schools: How to Dominate Organic Search and Get in Front of the Right Students in 2023, a fast-paced executive briefing for schools on what you need to know about SEO in 2023 and how to ensure you “steals” every opportunity to show up on search engines for relevant searches entered by your potential students.
The document provides 10 tips for content optimization and conversion. It discusses using free research tools to develop content plans, making content informative without sales pitches, finding your brand's distinction, researching customer needs, examining the sales funnel, developing testing methodology, creating customer profiles for testing, and using industry-specific language to connect with customers. The overall goal is to use content marketing to build trust and engage customers through high-quality, useful information.
Data analytics and SEO to grow your international business | John Caldwell | ...Enterprise Ireland
Here are some key things to know about WordPress Multisite:
- WordPress Multisite allows you to manage multiple WordPress sites from a single WordPress installation and dashboard.
- Each individual site can have its own domain/subdomain (e.g. site1.example.com, site2.example.com) or subdirectory (e.g. example.com/site1, example.com/site2).
- Sites can share themes, plugins and other site-wide settings. Or each site can have its own individual settings.
- There is a main "super administrator" account that has access to manage all sites from the network admin dashboard.
- Individual sites can have their own
Entry-level presentation as part of a range of CPD seminars for Northern Irish solicitors, aimed at providing the delegates with a baseline understanding of good online practices and digital marketing.
digital kites main strat & exec detailedRahul Singh
The document provides an analysis of the digital marketing strategies and content plans for Digital Kites. It analyzes the website and identifies opportunities to improve SEO including optimizing title tags, implementing XML sitemaps, improving image alt text and structured data. It also provides content strategies for social platforms like LinkedIn and content examples for Digital Kites products AudiencePlay and AudiencePrime.
How to Produce Your Best Content Ever by Writing For Search EnginesBoostability
Kelly Shelton, VP of Marketing at Boostability shares industry insights about what search engines look for. He also gives actionable tips that any small business can use to strengthen their website optimization so they can raise in search rankings.
September 2009 - Using Competitive Intelligence to Drive Content SolutionsWriterAccess
Join us for the monthly ideaLaunch Content Marketing Webinar 4.0 focused this month on how to use competitive intelligence to drive content marketing strategy. You'll discover how to reverse engineer the online marketing strategy of your competition, and how to develop content marketing strategy with that information to win the war of words on the web. Special Guest Mike Roberts, Founder and President of Spyfu, will offer some secret tips and advice for competitive intelligence. And host Byron White review the art and science of content marketing and how to track the ROI you demand. Don't miss this Content Marketing Webinar!
How to Apply Search Marketing and Audience Generation Tactics to Your Multich...Media Horizons
If your brand is not present on search engines, an opportunity is lost to your competitors.
Learn how to incorporate search engine marketing (SEM) and search engine optimization (SEO) strategies to generate increased website traffic and convert active hand-raisers who are searching online for your products or services to ultimately drive sales.
This primary direct-response media channel yields targeted click and traffic volume, efficient cost-per-acquisitions and high levels of return on investment.
The document provides an overview of search engine optimization (SEO) strategies and techniques. It discusses how SEO can help websites increase traffic and leads through organic search results. Specific strategies covered include on-page optimization like keyword research, title tags and links; off-page optimization techniques like link building; and potential risks of outsourcing SEO work. Examples are given of websites that saw success through SEO.
How do you track the ROI of content assets you deploy on your website?
How do you create content to appeal to readers, search engines, and your boss the demands a measurable return on the investment?
Byron White and Carolyn McKibbin from ideaLaunch offer the answers you need to win the war of words on the web.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Assessment and Planning in Educational technology.pptxKavitha Krishnan
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
1. Why SEO
matters to
publications!
