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BACKGROUND	
  INFORMATION	
  
1	
  
“DIVERSITY	
  IS	
  EITHER	
  A	
  STATE	
  OF	
  MIND	
  OR	
  A	
  
STATISTIC”
2	
  
Our	
  school	
  with	
  its	
  extensive	
  cultural	
  diversity	
  is	
  a	
  bubble;	
  kids’	
  
friendships	
  are	
  formed	
  by	
  the	
  same	
  reasons	
  as	
  in	
  homogenous	
  schools	
  
and	
  they	
  are	
  oblivious	
  to	
  skin	
  color	
  or	
  ethnicity	
  until	
  they	
  are	
  asked	
  to	
  
indicate	
  their	
  background	
  on	
  test	
  and	
  college	
  applications.	
  	
  
WHY	
  DO	
  YOU	
  WANT	
  INTERNATIONAL	
  STUDENTS?	
  
3	
  
Decide	
  your	
  goals.	
  What	
  are	
  you	
  trying	
  to	
  create	
  by	
  actively	
  recruiting	
  
international	
  students?	
  Is	
  it	
  a	
  means	
  in	
  difAicult	
  economic	
  times	
  to	
  Aill	
  
coffers,	
  or	
  to	
  create	
  multi-­‐cultural,	
  open-­‐minded,	
  dynamic	
  communities,	
  
or	
  both?	
  The	
  positive	
  value	
  of	
  diversity	
  and	
  more	
  global	
  representation	
  
vs.	
  commitment	
  to	
  our	
  students	
  at	
  home	
  is	
  an	
  ongoing	
  challenge	
  and	
  the	
  
reasons	
  need	
  to	
  be	
  transparent
 
Parents	
  do	
  not	
  understand	
  “liberal	
  arts,”	
  are	
  concerned	
  their	
  
students	
  do	
  not	
  have	
  a	
  resume	
  chock-­‐a-­‐block	
  with	
  leadership	
  
and	
  activities.	
  Assess	
  the	
  PQ	
  side	
  contextually.	
  	
  
4	
  
FEATURES	
  OF	
  AMERICAN	
  HIGHER	
  EDUCATION	
  THAT	
  MAY	
  BE	
  BOTH	
  
APPEALING	
  AND	
  PERPLEXING	
  (or)	
  HOW	
  TO	
  SELL	
  AMERICAN	
  
COLLEGES	
  TO	
  INTERNATIONAL	
  STUDENTS	
  AND	
  PARENTS	
  
CHALLENGES	
  –	
  EXPLAINING	
  IS	
  MORE	
  THAN	
  A	
  30-­‐SECOND	
  
ELEVATOR	
  PITCH	
  
5	
  
Paying	
  for	
  college	
  is	
  a	
  large	
  concern	
  among	
  international	
  families.	
  
Families	
  from	
  countries	
  where	
  the	
  government	
  picks	
  up	
  the	
  tab	
  for	
  
college	
  do	
  not	
  come	
  from	
  a	
  culture	
  expecting	
  to	
  pay.	
  Even	
  parents	
  
of	
  weak	
  students	
  inquire	
  about	
  scholarships.	
  Be	
  aware	
  of	
  students’	
  
vulnerability	
  
EDUCATION  BECOMING  GLOBAL  
  –  HOW  TO  MAKE  US  COLLEGES  STAND  OUT

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What It's Like When you Knock on My Door

  • 2. “DIVERSITY  IS  EITHER  A  STATE  OF  MIND  OR  A   STATISTIC” 2   Our  school  with  its  extensive  cultural  diversity  is  a  bubble;  kids’   friendships  are  formed  by  the  same  reasons  as  in  homogenous  schools   and  they  are  oblivious  to  skin  color  or  ethnicity  until  they  are  asked  to   indicate  their  background  on  test  and  college  applications.    
  • 3. WHY  DO  YOU  WANT  INTERNATIONAL  STUDENTS?   3   Decide  your  goals.  What  are  you  trying  to  create  by  actively  recruiting   international  students?  Is  it  a  means  in  difAicult  economic  times  to  Aill   coffers,  or  to  create  multi-­‐cultural,  open-­‐minded,  dynamic  communities,   or  both?  The  positive  value  of  diversity  and  more  global  representation   vs.  commitment  to  our  students  at  home  is  an  ongoing  challenge  and  the   reasons  need  to  be  transparent
  • 4.   Parents  do  not  understand  “liberal  arts,”  are  concerned  their   students  do  not  have  a  resume  chock-­‐a-­‐block  with  leadership   and  activities.  Assess  the  PQ  side  contextually.     4   FEATURES  OF  AMERICAN  HIGHER  EDUCATION  THAT  MAY  BE  BOTH   APPEALING  AND  PERPLEXING  (or)  HOW  TO  SELL  AMERICAN   COLLEGES  TO  INTERNATIONAL  STUDENTS  AND  PARENTS  
  • 5. CHALLENGES  –  EXPLAINING  IS  MORE  THAN  A  30-­‐SECOND   ELEVATOR  PITCH   5   Paying  for  college  is  a  large  concern  among  international  families.   Families  from  countries  where  the  government  picks  up  the  tab  for   college  do  not  come  from  a  culture  expecting  to  pay.  Even  parents   of  weak  students  inquire  about  scholarships.  Be  aware  of  students’   vulnerability  
  • 6. EDUCATION  BECOMING  GLOBAL    –  HOW  TO  MAKE  US  COLLEGES  STAND  OUT