Let’s talk about search engine optimization and why it should
be a big deal for publishers and their publications
Webinar by Publication Printers Marketing Group 1
2. 2Webinar by Publication Printers Marketing Group
A national leader in publisher-focused print,
manufacturing, and marketing strategies,
serving 1000+ titles and offering a “print here,
publish everywhere” experience and solutions
to improve readership and revenue
3. Speaker
3Webinar by Publication Printers Marketing Group
Landon Dorssey
Marketing Manager | Social Media
Publication Printers
Landon.Dorssey@publicationprinters.com
4. Co-Host
4Webinar by Publication Printers Marketing Group
Matt Davies
Client Solutions Manager
Publication Printers
Matt.Davies@publicationprinters.com
5. 5Webinar by Publication Printers Marketing Group
Following Along
1 2 1
2
3
Webinar Screen
Live Chat
Questions
3
6. 6Webinar by Publication Printers Marketing Group
Webinar Tips
TIP We will send you the slides after the webinar.
Keep an eye open for tips like this. They
may answer some common questions.
7. 1. What is SEO?
Search Engine Optimization
• Google Action impacting a
• Yahoo web page’s ranking
• Bing on a search engine
7Webinar by Publication Printers Marketing Group
8. 1. Someone enters search parameters
2. A bunch of webpages and online content shows up
3. They find a page and interact with it (or don’t)
*It always starts with how someone is searching for
something, not just what they are searching for!
8
Think of search engines as indexes of every website
(and individual webpage) in existence
Webinar by Publication Printers Marketing Group
14. 1. Someone enters search parameters somewhere
(ranging from specific information to a generic concept)
2. A bunch of webpages and online content shows up
(order changes based on search parameters)
3. They find (or don’t find) a page and interact with
14
Think of search engines as indexes of every website
(and individual webpage) in existence
Webinar by Publication Printers Marketing Group
TIP It is more common for someone to enter new search parameters than to go to the second page of search results.
15. • Ranking determines what shows up during a search
• Ranking also determines where a webpage shows up in the list
of results during a search
*Think of it like a car race: the driver with the better
record gets a better starting position
15
2. What are search engine rankings?
Webinar by Publication Printers Marketing Group
16. 16Webinar by Publication Printers Marketing Group
1
2
1
2
Where on a Page
Which Page
3
3 What special
content appears
when you have a
high rank
17. 17Webinar by Publication Printers Marketing Group
1
1 Page Ranking
This rank determines
where on a page a
result shows up. You
want to be in the top
5 on a page whenever
possible*
*sometimes high rankings are impossible
due to name or location conflicts
18. 18Webinar by Publication Printers Marketing Group
2
2 Page #
This rank determines
which page a result
shows up on. If page
rank is 10th of above,
the result will not be
on the first page*
*amount of information per result varies, so
there are times anything above 5th rank
would be bumped to the next page
19. 19Webinar by Publication Printers Marketing Group
3
3 Sidebar Content
If your page rank and
# are high enough,
miscellaneous data
may populate into
sidebar content
*information in the sidebar is pulled from
the highest ranked web page, not necessarily
the main website, so info would need to be
uniform to ensure consistent sidebar content
20. 1. Have your main website be ranked 1st on the first page
when the name of your company is searched
2. Have your main website in the first 5 ranks on the first page
for your top 5 search results (this will take some research)
3. Average at least 3 results on the first page for your top 10
search results
4. Have your top 10 search results all include your sidebar info
20
The 4 baselines you want for SE Ranking:
Webinar by Publication Printers Marketing Group
21. • Click-Through Rate
• Dwell Time
• In-Depth Content
• Diverse Content
• User-Generated Content
• Relevant Keywords
• Responsive Content (not Mobile)
• Questions and Answers
• Content Links and Backlinks
• Meta-Data
21
3. What do I need to optimize for rankings?
Webinar by Publication Printers Marketing Group
TIP Google’s ranking is the most rigorous. If you optimize for it, you will optimize for all search engines.
22. What: how many people are clicking on your links and
being directed to your web pages
Why: initial interaction to content shows the info or blurb
is enticing and worth rewarding
How to improve: pithy blurbs, great meta-data, and
provide info usable for Google “Smart Boxes”, backlinks
22
Click-Through Rates
Webinar by Publication Printers Marketing Group
23. What: how long people stay on your site after the initial
click-though from a link
Why: shows content is not just enticing, but actually
captivating and useful to audiences
How to improve: great and responsive content, diverse
types of content, questions and answers
23
Dwell Time
Webinar by Publication Printers Marketing Group
24. What: long-form (250 words +) content that provides
sources, links, and has specific topics
Why: shows level of authority and thought leadership on
topics that could be search parameters
How to improve: unique but related topics, unique data
and metrics, diverse types of content, sources, leveraged
RSS or other content, backlinks
24
In-Depth Content
Webinar by Publication Printers Marketing Group
25. What: multimedia information that accompanies text
(videos, pictures, gifs, memes, soundbites, etc.)
Why: allows multiple types of information consumption
that translates to a number of internet platforms
How to improve: social media channels, responsive
content, questions and answers, user-generated content,
design skills or outsourced skillsets
25
Diverse Content
Webinar by Publication Printers Marketing Group
26. What: supplements to your own content that comes from
audience interaction (comments, pictures, etc.)
Why: shows further development of click-through and
dwell, and increases amount of content available
How to improve: click-throughs, dwell time, calls-to-action,
incentives, high brand equity
26
User-Generated Content
Webinar by Publication Printers Marketing Group
27. What: use of keywords in blurbs and content that directly
relate to titles and ideal search parameters
Why: allows more of your content to be indexed for a
larger number of searches
How to improve: research, in-depth and responsive
content, parody from body to title copy
27
Relevant Keywords
Webinar by Publication Printers Marketing Group
28. What: set up all web and social pages to show full contents
on mobile, not a mobile-formatted variant
Why: SE indexing only takes into account “shown” content,
and mobile-format hides almost all content
How to improve: in-depth and diverse content, questions
and answers, HTML5 or equivalent
28
Responsive (Not Mobile) Content
Webinar by Publication Printers Marketing Group
29. What: format titles or limited content to involve questions
and answers in the copy
Why: the majority of searches are question-based, and
both audio and “smart box” responses pull results from Q
& A styled content on sites
How to improve: in-depth and diverse content, great meta-
data, research
29
Questions and Answers
Webinar by Publication Printers Marketing Group
30. What: direct linkage to other owned web pages from
content or platforms to each other
Why: directs traffic to remain internal and trackable, and
increases both click-through and dwell
How to improve: in-depth and diverse content, great meta-
data, multiple channels and pages, trackable links
30
Content Links and Backlinks
Webinar by Publication Printers Marketing Group
31. What: hidden data attached to diverse content (text, links,
images, videos, soundbites, etc.)
Why: it is invisible data that SE collect that furthers the
number of search parameters your pages will show for
How to improve: in-depth and diverse content, trackable
links, patience, understanding of website back-end
31
Meta-Data
Webinar by Publication Printers Marketing Group
32. • Click-Through Rate
• Dwell Time
• In-Depth Content
• Diverse Content
• User-Generated Content
• Relevant Keywords
• Responsive Content (not Mobile)
• Questions and Answers
• Content Links and Backlinks
• Meta-Data
32
3. What do I need to optimize for rankings?
Webinar by Publication Printers Marketing Group
33. How optimization affects audience
• Better optimization means top
search results are the best
results for that search
• Chances those pages are ideal
for interaction are much higher
• Likelihood that one search is all
they need is high
How optimization affects websites
• Your pages are considered the
best results for related searches
you optimized for
• Chance your content gets
interaction is much higher
• Chances of return visits and
interaction is very high
33
4. Why does SEO matter in general?
Webinar by Publication Printers Marketing Group
34. • You are a content-generating entity
(higher SEO means your content is distributed more often, helping
your brand and advertisers)
• Higher traffic for your web pages and social media
(traffic is exposure and generates new types of audience lists, all
unique and allowing for additional ad space and sales)
• Brand equity and thought association
(the better your SEO, the more audiences automatically associate
you to specific keywords and search parameters)
34
5. Why does SEO matter for publishers?
Webinar by Publication Printers Marketing Group
35. Q & A Session
35Webinar by Publication Printers Marketing Group
TIP Any questions we don’t get to during this session will be answered and sent as a post-show email blast.
36. 36Webinar by Publication Printers Marketing Group
www.PubPrinter.com
Landon.Dorssey@publicationprinters.com
Thank you for joining us!